"How's it going, is the operation going well?"

In the conference room of Hantang Media Group, Tang An had a meeting with the two directors of the publicity and marketing and distribution departments, as well as the managers of seven or eight departments under the two departments.

There are also Gao Hongsheng, president of Nuomi Film, and Zhou Ru, vice president of operations, who reported the situation in the past two days in the curtain.

"Chairman, at present, the pre-sale box office of "Hong Kong Embarrassment" has reached 7 million, and the Chinese New Year's Eve accounted for 4 million on the first day of release, of which the ticket supplement accounted for 1.8 million ......"

It's only been two days, and it's still early before the release, so this data is not bad.

There are plenty of tickets left, and the speed of time will definitely slow down until a few days before the release, ushering in a wave of outbreaks.

And the APP has just been launched, and the number of downloads is not enough.

Tang An nodded, "How is the promotion, not only online publicity, but also ground publicity." ”

Gao Hongsheng replied, "More than 30 provinces and cities across the country have each sent two employees to cooperate with the distribution teams of the group's distribution department in various provinces and cities, recruit a large number of local promotion personnel, and introduce the glutinous rice movie APP to the audience face-to-face in most cinemas, and promotional posters and videos are also spread all over the country's major cinemas......"

The audience of glutinous rice movies is movie fans, and there are thousands of movie theaters across the country, and fans who can enter the movie theaters are the largest potential customer groups.

Promotion is to throw money, fortunately, the company has dozens of distribution teams in more than 30 provinces and cities across the country.

Everything was going smoothly, Tang An asked people to turn off the video chat, and instructed Cheng Hai, the director of the distribution department.

"Mr. Cheng, after the Spring Festival, integrate dozens of distribution teams in various provinces and cities, divide the country into five to eight regions, expand the team a little, in addition to distribution, take into account the promotion work, you can go to the theater Mr. Qu, he will let the theater management companies in the five regions cooperate. ”

There are dozens of distribution groups, which are too scattered and inconvenient to manage and transfer.

Like the cinema chain, there are more than 100 cinemas in the country, and there are no five cinema management companies, and it is difficult to manage only one Beijing cinema chain headquarters.

What's more, now the cinema chain not only has directly operated cinemas, but also a considerable number of franchised cinemas, which must be strictly supervised.

The country is divided into several regions, and it is also much easier to deal with the jurisdiction at various levels.

However, we have to wait for the Spring Festival to be adjusted after the end of the stalls, now is a critical time, and large-scale personnel transfers are easy to affect work.

"By the way, have you talked to Hua Yi, are they willing to pay for their own subsidies?" Tang An then asked.

Gao Hongsheng nodded and replied, "I talked to Wang Zhonglei about the subsidy of 20 million yuan, and the other party will pay the full amount, but we must ensure that the box office exceeds one billion, otherwise we will pay 50%." ”

20 million, Wang Zhongjun also fought hard to break one billion.

Tang An shook his head, and "1942" pounced too hard.

Relatively speaking, if "Zodiac" hits the streets, it will not be as serious as "1942".

After all, the former is labeled as Cheng Long, and Feng Xiaogang is the symbol of Huayi, and he is also the only director of Huayi with box office guarantees.

"How much is the box office of "Zodiac"?" Tang An turned his head and asked the secretary.

"It's 116 million short of 1 billion. Zhou Li replied.

"What is the final expectation of the distribution department?" Tang An asked Zhou Chenghai again.

"Judging from the current word-of-mouth, trend, attendance rate of each time period every day and the schedule of cinemas, after statistical analysis, after a long screening, the final landing point should be around 920 million. Cheng Hai said.

20 million yuan for 80 million box office, Huayi still earns.

"You guys analyze it, you can do it, you can take it, but you can't continue to talk. ”

Tang An handed over this matter to them, and the movie was released to the point where it is now, and the professionals and actuaries of the group can basically calculate the box office.

"However, you can't cheat, and you can't do it at any time. ”

At the end, Tang An admonished.

Ticket compensation and buying box office are two concepts, the former is to give the audience a discount, and the movie tickets are actually sold to the audience.

But in the latter, the movie sold the tickets directly to the filmmaker, that is, the false film schedule.

For example, "Ip Man 3", directly giving money to the theater in the form of cash rebates, handling fees, etc., is problematic.

