The first three consecutive championships at the North American box office in 2011, after the unveiling of the summer file, finally came belatedly, "Fast and Exciting / Love 5" was successfully crowned, and after being born as a dark horse, the strong performance of sweeping thousands of troops caused one exclamation after another!

In the third week of May, all the works worked together, hoping to seize more markets and harvest more box office before the release of "Pirates of the Caribbean 4", so as to avoid an avalanche-like decline next week and brew a box office tragedy. As a result, the entire North American market is showing a trend of cooking oil on fire.

Among them, Paramount took the lead, the publicity battle was mighty and vigorous, giving full play to the advantages of large film production companies, seizing major media resources, and seemingly unaffected by the loss of the opening battle, and finally "Thor" was able to turn the tide, effectively controlling the decline to 47% when the box office in the opening weekend was far lower than expected, saving face.

As a result, the whole of Hollywood seems to breathe a sigh of relief.

Not only did this avoid the potential vicious cycle of negative word-of-mouth, but it also reinvigorated the dawn of comic book adaptations, and the positive feedback from the market reassured other competitors. With an excellent decline, "Thor" achieved a box office of 32 million in the second weekend of its release, and the cumulative box office in two weeks narrowly crossed the threshold of 100 million, temporarily landing at 100 million and 8 million.

For Paramount, which has no way back, it is definitely the first ray of light in the past two weeks.

Although judging from the box office momentum of the next week's weekend box office and the box office rise in the middle of the week, the hope of "Thor" North American box office exceeding 200 million has been completely shattered, but fortunately, the bad word-of-mouth did not lead to a diving collapse, and the cumulative box office finally exceeded 100 million. At least this fig leaf is still preserved.

As for the two newly released works, they have brought very different results.

"Bridesmaids" copied the dark horse footprints of "Fast and Thrill/Love 5" in a vote of praise and applause, and harvested 26 million in three days over the weekend, even compared to the next week box office of "Thor";

In just three weeks, Universal Pictures once again completed the miracle of small and big, and unexpectedly became the biggest winner of this year's summer opening schedule.

"The Exorcist" was completely drowned out by the voices of criticism and crusade, and the wave of publicity was completely suppressed by "Thor", and it was completely defeated from the topic to the word of mouth, and finally only achieved a box office result of 15 million in the weekend. For a medium-cost work with an investment of 60 million, this result is not bad, but it is not outstanding, whether it can recover costs and even achieve profitability depends on the box office decline the next week. But judging from the feedback information of word of mouth, it is difficult to reach the sky.

In the face of the attack of the three works, "Fast and Exciting / Emotional 5" showed the ease of the victors under the cover of excellent word-of-mouth, and they did not increase their publicity efforts, but carried out publicity in an orderly manner according to the established pace - in this regard, Universal Pictures said that there was no need to increase the budget for publicity at all, and now such momentum is enough.

Paul Walker, Vin Diesel and Lan Li Hall appeared on a late-night talk show for the first time, and "Jimmy's Chicken Feather Show" became Lan Li's first talk show stage. This episode of the program was very popular, not only achieved the highest ratings and viewership since the Golden Globe Awards, but also after the program was uploaded to YouTube, the click rate quickly exceeded 10 million.

Among them, the hot topic of discussion about the blue ceremony has risen rapidly. In less than three days, Neil Tucson's personal account dedicated to uploading live videos of Lanli Music soared by 1.5 million subscribers, and Neil even appeared on YouTube's recommended account position, the effect is crazy and indescribable.

Facts have also proved that Universal's self-confidence is well-founded, even in the face of the overwhelming strong publicity offensive of "Thor" the next week, even in the face of the strong impact of the two new films "Bridesmaids" and "The Exorcist", the advantage of "Fast and Excitement/Love 5" has not only weakened, but has been further expanded unbelievably, maintaining a steady and powerful acceleration, and the box office upward momentum has not diminished at all, fading away from the posture of a dark horse, and becoming the brightest new star in May.

"Fast & Thrill/Emotion 5" first handed over 35 million weekend box office with an astonishing drop of 41 percent, defeated "Thor" for the second consecutive week with an advantage of 3 million, and achieved an astonishing triple championship; then, with a stable mid-week box office collection speed, after breaking through the 200 million threshold strongly, the three-week cumulative box office was increased to 238 million in one go, still maintaining the leading edge of the box office of "Iron Man" in the same period, and the pace of hitting 300 million continued to soar!

In the three weeks of its release, every step of "Fast and Thrill/Emotion 5" was amazing, and it pocketed all the records with an absolutely strong attitude, accumulating 238 million results in three weeks, leaving behind the highest box office data of the "Fast & Thrill 4" series early, not only that, but also approaching the box office champion of the racing genre in North American film history with an ultra-high light speed.

