Chapter 240: DK's Provocation (2nd Update)
DK's advertisements came out quickly, but in a month, the first set of advertisements came on the market, which was DK's royal supermodel, who went to collect styles all over the world and intersected with local people.
In other countries, it can be making pastries, flying kites, and rowing boats, but when it comes to China, it is an old man riding a broken three-wheeled person to turn over the garbage can.
"Nima, why is DK so shameless?" Ye Zihan almost jumped up.
Tang Wan, who was trying on a wedding dress for her, rolled her eyes directly, and pulled the zipper behind her with a bang, so that Ye Zihan almost didn't lose her breath.
"Aunt Tang, it's tight! It's too tight! It's strangulating me!" Ye Zihan shouted.
Hearing her voice, Pei Chunan rushed in, still a little flustered, and pulled the curtain and said with concern: "What's wrong?"
Tang Wan sneered: "What's the matter, the size measured last month, made this month, turned out to be small, how much do you feed her a day?"
Seeing that Ye Zihan was uncomfortable, Pei Chunan stepped forward, silently pulled the zipper down, and said with a smile: "If it's smaller, change it to a bigger one, there's still time to come!"
"I'm afraid that she won't be able to wear it again just after someone changed it!"
Ye Zihan stopped drying, "How can I eat so much......?"
Ye Zihan paused suddenly, staring at Pei Chunan with big eyes longingly, Pei Chunan only felt the heat rising in his abdomen, and his brain was hot, at that moment, he knew that no matter what the little guy asked, he couldn't help but agree.
Knowing his inferior nature, Pei Chunan pursed his lips and didn't ask, and let Ye Zihan look at it like that.
After watching for a few seconds and not getting a man's reaction, Ye Zihan was dissatisfied, "You don't ask what?"
Pei Chunan raised his eyebrows: "No, you honestly held the wedding with me, and everything else is easy to say!"
"Husband!" Turning around, Ye Zihan jumped on Pei Chunan, hung his neck with both hands, and climbed his waist with his legs, just like an octopus, no matter how he pulled it, he didn't want to call her down.
Tang Wan's face changed when she saw it, and it wasn't okay to tear her off, not to tear her off, "What's this called!" complained and retreated first.
Ye Zihan hurriedly took a bite on Pei Chunan's face, Pei Chunan's eyebrows were erected, but he made up his mind not to back down, Ye Zihan kissed from his eyebrows to his cheeks, from his cheeks to his ears, and finally to his lips, the last line of defense in Pei Chunan's body was finally blown up.
"Enough!" Holding back his anger and fire, Pei Chunan carefully pulled down the "octopus" on his body and put it on the ground, looking down at her, "I'll give you time, but this matter must be done this year!"
Ye Zihan jumped up and gave him a military salute: "Obey!"
When he walked out of the locker room, Pei Chunan's legs were weak, this little goblin was too abrasive.
After trying on clothes, Ye Zihan went back to the studio directly, and Pei Chunan returned to Pei's house alone.
Chu Xiuyun was happily designing the invitation, and raised her eyes to see him, "How about coming and seeing this style?"
Seeing her mother's excited and happy look, Pei Chunan couldn't bear to hit her.
"Mom, the wedding has to be postponed. ”
Chu Xiuyun's heart was shocked, "Zihan finally kicked you?"
Pei Chunan rolled his eyes, I was talking about postponement, not divorce! His mother's comprehension ability seems to have plummeted since she chased Ye Zihan!
"It's a critical moment for her. Pei Chunan understood this very well, so he couldn't force Ye Zihan to give up this opportunity.
Chu Xiuyun thought for a long time, "Is it a bet with DK?"
"DK bets she won't lose!"
"What is that?" Chu Xiuyun just asked, and she realized it, and her eyes suddenly brightened, "Zihan wants to take the opportunity to directly enter the world stage?"
Pei Chunan nodded, although he didn't ask Ye Zihan, but his overall view would not let him ignore this great opportunity at all, he deliberately did not remind, the little guy himself would think of it, he wanted to bet, in the little guy's heart, whether her career was important or his husband was important, the result ......
Alas, since when did he actually have such a resentful complex?
"DK is bound to be out, as long as a little momentum can cause a global storm, this vacancy will inevitably be filled by many people, this is her chance!"
Chu Xiuyun finally let out a sigh of relief, and her smile flooded again, "It's not that I don't want you, I'll rest assured!"
Pei Chunan raised his eyebrows, what kind of mother is this? Can you consider the physical and mental health of being a son?
