316 [Market Winter, Technology Dazzling]
Just when PHS had just been listed, the news of the bankruptcy of the Japanese benzene "Yaohan" reached China, which immediately triggered a crazy discussion in the national media.
The founder of the large retailer chain, a traditional woman who began working as a child laborer at the age of 10, took just 40 years to turn a small fruit and vegetable shop into $5 billion a year. The TV series "Ashin" based on her has set a ratings record in China, and Chinese are very familiar with her.
As a result, when Yaohan opened a branch in China in 1995, it sparked a rush to buy 1.07 million customers on the opening day.
However, it went bankrupt, with a total debt of $1.3 billion at the time of bankruptcy liquidation!
Let's put it this way, at this time, all chain retailers in China, whether they are department stores or supermarkets, as long as they have a little ambition, are desperately learning the "Yaohan" model.
Idols collapsed, and people were at a loss.
The most successful of these is the Asia Mall chain, whose founder, Wang Suizhou, beat out countless entrepreneurs, including Song Weiyang, to become one of China's top 10 business figures of the year two years ago.
Nine years ago, Wang Suizhou borrowed 50,000 yuan from the supply and marketing cooperatives through connections, deposited the 50,000 yuan in the bank for a loan of 400,000 yuan, and then deposited 400,000 yuan in another bank for a loan of 2 million yuan. Nine years have passed, and Wang Suizhou's Asia chain shopping mall has a valuation of 2 billion yuan, which is frantically imitating the expansion model of "Yaohan".
This year, Asia Mall also closed down.
Xifeng Company blacklisted Asia last fall, continuously reduced the supply volume, and even stopped supply, but there are still more than 6 million payments that have not been recovered.
This is nothing, only the headquarters shopping mall in Asia and a department store owe more than 70 million yuan to the bank, and the total arrears are more than 100 million yuan. The Asia branch on the other side of Jinmen was simply looted by angry suppliers, and even the tables, chairs and benches were removed.
The Japanese Benzene Yaohan fell, and South Korea's Daewoo was also in an embarrassment.
Companies in China that have learned from Yaohan and Daewoo are all struggling. Private companies have gone bankrupt one after another, and China has ushered in the largest wave of bankruptcies since the reform and opening up. Many large state-owned enterprises are also losing money like crazy, including those state-owned enterprises with a market value of tens of billions of yuan, and their capital chains tend to be broken, and the subsidiaries that were frantically merged last year are packaged and sold.
At this point, the state-owned enterprise development strategy of "grasping the big and letting go of the small" was completely defeated, and the central government began to carry out the monopoly layout of state-owned enterprises in the upstream industry.
In the past, large state-owned enterprises such as Haier, Changhong, Founder, North China Pharmaceutical, and Jiangnan Shipyard were all seed players who were sent to the world's top 500 by the central government, and they were supported by the green light of policies all the way. Now they are all abandoned, left to fend for themselves, and it is up to them what they can do.
Guo Guangchang's Fosun Company, which took the opportunity to merge two state-owned pharmaceutical factories, has developed faster than in history. He was very grateful to Song Weiyang, thanks to Lao Song's reminder at the Golden Bull Club, Guo Guangchang was able to raise funds in advance and take down the best quality pharmaceutical factory in the first time.
After the completion of channel integration, the capital chain has also eased up, and took the opportunity to merge a large state-owned factory - almost equivalent to picking up for nothing, the bank to carry out bankruptcy auctions, do not have to bear the debt problem, the price of land, plants, machinery is frighteningly low.
But that's all, Xifeng Company only dared to merge one factory, and if it ate too much, it was afraid of breaking its stomach.
According to a report released by the National Bureau of Statistics at the end of September, as of July this year, the total value of the country's industrial product inventory exceeded 3 trillion yuan. 95% of industrial products are in excess of demand, and the same is true for the beverage industry, which cannot be sold at all.
Due to the cooling of the market, the lack of domestic demand in China, and the impact of the Asian financial turmoil, the competitive pressure in China's traditional markets is unprecedentedly huge. In addition to purified water, it is difficult to increase the sales of iced tea and cola in major cities, and it is considered a qualified regional sales manager if they can keep it from falling.
Uni-President and Master Kong, two bending companies, have begun to sell iced tea in Chinese mainland, and the iced tea market in big cities is close to saturation. The same is true for Coke, sales in big cities can no longer be increased, and Pepsi and Coca-Cola are also in a hurry.
