Chapter 53: Preemptive Registration of Trademarks
Chapter 53: Your store can't be opened
"Isn't it under your control in the end to cooperate with the sun? There is a saying that rather be the head of the chicken, not the queen of the cow. Now that I'm in charge, I think it's very comfortable. Mr. Bai still doesn't want to talk in vain. If nothing else, please go back. ”
Bai Che saw that Wu Junchen was a conservative person. Definitely not going to take this step without some pressure. Bai Che handed a copy of the trademark agent to Wu Juncheng.
"What is this?"
"I'm really sorry Mr. Hu, we have registered the 'Wu's' trademark 3 months ago. This means that in a few months, my trademark registration certificate will be in hand, and you will no longer be able to use the 'Wu' brand. ”
Lu Jun's angry eyebrows flew up: "What? Our 'Wu Family' has used our own brand for 100 years? I can't use it yet?"
"Boss Wu. It is not possible to look at social progress with old eyes. According to the Trademark Law, when my trademark registration certificate is in hand, you really can't use the 'Wu' brand anymore. ”
"I don't believe it! The 'Wu family' brand belongs to my Wu family, and we have used it in our family for 100 years! I don't believe it, someone dares not to let me use it!"
Wu Junchen tore up the copy of the trademark. Bai Che, hurry up and get out of here! Roll as far as you want! You villain, don't deal with me in the future!"
Bai Che smiled and said, "Boss Wu, I didn't break the law, I was in business." You can inquire about the detailed provisions in the Trademark Law. You are angry, and I will talk to you again tomorrow day. ”
"Don't talk about it, you don't use it anymore, you hurry up and get out of me!"
"Goodbye, Boss Wu. ”
"Get out—"
Wu Junchen was angry for a while, and seemed to see that everyone wanted to take two bites. An hour later, he calmed down. Could it be that the trademark has been registered, and he really can't use it anymore? He immediately put on his clothes and went to an acquaintance at the Industrial and Commercial Bureau to inquire.
The result of the inquiry made him feel like he was in an ice cellar! What should he do? In the future, he will not be able to use the Wu brand. Once he changes to another brand, the bad impact caused is predictable, and maybe his business will plummet! The more Wu Junchen thinks about it, the more afraid he becomes, is he really forced to cooperate with Bai Che?
If you cooperate with Bai Che, your two stores are still open, and the two incomes are also good. I just don't know what the conditions for Bai Che to open are?
The next afternoon, the white car came again.
"What is Boss Wu thinking about?"
Wu Junchen glanced at Bai Che: "Tell me about your conditions." ”
"To build a cooked food processing factory, I expect to invest 3 million. Give you 20% of the dry shares, and you will be the chief craftsman. It is estimated that it will take 4 months at the earliest for the cooked food processing plant to be put into operation. At that time, my trademark registration certificate will also come down. After 4 months, you have to close your 2 delicatessens and devote yourself to working as a craftsman in a delicatessen. ”
"What? You let me close 2 stores?"
"Yes, Boss Wu. The sales volume of the delicatessen processing plant is objective enough to ensure that your income is much higher than it is now. Isn't it in competition with ourselves that your two stores are still open? Some of the delicatessen processing factories are also yours, so what's the point of opening these two stores?"
"No, I can't agree to this condition! My shop must be opened, and I must hang the 'Wu's sign. ”
"Boss Wu doesn't need to make a decision in a hurry, you can think about it again. ”
"I'll come back tomorrow. Bai Che turned around and left.
Hu Junchen looked at Bai Che's back. scolded: "Damn, count yourself ruthless!"
Bi Mei came in again: "Old man, why is that Mr. Bai here again, what is he talking to you about?"
"Damn, you want to take my sign and my shop. Cooperate with me to build a large delicatessen factory, and invest 3 million to give me 20% of the dry shares. I wanted to work with him and keep these two stores. In the factory he worked with, adjust the recipe a little. I've reaped the benefits, but his cooked food still can't compete with me. Now his condition is that he wants me to close these two stores, won't he cut off my back road all of a sudden? This little bastard, he won't be fooled!"
"It's good to open a factory! You have become the majority shareholder of the factory, so haven't I become a white-collar worker? Isn't it much better than this small broken shop to dress up and stay by your side every day?"
"That's a good thing to say. But I have changed from a boss who has the final say to a second boss who is managed by others, and I am really unhappy. ”
"Oh, I think it's good, you can do it. ”
"I'll do it, I'll do it, I'll do you......
Another afternoon, Bai Che came.
"How did Boss Wu think about it? I'm full of sincerity. Liu Bei looked at the thatched house three times, and I just invited the inheritor of the Wu family three times. ”
"Other conditions are okay, these two stores, I will open them for at least three years. ”
Bai Che smiled slightly: "It's okay to open it for another three years." So how about a monthly salary of 5,000 if you don't have a stake in the delicatessen? But you still can't use the 'Wu' brand. ”
"Mr. Bai, are you too ruthless! My store doesn't use the 'Wu's' brand, can you still do it?
Bai Che persuaded unhurriedly: "So you stop these two stores and concentrate on 20% of the shares of the factory." Within three years, I will invest in deli processing plants in all 60 cities with a population of more than 2 million people in the country. Even though you don't have a stake, the delicatessen will give you a 5% share in the recipe use. Even if you can get at least 300,000 per year for each factory, the total is 18 million. With an annual income of 18 million, what do you think is the need to open a second store?"
"Can you really drive all over the country?"
"Boss Wu. You inquire about the momentum of the Sunshine Chain, and Chunyang City opens a store every 5 days. There are also slaughterhouses and vegetable processing plants, which have already started construction. You can see for yourself how fast we are growing. ”
Wu Junchen lowered his head and was silent for a long time. Bai Che watched silently from the side, and he didn't say anything. ”
Wu Junchen said with difficulty: "Then you draft the agreement, and I'll take a look at ......."
"I've brought the agreement. Bai Che handed the five-page cooperation agreement to Wu Juncheng.
"Boss Wu, take your time, I'll leave first. This is the last time I will visit Boss Wu, if you agree, go to Sunshine Company to find me. If you don't agree, I'll do something else. Goodbye Boss Wu. ”
The agreement clearly states that the investment in the construction of a cooked food processing plant in Chunyang City is not less than 3 million yuan. Among them, Wu Junchen was given 20% of the dry shares. In other cities, deli factories were built to give Wu Junchen 5% of the net profit for the use of the formula.
The condition is that Wu Junchen must work as a chief craftsman in the factory, using the original 'Wu's smoked sauce' recipe and process. Wu Junchen is not allowed to use cooked food processing technology outside of Sunshine Company.
Wu Junchen's original 'Wu's smoked sauce' 2 stores. The store must be closed after 4 months.
"This bastard of Bai Che, he won't leave me any way back!"
Another day passed. Wu Junchen obediently came to the Sunshine headquarters and signed an agreement with Baiche. Bai Che invited Yu Manli to shake hands and take photos for the two.
The provincial newspaper and the city newspaper published a piece of news: the first brand of cooked food in Chunyang City, the century-old store 'Wu's smoked sauce'. Signed a strategic cooperation agreement with Sunshine Group, and 'Wu's Smoked Sauce' will be merged into Sunshine Group. Sunshine Group's new delicatessen processing plant will start selling 'Wu's Smoked Sauce' cooked food in 35 branches of the Sunshine Fresh chain in July.
Sunshine Group has become a topic of conversation among the people of Chunyang City after tea and dinner for a while.