DK's first ad caused a lot of complaints and dissatisfaction, but it did not affect its sales, so the second ad began to run.
This time it is more straightforward and aimed at Chinese culture.
An Asian model wears gorgeous and expensive clothes, eats steak with chopsticks, and she seems to not know how to use chopsticks, and from time to time she shows a very exaggerated expression of surprise and helplessness.
The waiter in the western restaurant specially brought her a knife and fork, she waved her hand, stubbornly wanted to use chopsticks, and finally, only poked a piece of steak on the chopsticks, and feasted in a very uncivilized way, attracting the attention of everyone in the western restaurant.
However, in order to cover up the ethnically discriminatory nature of DK, these side-eyed people showed a knowing smile and were generous and tolerant, fully demonstrating DK's broad-mindedness.
After playing the edge ball for so many years, brands like DK know too well how to step on the low and crush the other party under the banner of respecting the culture of other countries.
The second advertisement set off more dissatisfaction, and when more and more people criticized DK, there were still many people who didn't know whether they were blind or blind to defend them, and some people resisted, and naturally some people liked to run against this tendon to chase after them.
The development of things was completely expected by Ino, and with this kind of cheapness, he still wanted to drive DK out of Huaguo?
"Ye Zihan, are you ready?" Eno sent a message to Ye Zihan, "On the day of kneeling and licking, I want you to put on the most famous neon feather coat you designed with your own hands, and prostrate yourself at my feet in front of 7.5 billion people around the world!"
Ye Zihan is admiring the styles of chopsticks that have just been made, the carving, inlay, and twisting techniques are perfect, and she even refers to the chopsticks used by ancient emperors for retro design.
While typing to ask Zhao Changhyuk about the progress of chopsticks to promote the anime, he hung photos and ** links on the Internet.
"You sent two advertisements in a row to fight the front, do you want to see where the bottom limit is that we can bear you? I have to say, you are quite clever in this way!" Ye Zihan replied casually.
"What? I want to admit defeat in advance, I don't plan to let you go in advance!"
Ino thinks he has the chance of winning and is aggressive.
"I admit that DK has a lot of loyal consumers in China, but there is a floor for everyone, but the bottom limit is different. If you really dare to continue, you will really smash this group of iron fans completely!"
Ino hung up disapprovingly, and was thinking about how to run the third round of ads when her assistant suddenly brought the tablet to her, and she almost vomited blood.
After DK advertising belittled chopsticks, Ye Zihan's Weibo was actually promoting chopsticks, eight series of chopsticks, and the workmanship can be called a work of art. What's even more infuriating is that I don't know where this little woman smoked, and the price of her chopsticks was sky-high.
The lowest series is eight hundred and eight, the second series is one thousand eight hundred and eight, and the third to the fifth are all increased by one thousand, but by the sixth, it directly becomes ten thousand eighteen, seven hundred and fifty-eight, and the eighth series eighty-eight......
Yes, you read that right, eighty-thousand-eight, buy a pair of chopsticks!
"This woman is insane!"
Yes, not only is she crazy, but even the consumers are crazy.
When DK belittled chopsticks culture, Ye Zihan not only hung out an anime, expounding on the long history of chopsticks culture and many benefits, and directly touted chopsticks as the most perfect dining artifact, but also launched sky-high chopsticks.
There is no doubt that this news is on the hot search, and the most ridiculous thing is that many official media have come out to forward Ye Zihan's Weibo, without much effort, her chopsticks are all over the Internet, and even the Internet is moved.
"Even so, I don't believe it, there are really people who are willing to spend tens of thousands of dollars to buy a pair of chopsticks!
Ino said hatefully, but soon, the truth once again taught her how to behave!
Eighty-one pairs of chopsticks were really bought, and not one, but a string.
"How is it possible? DK's bags are beautifully designed and finely polished at this price, how can a pair of chopsticks be at this price? This is definitely her own brush!"
"It's really not!" The assistant directly turned out the buyer's Weibo, many of these Weibo are from famous families in China, no matter how bad they are, they are all families of businessmen with strong capital.
"Ino, are we really going to send out the third advertisement? If we do, we will inevitably offend these high-class people. ”
The assistant's worries are very well-founded, and Ino has not considered this aspect, but if she doesn't send it, what is the difference between that and admitting defeat? If she wants the chief designer of a world-renowned brand to admit defeat with a little Luo Luo who doesn't know which corner of the country doesn't know, her dignity does not allow it!
