Chapter 1102: Is It Really Sweet?
"That, you, have you seen the Lele drink advertisement planned by Wu Xiaotian and endorsed by Liang Xin'er?
"I read it, but after I read it, I felt that I was confused, it was not the report planned by Wu Xiaotian as I imagined, it was too simple, it was too simple. I remember that in my impression, the show I thought of Wu Xiaotian was not like this. ”
"Then what do you think, what does Wu Xiaotian's plan look like?"
In my memory, the programs planned by Wu Xiaotian should be like programs such as "Where Are You Going, Dad", "If You Are Honest, Do Not Disturb", "Run, Brother", etc., which are refreshing, and I can't find the feeling of watching similar programs before. ”
"Haven't you seen it?
"Oh, I don't think I've seen it yet, but I always feel that something is wrong. Because of this advertisement, I watched it carefully from beginning to end, and even during the process of watching it, I didn't even blink my eyes, but I just felt strange. Because after reading the whole advertisement, I feel that I only remember two things, one is the beautiful Liang Xin'er, and the other is the advertising slogan, 'Lele Spring, a little sweet'. I'll go, this advertising slogan has taken root in my head, and I can't get rid of it. ”
"Haha, I thought I was the only one who felt like this, but there were people in the same way!"
"Woo woo, so am I, and my current idea is to go out and buy a bottle of Lele Spring, drink it and see if it is really that sweet. I've drunk it before, but why didn't I find out?"
"It's over, I found out that I have been poisoned by this advertisement, and I can't forget it. ”
A pair of netizens on the Internet first had great doubts about Wu Xiaotian's advertisement, because after reading it, they didn't feel anything at all, but after they reacted and came back to their senses, they suddenly discovered: Hey, this advertisement is so strange, why do I always remember that advertising slogan? Why am I so interested in Lele Spring? Why do I want to drink it so much?
"Lele Spring, a little sweet!"
Just when many people feel a little confused about this advertisement, more people have begun to take action.
"Hello, I want a bottle of Lele Spring, thank you!"
"I went, I found it, I found it, I found this Lele Spring that I saw in the advertisement, no, I have to drink to see if it's so sweet!"
"Haha, sweet mountain spring, I haven't drunk it yet. Well, no, I'm going to have to drink and see it this time. ”
"Wow, I finally found it, I drank several bottles of Lele mineral water before, but I didn't seem to feel that there was anything sweet in it, it was so strange. Now drink and see if there's anything sweet in it. ”
"Hello, I want a bottle of Lele Spring. What? You're all sold out, when are you sold out? Just now? That's too exaggerated, isn't it?"
Although the advertisement was broadcast at night, after the broadcast, there were still many people who ran to the supermarket and commissary as soon as possible after watching the advertisement, wanting to buy Lele Spring, wanting to drink Lele Spring, is it really a little sweet.
At this moment, Xingtu company office.
Wei Ran brought the usual mineral water, and said with a smile: "Hahaha, come on, let's also drink a bottle of sweet Lele Mountain Spring to celebrate the success of our Xin'er advertising shooting." ”
He smiled and opened the box, and then handed everyone bottles of mineral water.
"Uncle Wei, I want it too. Bei Bei saw Lele Mountain Spring and stretched out his hand excitedly.
Wei Ran asked strangely: "Hey, Beibei, didn't you already drink a bottle of milk just now, why do you still want it now?"
"Hmm. Bei Bei nodded vigorously and said, "Because I just saw my mother's advertisement, saying that it is Lele Spring, which is a little sweet!" ”
After speaking, she blinked, looked at her father Wu Xiaotian for a while, looked at her mother Liang Xin'er for a while, and finally stared at Wei Ran, and asked in a low voice, "Uncle Wei, is this water really sweet?"
Wei Ran laughed: "Well, then I have to ask you to drink and see, and then I will know the final result." ”
"Okay. Bei Bei nodded, happily took Lele Spring, took a sip, and sipped it in his mouth.
"Beibei, is it sweet?" Wei Ran asked with a smile.
Bei Bei thought for a moment and said, "It seems to be a little bit, well, it's a little sweet." ”
Ha ha......
There was a hearty whisper from the office.
It has been a while since the advertisement was broadcast, and they have just started to open the Internet after watching the advertisement, and always pay attention to various dynamics on the Internet.
It didn't take long for all the comments on the Internet about Liang Xin'er's endorsement of Lele drinks to come out. As they thought, the vast majority of comments on the Internet are positive. Although this extremely simple advertisement caused temporary distress to many netizens, after they reacted, their first reaction was to buy Lele Spring to drink and see.
The advertisement has achieved this level, which means that the advertisement of Lele Drink has achieved great success.
"Haha, Mr. Wu, this plan of yours is really amazing. Li Xin, the person in charge of Lele Beverage, called at the first time and said to Wu Xiaotian with laughter: "Mr. Wu, if you don't mind, our Lele Beverage Company, the advertising in the next few years can be planned by you." Of course, the spokesperson is naturally Ms. Liang Xin'er, and we can discuss the planning fee and endorsement fee. ”
As the person in charge of Lele Beverage Company, he felt the difference of Wu Xiaotian's advertising plan at the first sight, which is why he agreed to let Liang Xin'er, whose popularity was declining at that time, be the spokesperson of their company.
Now, the effect of the advertisement after the broadcast has completely confirmed his guess, and it is much higher than his guess. According to the information that their company has just received, ten minutes after the advertisement was broadcast, the detection data of major sales points has been greatly improved, and after another half an hour, many sales points have even run out of stock.
So, at this moment, all he has to do is very simple, he has to sign a long-term contract with Wu Xiaotian.
Wu Xiaotian smiled slightly and said, "Haha, it's easy to say, about the signing of the specific contract, we will discuss it with Liandian Advertising Company tomorrow." ”
Regarding the advertisement of Lele drink endorsed by Liang Xin'er, the original version is a classic advertisement of Nongfu Spring very early, and it is precisely because of this advertisement that Nongfu Spring has become popular all over the country, which is unforgettable!