The real challenge begins.

"Super Girl" became popular, and singing talent shows appeared in a bunch;

"If You Are Honest, Do Not Disturb" is on fire, and blind date programs are all over the screen;

"Where Are You Going, Dad" is on fire, and programs such as "parent-child", "father-in-law" and "mother-in-law" have sprung up;

……

"Movie Guide" is on fire, and "Movie World" is about to be born!

When "Movie Viewing Guide" first showed signs of fire, Shanghai Satellite TV had keenly discovered the business opportunities in it, and quickly followed up the market and urgently produced the program "Movie World".

What is this business opportunity?

That is: although the current market for film review programs is limited, the programs have their own controversial attributes and have the characteristics of naturally attracting public attention and discussion.

The more controversial the program, the more discussed, the more disseminated, and the more potential it is to become popular.

The previous film review programs were too mediocre, and this "controversial attribute" was not fully expressed, but the new version of "Movie Viewing Guide" was born, in addition to playing a homogeneous program, it also completely revealed the characteristic "controversial attribute" that the film review program should have.

In addition to the "controversial attributes", there is a vacuum of film review programs in popular programs, which is a particularly good opportunity.

Shanghai Satellite TV has a very sensitive sense of smell, and when the second episode of the "Movie Viewing Guide" was just broadcast, it saw the mystery and business opportunities of the film review program, and in the blink of an eye, the first three episodes of the program have been produced.

The variety show "Movie World" is eyeing up and deciding to open up a new type of film review variety show and sweep the entire film review market!

When Li Li brought the news back to the office, his colleagues instantly exploded:

"What? The premiere was deliberately moved from Sunday primetime to Saturday primetime?"

"This clearly wants to seize our market and dampen our ratings!"

"Peers are enemies!"

"The premiere of the new show is going to compete with us? Okay, come on!"

"What kind of movie review show is their style? We are a film review show with pure blood, they are a variety show to put it bluntly!"

……

Everyone was discussing, Lao Kong pointed to the computer screen and said, "Look, the results of the hard and wide bidding meeting for "Film World" have been released!"

Everyone gathered around to take a look, and they were all frightened:

Exclusive naming rights: Lehaha lotion, 200 million!

Hard Ads:

59.com: 31 million!

LIKE clothing: 28 million!

Small video of the sun: 23 million!

……

The hard and wide bidding will sell a total of 480 million advertisements!

A voice of envy, jealousy and hatred instantly sounded in the office.

"This is the huge gap in the commercial value between our niche literary programs and other people's variety shows!"

"People have 480 million, but we don't have 48 million. ”

"The platform gap is also too big, after all, they are first-line satellite TV, and the platform image, brand strength, exposure, etc. far surpass us. ”

"Film review programs are already very niche, and the competition between us and them will be particularly fierce!"

"It's such a big piece of cake, let's see who can grab whom, fight!"

Fighting, you must fight, but what to fight with others? Can you fight with the standard of the program alone? No one has a bottom in their hearts.

Especially when he is about to get off work, the layout of "Movie World" on the official website of Shanghai Satellite TV is officially built, and the all-star lineup of the program makes Jisen Satellite TV tremble several times!

Writer and director: Guo Jingming;

Director and actor: Bao Erbei;

Famous variety show actress: Sister A;

Famous first-line male star: Ouyang Hua;

……

All-star team, shining!

There was a gasp in the office, and the restlessness spread from here to the whole Taiwan.

This 12-issue variety show swept the whole network in an instant, and various news reports were repeated one after another, and countless fans discussed it privately...... Relying on a big platform and having a star team, this is a column that is destined to have a high lower limit.

After Li Li got off work, he took a taxi home and began to swipe the news on his mobile phone, and the screen was full of news about "Movie World", which was released on Saturday.

After returning home, I turned on the TV and broadcast it to Shanghai Satellite TV, and found that the publicity work of the people had completely begun, and it was hard to broadcast in many high-quality programs such as "Happy Comedian"!

Mama Li asked, "Is this show in conflict with you, why are you nervous?"

Li Li sighed, "Of course there is a conflict. ”

"What is the concept of a film review variety show, and will it have an impact on your pure film review show?"

Li Li explained: "According to the current news, they have combined the concept of film criticism with the form of variety shows. The market for film review shows is limited, and if he steals half of our audience, we will definitely lose.

Because, people themselves are still variety shows, which will attract a large number of variety show fans!

At this time, QQ rang, and the cat meow meow forwarded to him a video, which was the content of the producer of "Movie World" interviewed by reporters:

"Excuse me, what do you think of the film review programs in the market. ”

Producer Liu Lei: "Film review programs are an extremely niche theme, and there are many disadvantages of various film review programs, the content is too mediocre, and the program form is too simple, which cannot meet the taste of the new generation of movie audiences."

If this theme wants to become bigger, it must be broken through and reformed. So, we made a bold attempt to combine film criticism and variety shows!"

"Then what do you think of the recently popular "Movie Guide"?"

Liu Lei: "That's a pretty good column." ”

"Excuse me, what you just said about mediocre content and a single program form, including the "Movie Guide"?"

"You journalists are so bad, I refuse to answer. ”

"Then did your motivation for creating the show come from the continued popularity of "Movie Guide"?"

The corners of Liu Lei's mouth raised: "That's not true! Our station had the idea of making "Movie World" as early as the beginning of the year, and it has nothing to do with the popularity of "Movie Guide". ”

"What do you expect from Cinema World?"

Liu Lei said proudly: "Carry out a revolution in the film review market!"

"Also dismissed the life of "Movie Guide"?"

The producer had a cold face: "You reporters, I am afraid that the world will not be chaotic." Next question!"

……

In this video of the interview, Liu Lei is domineering, but he is not stupid, all the questions about the "Movie Guide" are bypassed, but it conveys a distinct attitude - film review programs, and his family has been dominant since then!

Although he is not stupid, how individual journalist friends take things out of context depends on their moral level.

As soon as Li Li forked out the video, he received Zhang Xiaodong's message - don't listen to their nonsense, this show is just following the trend! But the model of others is innovating very well, this is your real crisis!

Li Li turned off his mobile phone and lay on the bed tossing and turning, preoccupied.

It's going to be a tough battle for the market, and it's still a long battle for 12 consecutive episodes of Movie World!

How to win, and win beautifully, Li Li had a headache.

Suddenly bounced up, Li Li put on a down jacket and walked out of the bedroom.

Dad Li asked, "Son, do you have an appointment when you go out so late?"

"Dad, I'll go back to Taili!"

"Back to Taili? It's past 9 o'clock in the evening. ”

"Well, I have work to do, so I probably won't be back tonight. ”

Li Li said, left home and went straight to the radio and television center.

Some people are always succeeding, and it's not completely unreasonable!