Before he finished chatting with his sister-in-law, Han Tianle called.

"Old Han, is that so, is the data out?" asked Hu Yang with a smile.

"Not yet, but we can estimate an approximate value, and we can only wait until tomorrow. Han Tianle is no longer as nervous and nervous as he was before the commercial was released.

Hu Yang knew that there were professionals on the TV station side who conducted a ratings survey or were interested in advertising.

As for how to investigate and how complicated, they don't know.

Don't care about these things.

You just need to know the right outcome.

"Well, when the data comes out, you can send me a WeChat message. Hu Yang said.

"I'll tell you when the time comes. ”

After Han Tianle finished speaking, he waited for a while and said gratefully: "Lao Hu, thank you." ”

"What are you talking about, two brothers for a lifetime, say thank you and you will be divided. Hu Yang said unhappily.

Han Tianle on the other end of the phone laughed a few times, he was really grateful to Hu Yang.

Although the current sales of these diamonds will be, the cooperation with Zhou Xiaofu Jewelry proves that it is a success.

The jewelry company that my grandmother left to her will not go out of business.

Can Han Tianle be unhappy?

"I won't bother you, you must be busy right now. Hu Yang said.

"Well, I'll call you when I have time. Han Tianle was not polite to Hu Yang.

In a moment, several calls came into his mobile phone.

After ending the call with Han Tianle, Hu Yang was ready to continue chatting with Song Wenjing.

But before the message could be sent, Shi Yu's call came in.

also talked about tonight's diamond advertisement, he did not hesitate to praise between words, and at the same time vaguely asked Hu Yang if he could fly back to the capital to preside over the advertisement.

But this is impossible, Hu Yang simply told Shi Yu about his intention to return to Tibet.

Hearing that this was the case, he instantly shut up.

Instead, let Hu Yang care more about the [Brain Platinum] advertisement.

After a brief chat, I hung up.

Looking at the brightly lit Rongcheng University, Hu Yang smiled.

I started chatting with my sister-in-law and the water group in the [Happy Club].

..........

In advertising companies across China, many technical backbones are working overtime.

At the [Southwest Charity Gala] held by the Ministry of People's Livelihood on the 15th, Shi Yu auctioned the advertising planning plan provided by Hu Yang at a sky-high price of 60 million.

At that time, it caused an earthquake with a magnitude of no less than eight in the advertising industry.

Many people think that Shi Yu is attracting attention, or that Hu Yang wants to be more famous and wants to go crazy.

And if it were any other time, maybe the national anti-money laundering department would have come to the door a long time ago to investigate whether they have the possibility of money laundering.

It's just that the 60 million was donated, and no one laundered money like this.

Although people in the advertising industry think that both of them are crazy, it does not prevent them from keeping an eye on the progress of the matter.

In their eyes, the diamond advertisement broadcast by CCTV tonight is a touchstone to verify the planning ability of poplar advertising.

This diamond advertisement was shown in the conference rooms of countless advertising agencies.

In a large advertising company, a young man stood up and said: "Mr. He, this advertisement proves that Populus euphratica has a certain advertising planning ability, but it is not worth 60 million." ”

"According to their propaganda, diamonds are a testimony of love, but there is no man in the whole advertisement, at most it is the narration of Hu Yang, if I were to plan, I would definitely add a man. He continued.

Because this can not only reflect that love needs two people, but also conform to the traditional concept of our country, the harmony of yin and yang. He saw that everyone was listening to him quietly, and his voice became louder and louder.

However, a few people listened to him with old qualifications, and a hint of mockery flashed in their eyes.

I'm so young that I think I've recently managed to plan two commercials and think I'm amazing.

Because these old people don't see more than what they see.

And their own channel, this advertisement is not only this one, but a series.

In just one minute, the screen switches so often.

It is a big taboo in the eyes of professionals, it will distract the audience, and in the end they will not know what it wants to express.

However, the final slogan ties all the images together.

[Diamonds are eternal, one is eternal].

When they heard this advertising slogan, their scalps were numb.

I hope that the love between the two can last forever, which is what every couple of men and women in love expect.

Diamonds are chemically stable and almost permanent.

Transform this attribute into the eternity of love, like a stroke of God.

Let the whole advertisement be sublimated in an instant.

The essence of the whole ad is this advertising slogan, and everything else is secondary.

It's not unimportant, it's just a comparison of advertising words.

Hearing the young man's words, Mr. He tapped the table with his knuckles and said, "I'm not here to listen to you find faults, but to let you tell me if you are also capable of making an ad comparable to this." ”

"Xiao Chen, can you plan it?" he asked, turning to the young man who had just spoken.

Suddenly, his face was a little hot.

Picking faults, who wouldn't?

But it's really, really hard to create a diamond ad like this.

Xiao Chen's lips moved, and finally fell silent.

"Mr. He, is there any rumor?" asked the advertising planning director, who had been silent.

"Well, I received the news that the international jewelry giant Tilles is ready to go all out into the Chinese jewelry market. Mr. He said in a deep voice.

As for the reason why Tiles didn't come in before, it's not what they care about now.

Hearing Mr. He's words, everyone in the conference room could feel how big this cake was.

The most important thing is to be able to establish a good relationship with the international jewelry giants, which is of great benefit to the future development of the company.

"What are the requirements for advertising?" the director continued.

"I don't know, but I guess it must have something to do with this ad. Mr. He said.

Everyone agrees.

"It will take at least six days to know the full content of the advertisement, unless you can get the advertisement that has not yet been broadcast in advance. The director said.

"CCTV protects this ad very well, you know. Mr. He rubbed his head and said.

Xiao Chen listened to their conversation and couldn't help asking, "Mr. He, are there any other advertisements?"

Mr. He nodded and said, "Two series, thirteen advertisements, the total film covering the two series that will be broadcast tonight." ”

For a moment, Xiao Chen was stunned.

He said, well, why did I think it was a little weird when I first saw this ad.

Now that he finally figured it out, he understood why those people laughed at him.

A series of advertisements is the most difficult to plan.

He knows this very well, and he has planned two successful commercials, one of which is a series.

When he wanted to link it up, his head hurt and he was about to hit the wall.

In the end, he succeeded.

But there was still time for the effort involved, and the rest of him here knew better.

Therefore, looking at this diamond advertisement, his eyes have become different.

This time, it is no longer to look at it with a faulty eye, but to look carefully with a learning mentality.

In addition to the photographers and editors, what is really admirable is the advertising planner.