Chapter 33: I'm going to soak you, Sunshine Big Boy

The first batch of 20 Chunyang City Supply and Marketing Cooperatives were hired, all of whom went to the second store of Sunshine Chain Fresh Food to study, and returned to Chunyang City to clean the new store three days later.

The back office of the second store of the Sunshine Chain Fresh Food. Bai Che and Wen Fengyi were talking.

Bai Che poured a cup of hot water and handed it to Wen Fengyi: "The ten-day study period is about to expire, let's talk about the advantages and disadvantages of our sunny fresh." ”

Wen Fengyi took the water cup, her face was full of warmth, and she was no longer an ice beauty: "Mr. Bai." First, our biggest advantage is that it represents the direction of market segmentation and specialization, the format is new, and it integrates the table series of ingredients, so it is welcomed by everyone. This is an obvious advantage. However, this biggest advantage also has the biggest disadvantage, that is, it is easy to be imitated. Followers are easy to learn. ”

Bai Che nodded: "You're right, so dozens of our stores have been opened all over Chunyang City in a row to prevent followers in time." When others don't understand, they have already occupied the market. ”

Wen Fengyi took off her glasses, and there was moisture on them. Bai Che couldn't help but be stunned, Wen Fengyi's eyes were so beautiful. With a faint mist in the brightness, these are a pair of fairy eyes. Better looking than Su Linlin's eyes! Wen Fengyi glanced at it, and returned with a charming wink. Bai Che hurriedly lowered his head and continued to record.

Wen Fengyi: "Second, our procurement is not professional enough, and the current procurement is more successful because of Li Yu's unremitting efforts. The scale is small, and it can rely on the quality and work ability of the individual. But the next dozens of stores are astronomical in terms of purchases, and it is up to standardized procurement procedures to achieve optimal optimization. In this way, no matter who changes the procurement position, the procurement work can be completed well. My opinion is that procurement is professional, and the store manager should not be allowed to take up the same position, because corruption is easy to breed here. The implementation method can be the procurement department stationed in the fruit and vegetable wholesale market at the same time, the introduction of competition mechanism. That is, two teams are stationed in the fruit and vegetable wholesale market at the same time, one group of procurement on a single day, and two groups of procurement on a double day. The performance evaluation is linked to the procurement cost, retail performance, and loss ratio of the day. Realize the sales results and procurement results, combine them into performance accounting standards, and implement the performance of wages in the procurement department. ”

Bai Che recorded while listening, and interjected: "This is a good proposal, the two teams of the procurement department have introduced a competition mechanism to fundamentally solve the procurement problem. ”

Wen Fengyi: "Third, since we are focusing on table service, it is better to further specialize and make a big fuss about the table, so that the public can realize one-stop procurement of table ingredients." Increasing the number of grains and oils, seasonings, cooked foods and other categories is the direction we should strive for!"

Bai Che gave a thumbs up and praised: "One-stop table procurement, promoting food culture, intimate service and enhancing the image of sunshine and fresh food." Good!"

Wen Fengyi: "Fourth, it is difficult for a commercial circulation enterprise to build its core competitiveness. We can only optimize from the above management details to avoid falling into the trap of fighting a price war with followers. Mr. Bai. I'll start with so much. I'll give you a detailed analysis tomorrow. ”

Bai Che: "If you were asked to choose a position, what would be your choice?"

Wen Fengyi: "This is a new format, and no one has experience. Therefore, I think I have the ability to compete for the position of general manager of Sunshine Fresh Chain. ”

Bai Che: "How much is the salary required?"

Wen Fengyi: "The probation period is 1000 for one month, and after one month, 1000 plus one percent of the net profit will be divided." ”

Bai Che looked at Wen Fengyi's beautiful big eyes and said, "Deal!" Bai Che got up and stretched out his right hand.

The moment the two shook hands, Wen Fengyi was proud of herself. Without relying on the protection of the elders, he created a world independently, which is worthy of the genes of the third generation of red.

"Mr. Bai, hello. Guan Lulu sat on the opposite side.

Bai Che felt the breeze blowing on his face: "How many days of internship, how do you feel?"

Guan Lulu has a sweet smile, her eyes are not big but she is full of affection: "Sunshine Fresh is at the forefront of the times, and it is the first to specialize in the kitchen, which is very remarkable." It's just this idea, and it's not something that ordinary people can think of. ”

Bai Che: "What about the problem? Find out the problem and propose a solution." ”

Guan Lulu: "First, we will open dozens of stores in a row, there is no professional store opening team, and a large number of personnel waste resources due to learning. It is better to establish a professional store opening team, and professional store opening plus new people. This not only saves resources, but also has experienced people to operate the new store, avoiding problems in a hurry. ”

Bai Che wrote it down in detail, smiled and said, "Good idea!

Guan Lulu: "Second, we have a detail that is very clever, not letting consumers choose by hand, but the counter staff directly bagging them, which avoids the deterioration and loss of fruits and vegetables. This also requires vegetables to be closer to customers, so that people can see and rest assured. Therefore, a transparent baffle should be added in front of the board, so that customers can see clearly and it is not easy to touch the vegetables. ”

Bai Che: "Yes, customers pick and pinch it." Fruit and vegetable injuries, downgrading, damage. It is better to have a lower price than to be able to get started by consumers. Very good details. ”

Guan Lulu: "Third, in terms of promotion, it is necessary to increase the price reduction promotion from 6 to 7 pm every day, and the price of vegetables in Japanese supermarkets every afternoon is a good way to promote." It not only consumes the remaining vegetables, but also boosts popularity. ”

Guan Lulu: "Fourth, the work process and service customers should also be standardized and procedural. We must sum up, formulate procedural documents, and resolutely implement them. Build a sunshine fresh brand from the details and enhance the core competitiveness. ”

Guan Lulu: "Fifth, set up special personnel to provide free additional services for customers. For example, washing and cutting fruits for customers who are on a business trip or in a hurry to eat, peeling fruits such as pineapples for customers, chopping pork ribs and dividing meat. Every bit makes up our core competency. ”

Guan Lulu: Sixth, cooperate with TV stations to provide free training on the nutritional matching methods of ingredients and the production of family dishes. Promote your brand without spending much money.

Bai Che: "Have you discussed it with Wen Fengyi, but you just avoided the other party's focus." ”

Guan Lulu: "Yes, as soon as we arrived at the branch, we divided the direction of attention. She has a better view of the big picture than me, and I am better than her in details, which is the strength of their respective personalities.

Bai Che: "If you were asked to choose a position, what would be your choice?"

Guan Lulu: "So I think I have the ability to compete for the position of manager of the Sunshine Fresh Fresh Chain. ”

Bai Che: "How much is the salary required?"

Guan Lulu: "The probation period is 1000 for one month, and 2000 after one month." Plus if you have time, you want to talk to me."

Bai Che: What kind of conditions is this?

Guan Lulu: "You have a lot of avant-garde business sense, and I want to learn more from you to complete my graduation thesis." Guan Lulu said secretly in her heart: I want to soak you, sunshine boy!

Bai Che: "Deal!" Bai Che got up and stretched out his right hand.

The two shook hands, and Guan Lulu scratched Bai Che's palm with her index finger by the way. This is an obvious act of entrapment of private goods during working hours.