In 1978, George Lucas's "Star Wars" series was born, and for the United States, which lacked cultural heritage, it seemed to have found its own heritage, and in just over 20 years, everything related to Star Wars seemed to have become an inseparable part of American culture and life.

Even Ronald Reagan's super flickering strategy is called Project Star Wars.

Audiences in other film markets don't understand Americans' obsession with Star Wars culture, just like Ronan can't understand that the Jedi Knight fights with light sticks is so good?

There is also the air and space battleship full of classical romance praised by the Americans.

If you change the background, it doesn't seem to be any different from the medieval gunboat bombardment of Pirates of the Caribbean.

Ronan can't understand it, but there are countless Americans who can understand it, and even fanatize about it.

At the premiere, when the clone troopers lined up and the sound of Black Lord Darth Vidana's signature breathing could be heard on the stereo, fans at the scene went straight into a frenzy.

It's hard to believe that a movie character can cause such a sensation.

That's the beauty of Darth Vader!

That's the beauty of Star Wars!

George Lucas alone is enough to go down in the annals of Hollywood with this one series.

Ronan stood at the door of the theater, watching the black press tens of thousands of fans, who were either dressed, held high, or shaken, with more than one product closely related to Star Wars.

Not to mention those die-hard fans who are dressed in Black Lord suits all over their bodies.

As for lightsabers, they are standard for movie fans.

Seeing all of this with your own eyes is more intuitive than simply more than $20 billion in sales figures.

Not to mention that the "Star Wars" series can continue to shoot sequel movies, just peripheral products are worth planning for Relativity Entertainment.

Now, few people know that George Lucas intends to retire.

I didn't expect that George Lucas would not only retire, but also sell Lucasfilm, which he built single-handedly, when he retired.

Ronan had built his prestige on George Lucas's side years in advance, and nothing else, as long as George Lucas prioritized relativistic entertainment in equal circumstances.

There may be a lot of competitors at that time, but the possibility of Di Baobao is not very large.

"What are you thinking?" A nasal voice sounded, "Ronan, why are you alone here in a daze?"

Ronan turned his head to see that it was Sofia Coppola, and immediately said with a smile: "I'm feeling the charm of Star Wars." ”

Sofia Coppola invited: "Let's go to the theater?"

Ronan nodded slightly: "Then let's be together." ”

The two walked into the theater while chatting, and Sofia Coppola has been on vacation since working with Relativity Entertainment on "Lost in Translation" and is not in a hurry for the next project.

Compared to ordinary directors, Sofia Coppola is more freewheeling in her work, which is an innate advantage.

Ronan went over to greet George Lucas first and specifically asked, "George, are you really going to end the Star Wars movie like this?"

George Lucas said bluntly: "According to my design, this is a story about the Skywalker family, and no matter how long the story is, there will be an end." ”

Ronan sighed lightly: "Life is incomplete without Star Wars movies to watch. ”

"No way. George Lucas laughed and said, "I'm old and I don't want to endure a lot of criticism anymore, so let's leave it at that." ”

He turned to say, "It's a young man like you, who is full of energy. It's rare that your animation studio's first feature film can be so successful. ”

Ronan knew he was talking about "Despicable Me": "How to put it, this is actually taking advantage of others." Chris Renard's team, before joining Relativity Entertainment, already had extremely mature concepts and technologies, and what they needed was financial support and opportunity, and it just so happened that Relativity Entertainment appeared at that stage. ”

George Lucas is well-informed: "I've heard from a couple of old friends that someone at Twentieth Century Fox might be unlucky about it. ”

Rhona shrugged, "That's Twentieth Century Fox's own problem." ”

George Lucas couldn't help but laugh and said, "'Despicable Me' made me see one thing, there is another way of animation outside of Pixar. ”

"Hollywood movies always have to be diverse. Ronan was telling the truth: "That's how it gets more and more attractive." ”

In the animation studio of Shahai Entertainment, a subsidiary of Relativity Entertainment, Ronan's concept of animated film production is truly implemented: efficient production process control and accurate control of costs.

For example, the production cost of "Despicable Me" is only 60 million US dollars, and if it is handed over to Pixar Studios to do, it will be just enough for modeling.

From the very beginning of recruiting Chris Renard's team, that is, the former Fox animation studios, Ronan never wanted to turn them into another Pixar studio.

