The cinema company, which has been acquired by its own company and is only waiting for the final signing of the loan to take ownership, secretly dug up its own corner during the National Day holiday......

It's something that feels a bit like a black humor drama no matter how you look at it......

But this happened again.

But in fact, before Celestial Cinema promoted digital cinema, the chaos in the cinema industry was actually much more serious.

Since 2004, the state has taken the lead in funding the research and development of relevant box office statistics software, hoping to calculate the box office through the Internet, and set up a relevant department responsible for the comprehensive collation of statistical data, which is the so-called film special fund office.

To be honest, it was a great thing for professionals in the film industry that the state could imagine this kind of approach, and at that time it was funded to make this idea a reality.

However, there seems to be a problem with this statistical software.

That is, he did not address the medium of transmission...... Or rather, it's a question of statistical coverage.

That is, not all theaters are willing to, or can afford, install a computerized ticketing system.

There is no way, even if the software developed by the state is not sold commercially, it is still reasonable to charge a little maintenance and management fee?

As a result, when this set of software was just developed, only a part of the primary market, that is, the second-tier and above urban theaters at that time, were willing or able to install this set of things.

The secondary market, which occupies most of the market, that is, the cinemas in the rural or small county markets, are unable to bear the relevant upgrade costs, or they are screened by buying out the right to screen the film, which directly leads to the difficulty of calculating this part of the box office data......

As a result, the box office data led by the state and compiled and published by the Film Special Fund Office has almost been reduced to an ornament for a long time.

To a certain extent, this also promotes the box office data of domestic cinema movies to be often full of various situations, not the real internal core members, and no one dares to say how much moisture the box office data of XX movies has.

Of course, in all fairness, this is also a necessary stage in the development of the film market in every country.

With the opening of the first decade of the new century, the Internet industry has become more and more developed, and a complete computer ticketing system has gradually become the standard configuration of domestic cinemas.

And this method is the box office stealing that Molong Media is now encountering.

The purpose of falsely reporting the box office was actually very simple, that is, to artificially create a popular situation for movie-watching, so as to attract more audiences into the theater.

Therefore, the "hands and feet" of the film distributor at the box office in the first week was also the biggest - because the freshness and attention of the movie were the highest during this time, and if the box office was booming, it would greatly enhance the subsequent market attractiveness.

However, that approach is limited to the distributor's promotional strategy, and for the theater chain, even if you report a billion, they will only settle the bill to the distributor according to the real box office figures......

However, this time's 'stealing the box office' is completely two concepts.

Because the checkout between Molong Media and the cinema chain is completely based on the data of the cinema system, Xingmei Cinema is playing like this, which is tantamount to stealing money from Molong's pocket.

As the saying goes, getting in the way of people's wealth is like killing your parents!

So, Li Mo made a direct call to Zong Shuai's mobile phone.

"Brother Zong, you should already know about 'stealing the box office', right?" Li Mo covered his head and walked around the house barefoot, "Of course, our company can't just forget this matter." ”

"Did Qin Hong's head get into the water? We kindly let them take advantage of the National Day file to make another profit, but instead they became farmers and snakes? If we don't react to this kind of thing, won't everyone think that our company is easy to bully in the future?"

…………

Putting down the phone and rubbing his ears that were a little hot, Zong Shuai looked at Zhong Lifang who was sitting opposite with a wry smile.

"Mr. Li is angry?"

Anyway, he has been with Zong Shuai for a long time, and Zhong Lifang has become accustomed to the cooperative relationship between Zong Shuai and Li Mo.

"Can you not be angry?" Zong Shuai pulled his face, and he was about to become a bun, "Qin Hong is crazy, how can he play like this? Who will dare to take the movie to their theater in the future?"

"Hehe, you seem to have forgotten something," Zhong Lifang sneered, "Strictly speaking, Xingmei Media Group no longer has a cinema chain, and he is actually using our Molong's cinema line this time to dig into the corner of our Molong!"

"Me," Zhong Lifang's words completely ignited Zong Shuai's anger, and he even scolded out the swear words, "Why is this king Gao Zi so shameless?"

"It's not allowed to swear at home", Zhong Lifang stretched out his hand and patted Zong Shuai, "In fact, in my opinion, this incident may not all be bad......"

"What do you mean by that?"

Zong Shuai is not good at market management, Zhong Lifang's words made him a little flustered.

But soon, he caught the meaning of Zhong Lifang's words.

"You mean to say that if we don't chase after Qin Hong at this time, maybe there will be some windfall?"

"Qin Hong's current position as the chairman of Xingmei Media Group is not stable, what windfall can he give us, I am talking about some other aspects, for example, if we announce the acquisition of Xingmei Cinemas at this time, will we establish an image of a 'victim' to repay grievances with virtue in front of everyone?"

"With the experience of being stolen from the box office this time, even if the identity of our Molong victim is completely confirmed, at least in this regard in the future, it can be regarded as a layer of protection, because most people's thinking inertia is easy to make people feel that it is difficult for people who have suffered to do the same thing," Zong Shuai suddenly clapped his hands, "My wife is really amazing!"

"Phew, who is your wife......" Zhong Lifang opened Zong Shuai's outstretched hand and continued, "You call Mr. Li first, so that he must not be too excited, if we operate this matter well, maybe there will be unexpected surprises when the final acquisition contract for the cinema chain is signed." ”

Sure enough, when the next day was promoted in Pengcheng, under the guidance of the host, the creators had just finished telling a bunch of interesting things about the filming of the movie with a smile, and Li Mo was directly named by the reporters in the audience.

"Director Li, do you know that yesterday there was a report that your company's "Detective Chinatown" was 'stolen from the box office'?"