After Yang Xin and Song Weiyang communicated by phone, they held a high-level meeting of the company and quickly set two development strategies:
First, we should quickly launch instant noodles, juices, potato chips and other products to open up a new battlefield.
Second, we will make every effort to enter the market in small and medium-sized cities and towns.
The savage growth period of the beverage and food industry has passed, and the market winter is officially coming!
However, the sales situation of Xifeng pure water is gratifying, especially bottled water, in the past six months, the average monthly sales have increased by 12%, and it has become the most profitable pillar product of Xifeng Company - the same is true for Wahaha.
Yang Xin is no longer shouting for Xifeng to go public, Soros is sniping at Hong Kong City, and the mainland stock market is also mourning.
Jianlibao is still the big brother of the beverage industry, ranking first in the country in terms of output, output value, sales volume and tax profit. And this is the result of Jianlibao deliberately controlling the speed of development, and even people don't even bother to launch new products.
Why the reluctance to grow fast?
Because of the conflict between the entrepreneur and the local government, before the building built in another place is completed and the company's stock is listed, Mr. Li does not want to continue to make Jianlibao bigger. He wants to get equity, he wants to get out of the local government, and the better the business does, the lower the success rate of his plan.
This has to be said to be a kind of sadness.
……
In the context of the national economic downturn, the media is hotly discussing the industrial and commercial situation while focusing on the high-tech industry.
After Mr. Liu's victory over Academician Ni, Lenovo finally successfully carried out the integration of Beijing and Hong Kong. As soon as the capital was injected into the capital, the stocks in the port city immediately soared against the market again, becoming the focus of media attention in the mainland and the port city. The computer market in mainland China is also expanding, Lenovo's sales are rising wildly, and Mr. Liu has been regarded by the media as "the leader of China's high-tech industry", like a savior.
Mr. Liu swelled, and even revealed to reporters in an interview that his family bought Lenovo stocks. Strictly speaking, this is illegal in the securities market, but it is not a big problem, and it will only be sprayed in the era of the Internet.
The reporter didn't understand this, so he actually published the original words in the newspaper, and by the way, boasted that Mr. Liu had great business wisdom.
The people of the mainland don't understand, they regard Mr. Liu as a business genius, and they can't wait to be Mr. Liu's relatives, and when they will seize the opportunity to make a lot of money.
This year's most dazzling high-tech companies, in addition to Lenovo, are PHS - all of which are brand assemblies.
The media took great pains to give all kinds of exaggerated headlines, even to the point of killing:
"PHS monthly shipments reach 50,000 units, Song Weiyang is creating a domestic mobile phone empire"
"PHS Overtakes in Corners, Leading the Rapid Development of China's Mobile Phone Industry"
"PHS's monthly sales exceed 300 million, Song Weiyang may become the richest man in China"
"North Lenovo, South Lingtong, China's High-tech Industry Comes to Life"
The overwhelming reports have made Shenzhou Technology Company save a lot of advertising costs.
As for Huawei, it's too low-key.
Even in 1998, Huawei invested hundreds of millions of yuan in R&D within a year, but the company was still unknown to the public.
It's not that Huawei doesn't want to advertise, it's that they're putting more effort into technology. When the flood occurred in 98, the central leaders used Huawei's wireless telephone to direct the disaster relief, because the Huawei trademark on the photo was not clear, Huawei actually went up again, which shows that Huawei still wants to engage in publicity.
Legend has it that in 1999, when the Jin Mao Building was completed, foreign-funded enterprises rushed to settle in, and young talents in suits and leather shoes became a landscape.
At that time, in front of the Jin Mao Tower, Sheng Hai's mothers looked left and right, wanting to find a good young man for their daughter. What they saw was a group of unkempt, bloodshot-eyed, casually dressed code farmers flocking in. It turned out that Huawei's Shenghai Research Institute was located in the Jin Mao Building, and it occupied several floors, and Shenghai's mother-in-law was disappointed by this.
Since November, there have often been reporters who go to Shenzhou Technology for interviews, and then go to Fudan University, and there are always several reporters sitting in the Time Cafe.
They all came to interview Song Weiyang.
Many people speculate about Song Weiyang's net worth, some say 500 million, some say 100000000000000000000000000000000000000000 Some people also said that if PHS is sold for another year, Song Weiyang's assets will reach 3 billion, and he will be the richest man in Chinese mainland.