The summer file originated in 1975, and while "Jaws" frightened a bunch of people, it also got an amazing box office. Since then, major overseas film and television companies have given priority to the film schedule in June and July.

Later, the entire schedule span became longer and longer. The 2014 North American summer vacation began on May 2 and ended on September 1.

But the film's schedule in the mainland, just like the title 2, is actually May 4. There were three days of small long holiday carnival in the past, and then there were six consecutive working days, and the IMAX theater was cut off by "The Return", which made the little spider two and miserable, and the box office was far lower than expected, and I don't know which link the problem was.

Therefore, the choice of schedule has no worse impact on the box office than the quality of the film. The schedule of "League of Legends: Company of Soldiers" is finally chosen by Lu Lin, a small expert in file selection.

Lu Lin almost didn't think much about it before setting a date, July 11, Friday. July was chosen because the 2014 North American summer season was claimed to be the worst in eight years, and July was the worst month of the entire summer, and the box office revenue of the entire market fell below the $1 billion mark for the first time in 12 years.

However, the disappointing July was a successful August, helping the North American market to break the $1 billion mark for the first time in August. This year's champion "Guardians of the Galaxy" was also released in North America on August 1. Think from the perspective of the global market. Lu Lin must "take advantage of the weakness" and choose the weakest month of the "Hollywood Six" to win the summer global box office championship in one fell swoop.

"Guardians of the Galaxy" grossed $550 million worldwide in the summer, but ended up with 773 million. Because it was not released globally, it was blocked by the mainland's "Domestic Film Protection Month", and it was not released until October. Therefore, Lu Lin also feels that it is still necessary to have a good relationship with China Film. Otherwise, "Guardians of the Galaxy" will be killed on August 1, and "Company of Heroes" will definitely lose hundreds of millions of box office.

But the "Domestic Film Protection Month" is not a Hollywood blockbuster. The famous "Transformers 4" is scheduled for June 27, another time and space with 630 million in the first 3 days, and a box office of 750 million in the second week, with an average daily box office of over 100 million.

Therefore, "The Company of Soldiers" and "Change 4" are more than ten days apart, as for the back, there are "Small Times 3" on July 17 and "After the End" on July 24, the audience of the two films is somewhat different from "Company of Heroes", and they are not the same type, so they have little impact.

When Longlin Pictures announced that it was set for July 11, it really scared away several small and medium-budget films, and regarded July as a "death group". There were two blockbusters in front of "Transformers 4" and "League of Legends: Company of Heroes". Later, there were "Small Times 3" and "No Future", Guo Xiaosi and Han Han were both positive PK, full of topicality, which simply made other small films have no way to live, so that they jumped gears and rescheduled.

Back in late April, Warner's Richard Fox flew to China again to discuss the global release of "League of Legends: Company of Heroes". Although he refused to distribute "Wolf Warrior", he is very optimistic about "Company of Soldiers", after all, it is the hottest e-sports game in the world at the moment, if the film is of excellent quality and properly distributed, Warner will gain a lot!

Warner didn't have any decent blockbusters this summer, and it is worth mentioning "Godzilla" in collaboration with Legendary Pictures and Toho Co., Ltd. If it can act as an agent for the release of "Company of Soldiers", Warner will be able to drink more soup in the North American and global markets.

On the way to the office, the old man remembered "Wolf Warrior", which he rejected last time, and suddenly said: "By the way, the "Wolf Warrior" produced by Longlin Pictures won how many box offices it won, there are one billion!"

The reason why the old man refused at first was that he felt that the theme of the film would not be welcomed by Europe, America and other countries. But the quality is still good, but I heard that the Chinese don't like that "main theme" very much, and it is not easy to think of more than 1 billion yuan and get a box office of 200 million US dollars.

Unexpectedly, Pan Xiao, who was sitting on the side, smiled embarrassedly and said, "That, Mr. Fox, that "Wolf Warrior" is now 2.7 billion!"

"700 million, it seems that you Chinese don't like that piece either!" The old man's Chinese is still a little worse, 2.7 billion can be heard as 700 million.

Pan Xiao had to say it again in English, and Fox exclaimed, "Nearly 400 million US dollars?

The 2014 box office champion in North America is currently Warner's "The Lego Movie", with 257 million in North America. And the North American box office of the 13-year box office champion "The Hunger Games 2" is only 424 million.

The old man was shocked, and muttered a few words "incredible" and "incredible" in a low voice, like a child who likes to use idioms indiscriminately.

Pan Xiao was faintly proud, and said in his heart: "These Yankees, they shouted incrediblely when we achieved something, and they still looked down on people in their bones, I really hope that China's film market can get better and better, and scare you to death!"

Fox went to the hotel to stay, and the next day came to Longlin Pictures to discuss cooperation as agreed. In fact, this is a mutually beneficial matter for both parties, Longlin wants the global box office market, while Warner wants to make a steady profit from agency distribution, and even cooperates with Longlin to carry out Sino-American co-production. Nowadays, the Chinese market is becoming more and more important, and I heard that Universal and Legend have the idea of making a Sino-American co-production blockbuster, and Warner can't be left behind!

When they arrived at Longlin Film Company, Lu Lin and Song Ge came out to greet them, and the group went to the reception room and exchanged pleasantries for a while before talking about the distribution agency. In terms of Long Lin, naturally there is no objection, anyway, he is either chosen among the six major Hollywood companies, or he cooperates with Harvey's guy, otherwise he doesn't want to go to the mainstream commercial theaters in Europe and the United States, but he might as well choose Warner, which has cooperated.

Everything else is easy to talk about, the first thing is to watch the film. In a small screening room of Longlin Pictures, when the old man saw Galen, Carter, and Zhao Xin dressed as modern young people on the screen, he was still a little puzzled. Immediately, a secretary handed over a tablet with the character information of "League of Legends".

"It's so similar, it really can!"

Fox was not too shocked most of the time. After all, I have watched too many special effects blockbusters in Hollywood, and I was surprised when I watched "Hou Yi Shooting the Sun", mainly because I felt that this country could make such a movie. But since then, he has regarded Longlin Pictures as an existence comparable to the six major Hollywood ones, and when he looks at "Company of Soldiers" from the perspective of scrutiny, he is naturally much less shocked.

More than two hours later, after the plot ended, Fox took the lead in applauding and said: "Yes, it is completely comparable to Marvel's films, congratulations to Director Lu for making another masterpiece!"

Lu Lin smiled, "Thank you for the compliment, let's talk about the release of the film first!"

Fox said, "Of course!"

The subsequent negotiations were relatively smooth, after all, there was a cooperation, and there were tones and benchmarks in all aspects. Later, when it came to the schedule, the old man suddenly said: "In North America, it can be released simultaneously, but in Europe and South America, I suggest postponing it for a week!"

Lu Lin and Song Ge smiled similarly, and the latter said: "I know, Brazil World Cup!"

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