Chapter 576: Not necessarily losing
In May, "Thai Embarrassment" was finally officially released.
Before the release, Xu Cheng's mentality was very unstable and almost collapsed.
Because the popularity of "Iron Man" has been too high recently, almost the whole network is discussing the topic of superheroes, so the popularity of newly released movies in the recent period has decreased a lot.
No matter how hard the marketing team of "Thai Embarrassment" promotes, it seems a little insignificant under the huge influence of "Iron Man".
However...... there is no way to change the schedule of "Thai Embarrassment".
On the one hand, the corresponding publicity expenses have already been spent, and if you change the schedule casually because of the poor effect, the money will be spent in vain.
On the other hand, the schedule is really not easy to change, after all, there will be more new movies in the next few good schedules, and it may even collide with the other two films made by Chen Fengtou, which is even worse.
Moreover...... Xu Cheng has been holding his breath, he wants to defeat "Laughing Journey 2" with dignity!
And "Laughing Journey 2" has also been decided, that is, it will be released during the May Day period, so Xu Cheng must not return.
However, under the sweep of "Iron Man", the publicity of the film is not enough, and the box office results may be ......
Because of this, Xu Cheng didn't even sleep well for a few days.
In the end, Chen Feng managed to comfort him.
"Okay, don't worry too much, isn't it just a movie? If you lose it, you will lose it, even if it doesn't work out this time, I will give you an investment if I have the opportunity in the future." ”
Chen Feng's attitude of not caring too much made Xu Cheng's nervousness ease a little.
"Okay, okay, I understand, in fact, I just don't want our such a good film to be buried......"
"It won't be buried...... It's gold that always shines...... Be confident, maybe on May Day, our "Thai Embarrassment" can also be a big hit!"
Looking at Chen Feng's relaxed face, Xu Cheng couldn't help but feel a little envious.
This kind of mentality is really good, the reason why Chen Feng can have such a good state may be because he can always be smooth sailing.
Such a life is really enviable.
However, Xu Cheng didn't know that just when Chen Feng comforted him, Chen Feng's "Avatar" project could not move forward for the time being due to technical reasons.
Chen Feng is not always smooth sailing, but he is more willing to face everything with a positive attitude.
……
This year's May Day schedule, the situation is indeed a bit special.
Under the influence of "Iron Man", two films chose to be rescheduled, and two mediocre films were hurriedly added, while the publicity effect of several other films was very average.
Tossed and turned, at present, "Thai Embarrassment" and "Laughing Journey 2" have become the two most important films in this schedule.
Needless to say, "Laughter Journey 2" has the first part to pave the way and bring a lot of old audiences, and after "Laughter Journey 2" abandoned Xu Cheng, it found another first-class actor in the film and television industry to star, and the investment and production of the film has also been scaled, and it is currently very expected.
And "Thai Embarrassment", thanks to the influence of fighting in the ring with "Laughter Journey 2", has also attracted some attention.
At the same time, Xu Cheng and Wang Bo are also selling points, and later after returning to Kyoto City, with the help of Chen Feng, they finally specially invited the queen Ling Yufei to make a cameo, which is also a big easter egg and surprise.
However, on the whole, the current popularity of "Thai Embarrassment" is far less than that of "Laughter Journey 2"!
……
The producers of "Laughing Journey 2" have naturally noticed the existence of "Thai Embarrassment" for a long time.
However, after a period of marketing comparison, the popularity of "Laughter Journey 2" obviously far exceeds that of "Thai Embarrassment"!
And if it weren't for Xu Cheng's previous appearance in "Laughing Journey", everyone has some kind of inextricable relationship, and by the way, he also gave "Thai Embarrassment" a little bit of popularity, then the situation of "Thai Embarrassment" may be a little worse.
Therefore, at this time, "Laughing Journey 2" has a full arrogance and contempt when facing "Thai Embarrassment".
"Hehe, let's look at it, he Xu Cheng has left our team of "Laughter Journey", and he is nothing!"
"An actor is still trying to argue with the whole team, it's really self-defeating!"
"If the box office of "Thai Embarrassment" can surpass "Laughing Journey 2", then I will eat live broadcast!"
……
These remarks were occasionally heard by Xu Cheng from other people's mouths, and after listening to them, he didn't say anything, but his eyes became colder.
Do you look down on him like that? How can I say that he also made a huge contribution to the first part of "Laughter Journey".
Do those people really think that he will fail?
Although the current popularity of "Thai Embarrassment" does not seem to be very good, the success or failure of the movie box office is not all determined by the popularity in the early stage.
Relying on the quality of the movie to achieve a post-production turnaround abounds!
Moreover, after Chen Feng's persuasion, Xu Cheng's mentality became more calm.
So...... Wait, the results will soon be known.
Xu Cheng doesn't necessarily lose!
……
On May 1, "Thai Embarrassment", "Laughing Journey 2" and several other movies officially landed on May 1st.
has just experienced the movie-watching boom of "Iron Man", and the enthusiasm of many fans has temporarily faded a lot, although the impact of the holiday is added, but the Chinese film market on the first day is still not hot.
The attendance of "Thai Embarrassment" and "Laughter Journey 2" is average.
It's just that the number of films scheduled for "Laughing Journey 2" is much higher than that of "Thai Embarrassment", after all, this film is the most popular.
Although "Thai Embarrassment" is in second place, it is actually quite far from the first place "Laughing Journey 2".
It's only slightly better than the few regular films that remain.
Therefore, it is foreseeable that the first-day box office of "Thai Embarrassment" will definitely be crushed by "Laughing Journey 2"!
And that's exactly what happened.
After the end of the first day, the single-day box office of "Laughter Journey 2" was as high as 150 million, ranking first!
And the single-day box office of "Thai Embarrassment" is only 96 million, less than 100 million!
Some of the remaining films have even lower box office results, most of which are not above 50 million.
Seeing such a result, the producers of "Laughing Journey 2" are still very happy.
The single-day box office of 150 million is already a lot, after all, the shooting cost of this kind of comedy is not very high, and if it can be stabilized for a few days, it will be very profitable.
On the other hand, Xu Cheng's "Thai Embarrassment" did not even have a box office of 100 million on the first day, and he was not qualified to compare at all.
After reading the data of the box office results on the first day, many of the producers of "Journey of Laughter 2" went out to celebrate, and it seems that now they have won the game.
Relatively speaking, Xu Cheng is much more deserted.
He was sitting alone in front of the computer, staring carefully at some web content.
What he looks at is not the pure box office results, but the reputation of the audience and fans!