In another time and space, there is a movie in the promotion and distribution that also plays a routine like Hua Yi, that is, "Love Apartment". The pre-sale of the film exceeded 100 million, with 300 million on the first day and a total box office of 550 million. The box office results on the first day of the release accounted for more than half of the total box office, except for "Love Apartment", I am afraid there is no one.

In fact, the film is not so bad, but it is too deadly. was covered up before the release, and after the release, the "apartment" became "tomb robbery", and the "surprise" became "fright", so that fans were not psychologically prepared at all, and the result was completely messed up.

It is estimated that the production team feels that it is not challenging to be decent, after all, things like "Carry Love to the End" and "Wulin Gaiden" have easily completed their goals when they come out of the movie version, and they feel that fans will buy it anyway, so they simply play big. Unexpectedly, the disappointment of fans led to the collapse of word-of-mouth, which in turn affected the fans and passers-by who watched the movie in the future.

Speaking of which, fans of "Love Apartment" are probably the most tolerant kind. They just want to see the cheap Zeng Xiaoxian, the tough Yifei, the unreliable Ziqiao, the cute Meijia, the dick Zhang Wei, and the "little aunt" who plays the upper body. I want to hear the sentence "The best friend is by your side, and the person you love the most is on the other side", as for what story, what stalk, and where it came from, it doesn't matter.

But even such a tolerant fan can be angered by the filmmaker's marketing routines and feel deceived, it's really no zuo no die!

Of course, Longlin Pictures also has a routine in marketing. After all, "since ancient times, the true love cannot be retained, and it is always a routine to win the hearts of the people".

Thinking of this, Lu Lin suddenly said: "By the way, it's time to announce the name change of our "League of Legends"!"

In order to attract the attention of gamers around the world, the name "League of Legends" has always been used when the film was filed and started, and then the plot has always been kept secret.

So many fans of the game discussed on the forum what kind of background and plot the movie used, and then more than 70% of players thought that it should be a war between Demacia and Noxus.

Thinking of game heroes such as "Grass Conglun", "Chrysanthemum Letter", "Four Brothers", "Noshou", and "Carter" magnifying their moves on the huge IMAX screen, many game fans are excited to think about it.

But there are also more than 20% of game fans, who think that the content of the film should be the "Super Seminary" movie version, otherwise Longlin Pictures has no reason to release a 3D animation that is obviously not very profitable, which is directed by Lu Lin himself!

Game fans are having a lot of fun discussing on various forums, and the people of Longlin Pictures are naturally concerned, and Lu Lin also feels that the time is almost up. It's late February, and the film is scheduled for the summer vacation of July, which is more than four months, which is enough for game fans to get used to. Of course, I'm afraid I'll have to be scolded in the early stage.

Song Ge knew about the marketing plan of "League of Legends", and said with a smile: "Okay, then I will arrange a press conference over the weekend to announce the name change, but you, the director, are afraid that you will be scolded!"

Lu Lin smiled and said: "No way, adapting this kind of thing is the most difficult." The viewing needs of fans of the original work and passers-by have to be taken care of, especially on the side of the original party, if you don't change it at all, they don't think it's new. But you have to change a lot, and you are scolded for being blind TM to change the plot setting. ”

Song Ge said: "It's true, but the height of the box office depends on the "passers-by", as long as the film is good-looking, there is no big problem!"

Lu Lin also thinks so, when Xu Ke filmed "Huang Feihong", he invited Liu Jialiang, a famous director and martial arts finger and a descendant of Huang Feihong, to be the action director. As a result, during the filming, the two had serious disagreements.

Xu Ke hopes that Huang Feihong's movements are dazzling and gorgeous, chic and elegant, it doesn't matter whether it is suitable or not, as long as it looks good. Although the movements designed by Liu Jialiang are strong and powerful, they are not ornamental enough, and Xu Ke is not very satisfied with this, and the latter angrily withdraws.

After Liu Jialiang left, Xu Ke asked Yuan Hefang to save the scene, and the movements designed by Yuan for Huang Feihong were stretched and elegant, and Xu was very happy. But Liu was extremely angry when he saw it: A generation of southern sect masters practiced a northern school kung fu, Xu Ke filmed "Huang Feihong" like this, I have to make 100,000 Hongquan disciples laugh off their big teeth!"

But after the film was released, the audience completely ignored Liu's strong contempt and worshiped the new generation of Huang Feihong. What's even more interesting is that "Once Upon a Time" not only won the Best Director Award at the Academy Awards, but also won the Best Action Direction Award.

It can be seen that for the majority of "passers-by and audiences", the difference between the martial arts genres of "South Fist and North Leg" is not important, and the fact that Huang Feihong is a master of Hong Boxing and is good at "Tiger and Crane Double Shape" and "I-shaped Fu Tiger" is also not important.

As soon as "Foshan Shadowless Feet" came out, it was invincible in BGM, and it was important to play beautifully!

After Song Ge discussed the name change of "League of Legends" with Lu Lin, he went back to prepare for the press conference. As a director, Lu Lin naturally got the scene.

Friday, February 28th. Longlin Pictures held a small press conference in a hotel near the company. However, because of Lu Lin's attendance, there were a lot of media reporters present.

At the scene, Lu Lin first announced that the film "League of Legends" will be renamed "League of Legends: The Heroes Company" and will be released in the summer, and then released a trailer that is only more than a minute long.

The media reporters at the scene were extremely shocked, and some did not understand Lu Lin's routine. What does it mean to add the suffix "Company of Heroes", why not use the name "League of Legends", don't you want hundreds of millions of global players?

"Hello Director Lu Lin, may I ask why these words are added to the story content of the film, has there been a huge change?"

Lu Lin faced the media and said with a smile: "That's the case, the reason why 'League of Legends: Heroes Company' is used as the title is because the characters in the film use motion capture and CG technology to restore the characters in the game." For viewers who want to see the heroes in the game and kill all sides on the screen, this desire can be satisfied. And the words 'Male Soldier Company' are added because this film puts aside the original story background of the game and puts the setting of the characters in the future. ”

The reporters were in an uproar again, putting aside the story background of the game, using only the characters, and putting the background of the film in the future. If the original party is dissatisfied and passers-by cannot attract fans, this is very likely to become Lu Lin's "Waterloo." In other words, the three films directed by Lu Lin are all successful, and in terms of probability, this one should be a failure!

"Director Lu, may I ask what the meaning of these three words is Xiongbinglian, is it the hero in the game, the name of the organization formed in the film?" another reporter asked.

Lu Lin smiled and said: "Yes, just like Marvel's 'Avengers' and 'X-Men', in this film, some of the heroes in the game form a 'Male Company' to fight the evil villain together!"

"So, what kind of evil is it?"

Lu Lin smiled and said meaningfully: "Great evil!"