Chapter 1562: Implicit and Indirect Resource Realization
Jorge Mendes, as Cristiano Ronaldo's agent, agreed to Li Mu's cooperation intention without any hesitation.
Immediately after that, the topic moved on to the practical discussion.
Jorge Mendes told Li Mu that at this stage, the Premier League has not popularized the liquidated damages system, and the vast majority of teams will not add liquidated damages when signing players, that is, the vast majority of teams want to strengthen the control of players, if there is no liquidated damages, players will completely obey the club's arrangements during the contract period, as long as the club does not let go, no matter how high the price is, others will not be able to dig it away.
Thankfully, Jorge Mendes is a scheming football agent, and when he helped Cristiano Ronaldo sign an agreement with Manchester United, he insisted on adding a liquidated damages option, leaving a back door for Cristiano Ronaldo.
In the first year, Cristiano Ronaldo's liquidated damages were Β£25 million, and as long as Β£1 above this price could trigger his liquidated damages clause, and in theory, Manchester United could only release him.
This is also due to the fact that the liquidated damages at this stage have not yet developed to such a perverted level in the later stage, more than ten years later, the liquidated damages of the top international superstars are basically more than 100 million pounds, but the current level of football business development is far from being as mature as more than ten years later, so a Premier League club can win tens of millions of pounds, and a player's worth tens of millions of pounds is already a frighteningly high wave, Britain's most commercially valuable player Beckham, just transferred to Real Madrid in June, and the transfer fee is only 35 million euros, can already take the world's top players.
So, when setting this liquidated damages, Manchester United obviously didn't realise that someone would pay 25 million pounds to buy Cristiano Ronaldo, and even if there were, it would be a very good deal for them.
And this left Li Mu with an opportunity.
25 million pounds to buy Cristiano Ronaldo, this price is very cost-effective, although it is a bit stupid at the moment, after all, Manchester United spent 12 million pounds to bring him in is already a high premium, if it really costs 25 million, the vast majority of clubs will use this money to buy a really experienced and proven first-line player, not a young boy who has just turned 18 years old.
Everyone knows that in the football market, spending a lot of money to bring in an 18-year-old is actually a very risky behavior.
The most critical reason for this is that they are too young, too little experience, and even too immature in character, many stars are a genius at the age of 18, but at the age of 19, they may be directly hollowed out by beautiful cigarettes and alcohol, and when they are 20 years old, they will be reduced to second-rate and third-rate clubs.
However, Li Mu is very clear about Cristiano Ronaldo's development trajectory, this is an extremely talented and very hard-working talented player, a future world-class superstar, who can at least dominate world football for more than ten years, and bought him for 25 million pounds, which is really earning his grandmother's family.
Thinking of this, Li Mu couldn't help but sigh secretly, he was still one step late, if he wanted to start a club a few months earlier, he would go directly to Sporting Lisbon at that time, and he could also take him down at a price of 12 million pounds, which could save half.
After determining that as long as the liquidated damages were paid, the liquidated damages clause in Cristiano Ronaldo's contract could be triggered and he was introduced into his club, Li Mu immediately began to inquire about the specific operation process.
Jorge Mendes told Li Mu: "As long as you bring a lawyer and a check to Manchester United, this matter can be solved directly. β
Li Mu asked in surprise: "It's so simple?"
Jorge Mendes nodded: "It's really that simple. β
Li Mu immediately said to Allister, the CEO of Manchester City Club: "I will arrange the transfer immediately, and tomorrow you will come directly to the door with a lawyer and a check to solve this matter." β
Saying that, Li Mu couldn't help but think of Manchester United's head coach Alex Ferguson.
In his last life, Li Mu has read some biographies, and many media have very detailed descriptions of Ferguson and Ronaldo, one of the most commonly used descriptions is "father and son", it can be seen that Ferguson recognizes and loves Ronaldo very much, I don't know what her attitude towards Ronaldo is now, if she is very satisfied, then getting him to Manchester City should be a big blow to Ferguson.
Li Mu has no grudge against Ferguson, but when he thinks that the Macmillan family is at the helm behind Manchester United, he is a little angry.
A British rich second generation dares to pretend to be forced with himself, mock himself and even to Huaxia football and Huaxia sports, how can he fucking bear it, even if he has beaten him, Li Mu is still angry, and he has to find a way to get Manchester United through this alone.
If you want Ronaldo, Ronaldo will transfer to Manchester City before the end of the month, and there is no liquidated damages, no one can want to snatch it, even if the price is 100 million euros, he will not sell it.
If you want Rooney, if it doesn't exist, you will bring Rooney to Manchester City first this year, and give Manchester United a chance at all.
There is no need to dig a Manchester United die-hard player like Ferdinand, and he can't dig it, but if Vidic can be stopped out of Manchester United, Ferdinand's future development space and role in Manchester United will be greatly curbed.
