The success of "Love Apartment" is something that many people did not expect, and it can be said that Xu Shi is a little mentally prepared, no one can imagine that this TV series, which is all built up with jokes, can achieve such terrifying results.

Even Xu Shi was surprised by such a violent outbreak of "Love Apartment"!

Just the next day, a special discussion session was organized to study how "Love Apartment" was successful.

It stands to reason that a TV series like this that has no logic or logic, no plot and no plot, no big name and no big name, and no special effects should not have such results, but the fact is that it slapped them in the face.

Even they have a hunch that this TV series may even become a national hit.

Among them, there is no one who regrets the most than those TV stations that originally had a mind.

These people were also ready to buy this TV series at that time, if not for anything else, even if it was for the name of Xu Shi, it was worth it.

Of course, Xu Shi's name is not too valuable now, after all, I heard that Xu Shi is just the beginning of this TV series, and most of it was completed by some screenwriters of Jingwumen.

Therefore, the bids of these people are not very high, and the highest is only two million episodes, which is too much worse than the three and a half million of Modu TV.

After all, this is just a low-cost urban sitcom, even if there are not many people who are optimistic about it, even if they have already seen the finished film, they never thought that there would be such a result.

If it weren't for the results in front of you, who would dare to think about it?

Even Chief Gao was shocked and excited at this time, and he hadn't slowed down until now, as if it was all in a dream.

Even Xu Mei was stunned when she learned the news, she didn't expect it to be like this.

But her first reaction was to ask for benefits, and this benefit was naturally to ask Modu TV and those partners this time.

In the development plan of Jingwumen, it is necessary to use the resources of these companies to increase the popularity of Jingwumen artists.

Now that this time is so successful, it is obvious that the second part will be filmed, if you don't take advantage of this opportunity to ask for a little more benefits, when will you wait?

As for the leading actors of "Love Apartment", this is even more so, except for Xu Mingjie's accident, the rest of them are in a mood.

In fact, their development in their own companies is not very good, at least they don't have too many resources and exposure.

But now it seems that they are going to become famous overnight, how can they not be excited.

And Modu TV also struck while the iron was hot, and quickly began to promote "Love Apartment" on a large scale.

Especially the role of Zeng Xiaoxian played by Xu Mingjie is the most brilliant in the first part.

When it comes to the second and third parts, whether it is Lu Ziqiao or Zhang Wei, they seem to be a little better than Zeng Xiaoxian.

But in the first part, Zeng Xiaoxian is the absolute protagonist.

Especially his mean tone, as well as the very recognizable famous sentence 'Your moon my heart, a good man is me, I am.... Zeng Xiaoxian!'

So his degree of fan attraction is unmatched in the first part.

Now there are many similar words circulating rapidly on the Internet, just like 'Jia Junpeng, your mother called you home for dinner', which spread quickly, adding a lot of exposure to the TV series.

And many short videos have also begun to have various intercepted funny videos playing, attracting a large number of melon-eating people.

"Love Apartment" wants such benefits, it doesn't need to have too many causes and consequences, just a random excerpt, which is just a joke.

This also made a great contribution to the promotion of "Love Apartment".

You must know that there are no longer a few people who watch the whole TV series for one clip, let alone such a funny TV series.

Of course, there are not all praises on the Internet, and there are also many doubts, saying that this TV series is not nutritious, vulgar and the like, but they are all small parts.

................

On this day, Xu Mingjie and a group of actors had just finished the promotion and were returning to the hotel to rest.

"Mingjie, let's hang out at night? Sung Tae-kin invited with a smile.

In their circle, Xu Mingjie is faintly the eldest brother, no matter who it is, he has a hint of flattery.

Xu Mingjie is also thriving now, not to mention having Xu Shi's support, even he is highly praised in the circle, and many old-timers are optimistic about him.

In addition, this TV series that made them popular was invested by Jingwumen, and Xu Mingjie was Xu Shi's nephew, so they would naturally compliment him.

It is worth mentioning that Chang Yue also played the role of Chen Meijia in it, and this time it was really not She Yueling who helped, but the resources given to her by her company.

"Yes, Brother Jie, we are also tired during this time, let's relax and relax together, just have a big treat. Chang Yue also smiled and persuaded.

