Mr. Wu, who has three strains of oral liquid, is very busy, and it is almost impossible to read magazines like "Eight Hours Away", and he reads "News Network" and "People's X Daily" at most.

Morning.

Mr. Wu received a call from Jinling: "Dad, "Eight Hours Away" interviewed Xifeng Song Weiyang, and the surname Song attacked and smeared the three oral liquids. I think you should take a look at it, at least clarify it in the newspaper. ”

"yes, I see. Mr. Wu hung up the phone.

Both father and son sell health care products, and Mr. Xiao Wu's "Onlly No. 1" achieved sales of 100 million last year.

Mr. Wu asked his secretary to buy magazines, and it was quickly on his desk.

In the latest issue of "Eight Hours Away", the background color of the entire cover is gray-blue.

A diagonal line cuts the cover in half, with a photo of Boss Duan and bottled and canned Sunrise Iced Tea on the left, and a black humanoid silhouette (Song Weiyang) on the right, and bottled Xifeng Iced Green Tea and Iced Black Tea.

A red flame rises in the middle, and there are four big words in the flames: Battle of Iced Tea!

The title of the cover guide is: Who can dominate the Chinese tea beverage market - the business wrestling between middle-aged entrepreneurs and young chairmen.

At the beginning of the article is a reporter's narrative: After the two colas flooded the Seventh Army, the domestic beverage market fell into crisis. An 18-year-old boy ascended to the heights and issued his declaration of the anti-war of industry and commerce, and Xifeng iced tea entered the eyes of the people. At the same time, a 43-year-old director of a supply and marketing cooperative, in the form of a hurricane rapid seizure of the iced tea market, Sunrise Iced Tea has become the biggest competitor of Xifeng Iced Tea......

An excerpt from the content about Boss Duan is as follows:

"Our slogan is 'the rising sun, all families are prosperous', and our philosophy is 'long-term development, benefiting the society'. Sunrise started by relying on supply and marketing cooperatives, and when we were doing supply and marketing cooperatives, we served the majority of farmers. After entering the beverage market, we have led the development of our sister companies. Relying on leasing production lines, Sunrise has helped nearly 20 loss-making state-owned enterprises resume production, allowed thousands of workers to regain jobs, revitalized tens of millions of state-owned assets, and driven dozens of related industries such as canning, printing, packaging, raw and auxiliary materials, and transportation......"

In an interview with Southern Weekly, Xifeng's general manager Yang said that most of Sunrise's employees are farmers. Let's not talk about the fact that he looks down on the farmer brothers, our employees are mainly composed of workers from major local state-owned enterprises, and the average education level has reached junior high school or above, and we are a team with knowledge and ideals. ”

"We have a strong cohesion, more than 100 backbone sales staff, with thousands of salesmen all over the country's major cities. They ate the cheapest food, stayed in the cheapest hotels, and opened the national market with one punch and one kick. Instead of what is said outside, what Sunrise is hitchhiking on Xifeng, this statement is simply nonsense! 'Iced Tea' is a unique trademark belonging to Sunrise, and the time when we registered the trademark was one month earlier than Xifeng, it was Xifeng who was copying and imitating Sunrise!"

"Sunrise does not regard Xifeng as an opponent, our real target is the foreign brand represented by Coca-Cola and Pepsi. ”

"Sunrise Iced Tea is a combination of foreign and traditional flavors of carbonated tea drink, we rely on the unique taste, has basically occupied the northern market, today's sales target is to break through 100 million! Xifeng wants to survive, but also need to continue to work hard, they are impossible to win us. ”

"The central government has long established a development line centered on economic construction, and we are now in the exploratory stage of the market economy. As a pathfinder of China's market economy, Sunrise has explored some business models that can be extended, actively responding to the call of the central government to develop a market economy, serving the country with business and rejuvenating the country with industry......"

After reading the content about Boss Duan, Mr. Wu felt that there was no nutrition, and it was all empty words and clichés.

This is followed by Song Weiyang's content:

"Xifeng didn't regard Sunrise as an opponent at all...... The feeling of the battle of iced tea is wrong, and Xifeng's products are the real iced tea. And the so-called iced tea of Rising Sun is just a carbonated drink with a changed taste, and adding tea flavor to a carbonated drink is a tea drink? Joke! At this stage, there are only two tea drinks in China, that is, Xifeng's iced green tea and iced black tea!

"If there is really any battle of iced tea, then who wins and who loses in Xifeng's Rising Sunrise has actually been decided from the beginning, which can be seen from "Mao Xuan"......"

“……”

Mr. Wu quickly browsed the article and finally found the part about him: the sales model of the three strains will inevitably cause a bloated structure...... Once an accident happens one day, the basic operating costs alone can drag down the three plants. And health care products happen to be the most accident-prone industry, and Boss Wu should pray every day that three oral liquids will not die...... Do you think there is something in the world that can cure all diseases and prevent diseases? If there is, then Boss Wu should compete for the Nobel Prize in Medicine.

Mr. Wu was not angry, but was thinking about whether what Song Weiyang said could become a reality.

What to do with three strains drinking dead people?

Of course not, because the three strains are not toxic and do have some nutrients.

But Song Weiyang reminded Mr. Wu that there would be someone who would attack the three strains with a "cure-all". It seems that the advertising copy in the future should be more subtle, and you have to hire a professional lawyer to check whether there are any loopholes.

Fight a lawsuit, not afraid.

I am not afraid of being attacked.

Song Weiyang is not the first to attack the three strains of oral liquid, and he will not be the last, Mr. Wu has long been used to it.

Boss Duan of Rising Sun is the same as Mr. Wu, even if Song Weiyang clearly points out their loopholes, it is impossible to rein in the precipice, they have their own plans.

Even Boss Duan has already left behind, all the contracts signed by Rising Sun with agents and distributors are specially marked as "Jizhou", even if there is a dispute, you can only go to Jizhou to fight a lawsuit, and the court in Jizhou must be biased towards Rising Sun. Hehe, your dealer can't get back the payment to sue me, and if you win, you're awesome!

Later, a supplier came to the door to ask for the arrears, and the financial staff of Sunrise said triumphantly: "If you don't have a good relationship with us, you won't be able to get your money back." ”

Mr. Wu threw the magazine aside and asked his subordinates to contact the newspaper to clarify, and by the way, he announced that he wanted to sue Song Weiyang for spreading rumors. As for himself, it is impossible for him to come forward in person, and it is too bad to deal with a teenager.

And Boss Duan, who is far away in Jizhou, doesn't even bother to read magazines, he has already decided to go to the dark, and it is impossible to let go of the opportunity for rapid development in front of him.

However, in the interview, Song Weiyang commented on China's well-known entrepreneurs one by one, and his sharp words impressed countless readers and became a hot topic in major media.