On the premise of being able to ensure the North American market, the content of the film is slightly tilted towards the East.

The male protagonist follows his mother, who was transferred to the East to work, to the capital, and enrolls in a bilingual international school, where school violence is a common phenomenon all over the world, especially for newcomers who have just transferred to another school, and is often troubled.

This is the case of Drew, the male protagonist played by Jaden Smith, a group of Thai boys led by Chachai, who often bullied local students and even fought with them by virtue of their training in Muay Thai gyms and their status as foreigners.

The identity of foreign friends has made schools and even law enforcement agencies worried, which further fuels the arrogance of these people.

Inevitably, Drew clashed with the school violence gang led by Chachai and was knocked out.

Behind is the usual routine in oriental kung fu movies, a plumber with unique skills has become Drew's kung fu teacher, teaching Drew to learn kung fu and fight against the evil forces on campus.

The brave and ruthless Thais and the Americans who thought they could save the whole universe did it.

Of course, the image of the East is excellent, for example, the students of the East have been helping their new classmates Drew integrate into the campus and the new environment.

For example, Drew treated his mother roughly, but in the end he was moved by the warmth of the East, and the relationship between mother and son became harmonious.

For example, the display of the harmonious society of the East.

The Oriental metropolis is an absolutely modern city with many high-rise buildings, as well as traditional courtyard houses and the Forbidden City.

In the movie, it truly reflects the real scene of the Oriental metropolis, an international metropolis whose prosperity is not inferior to that of New York and Los Angeles.

There are also some oriental elements that are rigid for overseas markets, especially some iconic buildings and backgrounds.

For example, before the final martial arts competition, the plumber took Drew on vacation to take him out to travel and train to experience the true meaning of kung fu.

The Forbidden City, the Great Wall, the Bamboo Forest, Wudang Mountain, etc., have all become the background for Drew's martial arts practice.

These piled up oriental elements are superficial and have no effect on the progress of the plot, just to cater to the curiosity of Western audiences for exotic scenery.

"Kung Fu Dream" is a standard Hollywood assembly line product, the rhythm of the first half is good, and the second half of the beginning of learning martial arts on the Great Wall and climbing Wudang is bound to be uninteresting in the eyes of oriental audiences.

But in the North American and international markets, this is an important selling point.

Moreover, this film was shot in the East, and the Oriental Branch of Relativity Entertainment also respects the opinions of the film department in charge there, in the words of the intermediary of China Film, the leadership attaches great importance to these, because it represents cultural export.

With such a cliché story and such a cooperation model, what is there to output.

It is simply impossible to expect Hollywood to make a film that reflects the core of oriental culture, even if the director is Ang Lee.

Hollywood's directors and production teams are ultimately for Hollywood companies.

All in all, if you want to make true Oriental cinema widely circulated around the world, don't pin your hopes on Western screenwriters and Western directors.

Even if entertainment like Ronan and Relativity makes so many favorable settings for the East within the scope of the audience in the North American market, the ultimate goal is still for commercial gain.

The film industry in the East has a long way to go if it wants to export culture.

Nor is this something that can be solved by the film industry alone.

Although many changes have been made, after the premiere screening, Ronan still feels that the whole film is very floating.

Because it must be considered for the market and business, "Kung Fu Dream" was okay when it was in the metropolis, at least it was a bit like real Oriental life, rather than an Oriental story imagined by Americans sitting in the office, but when it came to the stage when the male protagonist traveled and practiced martial arts, it became a castle in the air to satisfy the curiosity.

Whoever runs to the Badaling Great Wall all day long to practice martial arts, even if you are an international friend, you have to buy a ticket, and the ticket cost alone is scared to death.

Also, the scenic spots in the East are always hidden dragons and crouching tigers, and on the top of the mountain like a tourist resort, there will always be some monks who have nothing to do but practice martial arts.

This is even more nonsense, there are monks, but they are not practicing, but making money.

Anyway, Westerners don't understand this set, and maybe it can attract a large number of foreign tourists after the release.

Some scenic spots did not charge the crew any fees at all, but provided advertising sponsorship to the crew, which was quite far-sighted in making money.

To some extent, this is also an oriental tourism commercial.

Give a few days of ticket fees, and then free of the crew's ticket fees and venue fees, and there is not much money, this crew is led by Will Smith! And superstars like Jack Chen! What if it becomes popular all over the world?

Will Smith is unknown to others, but Jack Chan is a household name.

Jack Chan came to the scenic spot where the movie was filmed!

This publicity stunt, it is difficult not to attract people, how can it also pull the number of tourists by a few points? Even if it can't be pulled, isn't it possible to take this opportunity to increase the price by a wave?