She also wants to have a good relationship with Xu Mingjie, anyone can see that Xu Mingjie will definitely soar in the future, with Xu Shi behind him, it is difficult to take off.

I didn't see that Xu Xiaoxiao has already played the protagonist of the movie now, and Xu Mingjie is also the male protagonist of the TV series, as long as they want to, Xu Shi will definitely try his best to support them.

Xu Mingjie glanced at them, shook his head and said, "Forget it, I've been a little tired lately, you go play, if you're happy, I won't accompany you." ”

He didn't want to go out crazy with these people, and at first it was okay, and he was happy to mingle with these people.

But as the ratings of "Love Apartment" have been rising, until now it has directly broken five, and the TV series has only just reached the halfway point of broadcasting, and the fame of these people has also grown, and some people seem to have drifted a little.

Xu Mingjie didn't know who gave Cheng Taijin the guts, and he dared to invite him to skate.

At that time, Xu Mingjie didn't know that he was skating, but he just saw Dacheng Taijin's mysterious appearance, and he went with him out of curiosity.

But when he saw the real situation, he left directly, and his face also fell.

He knew that as long as he touched this thing, if no one else said it, even his uncle would be able to break his leg immediately.

Although he didn't report anything after that, let alone go out to talk nonsense, but since then, he has gone far away from Cheng Taijin, and he can't afford to touch such a person, let alone touch it.

Watching Xu Mingjie leave, Cheng Taijin's face changed slightly, and he faintly regretted his impatient decision at that time.

In fact, he knew that he was likely to be disgusted by Xu Mingjie by doing this, after all, such a thing is not a good thing for everyone to know.

But as the ratings of "Love Apartment" continue to rise, his fame is getting bigger and bigger, and his exposure is getting higher and higher, and while he is excited, his nervousness and strong uneasiness follow.

Because at the end of the TV series, Zhan Bo played by him has already married Ling Wanru, and even if the second part is filmed at that time, it is estimated that there will be no plot for them.

How can he be willing to do this?

So he had no choice but to start taking risks, wanting to take advantage of Xu Mingjie's young curiosity and lack of self-control to pull him into the water.

As long as Xu Mingjie enters the pit, then he will be able to get Xu Mingjie's handle, and when the time comes, with Xu Mingjie's handle, he believes that Xu Mingjie will speak for him.

But the actual situation is that Xu Mingjie did not try impulsively, and his plan did not succeed, and he also succeeded in causing Xu Mingjie's disgust.

"Hey, Mingjie still doesn't look down on us, it's really not as good as life, with such an uncle, he will definitely not worry about resources like us. Cheng Taijin said sourly.

His words resonated with these people, indeed, Xu Mingjie and the people present are really not of the same level.

They need to worry about resources, many characters in movies and TV series need to beg grandpa to tell grandma, but Xu Mingjie doesn't need to, many roles in TV series and movies are at his disposal, after all, Xu Mingjie has the support of two major companies, Corn and Jingwumen, one of which is a company controlled by his own uncle.

Just during the filming of "Love Apartment", Xu Mingjie received a lot of role invitations, but he refused.

According to his words at the time, these roles are not distinctive, and they are not interesting to play.

Listening to what people say, it's not about the salary, it's not about being willing to invest, it's directly to the level of reading the script, and the difference between the two sides is even greater.

But everyone else just felt sour in their hearts and didn't say anything, but Chang Yue didn't know which tendon was wrong, so he actually said: "Yes, people have their own uncle behind them, there is no shortage of connections, no shortage of resources, unlike us, we can only eat other people's leftovers." ”

As soon as she said this, the rest of the people looked at her like fools, and then she seemed to understand, as if she had said the wrong thing.

However, it seems that the recent overnight success has made her mentality a little inflated, so she doesn't explain anything.

Xu Mingjie doesn't know these situations, and even if he does, it won't be good, he will just talk to his uncle when the time comes.

As for Cheng Taijin's matter, he had already told his aunt Xu Mei, and Xu Mei was very angry at that time and wanted to give Cheng Taijin a color immediately.

But then this matter was put aside temporarily, and now is the time when "Love Apartment" is on fire, and there must be no accident at this time, otherwise it will not be good for Jingwumen.

However, she wrote down this matter, and was ready to give this Cheng Taijin a good look when the time came.

