In the reception room of the embassy film, Ang Lee and Xu Ligong, who came separately, met and waited patiently for Ronan to appear.

"Based on your past experience, how likely is the fire of "Crouching Tiger, Hidden Dragon"?" asked Xu Ligong.

Li Anxin thought about it for a moment and said, "The screening results are very good. For the first time in my directorial career, just 30 theaters earned $1.58 million over three days over the weekend, and a single theater grossed more than $50,000. ”

Xu Ligong frowned slightly and said, "Why don't you expand the screening?"

Ang Lee knew that he didn't know much about the screening strategy of Hollywood's awards season films, and said: "Limiting the scope of screening can maximize the number of audiences who don't like this genre from entering the theater and ensure the film's reputation." Word of mouth is very important for winning prizes. ”

Xu Ligong nodded and asked, "We can get $1.58 million in 30 theaters in 3 days, are we selling it cheaply?"

This feeling was irrepressible when he saw the box office figures.

"Probably. Li An showed a wry smile: "I knew that we would sign a sharing contract." ”

Xu Ligong, who is also a producer and film company owner, said from this perspective: "If you sign a share contract, will Embassy Pictures invest so much resources in North American publicity and distribution?"

Ang Lee stopped talking, and it seemed unlikely.

"The good thing is that we have markets outside of North America. Xu Ligong rejoiced.

Ang Lee sighed: "Ronan Anderson is a shrewd person, who seems to know the audience of Crouching Tiger, Hidden Dragon better than us, and the publicity and distribution are very targeted. Let's talk about this screening weekend, if it weren't for the fact that the screening theaters were all arranged in Chinese gathering areas, the box office of a single theater would not be so high. ”

With such a high single-theater box office, the average attendance rate of the screening must have exceeded 80%.

Xu Ligong squeezed out a smile and said, "We finally didn't find the wrong person, fortunately we didn't sell it to Harvey Weinstein." As long as the film can bring a certain momentum in North America, there will also be popularity overseas. ”

Ang Lee said: "Now it's up to us to see the effect after the expanded release." ”

The door to the reception room opened, and Ronan walked in and greeted Ang Lee and Xu Ligong.

Ronan told the two: "Starting this weekend, Crouching Tiger, Hidden Dragon will gradually expand the scale of screenings, first to 100, and then to 300 after the New Year. If the film can be rewarded at the Golden Globes, we will expand the screening to 1,500 theaters or even more after the Golden Globes. If the Golden Globes don't get anything, wait for the Oscar nominations to be announced before completely expanding the scale of screenings. ”

"We take a long-term view. ”

Long-term screenings are not very beneficial to the distribution company, and the longer the screening time drags on, the more the overall share of the theater side will be, and even the theater chain can extract 890% of the box office after 20 weeks.

Ronan made people make a budget, and the film screening dragged on for more than 20 weeks, and the overall share of the embassy film industry may only be 45 percent.

Of course, long-term screenings are not entirely bad, and they can expand the popularity and audience of the film, which is good for the subsequent offline distribution.

"When it comes to distribution, we're laymen. Xu Ligong was very modest: "In this regard, we have to rely more on Mr. Anderson and Embassy Pictures." ”

Ronan smiled and said, "Mr. Xu is too polite. We are now a community of interests, "Crouching Tiger, Hidden Dragon" has achieved excellent screening results, and has proven that it has the ability to explode in the market, and Embassy Pictures will invest all the resources it can invest, although the two of them can rest assured. ”

Ang Lee and Xu Ligong also laughed, and Ronan's previous performance of keeping his promises made them feel extremely relieved by Ronan's words.

Xu Ligong politely replied: "Where we are needed, Mr. Anderson does not need to be polite." ”

After saying this, of course Ronan will not be polite, and said: "Both, the publicity and distribution of "Crouching Tiger, Hidden Dragon" are going on around the awards season and the Oscars, and Christmas is coming soon, and it is very close to the academy distributing nomination ballots, and our publicity and public relations work must be intensified." Embassy Pictures is a new entrant to the Oscars, and it certainly lacks experience and ability, so I hope the two of you can do more work if you can. ”

What does this mean, Xu Ligong, as a businessman, immediately heard it, and he couldn't wait to give himself a mouth, why do you have nothing to say more kind words?

Ang Lee didn't think so much, and said directly: "I will fully cooperate with Embassy Pictures and Mr. Anderson." ”

Ronan smiled and nodded, then looked at Xu Ligong, as if waiting for him to make a statement.

Xu Ligong said: "I have contacted several media outlets to prepare to advertise Crouching Tiger, Hidden Dragon after the New Year. ”

"It would be nice to be able to get in touch more. Where would Ronan be embarrassed to say it, when he should be thick-skinned, his heart is definitely not white: "Mr. Xu, if we can gather the strength of our two companies and work together, the Golden Globe Award and the Oscar will be more certain." ”

Xu Ligong didn't refute, but he couldn't help muttering in his heart: The North American distributor of "Crouching Tiger, Hidden Dragon" is Embassy Pictures, right? We sold you the copyright, and we can't share a dollar of revenue in North America, so you are embarrassed to let us contribute again?

