Many Hollywood films that are not particularly good at the box office can often make a lot of money in the offline rental market, such as "Tales of the Night", and "Resident Evil 2: Revelations", which will be released next month, can also be classified in this category.

"Tales of the Night" and "Resident Evil" have both entered the top 30 of the North American film rental list in the past year, not counting the share of channel providers, and Relativity Entertainment's offline leasing and sales revenue on them all exceeded 10 million US dollars.

Since the box office revenue has long offset the production costs of the two films, these can be regarded as the profits of the films.

After entering the new century, although the total box office revenue in North America is increasing every year, this is more due to the rise in ticket prices, and the total number of people entering the theater every year to watch movies is showing a downward trend.

Offline markets are becoming more and more important.

The DVD orders for "Tales of the Night 2" have long been placed on the other side of the Pacific Ocean, thanks to the update of technology, the continuous increase in the number of orders for Relativity Entertainment, and the intensification of competition between the same industry there, the cost of a single DVD has been reduced to less than $1 by Relativity Entertainment.

When these genuine DVD discs arrive in North America or other markets, the minimum price of a single piece is $16, like the North American market, which is basically not lower than $19.

Excluding the cost of channel providers, Relativity Entertainment can make a profit of nearly $10 for every disc sold in North America.

Similarly, other studios have very high DVD profits.

As a result, many movies were shown in theaters, in addition to collecting as much box office as possible, but also taking on the heavy responsibility of DVD promotion.

Medium and low-cost series can continue to be filmed, and the income from the offline market is the key.

"Tales of the Night 2" exploded at the box office in the first weekend, quickly depleting the audience base accumulated by "Tales of the Night", and by the second weekend, the box office plummeted, falling by more than 60%, and the box office dropped directly to $14.1 million in three days.

For this type of film, it is too difficult to stand firm at the box office.

Although the North American box office of "Tales of the Night 2" has reached 57.88 million US dollars in ten days after its release, the violent fluctuation has made the film lose the possibility of a North American box office of more than 100 million.

Since the film does not have a high investment in publicity, it is not difficult to recover the cost through the North American box office.

Also this weekend, the theatrical effect of "Lost in Translation" after winning the Oscar was short-lived, officially released from North American theaters, and the North American box office finally stopped at the figure of 66.58 million US dollars.

Since receiving the Oscar nomination, Embassy Pictures has also released "Lost in Translation" in several overseas film markets, with a cumulative overseas box office of more than $35 million.

This typical niche literary film has accumulated more than $100 million at the global box office.

Thanks to the Oscar effect, more overseas markets have confirmed the introduction of "Lost in Translation".

The film is expected to grossed around $130 million worldwide.

With the Oscar on the side, "Lost in Translation" sold $5 million for its first round of North American television broadcasts.

Including the cost of offline distribution in the later stage, Relativity Entertainment has invested a total of $15 million in "Lost in Translation", with an expected profit margin of more than 200%.

Once a small-budget movie explodes, the profit margin is often staggering.

Another film with a staggering profit margin is The Passion of the Christ.

The film's weekend decline has been kept within 40 percent, and after another $19.9 million this week, the North American box office rose to $321.1 million.

Combined with the continued expansion of overseas box office revenues, the global box office of "The Passion of the Christ" has reached $451.23 million.

In the film released in 2004, "The Passion of the Christ" temporarily sat on the first throne.

But it is not easy to become the box office champion of the year, and the summer file, which will kick off in more than a month, gathers many popular films, such as "Shrek 2" by DreamWorks Animation Studios, "Harry Potter and the Prisoner of Azkaban" by Warner Bros., and "Spider-Man 2" by Sony Columbia Pictures.

The power of these sequels or film adaptations should not be underestimated.

In mid-March, George Clint came with good news that Shahai Entertainment and Meryl Streep officially signed a cooperation agreement, and Meryl Streep signed a film contract with Shahai Entertainment for two films, "Mamma Mia" and "The Devil Wears Prada", with a total salary of $11 million.

Meryl Streep's salary over the years has been as stable as her performance in the film, staying at around $5 million from the mid-to-late nineties to the present.

Compared to Meryl Streep's huge name, such a salary seems a bit low.

In fact, Meryl Streep's fame comes mostly from acting awards, and she doesn't have much of a stellar performance in terms of commercial appeal.

Anne Hathaway will also work with Sand Sea Entertainment again as the heroine of The Devil Wears Prada.