If it involves state-owned theaters, it is commercial bribery!

Later, the box office of many movies was inflated, and there were many ticket supplements.

"The Legend of the Demon Cat" has 100 million votes from Jingdong.

The special 100 million votes are supplemented, and the dog is really a big dog.

Of course, there are also benefits to Goudong, and there are many people who have opened a membership for 50 Jingdou for a ticket.

There is also a single purchase of 99 yuan can get a 40 yuan ticket voucher, and you can even upload a photo, as long as it is highly similar to the characters in the film, you can get a movie ticket voucher.

At first, I thought it was fooling, after all, how can there be so many people who look like stars.

However, later, a friend of Jizhi directly uploaded a photo of the star in the film, and the result also matched.

God operates!

However, with 100 million votes, I only got more than 500 million box office, 200 million in the first week, 200 million in the second week, basically driven by the ticket supplement, and less than 50 million in the third week, which is now in its original form.

Chen Kaige is still hitting the street, but the box office of more than 500 million is a little better than "Taoist Priest Descending the Mountain", and there is a fig leaf.

100 million votes is sky-high, and there is another film that has received so many tickets or "Hong Kong".

There are also ticket supplements for this kind of gambling model, and later Dibao released "Small Times 4", promising to ensure that the box office reached 250 million in the first three days.

If it reaches 250 million, the ticket supplement spent by digging out the treasure will be counted as the publicity fee, and it can be deducted from the box office revenue in the future.

If it is not reached, the ticket will be spent in vain.

Ticket compensation is inevitable, the platform wants to grab the market, even if Tang An doesn't do it, others have to do it.

The state is now letting it go, but also for the sake of the market, and after two years, when the market is raised, a policy will come down, and the ticket subsidy will become a thing of the past.

Although there are no cheap movie tickets, many audiences who used to not go to the cinema have also entered the cinema.

Experiencing the difference between the big screen and the computer, even if it costs more than ten or twenty yuan in the future, it will not be so reluctant.

A lot of things the country doesn't care, just not when the time comes,

......

After the meeting, they all went to work, and Xu Yanyun asked, "Why did you think of forming a ground promotion team?"

Tang An said, "Nuomi.com has made a move on the ticketing platform, Meituan and Guevara will definitely not be indifferent, and Meituan is preparing to separate the film business independently, and when they all enter the market, the capital should also come in, so it's better to prepare early." ”

"Doesn't Nuomi.com have a promotion team?"

Tang An shook his head, "Taking into account the promotion of glutinous rice network, Didi and other companies is only a part, after the Spring Festival, we must step by step contact with the local life portals and local newspapers in various provinces and cities, not only at the provincial level, but also at the municipal level." ”

It is impossible for several major portals to acquire and invest in some regional media.

In the later 3Q war, the negative news comparison between 360 and Tengxun was 20:1, and an average of 20 negative news about 360 would have one negative news about Tengxun, and it was all painless.

"This requires a lot of money, do you really want to give up UC?" Xu Yanyun said with some uncertainty.

"UC is indeed a big flow entrance, but it can only be like this, even if we can't borrow funds, several funds, investment banks behind UC, and even the management led by Yu Yongfu will promote the acquisition of Ahli. Tang An said helplessly.

In addition to BAT, UC is one of the largest in the second echelon of traffic entrances, otherwise it would not have become the core of the later Ahli entertainment business group.

But Ah Li can give a valuation of 30 billion yuan, and take the head to grab it.

In addition to UC, Toutiao and Weibo are also important traffic entrances, and it is enough to sell UC's shares and take a bite of meat in these two pieces.

Ma Yun is already negotiating with Xinlang, and it took 46 negotiations in half a year to finally complete the capital injection.

Weibo is valued at $3 billion, and the acquisition price of UC is not as high as Ahli's.

......

After leaving the company, Tang An met Wang Changtian in a private club.

Zheng Zhiwei and Cheng Jiashang will not let go so easily, Tang An wants them to be unable to gain a foothold in the mainland film industry!

Tang An asked Wang Changtian to come today to ask him to terminate his cooperation with Cheng Jiashang.

Wang Changtian on the other side was silent for a while after listening to Tang An's words.

Although "The Four Famous Catches" is not a success, at least it has recovered its cost.