Prior to this, the North American box office champion in the racing genre was held by "Cars", which led the way with a total of 244 million in North America, which has been unbeatable for the past five years. From this side, it can also be seen that the decline of racing genre movies.

But now, "Fast & Thrill 5" has approached such a record in just three weeks, and making history is a certainty, what people should be curious about is, what will be the final box office height? After breaking through 300 million, when will the sprint of the movie stop?

The North American box office charts for the third week of May were finally settled, with "Fast & Thrill/Romance 5" winning the title, "Thor" in second place, and "Bridesmaids", "The Exorcist" and "Rio Adventure" in third to fifth place.

In just one week, the craze for the opening game quickly cooled down, and the box office development curves of "Fast and Thrill 5" and "Thor" showed a very different trend, and the focus naturally gradually dispersed.

The cumulative box office in three weeks exceeded 200 million and rushed to 300 million in a vigorous manner; the cumulative box office in two weeks barely exceeded 100 million, and the hope of 200 million was completely shattered, and exceeding the book cost line became the main goal. One is leading in an all-round way, and the scenery is unlimited, and the other is losing and retreating, and is deeply in embarrassment. Obviously, as time progresses, the gap between the two will only widen, and the value of comparison will become smaller and smaller.

In that smoke-filled war, the two people who are now opponents have entered two different battlefields. There's no more intersection, which is the scariest part for "Thor" - they don't even qualify to be the opponent of "Fast & Furious 5".

But facts speak louder than words, and the follow-up box office trend of "Thor" is really not optimistic, and the outstanding decline of the next week seems to be just a flashback, and then it shows its original form.

The decline in the third week quickly came to 55 percent, and the weekend box office, which was not excellent, lost more than half of the blood in an instant under the strong pressure of "Pirates of the Caribbean 4", and the pace of hitting the book cost line slowed down instantly; the decline in the fourth week still did not improve much, falling by 39 percent again, and the squeeze of "Hangover 2" and "Kung Fu Panda 2" was still breathless, and the weekend box office fell directly below the bottom line of 10 million.

This is the summer file, the summer file where the bayonet is red and the move is deadly. If one is not careful, he will be caught in the whirlpool of war one after another, retreating step by step, and will be completely defeated before he has time to catch his breath.

In the end, the cumulative North American box office of "Thor" reached 140 million, or 141.01 million US dollars to be exact. Compared with the 150 million on the books, there is still a distance of 10 million, but every industry insider knows that such a result can be said to be a fiasco, even if it is the "return of Superman" that made Warner Bros. vomit blood, the North American box office will exceed 200 million, at least for laymen, this result seems to be not bad, and it is quite passable. But 140 million?

Not to mention the performance of "Thor" in overseas markets, but in the North American market, this work did fail, not only did it not be able to replicate the miracle of "Iron Man", but even the level of "X-Men" was not reached, it was just better than a failed work like "Catwoman".

Comparatively speaking, "Speed and Excitement/Emotion 5" has opened an indomitable counterattack mode, and has continued the powerful momentum of sweeping thousands of armies.

In the fourth week of May, "Pirates of the Caribbean 4" was released, and "Fast & Thrill 5" plummeted 48% at the box office over the weekend, creating the biggest drop since its release, but even so, the value remained within 50%, and this week's decline was second only to the 20% of "Bridesmaids".

It is worth mentioning that the premiere box office of "Pirates of the Caribbean 4" is only 90 million US dollars, which is higher than the first part of the series, but far lower than the second and third parts of the series, compared to the investment cost of 250 million, this achievement is unsatisfactory, not to mention, this figure is not as good as the 95 million of "Fast and Thrill/Emotional 5", and the whole of North America fell below the glasses all over the ground.

As one of the strong contenders for this year's year-end box office title, the premiere data of "Pirates of the Caribbean 4" is enough to call Waterloo.

Quietly, it has defeated two much-anticipated box office giants, and "Fast and Exciting / Emotional 5" has shown the strong aura of the champion.

In the fifth week of May, "The Hangover 2" and "Kung Fu Panda 2" were inseparable, and finally "The Hangover 2" won with a debut box office of 85 million, and the bigger upset was that "Kung Fu Panda 2" only started with 47 million in a sea of negative reviews, becoming the second work to be a big hit this year after "Thor".

As for "Fast & Thrill/Emotional 5", it once again wrote a miracle of decline, with an excellent figure of 36%, which increased the cumulative box office of this work in North America to 280 million.

300 million, close at hand!