Because this is obviously impossible, it took two decades for the style and philosophy of Pixar Studios to develop.

Ronan let Shahai Entertainment Animation Studio, implement a more simple and frugal philosophy.

Unlike Pixar Studio, which focuses on carefully polishing the story, Shahai Animation Studio focuses more on the creation of characters, especially the main characters that the audience focuses on, creating these characters, and giving them distinct character labels, full of performance charm and entertainment interest, so that the audience can have a sense of identity and intimacy.

Minions and Gru are typical.

Correspondingly, the story of "Despicable Me" can only be regarded as average, even very old-fashioned.

As for the costly animations, the difference is even greater.

On the animation screen, Shahai Animation Studio will never deliberately pursue the ultimate perfection, but put more energy and financial resources on the key position.

In contrast to the more grandiose Pixar animation style, there is absolutely no effort or time wasted on other backgrounds or details such as water, hair, leaves, etc.

The reason why Pixar's hanging is hanging is that technology and concept are on the one hand, and on the other hand, it is also really burning money.

In contrast, Shahai Animation Studio is more commercial, and will strictly control the cost of the film when making films, ensuring the profit margin of the film and reducing the risk of investment.

This is also in line with Ronan's usual requirements.

For a long time to come, Shahai Animation Studio will not have a project with a production cost of 100 million US dollars.

Even, Ronan. George Clint and Chris Renard have agreed to outsource some of the production of the Minions movie and Kung Fu Panda to overseas companies to further reduce costs.

Ronan greeted George Lucas and volunteered to come to the circle of USC Film School alumni.

After greeting many people, Ronan deliberately chatted with Robert Zemeckis more.

"Haven't you thought about it yet, Robert?" Ronan asked directly, "Looking at Hollywood, I can't find a director more suitable for Alice in Wonderland than you." ”

Robert Zemeckis said with a smile: "I still want to rest for a while, you are asking me to end the vacation early." ”

The two are very familiar with each other, and Ronan doesn't go around in circles, saying: "This is a pure 3D movie, you can use your ideas in 3D as much as you want." ”

Robert Zemeckis put away his smile and said seriously: "I have read the script and the related plans. Ronan, for the project to achieve the results I expected, the project may need about $180 million in production funding. ”

This idea, if you want to shoot a real 3D film, you must burn money, Ronan has long been mentally prepared, and said: "The production cost of 180 million US dollars can be borne by Shahai Entertainment, and there is no problem on my side." ”

Speaking of which, Robert Zemeckis no longer hesitated, and simply said: "Let your people talk to my agent about the specific contract, I agreed in principle, I also want to shoot a more pure live-action 3D movie." ”

When it comes to advanced film technology, Robert Zemeckis, like James Cameron, is tirelessly chasing at the forefront.

Robert Zemeckis went to find an agent, and Ronan instructed Connie, who was following behind, to report to George Clint as soon as possible.

"Hello, Mr. Anderson. "Tonight's heroine suddenly appeared in front of Ronan.

Ronan saw the other party's outstretched hand and shook it gently, "Hello, Miss Portman." ”

The person who came to say hello was Natalie Portman.

Probably a long-term diet and vegan adherence to the relationship, Natalie Portman is very skinny, worthy of being skinny.

It's not the first time Ronan has met Natalie Portman herself, but it's not familiar.

"I really like the heroine in the Girl project. Natalie Portman said, "Unfortunately, I didn't perform well enough to get the role. ”

Ronan smiled and said, "The setting of this character doesn't quite match Miss Portman's. ”

Natalie Portman said, "Isn't it what actors are looking for to play a different role and experience a different life than they are?"

It's a very artistic statement, but it's a pity that it's not the right person.

"From a producer's point of view, the first thing is to ensure that the audience is receptive to the character. ”

Natalie Portman is not stupid, but very smart, and immediately realized that she was wrong, and quickly changed her attitude: "As the creators of the film, we are all responsible for the audience." ”

Ronan nodded slightly: "That's true." ”

Natalie Portman found that Ronan was not the same person she expected, and in order to avoid negative effects, she stopped in moderation: "Mr. Anderson, every actor in Hollywood is looking forward to working with your company, and I hope that we will have the opportunity to work together in the future." ”

Ronan shook her hand and said goodbye.

There is no doubt that this is a very smart girl.

It's just that she's crippled when she grows up, and Matilda is still cute.