Li Mu suddenly changed his attitude, from the free authorization at the beginning, to now he began to charge high licensing fees to other companies, and the outside world only then understood Li Mu's true play.

It is impossible not to have money, and the reason why you don't want money at the beginning is actually to make more money later.

Li Mu used a money-free cooperation method to let McDonald's and Coca-Cola spare no effort to promote the cooperation between the two sides, which allowed the outside world to really see the commercial value contained in "Plants vs. Zombies".

When everyone realizes the commercial value, the price of its own will naturally rise.

Wall Street, Hollywood, and Silicon Valley were all inspired by Li Mu, and they saw Li Mu's true purpose through Li Mu's weird gameplay, millions of dollars in copyright royalties could not enter Li Mu's eyes, what he really wanted was to maximize the promotion of his cartoon image, and his goal was achieved!

Coca-Cola and McDonald's submitted a satisfactory answer sheet for Makino Technology, and the cartoon image of Makino Technology has been vigorously promoted offline, and Coca-Cola and McDonald's have also relied on the cartoon image of Makino Technology to quickly establish a huge differentiation from competing products, and at the same time use the gamer's love for this game to greatly increase their sales.

A well-known business media in the United States wrote that Li Mu has to think deeper and farther than all Internet practitioners, when others can only see the surface, Li Mu's vision has seen through the core, the cartoon image of "Plants vs. Zombies", after this offline is now enough to support a huge series of brands, and the valuation given by the well-known brand laboratory in the United States is that at present, every one of his business behaviors alone is worthy of all entrepreneurs to study and learn.

Both Microsoft and Sony were taken aback by the high guarantee fee proposed by Li Mu, and both sides wanted to reject Li Mu directly, but both sides were also worried about whether their competitors would agree to Li Mu's conditions and monopolize the game in the field of console games.

Although in China, the console market and the genuine game market environment are very poor, but overseas, the soil of the console market and the console game market is still very fertile, and it is normal for popular games to sell dozens or millions of copies.

Moreover, judging from the heads of these two console platforms, games like Plants vs. Zombies Online are very easy to port from mouse games to controller games.

The real "Plants vs. Zombies" is a touchscreen game, but considering that its operation is very simple and basically does not require multi-touch, Li Mu ported it to the PC side with little effort, and it has no impact on the operation experience.

Now,If you want to transplant "Plants vs. Zombies" to the console, it's not difficult,The interface of this game is a palace grid layout,Fundamentally no different from Tetris、Bubble Hall Games like this,So most of the operations,You can use the handle to carry out,As for collecting sunlight, which requires a mouse,You can directly change it to a certain button on the handle,One click to collect。

The porting is simple, easy to operate, and interesting, so Microsoft and Sony are very optimistic about the performance of this game after it is transplanted to the console platform, and the more this is the case, the more they are worried that their opponents will take the lead, but Li Mu's asking price is really too black, which makes people tangled.

In addition to console games, various clothing, food, daily necessities brands, and toy peripheral manufacturers are seeking cooperation with "Plants vs. Zombies", but every company that gets the offer has a common opinion: Makino Technology is really black, and it is not ordinary black, and the price is so high that it is beyond imagination.

However, Li Mu does not do anything loose at all, and he can't look down on small profits, so he would rather not make any money than make any regression in price, let these companies consider it themselves, and pay money if they can cooperate, and say goodbye if they can't cooperate.

……

When "Plants vs. Zombies Online" became popular all over the world, the situation of SARS in China was still grim.

Thanks to the country's timely disease control measures, the development speed of SARS has been much slower than in the previous life, but it still cannot completely avoid the spread and deterioration of the epidemic.

The number of confirmed cases in Yanjing continued to increase, and soon reached double digits, the health department began to enter a state of emergency, all primary and secondary schools were temporarily suspended, and the whole society implemented the policy of isolation and treatment.

Recently, there has been occasional sad news that some medical workers who are fighting on the front line of the fight against SARS have sacrificed their lives because of SARS infection.

CCTV launched a news special on the angels in white in SARS, which not only included medical staff who fought against SARS on the front line, but also medical staff who were infected with SARS due to work and received treatment in hospitals, there was a female head nurse in the south, after working continuously on the front line of SARS for sixty or seventy hours, there was a fever, after isolation, she was diagnosed with SARS, CCTV reporters filmed through the glass window, she was still lying on the hospital bed and waving to the camera, but two days later, she closed her eyes forever.

This news special caused a huge sensation in the society, making a large number of people panicking about SARS really realize that at this critical moment when everyone is retreating, there are countless angels in white who are still risking their lives to rush forward.

