Chapter 289: Happy Farm
Volume 1: Chapter 289 of the first volume of the schoolmate's boy, Happy Farm
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At 0:00 on New Year's Day, Li Mu was New Year's Eve with the core technical team in Muye Technology, and Lin Qingya also took the initiative to stay, because she also wanted to witness this historic moment.
Happy Farm This game has been tested several rounds within Makino Technology, all employees without exception are obsessed with this little game that looks boring and mentally retarded, it is hard to imagine that the old man in his thirties, with a wife and children, will also pay attention to his own plots of land on the Happy Farm every day, when the crops are ripe, when can you steal your friends' vegetables, when can you upgrade, when you can expand the farm, when you can plant more advanced crops, when you can have your own dog to take care of the home......
In short, Makino Technology is extremely optimistic about this game, in the words of Lin Qingya: "This game is addictive. The core employees of Makino Technology also firmly believe that this game will completely change the status of Makino Technology in the domestic Internet company, and the real goal behind it is more ambitious, Li Mu wants to use it to establish the largest social network in the domestic Internet field, once this goal is achieved, Makino Technology will have the best user soil.
At half past eleven in the evening, Lin Qingya called and ordered more than a dozen cups of coffee from the 24-hour café downstairs, and accompanied a group of men with technical backgrounds to stay in the large office of the company's technical department, staring at the number jù recording system typed out by the projector.
Seeing that there was only half an hour left in the online time, Kong Lingyu took a sip of coffee and asked Li Mu: "Boss, how long do you think it will take for Happy Farm to be completely exploded from the launch?"
Li Mu held his chin and thought about it, and said seriously: "If you are optimistic, three days is enough." ”
"Three days ......" Kong Lingyu sighed: "It sounds like it's difficult, but it doesn't feel like it's impossible." ”
Lin Qingya said with a smile: "Don't forget, Happy Farm has its own communication attributes, once users are involved, they will definitely desperately add new friends, and even pull friends around them to join, after all, this game is that the more friends the better." ”
Kong Lingyu nodded and said, "Yes, when I think of this, I feel that three days is possible." ”
Li Mu said: "Comparison, showing off are typical social attributes, our two sets of ranking product design, will definitely make most users flock to it, coupled with our early invitation to friends to give away props mode, the popularity must be very fast, Happy Farm in the first half of the month online, will definitely bring a large number of new users to the post bar, must be ready to meet the peak of traffic." ”
Kong Lingyu said: "Boss, don't worry, we will definitely not be embarrassed in the server bearing like Q Bar." ”
Li Mu said with a smile: "Prepare everything in advance. ”
Seeing that the time gradually entered the countdown, the mood of more than a dozen people present began to gradually become nervous, and the tension was also with irrepressible excitement and expectation, after ten seconds of countdown, the perpetual calendar clock on the wall finally jumped to 0:00 on January 1, 2002, which is the standard Yanjing time, Li Mu pressed the online button on Kong Lingyu's computer, and the new version of the post bar that had been prepared for a long time was finally officially launched.
Many loyal users and competitors of Tieba are waiting for the arrival of zero o'clock at this moment, so as to see what kind of "personal space" and games are going to be launched by Tieba, so before zero o'clock, a large number of users began to constantly refresh the Tieba page, waiting for the launch of the new version.
At zero o'clock, those users who were constantly refreshing the page suddenly found that a prompt with a picture popped up on the post bar page: 2002, a new journey, start with the post bar.
The picture is a blurred photo, and it can be vaguely seen in the photo that a Boeing 747 is taking off into the sky.
At the bottom of the image, there's a beautifully designed button with just four words: Go Now.
The user hurriedly clicked to start immediately, and then, the page has undergone obvious changes, the paste bar is a little more beautiful than before, in addition to the design sense is more modern, more beautiful, the upper right corner of the paste bar page appeared"Personal space" option, this option according to Li Mu's requirements, was made into a red font, highlighted, quite eye-catching, according to Li Mu's requirements, this highlight will last for half a month.
Click into the personal space, users will find that this page seems to be the overall design on a base map, the base map is a simple picture of the transition from sky blue to white, like the classic background cartoonization of indosxp, this design method is almost never seen for Internet users now, so the eye edge and impression at first glance are excellent, and most importantly, the base map supports user customization.
There is also a line of English letters written on the bottom map in light blue artistic font: yyzone, and if you look closely at its domain name, it is also.
Li Mu did not use any official language to describe his personal space as YYZONE, he just gave these two less obvious elements, which can be regarded as a foreshadowing for his instant messaging software named YY in the future.
Many times, he also wants others to praise him from the bottom of his heart: awesome. That's why he wanted to leave a little clue for users and industry insiders, and when they were shocked by YY in the future, he told them that he had already brewed this qiē.
The page style of the personal space is very close to the QQ space of later generations, and this kind of visual design is indeed very advanced in the current Internet field, and users who are used to seeing various other websites are easy to see.
The initial version of the personal space integrates the five major functions of "album", "message board", "log", "talk", "game", which is basically a product built based on the architecture of QQ space, but now there are still several years before the emergence of QQ space, so these have become the original of Makino Technology.
The number on the projector is counted from zero o'clock, and what continues to climb at a very fast speed is the number of visits to the personal space after it is online.
A large number of users poured into the personal space from the eye-catching entrance in the upper right corner, a hundred, a thousand, a thousand, a hundred thousand......
On the 26th second of the launch, a user tried to send out the first message, which was only three words: "Lalala." ”
In the 39th second of its launch, Happy Farm had its first user after its official launch.
Ten seconds later, Happy Farm's first crop harvest, the first user to try the game, when planting wheat that takes five minutes, according to the system's prompts, uses a package of ordinary fertilizer given by the system, the effect of ordinary fertilizer is to advance the time of crop maturity by ten minutes, and for crops that take ten minutes or less than ten minutes, they can mature instantly.