Seeing that Ang Lee and Xu Ligong didn't speak, Ronan didn't have to guess to know what they were thinking, and said with a smile: "Although many people say that the gold content of the Oscars is not as good as the three major European film festivals, the Oscars have a greater commercial influence. If I remember correctly, "Crouching Tiger, Hidden Dragon" has not yet been released in Europe, Australia and Latin America, and if it wins a Best Foreign Language Film award, or even a nomination, the film will increase its box office and offline revenue by at least 50%. ”

Xu Ligong looked at Li An, and Li An nodded slightly.

The Oscars still have a big role to promote.

Ronan said calmly: "An Oscar award can make the fame of "Crouching Tiger, Hidden Dragon" resound all over the world. ”

Xu Ligong gritted his teeth and said, "Mr. Anderson, after the New Year, Zongheng International will take another $1 million for the advertising of "Crouching Tiger, Hidden Dragon". ”

Ronan said confidently: "In this way, we have a greater certainty, maybe Director Li can still win the Best Director nomination." ”

Li An was modest again and again, but a little smile appeared on his face unconsciously.

Ronan sent the two men away, basically achieving his goal, and as the public relations and publicity work progressed, his confidence in "Crouching Tiger, Hidden Dragon" increased more and more.

Not only is it nominated for Best Foreign Language Film, but also for Best Director and Best Picture.

Several of the awards season's favorites, such as "Never Compromise" and "Gladiator", are typical Hollywood films, and some of the direct opponents of "Crouching Tiger, Hidden Dragon" nominated for Best Picture are simply Oscar proposition essays.

This kind of film has advantages and disadvantages, and the genre of "Crouching Tiger, Hidden Dragon" may bring freshness to the judges.

After all, reading some propositional essays every year can be boring for even the most conservative old man.

For example, a film like "Never Compromise" is simply an Oscar eight-strand text.

And this kind of film has been more and more widespread since the mid-to-late nineties.

The biggest feature of these movies is that they are made for the appetite and preferences of the Oscar elderly white judges, the subject matter and the protagonist will always be a little controversial, and the seemingly out-of-the-ordinary posture will eventually return to a framework that is acceptable to the public, maintain mainstream values, give the actors enough room to play, emphasize quality performances, and the actors' performance methods must be trained in the method without accident.

It must be a drama, not funny.

The most representative of this is undoubtedly biopics, and the popularity of biopics is due to the fact that Hollywood studios have very realistic security concerns, because most of the judges want to see familiar faces play familiar roles.

These Oscar-winning films, except for a small number of films with a strong personal style, if carefully analyzed, they are not fundamentally different from the visual blockbusters in the summer file, and they are all industrial assembly line products that specifically take care of the appetite of some people.

At a time when commercial blockbusters and teen films are increasingly moving closer to clichés such as comic book adaptations and heroes saving the world, the films that were originally competing for the awards season were a rebellion against clichés, but after years of hard work by the Oscar judges, this rebellion eventually became another cliché.

At the start of the new week, heavy snow fell in the northeastern United States, and New York was no exception.

The cold weather combined with the fluttering snowflakes drastically reduced the number of people going out, but the entrance to a large independent theater near New York's Chinatown was bustling with activity.

"Crouching Tiger, Hidden Dragon" gradually became famous in the Chinese circle in the United States.

Even though it was a cold day in New York in December, with heavy snow from time to time, there was a long queue at the entrance of the theater where "Crouching Tiger, Hidden Dragon" was released, and a poster of the American version of "Crouching Tiger, Hidden Dragon" was erected in the wind, attracting passers-by to watch.

Perhaps influenced by the Americans, the Chinese in New York reacted to the film in theaters very directly, applauding after the eaves chase between Yu Jiaolong and Yu Xiulian, exclaiming in admiration when the two were fighting each other, and laughing heartily in the desert chase between Yu Jiaolong and Luo Xiaohu as if they were not watching a movie, but a live stage play.

"When the grandiose, entertaining and artistic "Crouching Tiger, Hidden Dragon" appeared, it immediately attracted the audience's flock, and the film critics unanimously applauded, some Americans specially organized a group to fly to Hong Kong just to fully feel the atmosphere of martial arts movies, and some film critics wrote "Crouching Tiger, Hidden Dragon" makes you regain your long-lost passion for movies. ”

This is certainly not the real situation, but the propaganda of the embassy films.

But one thing cannot be denied, Ang Lee did not disappoint the Chinese audience in North America, and the reputation of "Crouching Tiger, Hidden Dragon" gradually expanded to more groups by fermenting among Chinese audiences and newspaper media.

When Christmas arrived, "Crouching Tiger, Hidden Dragon" expanded to 100 theaters, earning $4.15 million over the Christmas weekend, and a single box office of $41,500, continuing to run at a high level.

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