Chapter 0459 - Take it in one fell swoop
In addition to informing Zhou Jingming of Audi's attitude towards the exchange of Quattro full-time four-wheel drive technology, Brant also said the specific time and place of this negotiation by the way.
"Mr. Zhou, the first negotiation time between our two companies is set at three o'clock tomorrow afternoon, and our Audi company will send someone to Frankfurt at that time, and the place of negotiation is in the conference room of our hotel, and Mr. Zhou will be invited to attend on time. ”
"Got it, trouble Mr. Brandt. Zhou Jingming said with a smile on his face. Zhou Jingming cooperated with Audi several times before and after, and Brandt played the role of threading the needle in it, and Zhou Jingming has always been very grateful to him.
"Mr. Zhou is polite, and I hope that this negotiation, Tianming Automobile Company can further strengthen its cooperation with our Audi company. Brandt replied with a smile.
At this stage, the biggest link between Tianming company and Audi company is the Phoenix brand car production base established by the two companies, the initial joint venture scale is less than 50 million yuan, but now the two companies have injected capital twice to expand the production scale of Phoenix brand cars, and now the registered capital is more than 100 million, and 80% of the Phoenix cars in Europe are provided by this production base.
If the two companies can reach an agreement on the technical exchange of the ESP system and the Quattro all-wheel drive system, then there is no doubt that Audi will become the closest partner of Tianming Automobile Company in Europe, and Tianming Automobile Company will also become the closest partner of Audi in China.
So from Brandt's point of view, he still hopes to be able to facilitate the cooperation between the two companies this time. This is not only the consideration of the company's interests, but also Brandt's personal emotions mixed in, for Zhou Jingming, Brandt has an indescribable admiration in his heart, in his opinion, the entire international automobile industry, whether from the technical level or management level, Zhou Jingming is definitely the top one of the young generation!
In Brandt's mind, China is definitely another flashpoint for the future auto industry, and Zhou Jingming is the leader who leads this flashpoint.
After sending Brandt away, Zhou Jingming's mood couldn't help but become relaxed, it seems that the information he showed to Brandt still played a very important role in this negotiation, and Audi probably felt that if he didn't start cooperation negotiations with himself this time, he would end up in a situation where he couldn't get anything.
However, Zhou Jingming did not exaggerate, two years is enough for Tianming Automobile Company to overcome all the technical difficulties of the Torsen differential, even if he can't get the core technology of Audi, Zhou Jingming can also rely on his own efforts to get the technology he wants, but in doing so, Tianming Company needs to pay a relatively large price.
What Zhou Jingming thinks about is nothing more than to use the minimum cost to obtain the maximum benefit.
"How about it, Audi has agreed to negotiate with us?" After Brandt left, Zhao Ke also found Zhou Jingming for the first time and asked with concern.
Zhou Jingming nodded with a smile, "Tomorrow Audi will send someone to negotiate with me, and everything will have a result by then." ”
"Audi has been so manipulated by you this time, from the beginning that it was reluctant to exchange technology, and now it will send someone to Frankfurt to negotiate with us, such a treatment, I couldn't imagine before. Zhao Ke couldn't help but sigh.
At that time, I heard that Zhou Jingming actually wanted to exchange the ESP system for Audi's Quattro system, Zhao Ke felt that Zhou Jingming must be crazy, which was more difficult than using in-cylinder direct injection technology to exchange Mazda's rotary engine technology, but Zhou Jingming showed with practical actions that his worries were superfluous, and according to the current trend, it was only a matter of time before the two companies reached a cooperation agreement.
"It is less than a year before the official establishment of FAW-Volkswagen, and Audi has spent so much effort to finally be able to officially enter the domestic market. Zhou Jingming smiled and gave another explanation.
The success of SAIC Volkswagen has made the domestic and German Volkswagen see the huge prospects of joint venture car companies in China, so through the joint efforts of both sides, FAW-Volkswagen will soon be established, and the two sides have signed a formal agreement, as long as the FAW-Volkswagen plant is completed, it can announce the establishment of FAW-Volkswagen.
With Zhou Jingming's current position in the domestic automobile industry, Audi is also worried about what variables will happen to this joint venture. In fact, Audi's worries are not superfluous at all, before the FAW Group reached an agreement with Volkswagen of Germany, Zhou Jingming was originally going to advise Li Mingzhe to stop the approval of joint venture car companies and concentrate on the development of domestic car brands, because Zhou Jingming is a person from the past, and he knows that joint venture car companies can only prosper the domestic automobile market, and there is actually no benefit to the expansion of the entire automobile industry, and too many joint ventures will only encroach on the development resources of domestic cars.
However, Zhou Jingming later thought about it seriously, and felt that the current domestic automobile industry does need the injection of fresh blood, if there is no new "spoiler" appears, then in the field of cars, Tianming Automobile Company really has no opponents, and a monopoly is not what Zhou Jingming is willing to see, at least not now.
With the addition of FAW-Volkswagen, the competition in the field of sedans will be more intense, which is also conducive to the prosperity of the domestic automobile market, and at the same time, it will also make Tianming Automobile Company have a sense of crisis, so that it can continue to make progress.
After thinking about this clearly, Zhou Jingming also retracted the idea of admonishment, otherwise, with Li Mingzhe's trust in Zhou Jingming, FAW-Volkswagen's joint venture project is really likely to be stillborn.
"The price paid by Audi this time is not small. Zhao Ke smiled and said.
"What price do they have to pay?" Zhou Jingming rolled his eyes, "It's as if we don't have to pay anything, the ESP system is just one of the conditions, tomorrow's negotiation will definitely need to add money, fair trade, don't talk about us like robbers." ”
After Zhou Jingming finished speaking, he didn't hold back at first, laughed, and Zhao Ke also laughed together, to be honest, Tianming Automobile Company is really a bit like a robber when talking about cooperation with foreign companies......
The next day, Audi's negotiators came to Frankfurt and had their first contact with Zhou Jingming, but because Audi had not agreed to Zhou Jingming's proposal of ESP system plus cash in exchange for the Quattro system, but insisted on using the Kirin joint venture instead of cash, the two sides had been deadlocked on this point, so the first day of negotiations did not achieve breakthrough results.
The next day, the two sides continued to negotiate, compared to yesterday, Zhou Jingming this time raised the offer, and declared that it is impossible for Kirin Sedan to carry out a joint venture, if you can't recognize this, then this negotiation has no point in continuing.
Zhou Jingming's resolute attitude made Audi feel the pressure, and during the afternoon negotiations, his attitude softened, and after repeated consultations between the two sides, he finally reached a final opinion on the technical exchange, and Zhou Jingming also successfully won the Quattro full-time four-wheel drive system!
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