Manchester City's CEO Alister heard Li Mu's order, and hurriedly agreed, saying: "I'll do this early tomorrow morning." β
Li Mu smiled with satisfaction, looked at Cristiano Ronaldo, and said: "Cristiano, you will be the most important person in the Manchester City club's forward line in the future, I hope that after the transfer, you can quickly integrate into this team." β
Cristiano Ronaldo nodded hurriedly and said, "Mr. Li, please rest assured, I will definitely do my best." β
Li Mu smiled slightly, and said to Jorge Mendes: "Mr. Mendes, I heard that your agency has a lot of excellent players and young potential players?"
Jorge Mendes was busy: "There are a lot of good players and young potential players, and I'm still actively signing more good players. β
Li Mu asked, "Only do player brokerage business?"
"Yes. Jorge Mendes said with some embarrassment: "My current business is relatively simple, and it is relatively untechnical, that is, to discover some players, first sign economic contracts with them, and then help them find suitable clubs to recommend the past, in fact, it is a player intermediary, the scale is not large, the income is not very high, the only advantage is to be this kind of broker, I almost do not need to spend the actual cost, nothing more than manpower and some contacts." β
Li Mu nodded and said with a smile: "I have an idea, maybe I can give you a round of upgrades to your existing industrial model, I don't know if you are interested." β
Jorge Mendes immediately became excited, and hurriedly said: "Of course I'm interested, Mr. Li, please speak." β
Li Mu said with a smile: "You are now doing the player economy, then you might as well cooperate with me, let me take the line of your player economy, and output player publicity resources, which is equivalent to the cooperation between the two of us, you are responsible for the product, I am responsible for publicity, you know, Muye Technology has a huge amount of information delivery capabilities, and the traffic is also very large, we also have our own portal, there are also sports sections, and even special pages for each sport and each event;
Every club has a need for publicity and promotion, and every player is the same, if we cooperate, I put the resources of player publicity here to ensure that every player you sign in and push out, can get additional publicity resources, then the premium of the player itself will naturally be raised, the club will be willing to pay more money, pay more brokerage fees, sign players from your hands, and I can also cooperate with you to monetize football publicity resources, and we can truly achieve 1+1 is greater than 2 cooperation, which is good for everyone. β
Li Mu is very clear that Makino Technology, as a giant enterprise, although it needs to do resource realization, but it must not directly open the channels for resource realization to everyone or low-end enterprises, otherwise the company's forced style will be pulled to the bottom all of a sudden, such as Baidu, they can use any keyword to sell money, and directly bid, whether the other party is the so-called hospital of the Urata department, or an individual who sells sexual supplies, as long as the price can be afforded, you can buy resources from Baidu.
Li Mu can't be like Baidu, all the promotion resources of Makino Technology in football are sold to clubs at a clear price, or even sold to a player, but the resources themselves are there, just like the special page of the Premier League, which can always attract the traffic of football lovers, then, in this page, which players and clubs are placed in the best position, these players and clubs can get more traffic resources, and sell too Lo openly, and it is too much to lose if you don't sell it, so the best way is to find an external bearer, and then change an obscure way to indirectly realize it outsideγ
If these resources are tied to Jorge Mendes, first of all, the premium of the players in his hands can be greatly increased, after all, these players have their own publicity halo, and when the club buys people, they can directly convert part of the publicity budget into it; secondly, the premium part, Li Mu and Jorge Mendes can benefit a lot from it; finally, what Li Mu values is not to use resources to indirectly realize through Jorge Mendes, but to use resources to make a chain, and tie him and his agency to himself.
Jorge Mendes is really very interested in Li Mu's proposal, although he is now like a fish in water in European football, but to put it bluntly, the business model is too simple, and the business foundation is not stable, today he has his own ability to mediate between players and clubs, both parties are looking for their own cooperation, if tomorrow a stronger than their own resources pop up, players and clubs will definitely defect to him, at that time, their jobs will easily fall.
If you can cooperate with Li Mu, get Li Mu's publicity resources in the field of football, and make these resources into your own unique and huge advantages, then you can not only improve the scale and income of your business, but more importantly, you can lay a stronger foundation for your business.
Moreover, cooperating with Li Mu, the future is not just a little resource and benefit, as long as he cooperates deeply, Li Mu will definitely plan a broader development space for himself in the future.
So, Jorge Mendes blurted out to Li Mu: "Mr. Li, I am very interested in the suggestions you gave, I don't know how you want to cooperate?"
Li Mu smiled indifferently and said unabashedly: "It doesn't cost anything to do your business, so I invest resources in shares, and I will directly come forward with Muye Technology and hold 20% of your brokerage company I don't interfere with your day-to-day operations, nor do I interfere with your distribution of interests, I just want you to give me a promise, excellent players will be recommended to my club first, all the players I want, you have to try your best to make sure that my club can sign a contract, for example, if we cooperate, and then there is a talented player like Cristiano, you have to recommend it to me first, I don't, you recommend it to other teams. β