"Find a marketing account to build momentum, just say that Ye Zihan took the opportunity to make money!"
The assistant pursed his lips and didn't dare to say anything, so he had to do what he said.
However, the black material of the marketing account has not yet been released, and Ye Zihan is like an unpredictable prophet, and has already held a press conference on the sky-high price of chopsticks.
"What I sell is not a product, but an attitude and belief! What's more, chopsticks are not only Chinese culture, don't have regional discrimination against it. Many nationalities and countries will use it, and in the next step, I will make other chopsticks that are in line with the national styles of other countries, and interested friends can place an order to make an appointment!"
A seemingly beautiful and weak little girl made her declaration to the world: protect your own culture and go to war with DK!
If it's really just a little-known little guy who doesn't know the height of the sky and the thickness of the sky to release this kind of wild words, others will only laugh at it, when she is rubbing the heat, what can be released is that she has absolute authority in the ancient Chinese style market, and also co-designed with RG, has launched a lot of luxury goods with Chinese style, and the sales have hit a new high, then it's another matter.
She is a defender of national dignity, a designer with all kinds of talents, and even a genius speculator who can seize the opportunity to maximize its wealth every time......
Ye Zihan single-handedly looked for inheritors of ancient methods from all over the country and even the world, jewelry, spices, rouge, etc.
She wants to bring these forgotten and even almost lost crafts back to life and recreate cultural brilliance.
Ye Zihan not only declared this, but also did so, the original only two studios of the National Style Pavilion, opened more than a dozen studios at once, people who came to the National Style Pavilion not only saw the almost lost grass flowers, saw the exquisite fondant, appreciated and learned the process of making rouge gouache with flower petals.
There are many national cultures in China, some of which have been eliminated because they cannot adapt to the changes of the times, and some have declined because they have been replaced by more and cheaper things.
As long as you open the web page, you can see the introduction and inheritance of various ancient crafts, and occasionally mixed with two Ye Zihan to promote these events, Ye Zihan gradually became a symbol and was recognized by the public.
But in half a month, almost no one remembered that she was a genius from that draft stage.
Such a powerful shock came to his face, almost making Ino breathless. It wasn't until this moment that Ino realized that he seemed to have been calculated, and from the time Ye Zihan made a bet with her, the little fox had already calculated to use DK's wind direction to build momentum for himself.
If she stubbornly announced the third advertisement at this time, she really couldn't see any other use except for boosting Ye Zihan's momentum.
"Why don't you DK apologize publicly? We Chinese people are magnanimous and will give you a chance to atone for your sins. "I haven't seen DK launch the third advertisement for a long time, and Ye Zihan took the initiative to call and care.
"Ye Zihan, you're dreaming!"
If you want DK to apologize, there is no door. Ino hung up the phone in a fit of rage.
"You did it on purpose, right?" In the studio of the National Wind Pavilion, Qiao Wei squinted at the little goblin.
Even she never dreamed that last year, she would be able to despise this little guy as a designer of RG, but after a few months, the little guy has grown into a world-class brand that can dare to confront RG like DK.
It's not that her strength can suppress DK, but she cleverly grabbed DK's death hole, and directly crushed its interior.
The reason why luxury is luxury, its huge premium space has created its reputation for luxury, but this reputation is determined by its reputation and the cultural value it admires or leads.
Most big brands have reputation, but not many can really become luxury goods, so the fundamental difference is in cultural value.
However, Ye Zihan seized the loophole of DK's cultural value and leveraged his strength to make DK's cultural value questioned.
Putting down the phone, Ye Zihan stared at Qiao Wei, "Do you think they still dare to launch that advertisement?"
Although Ino resolutely refused to apologize, she could hear her guilt. She felt that anyone with a discerning eye could see that if DK bucked the trend at this moment, he was really dead.
"You haven't been abroad, you probably don't understand their sense of superiority, culture is a hedge!"
"What do you mean?"
Qiao Wei thought for a moment and explained in a way she could understand: "These luxury brands themselves originated in the West, and it was Western culture that they wanted to please in the first place, and those arrogant superiority were born after seeing the backwardness of other countries. Each nation is probably more willing to believe that they are superior to other peoples, so those incidents that trample on the culture of other countries are endless, but they are not punished for their arrogance, which directly leads to the intensification of these incidents. ”
"To put it simply, freezing three feet is not a day's cold, and their arrogance will not be completely let go because of your counterattack. ”