If you have to find a sentence to describe the superhero movie "Thor", most people must have the same choice - my brother has abused me thousands of times, and I treat my brother like my first love!

From its inception to the present, Marvel Entertainment has operated or is operating a total of six films: "Iron Man", "Hulk", "Thor", "Iron Man 2", "Captain America" and "The Avengers".

Among them, the first two have been released, the middle two have been completed, and the last two are still in the filming stage.

The holiday season has kicked off, and two weekends before Thanksgiving, "Thor" was officially released.

If in Marvel's superhero comics, Iron Man is a second-tier superhero, Thor can barely be classified into the third-tier ranks.

In this day and age, any film that wants to attract a large enough audience needs to be promoted.

The easter eggs in "Hulk Hulk" have won a lot of attention for Thor, and the pre-screening publicity of Embassy Pictures is also very strong.

For example, there has been news hype in recent times, and the film's heroes and heroines Jason Momoa and Jessica Alba are in love.

The two often appear in the eyes of entertainment reporters together.

For example, using "The Avengers", which is widely followed by fans, to build momentum.

In an interview, Jason Momoa specifically mentioned the film, calling the script for "The Avengers" "incredible", saying: "Everything about the Avengers script and comic book is huge, you have these massive, major superheroes, and you put these massive, Big big superheroes fill up in a little space, I'm reading the script, it's heavy, everything is so big, oh my gosh, I said to director Joss Wheddon, I don't know how you're going to make this film, but I'm excited to be a part of it, let's get started. ”

Also, given the hype of the "best" success of every Walt Disney Marvel superhero movie released, Embassy Pictures, driven by Ronan, has used a similar tactic.

"The North American test screening received rave reviews, and the second "Iron Man" was praised!"

Media outlets such as the Los Angeles Times and The Hollywood Reporter gave an average of 90 points.

The former slammed out: "This is a wonderful return from Marvel Comics, and we'd love to see Thor appear on the big screen again, waiting for next year's Avengers."

"The Hollywood Reporter" and other public relations media have also been praised: the film's wonderful action scenes and sometimes hilarious plots make people look forward to "Thor", and it is also reminiscent of the previous "Iron Man", bringing people not only surprises, but also surprises.

Similar kinds of elaborate news are emerging one after another.

Despite the fact that only two films have been released, the Avengers have already made a lot of fame thanks to the foundation of the comics, coupled with the strong promotion of Relativity Entertainment.

A thing called Marvel Dafa has gradually taken shape.

In mid-November, all the Avengers participated in the premiere of "Thor", such a film adapted from Marvel's third-tier heroes, which also attracted the attention of countless fans, especially closely related to "The Avengers", which made this film even more eye-catching.

At that time, Marvel wanted to create a god and bring God into the world, so Stan Lee started from Norse mythology and used this Norse mythological character wielding a hammer to set off a new page in adventure action comics.

The average person is more familiar with Greek or Roman mythology than Norse mythology, but the gods of Norse mythology are relatively more like humans themselves.

There's not much to say about the film itself, a typical Hollywood screen hero routine.

The story of "Thor" can also be classified as a family drama, and the gods in the story have shortcomings just like ordinary people or other Marvel Comics superheroes.

Although most of the characters in the film are mythological characters, the story is still about a human conflict that has been going on since ancient times: a reckless older brother who can't wait to prove to his father that he has what it takes to inherit the throne, a jealous younger brother plotting to seize the throne, and a girl who helps the male protagonist see the world from a new perspective.

The survival of the royal family, the deadly revenge, the consequences of arrogance, these elements of the story are worthy of narration in any world.

In Marvel Entertainment's Avengers program, Thor is a founding member of the world's strongest superhero group, the Avengers.

Compared with the previous film, the heroes and heroines of "Thor" have all changed.

The Australian strong man, when the film was being prepared, did not know where to pick the sledgehammer, and waited until the end of the filming before he appeared in Hollywood.

The reason why Ronan understands is because Lindsay Beal's "The Hunger Games" crew chose Chris Hemsworth as a supporting actor.

That series doesn't have a male lead, it's a completely big female lead movie.

In this "Thor", perhaps Thor himself seems a little boring, but the villain Loki's personal charm is amazing.

In the Avengers project, the villain is not taken seriously.