Now it's good to recoup the cost at the domestic box office alone, although Southeast Asian filmmakers are not easy to fool, but the martial arts films of this IP can sell for a little money.

Coupled with some miscellaneous things in the mainland, it is no problem to earn 10 million together.

But Tang An put forward a very favorable condition, 8% of the investment share of "Detective Chinatown 2", and the name of joint distribution.

Even if it is a billion box office, 8% of the share can have a net profit of about 15 million.

"No problem, I can replace Cheng Jiashang, but Deng Chao has to star in the remaining two films. Wang Changtian agreed.

Tang An smiled and raised his glass to Wang Changtian and touched a glass, "Wang Dong has a happy cooperation, as long as the schedule is suitable over there, there is no problem." ”

"Hong Kong Embarrassment" temporarily replaced the envy of Bao Barium with Wang Baoqiang, and the contracts were signed, in the final analysis, Wang Changtian was still owed an explanation.

8% share, for the sake of the box office of the movie, Guangxian's media will also spare no effort to promote the film.

A mutually beneficial choice.

......

A day passed, and early the next morning, the company also made an assessment of whether the ticket supplement of "Zodiac" could hope to reach a box office of one billion.

It's difficult, but there's hope, after all, it's Cheng Long's movie, or a kung fu comedy, and there is no shortage of audiences.

But now there is a relatively clear version of the gun on the Internet, which is probably close to the definition of 480P, and many people have seen it.

The risk was too great, so Tang An asked Gao Hongsheng to refuse.

......

Huayi Brothers Group, Wang Zhonglei told Wang Zhongjun the reply given by the glutinous rice movie.

"They didn't agree?" Wang Zhongjun's face was a little unsightly.

The good thing was ruined by Tang An, and now he has been rejected to pay for the ticket himself.

Wang Zhonglei nodded, "They can't guarantee that the box office will break one billion, after all, the movie has been released for 26 days now."

However, if the ticket is supplemented, you can use the ratio of 2:8 to make 20% of the glutinous rice movie, and the glutinous rice network will also promote the group purchase of "Zodiac". ”

Wang Zhongjun didn't care about being angry, and quickly weighed it in his heart.

He thought for a moment and said, "Is it possible for the major companies over there?"

In addition to buying the box office, there is another way.

Contact some large companies to distribute these movie tickets to employees in the form of year-end benefits, and Huayi will subsidize the other party a little more.

"With more than two million tickets, it's not that easy. And the cost is no less than the ticket supplement. Wang Zhonglei shook his head.

Then there is no way.

Wang Zhongjun said helplessly, "Agree with their plan and take 20 million votes to make up for it, but it will be less than one billion by then, so you can only use other ways." ”

The other way, for sure, is not a glorious one.

However, compared with buying a large number of box offices, the risk is much smaller when the gap is not large.

Wang Zhongjun can only do this, compared to the benefits brought by breaking one billion, 20 million votes are nothing.

What's more, the money in the ticket supplement can still be divided into some hands.

After reaching a cooperation, Nuomi Movies quickly launched a large number of cheap movie tickets for "Zodiac", and the group buying of Nuomi Network also began to be vigorously promoted.

I have to say that after the ticket price dropped, there were still a lot of viewers who bought it.

Forty or fifty may be reluctant, after all, it is not a special effects blockbuster, and it can be watched in two hours on the computer.

But if it is 9 yuan 9, the audience will feel that it is cheaper and more cost-effective.

After more than 20 days of release, the box office of "Zodiac" began to decline, and the box office rose every day.

The promotion of glutinous rice movies is not small at all, and he has also made 5 million.

Compared to the large number of users it can bring, 5 million is nothing.

The Spring Festival is approaching day by day, "Zodiac" is slowly moving towards 1 billion, and Huayi's stock price continues to rise every day.

At the same time, Guangxian Pictures announced in the circle that it would interview the director for "The Four Famous Catches 2", which also came out before the Spring Festival, causing an uproar.

The first part of "The Four Famous Catches" has already made a profit, and the second part has changed directors, which everyone did not expect.

In a community in the capital, Cheng Jiashang, who was perfecting the script, just hung up the phone.

Syllable!

The mobile phone fell heavily to the ground, and poor Pingguo was not a big Nokia after all, and it was dismantled and retired after less than half a year of service.

"Too much deception!!

In the vacant house, a cry full of anger echoed!