The Fudan canteen has nothing to entertain guests, and there are not even any high-end restaurants nearby, so the Fudan School of Management simply invited CUHK professors to the café to eat Western food.

As soon as Song Weiyang walked in, customers greeted him one after another.

"Boss Song is back. ”

"President, what's going on next week?"

"The school grass is good, the school grass is goodbye!"

"Great writer, please sign me, I asked for it for a friend. ”

“……”

Professor Chen Yuan smiled: "It seems that Xiao Song is really famous, everyone knows him." ”

Professor Shen Yongyi explained with a smile: "This is the café opened by Xiao Song, the business is very good, and you have to queue up if you come late." Today, Monday, if we're lucky, we won't have seats for the weekend. ”

"What do the teachers want to eat?" Lin Zhuoyun personally made a cameo appearance as a waiter, she had to wait another month to participate in the graduate school entrance interview, and now belongs to the full-time manager of the café.

Shin Yongyi flipped through the menu and said, "I want a black pepper steak, seven ripe, and then a pizza." ”

Zhang Hongbo quipped: "It seems that Professor Shen is a frequent visitor. ”

Chen Yuan looked at the situation in the store and asked, "Why does your café still sell Western food?"

Song Weiyang pointed to the café next to it and said, "If I only sell coffee, I will lose money, and someone can sit for half a day when he orders a glass of juice." There is also a karaoke room upstairs, where teachers can go upstairs and sing a few songs after eating. ”

Professor Hu Yang of CUHK said, "Western restaurants and cafes in China are not formal, they are all mixed sales, which is also a business strategy. ”

Song Weiyang said: "Strictly speaking, Western restaurants all over the world are not formal. ”

"Oh?" Chen Yuan asked curiously, "Why do you say that Western restaurants all over the world are not formal?"

Song Weiyang said: "In Europe and the United States, there is no such thing as a Western restaurant at all, only French restaurants, Italian restaurants, British restaurants and so on. In Asia, countries such as China, Japan, South Korea and other countries have mixed these dishes together and collectively called Western food for strategic management. Interestingly, Asian Chinese, Japanese, Korean, Vietnamese, etc., are collectively referred to as Asian cuisine in Europe and the United States, and there are many Asian restaurants in the West. We can't tell the difference between French food and British food, and Europeans and Americans can't tell the difference between Chinese food and Japanese food. ”

"It's a beautiful misunderstanding of distance. Professor Lin Xiaohan said with a smile.

Shen Yongyi praised: "Xiao Song is very interested in the differences between Chinese and Western cultures. ”

In addition to these professors, the president of the Fudan Management Association, as well as an MBA student, also came. They are all the beloved apprentices of a certain two professors, and they have learned from eating melons throughout the whole process, sitting there watching Song Weiyang pretend to be with the professors.

Lin Zhuoyun quickly brought the food to the table, and the professors also picked up their knives and forks and began to chat.

"Xiao Song, you are a successful entrepreneur, what do you think of the MBA program?" Zhang Hongbo asked suddenly, he still wanted to explore the connection between Song Weiyang and Dr. Ma.

Song Weiyang was reluctant to accept the offer, and said with a smile: "MBA is good, as soon as I hear it, it will be high-end and high-grade." ”

Chen Yuan asked, "Do you know what MBA is?"

"If I'm not mistaken, it seems to be a master's degree in business administration. Song Weiyang is still hiding his clumsiness.

Shen Yongyi said: "Xiao Song, don't hide it, tell me your views on domestic MBAs." ”

"Yes, tell me. Zhang Hongbo put down his knife and fork.

"Don't," Song Weiyang said, "I don't want to tell lies, you don't like to hear the truth." ”

"This is laughing at our little belly chicken intestines!" Professor Hu Yang laughed.

"Say it quickly, no matter how ugly it sounds. Shen Yongyi said.

"Then I'll tell you. ”

"Why are young people so abrasive. ”

Song Weiyang said very reservedly: "I think there is still a long way to go in MBA education in China. All of you here are leaders in the field of management, do you really understand the MBA thing?"

This sentence can be understood like this: I'm not hitting anyone, everyone here is rubbish!

In 1986, 38 Chinese students received MBAs at New York University, known as the "Whampoa of China's Economic Management". This group of people is now nowhere to be heard, and they either choose to go abroad for development, or become old oilers of state-owned enterprises, and there is no survival soil for MBAs in China at that time.

Before 2000, China's MBA education was in the experimental and exploratory stage, with a group of confused professors teaching a group of confused students. Of course, it is not completely useless, but the content of those courses is only suitable for middle-level managers of enterprises, and it is not of much use to company executives - everyone who should understand it understands it, and let middle managers handle it if they don't.

Ma Jianping, the first MBA graduate of Fudan, was the general manager of Shenghai Commercial Investment Company at this time, and he has been prosperous in the past two years. But a few years later, he said in an interview that he made money on market opportunities and political acumen, which had nothing to do with his MBA program, and that his speculative business had doubled, while the companies he actually participated in managing had been losing money year after year. He even said: "If there is no substantial leap forward in China's MBA education in the next few years, then MBA may become a university of electrical engineering, industry university, and letter university." ”

This was said in 1999, and in Ma Jianping's view, there was no difference between China's MBA and correspondence classes at that time.

Song Weiyang had already spoken very subtly, but it still made the professors uncomfortable to listen to, because he was poked in the foot.

Lu Yuping, the president of the management association, seems to want to behave in front of the professors, students, all like this. He said angrily: "You said that the teachers didn't understand the MBA, but you understood?"

"Are you okay?" Song Weiyang asked with a smile.