Strictly speaking, these superhero movies are a bit similar to the level bosses in online games, the audience only cares about how to kill the boss, and as for the background and story of the boss itself, not many people actually pay attention to it.

Just like the dungeon game mode carried forward in "World of Warcraft", players only pay attention to how the boss fights, what equipment will be dropped, the story background, etc., and most people brush the dungeon more than a dozen times, and may not take a second look.

The villains of Marvel superhero movies will still be face-painted and even funny, compared to other villains, Loki can be said to be the most charismatic villain in the first phase of Marvel.

Hammer base love or something, the audience will also watch it with relish.

Similarly, Tom Hiddleston, who starred in Rocky, also signed a long-term contract with Marvel Entertainment.

This contract is not just for movies, but also for TV series.

For Tom Hiddleston, who doesn't have much of a name, a long-term contract with Marvel Entertainment is a rare opportunity.

Relativity Entertainment uses a large number of newcomers with limited price and appeal, and signs long-term contracts, which also saves a lot of money in the future.

It is undoubtedly a recognized fact that Hollywood stars are not as "valuable" as they were in the nineties, but this does not mean that some stars earn less than before.

There is also a consensus in Hollywood, that is, if you want to get a high salary, you should act in the sequel of a blockbuster commercial film.

Although Marvel's films are nominally independent, many of them can be classified into the category of sequels, in fact, the sequels of previous Marvel superhero films are deeply troubled by actors' salaries.

The most typical is "X-Men 3: Last Stand", the production cost of this film is as high as more than 200 million US dollars, and the majority of the expenses are the salaries of the actors, and the salary alone almost crushes the budget of this film.

One of the main reasons is that the contracts of the main actors are signed one by one.

With the success of the role and the particularity of the sequel movie, the leading actors dare to ask for a salary much higher than their market price, and the production company can only accept high remuneration if it wants to continue the business.

The market response of "Thor" is okay, although it is not as exaggerated as the hype of "Iron Man", but it is also a qualified popcorn movie.

In the first three days of North America, Thor, who was not very eye-catching and popular in Marvel Comics, took away a whopping $69.09 million at the box office from North America.

Even if the film's reputation is not very good, it still attracts a large number of fans.

Such a film without any star actors joining, has achieved such brilliant results in a short period of time, which can be said to be a miracle in Hollywood.

The success of "Thor" not only injected a shot of strength into the box office after the film's release, but also paved the way for next year's "Iron Man 2" and "Captain America", and even "The Avengers".

Driven by Relativistic Entertainment and a variety of technical and commercial interests, superhero movies have become the most perfect digital technology models, with different styles of on-screen spectacle taking viewers on a rollercoaster ride from one climax to another.

Are audiences bored with superheroes? The answer is yes, just as they were tired of cowboys, showboys, robots, and aliens.

But this will not be until ten or twenty years from now.

As a contemporary myth, as long as there are interests, the story of superheroes will definitely continue to be told until the entire society and culture change dramatically.

So, it's the commercial interests that shape the superheroes, and it's the audience who needs to give them a godhead.

Whether it is Superman, Batman, Iron Man, or Spider-Man, they are actually just projections of the real world in another parallel universe.

In the future, the world of superheroes will be bigger and more real, but it may also be darker and more chaotic.

On the second weekend in North America, the weekend before Thanksgiving, Walt Disney's rare super-production in recent years was released, and the princess film "Enchanted" starring Amy Adams, a combination of animation and live-action, opened in North America.

Amy Adams also became the oldest Walt Disney princess ever.

While a family-friendly princess movie is more suited to the Thanksgiving vibe, "Enchanted" seems to have been affected by Disney's poor situation in recent years, with only $31.21 million in its North American opening weekend.

"Thor" continued to be the box office champion of the week.

The superhero movie was a more stable box office, with the next weekend box office down less than 50 percent from the opening weekend, and another $36.74 million.

Ten days after its release, the North American box office of "Thor" has reached $131.1 million, and it is not difficult to break 100 million at the North American box office.

Overseas also opened this weekend, topping the box office in many countries and regions in Europe and Latin America, with $123.41 million in the first week of overseas box office.

Along with the box office success of the film, there are also various peripheral derivatives, from toys to comics, and the revenue of Relativity Entertainment is amazing.

Compared with feature films like "Sunshine Girl", there are too many products that can work in superhero movies around the periphery.

Commercial success, for Marvel movies, has become the norm.