The annual awards season is undoubtedly the focus of attention of the entire Hollywood and even the world's film industry, the intertwined confrontation of the interests of all parties is intertwined, and the combination of friends and enemies cannot be clearly explained in just three words, but in the final analysis, it is still inseparable from the iron law of interest first, and the additional benefits derived from the awards season and the Oscars have far exceeded imagination.

For the uninitiated, awards season is just awards season, and the benefits that can be involved in a golden man trophy are limited after all, and compared to commercial behemoths like the Marvel series or the Harry Potter series, the industry maintained by the Oscars is nothing at all. Once upon a time, Lan Li thought the same, but after he actually entered Hollywood, he gradually understood that things were never so simple.

In 2018, two events from the awards season were worth noting.

First, in order to attract ratings, the Oscars proposed to set up the Best Pop Film Award, but met with unanimous resistance and opposition from the entire Hollywood, and finally had to give up, but Disney still did not give up, and was ready to apply "Avengers 3" and "Black Panther" to compete for many major awards such as Best Picture and Best Director.

Second, online streaming leader Netflix (Filx) has broken the dominance of traditional movie theaters by relying on a strategy of simultaneous streaming, sparking a debate about whether movies should be shown in theaters to be called movies

First of all, the Cannes Film Festival, the French film industry stipulates that before the film is officially broadcast online in streaming media, it must first enter the theater to reach a certain time limit, otherwise it will not be allowed to participate in the main competition unit of Cannes.

Then came the North American awards season, and the Oscars explicitly stipulated that only those who have been released in mainstream theaters for a certain number of weeks can win registration, which is why all awards season films must be screened or even released before the registration deadline in the third week of December. In order to participate in the Oscars, Netflix chose to bow its head for the first time, and arranged screenings of "Rome" in multiple theaters in the first week of December.

Disney and Netflix, two top companies in the industry, are really the top giants who will tremble the entire industry when they stomp their feet, but the two companies have changed their strategies for the Oscars.

It stands to reason that "Avengers 3" and "Black Panther" are commercial films, and the success of the commercial box office is the most important, and it can also drive the overall popularity of Disneyland's related copyright industry.

Why?

Here we need to explain Netflix's profit model.

After the rapid rise of Netflix, it has gained a large number of fans with a series of word-of-mouth works, especially the practice of launching all TV series in one breath is highly praised, but later, they invested in shooting a large number of mediocre quality movie works, all of which scripts are written according to big data statistics, which themes are popular, which jokes are the most popular, which types are popular, roll up their sleeves and shoot directly, without carving or polishing, and the quality of the finished product is really unflattering, which has also caused countless controversies.

In this regard, Netflix officially said: "What we care about is not the quality of the work, but the quantity of the work. We need a huge base of works to fill our own copyright library, and as for quality, it doesn't matter. ”

Because Netflix makes money through paid subscriptions.

To put it simply, they have built a huge film library, with different styles, different types and different natures of works, all-round capture of different fields, different interests, different hobbies, different orientations of the audience, as long as the user subscribes to Netflix, then users can sit on a library ocean, arbitrarily choose their favorite works

This also means that a super bad movie, even if only one user likes it, then this is enough. Because as long as this user becomes a subscriber of Netflix, Netflix has been successful, and this user can also find more works he is interested in in the film library, even if it is a bad movie, he will choose to continue to pay for the subscription.

From this point of view, bad movies and classics have the same role. Because every bad movie must have its own audience, not to mention, after subscribing to Netflix, you can watch any work at will, occasionally watch some bad movies to pass the time, or exchange for some niche classics, why not?

This also means that, no matter what, Netflix will be able to make a profit.

Therefore, Netflix does not need to worry about the quality of the work affecting the box office figures and subsequent peripheral profits, and they have an independent film library system, which also makes Netflix the only production company that does not need to worry about the quality of the work. This has also become another feat of the Internet era for the great change of the real industrial structure.

In other words, Disney and Netflix don't need the statuette to seek more benefits at all, but why are they still chasing the Oscar trophy?

To put it simply, it's brand effect!

From a statistical point of view, a work that has been nominated for an Oscar can increase the theatrical box office by 10% to 80%, and a work that has won an Oscar trophy can increase the theatrical box office by 300% or more, and this is only the first step.

The cover of a movie's Blu-ray disc only needs to be printed with "Oscar nominees" or "Oscar winners", and the market rental income can be increased by more than 50 percent.

Although everyone is now complaining that the Oscars are becoming more and more commercial, and the academy's public relations is gradually destroying the authority of the Oscars, the fact is that the "Oscars" still symbolize the highest honor in the entire film industry, and even the European continent is inevitably affected by it.

For Disney, "the first superhero movie in history to win the Oscar for Best Picture", this is a very, very important title, which can directly make Marvel movies complete the essential transformation, from a simple popcorn movie to the pop culture mark of an era, and derive a huge peripheral economy, which is calculated in billions of billions.

For Netflix, "the first streaming film in history to win the Oscar for Best Picture", this is also attractive, and more importantly, the work invested and produced by streaming media can reach the top of the Oscar, which is an important affirmation of Netflix's artistic aesthetic taste and creative ability, and it also releases a signal that "Netflix's works can also win the Golden Man", and the subsequent impact is clearly visible

On the one hand, they were able to attract more top directors and actors to shoot films for Netflix, such as Alfonso Cuarón, Martin Scorsese, David Fincher and others have joined their ranks, Netflix can allow them to get rid of the influence of two tights, and truly shoot the subjects and works they are interested in, on the other hand, the quality and reputation represented by top directors and top actors can attract more high-quality users, further deepen the entire user base, and then return to the former, attract more artistic creators to shoot for Netflix, and truly establish the Netflix brand.

The benefits covered in the whole process are absolutely beyond imagination. Later, the online streaming media of Amazon and Hulu also caught up, and then formed a situation of confrontation between streaming media and traditional production companies, of course, that is another story.

For Disney and Netflix, even if it's just an Oscar nomination, it's an important step forward!

It can be seen that the Oscar statuette is indeed just a trophy, but the influence of this statuette on the entire industry has penetrated into all aspects, and the interests involved during the period are so huge that it is unimaginable why the Weinstein brothers have been able to call the wind and rain in the industry for so many years?

However, these are all things that happened in 2018, all of which are the stories after Lan Li's rebirth, and he naturally lost the possibility of an unpredictable prophet, but his vision and vision in this life have changed, and he is really in Hollywood, Lan Li has gradually realized the far-reaching impact of the Oscar awards season, and even the European art film school led by Cannes is difficult to completely stay out of the matter, which also makes Lan Li have a clearer understanding of the interest entanglement of the awards season.

Everyone thinks that the Oscars are not a summer file, everyone is happy and friendly competition, after all, it is impossible for the college's public relations to tear their faces, but all this is just a superficial phenomenon, and the dark tide under the calm lake is still a life-and-death contest.

Warner Bros. has focused on "Gravity" and "She" this year, and it stands to reason that there is no conflict between them and Weinstein Pictures, because the main competition divisions of "Philomena" and "August: Osage County" and Warner Bros. are not head-on, but if Harvey starts to block the Oscar path of "gravity", especially with Thomas Tole, then Kevin Yuan will definitely not sit still.

On the surface, it seems to be just a battle for the best picture of "Gravity" and "Philomena", but the intertwining of interests hidden behind the competition is far from so simple.

Interests and interests, as Lan Li said to Bob, as long as you grasp the key to interests, you can drive the opponent.