"Huh?" Lu Yuping didn't understand.

Song Weiyang pointed to the steak on the plate with a knife and fork and said, "I eat this steak and feel that there is a problem with the cooking technique and the heat is wrong." Then come in to the chef and say you're frying too old. The chef was very upset and said to me, "You think I'm too old, so can you fry the steak well?" In the same way, I'm not a professor, why should I know an MBA?"

"You're changing the subject," Lu Yuping said, "If you don't understand MBA, you're not qualified to evaluate MBA education in China!"

"It's good if you're happy. Song Weiyang didn't want to entangle.

Zhang Hongbo suddenly sighed and said, "Dr. Ma is right......

"My surname is Song. Song Weiyang hurriedly interrupted.

"Well, Song is right," Zhang Hongbo said, "Those of us who have either gone abroad for a year and a half for exchanges, or have studied several professional books in China, have really not understood BMA, and theory and practice are completely disconnected." Teaching students in this way is really a bit misleading. ”

"That's not it," Song Weiyang said, "The first batch of MBAs in China are basically in leadership positions now, with an average annual salary of tens of thousands, far higher than that of contemporaries." ”

Lu Yuping hurriedly said: "That's right, this proves that China's MBA education is effective." ”

Song Weiyang said: "But there are also many problems. First, most of them have entered foreign companies, and a small number have entered private enterprises, and state-owned enterprises do not need to ...... at all."

"That's the leaders of state-owned enterprises who don't know talents. Lu Yuping said.

"I agree, but it also proves that China's MBA education has not been tested in state-owned enterprises," Song Weiyang said with a smile, "Second, although these people have an annual salary of tens of thousands, they can only use what they have learned in middle management positions, and those who can climb to high positions are not used in MBA courses at all." Xifeng Company recruited an MBA graduate last year, and I specifically examined that what that person had learned was only qualified as a department manager. What's even more ridiculous is that he has no experience as an executive, but he thinks very highly of himself, and he asks for an annual salary of 50,000 yuan when he opens his mouth. He has been the vice president of the department for half a year, and his work is very good, and the company originally wanted to straighten him up and train him step by step. But people feel wronged, and they resign and don't do it, saying that the salary is low, and the position is low, so it is better to work in a foreign company. ”

Lu Yuping said: "This is a personal problem, and I think too much of myself. ”

Song Weiyang said: "What I want to say is that China's current MBA education can only train qualified middle managers, and it is not helpful for higher levels. To be precise, the training objectives are not clear, and the MBA program is not much different from the general management master's program. In this case, as the owner of the company, why don't I recruit a general management master's degree instead of an MBA graduate? ”

The professors were silent, this is the key!

There is no difference between an MBA and a general management master's degree, which is tantamount to declaring the failure of MBA education. And MBA graduates can now generally get tens of thousands of annual salaries, which are the result of foreign companies' coaxing, and state-owned enterprises and private companies are not willing to hire at all - hire them back as uncles?

Shen Yongyi said: "Boss Song, you are a successful entrepreneur. The Ministry of Education plans to implement the MBA national joint examination next year, and also requires schools to recruit in-service managers of state-owned enterprises. From an entrepreneur's point of view, what advice do you have?"

Song Weiyang didn't bother to pretend to be confused: "First, strengthen the faculty and implement the strategy of 'bringing in and going out'. This has to be jointly implemented by the Ministry of Education and major universities, bringing in outstanding foreign talents as professors, and then sending young teachers to study abroad for a higher degree to strengthen international academic exchanges. Only first-class MBA faculty can provide first-class MBA education. Second, to clarify the purpose of education, we should not confuse MBA with general management master's degree, and we can set up EMBA and general MBA programs. Third, I have read the domestic MBA textbooks, which are not for cultivating management talents, but for cultivating management research talents, which is too academic and academic. Fourth, the textbooks are very problematic, most of them are in English, and various business cases are also foreign. Foreign ones are not necessarily correct, because the environment is different, and they will change their taste when they are placed in China. The students taught in this way are the first to talk about the head of the army on paper, and they really let him do things and catch the blind directly. Fifth ......"

Song Weiyang spoke for more than 10 minutes alone, pointing out the shortcomings of MBA education in China, and stunned the professors, because there were many things they didn't expect.

It's not a question of the level of the professors, it's a question of perspective. They are from an academic point of view, while Song Weiyang is from the perspective of an entrepreneur, and what Song Weiyang says is more practical, and these issues are often ignored by academic professors.

"This exchange is the right one. Professor Chen Yuan sighed.

Shen Yongyi said: "Boss Song, can you write a paper and analyze all these things? I will help you hand it to the Ministry of Education." ”

"Professor Shen, it's okay if you call me Xiao Song. Song Weiyang said with a smile.

Zhang Hongbo has already determined at this time that Song Weiyang is Dr. Ma, and Dr. Ma is Song Weiyang!

Of course, Professor Zhang will not debunk it, and it will not be good for him to debunk it.

For the next month, Song Weiyang spent all day in the library and wrote a "Proposal for MBA Education Reform in China". This paper was first published in Fudan Journal (Social Science Edition), and then adopted by major educational, industrial and commercial journals in China, and directly submitted to the Ministry of Education for research and discussion.

In November, the Ministry of Education directly released a "Outline for the Reform and Construction of China's MBA Education", 60% of which is similar to Song Weiyang's article. Moreover, the Ministry of Education is very face-saving and left a signature in the attached table - researcher: Song Weiyang.

What's even more nonsense is that the Fudan MBA program also invited Song Weiyang to give a lecture with the title of "Distinguished Lecturer".

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