In the third minute of going live, the first user to replace the default image with a custom image was born.
Within 20 minutes of going live, the number of visits to the personal space reached one million.
In these 20 minutes, "Talk" posted 680,000 posts, 120,000 messages, and only 30,000 album uploads.
Within 20 minutes, there are 300,000 new friends added, this number jù is the statistics of each time a friend is added, user A adds a new user B, even if it is once, and user C is added, even twice, only the active addition behavior is used as the measurement standard, that is, user B is added by user A, and the system will not repeat the record.
In these 20 minutes, Happy Farm has added more than 500,000 new users, 90% of whom have planted their first crops.
For users, when they first opened this game, they didn't think that this game would be fun, but the cartoon graphics of this game are more attractive, but because the game has a fool-like automatic planting process at the beginning to reduce the user's trial cost, the user's conversion rate is very high.
Twenty minutes, I still can't see the true viscosity of this game.
An hour later, Happy Farm had 860,000 users and a staggering 2.2 million new friends.
The game's characteristics in the social sphere are already starting to show.
Tonight, many big names in the industry are also paying attention to the new actions of Makino Technology, they first focused on personal space, the personal space is exquisite, and the functions are more and novel, many industry leaders in the industry when they see this interface, when they see these product functions, they secretly praise the product concept of Makino Technology, and the personal space is completely a product created to increase user viscosity and interaction, leaving a message, talking, log, Albums, basically embody the genes of display and interaction, these product positioning, in the end, will certainly greatly enhance user viscosity and loyalty, quite innovative.
As for the game Happy Farm, many people in the industry scoffed at it.
Now the game is the world of terminal games,The so-called terminal game,Naturally, it is a client game,The current page technology is not mature enough,The network speed is not fast enough,Want to realize the exquisite game screen and the huge architecture of the architecture、Interesting,Basically, you can only rely on the development client to reflect,So,Embedding the game in the page,It sounds as boring as a motorcycle engine on a two-eight bicycle。
However, out of the mentality of knowing that the other side can win all battles, almost all industry insiders have played this game.
Mr. Li is also one of them, at the beginning, he was very uninterested in this kind of cartoonish flash game, but after playing for a while, he discovered the charm of this game.
Happy Farm starts with a quick upgrade, planting a round of crops on a few plots, and after harvesting, you can move up to level 2, and then get an unlocked piece of land, a new crop, and some free items.
Quickly let users upgrade, let users discover the changes of upgrades and the fun in them, so as to immerse themselves in it, constantly looking forward to upgrades, looking forward to more advanced exclusive rights, this is almost the most pursued criterion in the game industry, and Happy Farm This game is extremely powerful at this point, Li Mu's architecture ensures that users can definitely experience the obvious difference from the previous level every time they upgrade to the next level, that is to say, each level has a crop corresponding to this level, and every third level can add a piece of land, Every ten levels will unlock a perk, such as the ability to own ** things, various deep workshops that can build crops, the ability to beautify their farms, and so on.
This kind of fine division, for the vast majority of users, can play a strong attraction, which even Mr. Li has not been exempt from vulgarity, he has long had an account of the post bar, called ro forced nli, and he likes to mix with the Internet, met a lot of netizens, and also added a group of friends on the post bar, including Tan Yaocheng and colleagues from several companies.
Tan Yaocheng also had fun at home with the mentality of researching it, but when he started trying to steal vegetables from his friends, he unknowingly came down.
A friend had just planted a piece of wheat, looking for a lighter to light a cigarette, and found that his wheat had been stolen, and he jumped to his feet angrily and scolded, and Tan Yaocheng stole it and flashed, a successful stealing of vegetables, not only can steal a certain amount of crops, but also get a certain amount of experience and monetary rewards, which makes him feel happy for a while, it turns out that stealing vegetables is a shortcut to rapid escalation!
So, Tan Yaocheng calculated the ripening time of several of his plots, and then checked them one by one in his friend list, once he found out who had land that was ripe and had not had time to harvest, he would definitely go up and take a hand, that is, put a cartoon hand icon on the other party's ripe vegetable field and click it, and that "hand" would quickly take away part of the other party's crops.
Mr. Li played for less than an hour, he had reached the fourth level, expanded two plots, and now has six plots of land and four crops that can be planted, after the unified harvest, he planted carrots that need to ripen in ten minutes, and then went to the toilet, originally thought that the battle would be solved in ten minutes, but he didn't expect to spend dozens of seconds more, but when he came back, he found that his carrots were ripe, but originally each piece of land could harvest ten units of carrots, and six pieces of land were sixty units, but he didn't expect that there were still four units left in each piece of land that was stolen as soon as he turned his head, and immediately gritted his teeth angrily。
A 40% crop guarantee is the rule of Happy Farm, and all six of his plots of land have been stolen to a minimum, which makes him feel like he has lost sixty percent of his time in just ten minutes.
Take a closer look at the list of users who stole their carrots, among them is a guy named Piaopiao in white, isn't this Tan Yaocheng? Uncle, even Lao Tzu's dishes are stolen?
Take a look at the friend ranking on the right side of the game, the first place is the white cloth, he is only ranked eighth, and this guy is now level six, how did he get up so fast?
Mr. Li hurriedly clicked on Tan Yaocheng's farm, and the crops planted in Tan Yaocheng's six plots were potatoes, which were crops that could only be unlocked at level six, and the time to mature would take eighteen minutes.
Looking at the time, this batch of crops still has fifteen hours to mature.
Mr. Li's heart suddenly became playful, and he secretly thought: "Okay, you guy steals my food, then I have to steal you once if I say anything!" )