Chapter 520: Propaganda is important
Marin's "The Great Wall", both in terms of plot and special effects, is excellent.
Others, such as cuts, soundtracks, action design, etc., are naturally also superior.
The suspense runs through the beginning and end, making people want to stop.
However, there are many plots of wits and courage involved, not to mention the fighting bravery, but some of the plots of fighting wit, if you are a fan who reacts slowly, I am afraid it will inevitably be a little ignorant.
This kind of movie-watching experience is obviously not liked by many fans.
This is a commercial blockbuster of excellent quality.
It's just that there is a gap with the previous commercial blockbusters of Dawn Film and Television.
The plots of commercial blockbusters in the past of Dawn Film and Television are not complicated, and it is not an exaggeration to say that they are even "popcorn movies", especially those superhero movies, although the plots are not the same, but the routines are almost the same.
"The Great Wall" uses the Great Wall as a battlefield, a fictional magical battlefield.
The Terrans resist the invasion of the demons, and the two sides fight wits and courage, the art of war, and intrigue fill the whole film.
The degree of brain-burning is not much better than the original "Inception", and even surpasses.
However, "Inception" is very suspenseful, but if you continue to watch it, the audience has a refreshing feeling of "it is", but many of the films "The Great Wall" are not "pointed out", and fans need to discover it themselves.
The people who watched the movie this time are not veterans in the film industry.
Their thinking about watching movies is naturally much better than that of many movie fans.
They can understand it at once, and then they are surprised and inexplicable, but fans may not understand it.
If you can't understand it, you will naturally lose the refreshing feeling of watching the movie that is shocked.
Of course, when promoting hype, it is completely possible to start from here and turn disadvantages into advantages.
This is also the reason why Mu Chen is confident that this film will make money.
"The Great Wall" has invested one billion, so if the box office does not have three billion, it will not make money at all.
Whether the domestic box office can reach 3 billion, Mu Chen is not sure, but 2 billion is estimated to be no problem.
With a billion left, there should be no big problem at the foreign box office.
The blockbusters of Dawn Film and Television are basically much higher than those in China at the box office abroad.
It's just that in this film, Mu Chen is really not sure about the foreign box office. The reason why this is so is mainly that the film involves a lot of content about the strategy of the Chinese military book.
Many of these contents are familiar to Chinese movie fans, and even fans in Southeast Asia and other regions who are familiar with Chinese culture. At least I've heard of it.
But Western movie fans, it's different.
If you don't have a little understanding of these, then I'm afraid it's even harder to understand some of the plots in it.
Of course, if you read it a few times, you can probably understand it.
But how many movie fans will watch a movie several times in order to understand it?
I'm afraid that I will give up when I hear that I can't understand it.
If foreign fans are the same as domestic fans, then the box office of this film will not be bad.
Xu Jin and other people in film, film, and television, when they heard that some of them were earning, their expressions suddenly relaxed a lot.
Mu Chen said this, and they naturally believed it.
Moreover, in their opinion, Mu Chen still has reservations about this film.
Aren't all the people of China like this, they won't say everything about anything.
"You made this film for people with high IQs!"
As soon as Xu Jin and the others left, Mu Chen shook his head and said to Ma Lin.
There are no outsiders here, and Mu Chen's words are not so secretive.
"This film is really too brain-burning, and I don't think the strength is in place. Chen Fuhai nodded and said, "Many plots need to be understood by fans themselves, and some places have come out, and I didn't react for a while after watching them, and I have an inexplicable feeling." If you don't think about it, you really can't figure it out. ”
"Among the fans, how many of them will think carefully?" Mu Chen shook his head and said.
"If it is explained clearly, the plot will inevitably drag on a little!" Marin said helplessly.
Does he know about this?
Nature is aware. It's just that either the plot drags on and affects the overall quality of the film, or the plot is difficult to understand, testing the reaction of fans.
"You can't have both fish and bear's paws!" Chen Fuhai said.
He undoubtedly approved of Marin's way of dealing with it.
"If it's you, how to deal with such a problem?" said Marin as he looked at Mu Chen.
"Change the script. Mu Chen said, "War is indeed a place to show wisdom. But this is a movie, facing the public, not the veterans of the battlefield!"
"What now, remakes?" Marin said.
Hindsight.
Whether it was writing the script or shooting, Marin now feels that he was blindly pursuing "fighting wits" at that time.
At that time, Mu Chen also said that it was okay to fight wit, but it was not possible to dominate the guests.
Nowadays, those places are indeed a bit noisy, so that fans have the risk of not being able to understand them.
"If you work publicity, you may have unexpected results. Mu Chen thought about it and said.
When Marin heard this, he was thoughtful.
But Chen Fuhai's eyes lit up.
"It's a high-IQ movie. Chen Fuhai smiled and said.