Xu Mei also instructed Xu Mingjie not to tell Xu Shi about this matter, otherwise Xu Mei was afraid that Xu Shi would come directly to beat Cheng Taijin.

Xu Shi can really do such a thing, although he looks at his current status getting higher and higher, but Xu Shi has never really put himself in a high position, especially when his family suffers such a thing.

Now all TV stations are paying attention to the ratings of "Love Apartment", and now it is only halfway through the broadcast, and the ratings have begun to break five, and everyone wants to see what kind of results this sitcom can reach.

In fact, gradually, many people have also discovered the benefits of such TV series, that is, the audience does not have to worry about not being able to keep up with the plot, because this kind of TV series has no so-called plot at all.

No matter where you start looking, you can keep up.

And they've also discovered the real audience for this kind of TV series, or the people who are really well received.

It's those white-collar workers, especially those who have a lot of work pressure.

A TV series like "Love Apartment" is just the right time to make them laugh when they are mentally exhausted, and that's enough.

You don't need a wonderful plot, you don't need exquisite pictures, and you don't need so-called big-name stars, you just need to make them laugh, it's that simple.

This seems very simple, isn't it just a pile of jokes, just search some from the Internet, and then glue them together?

This seems to be their understanding.

If Xu Shi knew what they thought, he would probably laugh, although it seems simple, but in fact it is difficult.

In the previous life, there were actually many sitcoms, but most of them were tepid, only a few became popular, and even if they were five or ten years old, they were hotly discussed by the public.

"Love Apartment" can become popular, it is definitely not as simple as piling up jokes, but even if Xu Shi knows, he will not tell these people.

Now these people's eyes are on the ratings of "Love Apartment", and looking at the rising ratings, some people's hearts are dripping blood.

This drama was originally placed in front of their eyes, but they gave it up, and now they regret it when they think about it.

Modu TV has also increased the scale of publicity again, and even Director Qian did not stumble on this propaganda.

This is the existence that has the potential to be promoted to a national hit drama, even he has not had such an achievement during his tenure at Modu TV.

In the past, if you wanted to become a national hit drama, you had to have at least 30% of the ratings, but now it's different, as long as it reaches 10%, then you can be a national hit drama.

Now that "Love Apartment" has broken five, although it looks like it is still far away from breaking ten, especially the more difficult it is to get to the back, but what if?

Therefore, Director Qian will not only not make a stumbling block, but will also vigorously support it.

Three days later, Xu Mei also came to the magic capital, at this time she couldn't sit still, there was no way, just yesterday, the ratings of "Love Apartment" began to soar again, directly reaching 6.8%, almost breaking seven, so how could she still sit still.

If this can break ten, it will be of great benefit to the development of Jingwumen in the future.

Jingwumen has now proven their authority in martial arts dramas and audience recognition, and now the success of "Love Apartment" proves that they are not bad in other aspects.

"Mr. Xu, welcome to Modu TV to inspect the work. "Director Gao's title this time is much more formal, after all, in front of so many people, but his speech is also more casual, and he is joking.

Xu Mei also smiled: "Chief Gao is polite, I just came to visit this time." ”

After a few pleasantries, the two sides went to the conference room to discuss things, but there was nothing formal on the first day.

Although both sides understand that this is the best opportunity to pull the relationship into some of the two sides, it is better to be able to become partners.

In fact, this is very common in the TV industry, and many TV stations and film and television production companies are partners.

Film and television companies produce TV dramas and then sell them exclusively to these TV stations, which also give preferential treatment to these partners.

However, these cooperations, the dominant position is the TV station, and the film and television company must snort.

After all, whether the TV station is a customer who spends money, or a platform for broadcasting terminals, they must be dominant.

However, the cooperation between Jingwumen and Modu TV seems to be a little delicate this time, after all, now the two movies of Jingwumen are placed on Modu TV, and they have also achieved very good results.

Needless to say, "Fengyun" directly broke the highest record in three years.

As for "Love Apartment", it is now about to break seven, and it is very likely to break ten, and such a hit drama has attracted a lot of advertisers for Modu TV.

Now the advertising price of Modu TV has risen sharply because of "Fengyun".

As for the advertisement of "Love Apartment", it has now risen to a sky-high price, and even so, many advertisers are still squeezing their heads to stuff money in.

So now both sides are waiting for the final ratings of "Love Apartment" to come out before the final negotiations will take place.