Look at the neighbors, the original 10 yuan ticket, spending money to hire a bunch of fake monks, what a grand event, a wave rose to 50.

Then, the next year to continue to do, the ticket directly 150!

According to this trend, it will not take a few years for tickets to break 200.

Now the competition in scenic spots is also very fierce, Michael Bay's "Transformers 2" crew is said to have intended to go to the East to film, and in an instant, more than a dozen cities and more than 20 scenic spots took the initiative to contact Relativity Entertainment Oriental Branch.

As for advertisers, that's countless.

In order to make his own computer the only computer in the film of the heroine Candace Swanepoel, the famous trade and industry technology first came into contact with the Oriental branch of Relativity Entertainment, and offered $10 million in advertising sponsorship.

What's even crazier is that if Optimus Prime is willing to drink milk, a milk manufacturer is willing to give the crew $6 million.

It is said that Michael Beyburn, in line with the principle of being responsible for the crew and making more money for the producer, has been seriously considering the relevant advertising sponsorship, but fortunately, after Ronan got the news, he temporarily called a stop.

The computer is not a problem, and neither is the milk, but for Candace Swanepel to drink the milk, Optimus Prime must not be allowed to drink it.

Ads can't be hard implanted!

"Kung Fu Dream" earned a total of $3.6 million in advertising sponsorships from the East, including scenic spots and multiple manufacturer brands, after all, this is a story that takes place in the context of the modern metropolis of the East.

This is also a lot of income for "Kung Fu Dream", which ultimately cost $25 million in total production costs.

At the end of the film, the American child is trained and guided by an oriental teacher, defeats the savage Thais, and becomes the champion of the martial arts competition.

This is a commonly used inspirational story in the Hollywood film model, and the protagonist must be able to reach the peak of his work task through hard work, and Relativity Entertainment's "When Happiness Knocks on the Door" filmed and produced a few years ago also made Will Smith's character go through hardships and finally succeed.

The father and son are also in the same line.

Will Smith put a lot of effort into Kung Fu Dream, Relativity Entertainment's internal test screening evaluation was quite good, and Embassy Pictures invested enough publicity and distribution resources.

Despite the massive opening of SonyColumbia Pictures' "21 O'Clock" that same weekend, Embassy Pictures secured nearly 4,000 theaters for "Kung Fu Dream."

The film's competitor this week, "Battle at 21", also has a certain strength, claiming to be based on real events in Las Vegas casinos, and has also created considerable momentum in the pre-screening promotion.

But that can't stop "Kung Fu Dream" from topping the North American box office charts this week.

Three days after the opening weekend in North America, "Kung Fu Dream" lived up to the expectations of Will Smith, a warm-hearted dad, and topped the box office list with $58.96 million.

"21 Showdown", which has a higher investment, also sat in second place at the box office with $24.1 million, which exceeded Sony Columbia Pictures' expectations.

Both of these films are full of gimmicks and have a momentum far beyond their own strength.

Frankly speaking, "Kung Fu Dream" was able to sell well, and Will Smith contributed a lot.

In this day and age, there is no film that seems to be directly connected to Will Smith and has bad commercial results.

This black actor with a pair of provocative ears seems to have real magic in the film market.

After the film was released, Will Smith desperately cheered for his son.

"When we chose Jack Chan to play Drew's master, an exciting idea flashed into our minds - Oriental!" Will Smith dragged his son Jaden Smith to the media one after another: "We knew we were asking for trouble, but it turned out that this arrangement not only made the theme of the film more prominent, but even made it an epic. I'm very proud that we were able to shoot the film in the East. When you see Jaden and Jake Chan training together on the Wall, you're going to be blown away – it's a scene we would never have been able to shoot in Los Angeles. ”

He has always been a smart guy and praised the filming location: "The power of a place like this is something that no one can replicate, and its magic gives the film a more realistic texture, and working together in such a place is a very important experience for me and my family." ”

The United States and the East were released simultaneously, and "Kung Fu Dream" also achieved good results in the East, with nearly 35 million RMB in the first three days, and the final Oriental box office is very likely to reach 150 million.

After all, this is not a top-level big production with a strong fan base like "Transformers", and it is already very good to have such a box office in this era.

In North America, despite the very average word-of-mouth, "Kung Fu Dream" has been quite stable, with a total of $111.13 million in 10 days of release after $29.87 million the following weekend.

The film also opened in the international market, and the overseas box office soon exceeded 40 million US dollars, and the scale of the screening soon spread to more than 80 countries and regions in the following weeks.

Through this movie, Relativity Entertainment can be said to have made a lot of money.

Will Smith and Jaden Smith, father and son, were also winners.