Mu Chen is not talking about "making up", but an unexpected effect.
What is the unexpected effect?
That's the surprise.
In other words, if the publicity is done well, maybe those places will become an incentive for fans to watch it a second or even a third time.
"Don't understand?" Mu Chen looked at Marin's appearance, and didn't seem to have reacted yet, and then said, "Topic!"
As soon as the topic came out, Marin was stunned for a moment, and then reacted.
Can't read it?
But if it is a topic on the Internet, netizens will inevitably discuss it, then there is a great possibility of detonating the topic.
The topic is together, and the heat rises.
Those who understand it will inevitably be complacent.
If you don't understand it, so what?
It's undoubtedly more likely to look at it again.
And those who haven't seen it, will they be of great interest?
No, it's very likely that it's not a topic of detonation.
Rather, it will definitely detonate.
There is no detonation of the topic, and under the hype of the company, the topic will also be detonated.
A movie with a high IQ, that is a movie watched by people with a high IQ.
Who wants to admit that they are stupid?
When the topic is together, everyone is discussing this film, and those who haven't watched it are afraid that they will inevitably be left out in the cold.
So what will they do in order to have a common topic?
Marin knows how much publicity can do for a movie.
However, he did not have much research in this area.
He didn't need to do any research.
The company will naturally solve this matter for him.
This may also be why, the same movie, produced and distributed by different companies, but the box office is different!
"Let the publicity and distribution department look at the time to make a publicity plan. Mu Chen then said.
"The Great Wall" will definitely not be released this year, and it has not yet been decided when it will be released next year.
"Your movie will be released next summer. Chen Fuhai said, "This movie, May Day, Mid-Autumn Festival and National Day, or when?"
"Do you have any other films released in the summer season?" Marin asked, "Sword Immortal 2?"
Superhero movies like "Sword Fairy 2" are indeed suitable for summer release.
And, in terms of time, it's perfectly fine.
"The post-production of "Titanic" is complete, after you have seen it, let's talk about it, there is no rush in this matter. Mu Chen thought about it and said.
Chen Fuhai and Ma Lin were a little puzzled.
The summer file has a long time span, and two blockbusters can be released.
Isn't Dawn Film and Television like this in the past, directly taking two blockbusters and dominating the entire summer file?
The original version of "Titanic" has not only topped the global box office for many years, but also has the most amazing release time.
The long release time indicates that the popularity of the film lasts for a long time.
It is not for nothing that a film crushes the entire schedule. "Wolf Warrior 2" has done it both in the original version and in the Muchen version.
"Titanic" may not be impossible.
If that's the case, then there's no need for the company to release two films in the summer.
Chen Fuhai and the others didn't know, but they didn't say much.
The schedule of "The Great Wall" itself is not in a hurry.
Not long after, the post-production of "Titanic" was completely completed, and it also attracted many people to watch the finished film.
In addition to the people of Dawn Film and Television, even Harvey and other people from Dream Pictures also came.
Even, Zhang Gang and other directors who are familiar with Dawn Film and Television came to see it.
Mu Chen's film is already attractive.
What's more, before the filming of this film, Mu Chen bluntly said that he wanted to hit the Oscars and fight with Scorsese's "Dawn".
At the beginning of filming, he dared to bluntly say that he wanted to hit the Oscars, and I am afraid that there is only Mu Chen.
This film, which Mu Chen confidently impacted the Oscars, naturally aroused the curiosity of everyone in the circle.
And the film clearly did not disappoint them.
At the end of the film, the three-hour movie did not feel long, especially at the end of the film, many people were moved by the mess.
Among them, many female viewers have red eyes.
Look at the cry!
The people who watch the finished film are all people in the film industry.
They still cry when they watch it, but what about the general audience?
"Director Zhang, how is my film?" Mu Chen looked at Zhang Gang with a smile.
Zhang Gang and Chen Mouzhi glanced at each other.
"No wonder you're so confident that you have to win a major Oscar before it's released. Zhang Gang said with some sighs.
How can he not see what this film is.
Hitting the Oscars is definitely eligible.
"In the face of disaster, it is easiest to highlight the deepest things of human nature, the beautiful and the ugly. Chen Mouzhi shook his head with some sighs as he spoke.
He was blown away by the film.
This is another excellent blend of commercial insurance and artistry.
"How did Diaosi defeat the rich and handsome and achieve an unforgettable love. Marin said with a smile, "This kind of cross-nationality, cross-age, cross-gender and cross-culture, any kind of audience can understand and be moved." The film is very close to the psychology and desires of the current audience. Love without hierarchical concepts, love beyond secular prejudices, this has a tear-jerking effect in any era. ”
"The big ship of "Titanic" is loaded with two things, love and disaster. Zhang Gang said.
As for Chen Mouzhi and Ma Lin, the focus is different, maybe it's because of age!