Although the Demon Capital TV station wanted to talk as soon as possible, they also knew that it was impossible, and now it was obviously beneficial to the Jingwu Sect, how could Xu Mei let go of such an opportunity.

And there is another person, or a company, that benefits from "Love Apartment", and that is the real estate sponsor of "Love Apartment".

Fang Lin's life has become more and more comfortable these days, and since the ratings of "Love Apartment" soared, he has attracted much attention in the company.

He works for a medium-sized real estate company, which is not very large, but it is quite famous.

Because their company's houses have never had quality problems, and they are also unique in the design and construction of the community.

It's just that due to the relationship between funds and connections, their development has been tepid.

But some time ago, he suddenly saw that Jingwumen was bidding, and using the scenery and appearance of the community in their new TV series was a way of publicity.

At that time, he saw that the price was not expensive, so he made the decision to invest, and as a supervisor, he still had this right.

Originally, he also had the idea of playing a shot with and without dates, but he didn't expect the rate of return to be so high.

Especially those who questioned him at the beginning, they stopped talking at this time, and the influence of "Love Apartment" had slapped them in the face.

Just recently, many people have signed agreements for their newly opened real estate because of "Love Apartment".

On this day, he was called over again by the upper leadership.

"Director Fang, you go and discuss with Jingwumen to see if we can directly use the name of Love Apartment, if we can, we will change the names of these two phases of real estate to Love Apartment. The manager didn't talk nonsense with Fang Lin, and directly said his purpose.

When Fang Lin heard this, he immediately said, "Don't worry, I'll go to negotiate, by the way, in terms of price?"

It is conceivable that even if the Jingwu Sect has the will to do so, the price will not be very low, or it will be very high.

Now the name Love Apartment has become a patent of Jingwumen, although it is not registered, but in law, it is also recognized.

No other person, any company, is allowed to use the name of Love Apartment for profit in the future.

The manager also knew, so he didn't hesitate and counted directly: "The tentative amount is 10 million, if there is an intention over there, it is not negotiable." ”

Ten million is a lot, but it's totally worth it.

As long as they can win the right to use the name Love Apartment, then they can launch a series based on it in the future.

And now they can also use the name of Love Apartment to develop this place in the third, fourth, or even seventh and eighth phases.

The rewards you can get after that will definitely not be low.

"Okay, I'll go to the capital. Fang Lin was very excited to receive such support.

However, after Fang Lin came to the Jingwu Sect, he was told that the two people who could call the shots were not there.

Xu Shi is still filming in India, and Xu Mei went to the magic capital to talk about cooperation, so he can only stay here and wait.

And while Fang Lin was waiting, the ratings of "Love Apartment" once again exploded everyone's attention.

On the fourth day after the end of "Love Apartment", the average rating directly broke eight!

On the penultimate day, it broke nine directly!

At this time, everyone's hearts were raised, and they were about to break ten, which was an achievement that no one had achieved in the past eight years.

Many people think that with the development of the times, the increase in entertainment methods, and the rise of the Internet, it has become a luxury for the ratings to break ten in addition to the Spring Festival Gala.

But now a low-budget sitcom seems to be about to break this iron law immediately.

The concept of breaking ten ratings seems to rarely appear in the minds of TV people, but at this moment, everyone is looking forward to the appearance of breaking ten.

This means that TV is not in complete decline yet!

With everyone's anticipation, the ratings for the penultimate day are finally out!

"How much?" Gao Taichang's voice trembled a little, and Xu Mei only clenched her fists, breaking ten or not breaking ten is two concepts, even if the gap is only 0.1 percent, it is a chasm.

This staff member was watched by many bigwigs, and he couldn't help but get nervous, but looking at the ratings report in his hand, his heart suddenly became excited.

Swallowing his saliva, the staff member shouted in a trembling but very excited voice: "Last night's highest rating was 10.3%!"

As soon as these words came out, there was silence for a moment, and then a strong cheer broke out, and everyone was cheering, this was their moment of glory!

At this moment, the entire Magic City TV station was cheering, and they were all happy and excited that their TV station could achieve such results!

At the same time, at this moment, "Love Apartment" was officially promoted to become a national hit drama!

This is not only the carnival of Modu TV, but also the carnival of the entire TV circle!