So CCTV decided to simply plan a large-scale theatrical evening, the theme of the gala was SARS fundraising, and the call for donations was secondary, and the most important thing was to mobilize the determination of the people to unite and work together to actively fight SARS.

Since Li Mu is currently the most popular and highest-voice private entrepreneur in China, the first entrepreneur guest invited by CCTV to participate in the fundraising party is Li Mu.

Li Mu happily accepted the invitation.

In the face of this kind of major event, if the country does not need private donations, the official will naturally not accept it, and in this case, it is necessary to donate, I am afraid that it will bring some unnecessary negative impacts.

So Li Mu and Chen Ze and Cai Zhengmao set a time to meet and talk about Wanying Real Estate and CSC Club donations.

Li Mu didn't have time to run to the racing track, so he set the location at Wanying Real Estate, and happened to chat with Chen Ze, Song Liang and Weilan about Wanying Real Estate's donation.

Chen Ze was originally in Wanying Real Estate, and Cai Zhengmao also drove from the racing track to the office building of Wanying Real Estate in order to attend the meeting.

Everyone gathered in the conference room, Li Mu informed everyone about the invitation of CCTV, and said: "The SARS thing is not trivial, CCTV is going to openly hold a fundraising party this time, in my opinion, the biggest goal is not to raise money, but to call on the whole people to fight SARS together, so the more this party can show the strength of unity, the more the psychology of ordinary people can receive the positive impact of this party, so we all try to be positive." ”

Song Liang asked Li Mu: "How much are Muye Technology and Taobao going to donate?"

Li Mu said: "At present, it is tentatively scheduled that the two companies will each donate 10 million. ”

"Good. Song Liang nodded and said, "Then Wanying Real Estate will also donate 10 million." ”

Li Mu said: "Makino Technology and Taobao each donated 10 million, and Wanying also donated 10 million, so that it will be 30 million, and then all the 30 million will be donated to the disease control department for the fight against SARS." ”

In the previous life, Xiaotangshan SARS Hospital was the key facility in the fight against SARS, and it was specially selected to build a hospital in the sparsely populated suburbs to resist SARS and treat SARS patients, and it also created a small miracle at that time, a hospital was built and put into use in just over a week, which shocked the world at home and abroad.

In Li Mu's memory, projects like Xiaotangshan SARS Hospital are very wise and responsible emergency projects, although these have government funding, but if there are private funds involved, they will definitely be able to improve the overall level of key facilities to a higher degree.

After Wanying Real Estate also decided to donate 10 million yuan, Li Mu said to Chen Ze and Cai Zhengmao: "The capital investment of the CSC club is too large, and the payback period is relatively long. ”

Chen Ze said: "The club itself can also donate a part, the funds are not a problem, it is really not possible, we can make up a part in private, at such a critical time, we must be a good example." ”

Li Mu waved his hand and said: "Charity should also be based on the actual situation, sometimes it is not necessarily a good thing to set an example, if the enterprise itself is losing money, there is no need to make donations vigorously, otherwise it will bring a negative demonstration." ”

After a pause, Li Mu said again: " If the CSC club is still donating vigorously in the case of losses, it is easy to push other companies that are also not doing well into an embarrassing position that will be kidnapped by morality at any time, and the people who like moral kidnapping will ask them why they don't donate money, if they explain that they are still losing money, then the people who are morally kidnapped are likely to take us as an example, for example, the CSC club has donated at a loss, why can't you donate, in that case, the damage to these companies is also very great. ”

Chen Ze nodded and said: "It makes sense, after all, the enterprise still has to focus on its own development, and those who have the ability to contribute more, and those who are not capable do not need to be discouraged, but if you slap the swollen face and become fat for the sake of social responsibility, and even drag the enterprise into a deeper quagmire, this is indeed against the humanitarian spirit of donations." ”

Li Mu said: " Our club has invested more than 200 million, and is still continuing to invest, and the membership dues recovered on our books, although the amount is not small, but some of them must provide equivalent services for members, so when the time comes to audit the club's income from the financial level, the cost of this income will be deducted, so look at it, our core business may not be able to recover all the costs in the next five years, and the company will take the lead in donating, which is indeed not a good demonstration. ”

Speaking of this, Li Mu asked: "Our members' intention to donate is still very strong, right? ”

Cai Zhengmao nodded and said, "Now the members of our CSC club still have a very strong intention to donate, and many members have consulted me more than once. ”

Li Mu said: "That's good, in the near future, organize the club members to donate, and tell them that the money they donate will be used to establish a fund specially set up for the angels in white, which will serve the angels in white who sacrificed their precious lives in the fight against SARS or sacrificed their health, as well as their families." ”