Chapter Eighty-Six: On the Eve of the Premiere

July 13th.

There is only one day before the global simultaneous release of the film, and China Film has increased the promotion of the film, and nearly half of the publicity expenses are concentrated in the past week.

For the vast majority of films, the first-day box office is absolutely crucial, which is related to the scheduling of the theater and the choice of the audience who are waiting.

With China Film's propaganda ability, not to mention that more than one billion people in the country know it, at least it covers all cities.

And the county's propaganda is beyond its reach, and it would be good to be able to lay posters and trailers in movie theaters.

At this time, the general county town does not contribute much to the box office, and it is not as good as more than 10 years later, the box office proportion of H county in the third- and fourth-tier cities is gradually increasing, and it is almost more than the sum of the first- and second-tier cities.

In recent years, the box office of one city in Beijing can catch up with the box office of two or three provinces in the central and western regions, and the top ten cities in Beijing, Shanghai, Guangzhou, and Shenzhen alone will account for more than half of the total box office in the country.

So far, one of the main antagonists of "Horror Cruise", "Mr. and Mrs. Smith" starring Brad Pitt and Angelina Jolie, has been released in mainland China for 5 days.

China Film is also very optimistic about this movie, and 300 copies were arranged in the first two days, and you must know that the number of theaters in the country is less than 1,200 at this time.

This is already the largest distribution scale of imported films!

Generally, domestic blockbusters are about 500 copies, and "Night Banquet" released next year will reach as many as 800 copies.

And "The City Full of Golden Armor", which will be released next year's Chinese New Year, once again set a new record, reaching an unprecedented 1,100, which is almost catching up with the number of domestic cinemas, ensuring a copy of each cinema.

You must know that now a copy is about 7,000 yuan, so the distribution fee invested by China Film and New Picture is 7.7 million!

The issuance cost is 7.7 million, which means that Zhang Yimou can enjoy this treatment.

Although "Horror Cruise" is also the key film released by China Film this year, it cannot be compared with blockbusters in terms of distribution scale.

After all, the box office potential is not at a level, and China Film only prepared 380 copies on the first day, and it will be produced one after another depending on the situation.

380 copies, 2.64 million distribution fees, which means that "Horror Cruise" needs nearly 30 million box office before China Film can recoup its cost.

It is conceivable that some small-budget films can have a large distribution scale, and the distributor will not prepare too many copies at all.

No copies, no shows, no box office!

Dark horse or something, it doesn't exist!

Last year's "Shark Beach", if it weren't for the overseas copyright sold for nearly 10 million yuan, China Film would not have given such a high distribution scale.

There are about 5 copies of a movie, each of which lasts about 20 minutes, so we watch a 20-minute interval between each show in the cinema just to replace the copies.

After the first copy was put in Hall 1, he immediately wanted to take it to Hall 2, and then use it again in Hall 3, so it was his turn.

There are even several movie theaters in close proximity that share a copy!

But then it was slowly digitized, and with hard disks, it cost only three or four hundred yuan a piece, which greatly reduced the cost.

So it's not for nothing that film has become history, and producers and distributors can save a lot of money.

Later, the hard disk was not used at all, and the cost was lower by satellite transmission.

This also led to the fact that the domestic film distribution company was no longer the two giants of China Film and Berner.

The low cost has led to the rise of more and more small and medium-sized distribution companies, and they have quickly occupied the market of emerging cities and small counties.

China Film and Berner have also lost their absolute leadership in the industry.

Zhongying is okay, after all, he carries the handle.

Bernard's domestic film box office for six consecutive years from 03 to 09 accounted for more than 20% of the country's share, and he was a well-deserved leader in the private industry, and then slowly began to decline.

......

At 6 p.m., Xingmei International Cinema in the XC district will host the world premiere of "Horror Cruise" here tonight.

It's really a world premiere, and Colombia has also arranged a simultaneous release in North America, picking up some soup to drink in the summer.

However, it is still screened in rural theaters and community theaters, and the few films in mainstream theaters are left to those blockbusters.

Some distributors in Asia and Europe who bought the rights from Colombia also chose to premiere at the same time, after all, there will be no time if the summer file is not released, and their National Day is not October 1st, and then it will be the Chinese New Year.

Horror movies screened in the Chinese New Year?

Let's eat Xiang collectively in theaters!

As the host, Tang An took Xu Yanyun to the cinema early and began to prepare for the premiere.

The scene has its own cinema arrangement, and Tang An is responsible for entertaining the guests.

At half past six, people came one after another, and he could hear the cheers from outside in the screening room, presumably there must be a star walking the red carpet.

Wang Zhongjun came the earliest, and almost brought the entire Huayi stars, which can be described as a bright star.

However, at the end of next month, Wang Jinghua should turn his head with that vote, and Huayi's huge artist agency department will be reduced by half.

In fact, in the past two days, there have been rumors that Chengtian is already preparing the information of Wang Jinghua's stars.

Wang Zhongjun hid it very well, and as soon as he saw Tang An, he strode forward.

"Hello Director Tang, we're meeting again!" Wang Zhongjun held Tang An's hand and said with a laugh.

"Hello Wang Dong, thank you for coming to enjoy the light, so many stars are really making my premiere star-studded!" Tang An said gratefully.

No matter what he had in mind, at least it was helping him to make a noise!

"Hello Mr. Wang, hello Miss Li, hello Miss Fan..."

Tang An greeted the others one by one, but the sorrow between Wang Zhonglei's eyebrows could not be hidden, and the other stars were also worried, obviously the rumors about Wang Jinghua had spread internally.

After greeting for a while, Wang Zhongjun sighed, "I heard that the overseas copyright of Director Tang's film has been sold for 3 million US dollars, and it can already be profitable if it is not released!"

"2.6 million, recover the cost and make a little money!" Tang An waved his hand.

"That's twice the profit!"

"I heard that Director Feng's "Night Banquet" is already seeking overseas distribution, and it is estimated that the buyout fee will not be low, right?"

"I'm not sure about this, after all, it's the first time I've shot a costume blockbuster!"

""Night Banquet" has Zhang Ziyi starring, and it is known as the Oriental "Hamlet", I think it will be liked by European and American audiences!"

"Haha, then borrow Tang Daojiyan!"

After that, people came one after another, and Tang An said sorry and stepped forward to greet him.

Jiang Wen, Wang Jianyuan, Wu Deming and others came in with Han Sanping, followed by the senior executives of several companies.

30 million directors, today's status is not the same as in the past!