Lindsey Beal, as a producer, submitted a shortlisted list of directors to Ronan, who looked at the resumes of several directors and interviewed them before finally selecting David Francole, who was recommended by Tom Hanks.

The director has been working in the TV industry before, having worked as a director in "** City", "Band of Brothers" and "Star Buddies", and collaborated with Tom Hanks on two miniseries, "Band of Brothers" and "Star Buddies".

The former doesn't need to be said, a successful model of mini-series, but because of the category, it is not very convincing in the face of films like "The Demon Wears Prada".

Ronan can take a fancy to David Francole, mainly because he has directed "Star Buddies" and "**City", and is very good at themes such as girls and cities.

This miniseries can be classified in the same genre as The Devil Wears Prada.

In addition, the crew has begun to talk to a number of famous brands about advertising sponsorships, including Prada, Apple Computer, Chanel handbags, Motorola phones, Mercedes cars and Tiffany jewelry.

If an agreement can be reached, not to mention the cost of advertising sponsorship, the filming equipment provided for the crew alone could save millions of dollars.

This film is bound to be a collection of luxury goods.

"I used to envy the producers who were in power. ”

In the office of Shahai Entertainment, Lindsay Beale took off her glasses and said to Ronan while relaxing: "Now I realize that with great power comes great responsibility, and this job is much more difficult than a simple screenwriter." ”

Ronan shares some of his own experiences: "The day-to-day work is handled by the production manager. ”

Lindsay-Beale said, "It's my first time as an executive producer, so I need to gain experience and get familiar with the work of a producer as soon as possible. ”

Ronan nodded: "You can grasp the specifics yourself." ”

Today, Shahai Entertainment focuses on cultivating four producers, namely Andri, the production manager who first cooperated with Ronan, Jessica Felton, who has developed as an editor, Lindsay Beale who has just stepped into the producer's threshold, and George Clint, who has full control of the overall situation.

Plus, there's Chris Renard, a producer in the animation department, and Shanda Remus on the TV series side.

With more than ten projects produced by Relativity Entertainment every year, Ronan can only manage the general direction, and the specific work of the crew must be handed over to trustworthy people to handle.

Lindsay Beale added: "Anna Wintour's assistant contacted me some time ago. ”

Ronan asked, "What do they want to do?"

Lindsay Beale said directly: "They wanted the script to be true and not affect Anna Wintour's reputation. ”

Ronan waved his hand: "Strong women and workaholics are not a negative image, do it according to your script." ”

Hearing this, Lindsay Beale had the confidence to talk for a while, and she turned to another project: "Regarding the information provided by Lydia Hirst, I wrote an outline and the script for the first episode, and I will send it to your mailbox when I go back, you can take a look." ”

"Good. Ronan responded: "You can control the work rhythm of the two projects, don't affect each other." ”

Lindsay-Beale smiled and said, "No problem. She then asked, "Ronan, this project doesn't have a name yet, do you have any suggestions?"

Ronan pondered for a moment and said without hesitation: "Call it "Gossip Girl"." ”

"Gossip Girl?" Lindsay-Beale nodded slowly: "This name is good, it just echoes the content." ”

Ronan advised: "This TV series project is not in a hurry, and it is not too late to move forward after you finish the preparation of "The Demon Wears Prada". ”

Lindsey Beale said: "I understand. ”

Ronan glanced at his watch, stood up and said, "That's all for today." Just as he was leaving, he suddenly remembered another thing: "On the weekend I will have a party at home to entertain William from England, and you can come when you have time." ”

Lindsay Beale thought about the schedule and politely refused: "The day after tomorrow, I have to negotiate with Mercedes and Prada, and I don't have time on the weekend." ”

Ronan didn't insist on it either, leaving Lindsay Beale's office.

William, who had arrived in North America from England as FA president two days ago, was currently in New York and would be in Los Angeles on weekends, and Ronan planned to host a banquet at his home to welcome William and his party.

He has already sent out invitations to friends including Tom Cruise and Will Smith.

In addition, some executives of Relativity Entertainment were also invited.

Because Willian came with the FA officials.

In any case, William had entertained him in England, even from the point of view of courtesy.

For this banquet, Ronan has asked the housekeeper Nikia to prepare in advance, clean the places that should be cleaned in the manor, prune the trees that should be pruned, and hire a high-end service company to plan the party.

On Saturday night, the future world was lit up, and as the sun turned to the west, prominent figures arrived at the manor, and the security of the manor rose by more than two levels.

Even the Beverly City Police Department, which had greeted in advance, sent more patrol vehicles here.