Chapter 480: Entering Europe (2)

Qian Yi immediately thought: "Lin Li mentioned yesterday that the team of Ubisoft Ubisoft has been living in Pangu Technology for a week to discuss cooperation. We plan to use this to enter the European market?"

Xiao Ming said: "Yes, as the most glorious game company in the past, under the impact of mobile Internet and new game companies, it is also seeking change. ”

"They are looking for cooperation in equipment and ecological chains. ”

Equipment - Qinghe equipment.

Ecological chain - virtual reality ecological chain based on Qinghe equipment.

Ubisoft should be the best memory of a generation.

From "Rayman" to "Assassin's Creed", from "Prince of Persia" to "Splinter Cell", a high-quality game has accompanied everyone's growth.

But I don't know when, times have changed.

The popularity of the Internet has hit the PC, XBOX and PS games in pieces, and Ubisoft's revenue and profits are far from catching up with Blizzard in the United States and Penguin in Xia Kingdom.

Times are changing, and Ubisoft, once a giant game developer, is aware of this, which is why it is aiming at the most important trend of future games - virtual reality.

Ubisoft has worked with companies like Apple, Google, Sony and even Penguin on virtual reality games, but all of them have come to naught.

The most important reason is that Ubisoft does not see any hope in the project with these companies.

Virtual reality agrees, it's hard to do, especially when it's popular.

Ubisoft is an expert in the world of gaming, and it knows exactly what users need.

Users will never like to play with a heavy helmet or go to a virtual reality game room on the street or in a business district.

Even though Ubisoft has collaborated with the above companies to make some virtual reality games, these games still don't see any profit points.

However, Pangu Technology is different, Ubisoft's team has used Ubisoft's Xia Guo branch in Shanghai to learn more about Qinghe I equipment and Luoxia City, and is very sure that the future virtual reality game module is in the hands of Pangu Technology, so it will send a delegation to Pangu Technology to negotiate.

This time, both Pangu Technology and Ubisoft have a need for cooperation.

Ubisoft needs Pangu Technology's technology and equipment, and Pangu Technology needs Ubisoft's influence and market in Europe.

Pangu Technology once hit the European market, as early as after the successful development of Ozawa's voice assistant, Pangu Technology and Huawei both jointly hit the European market, and as a result, they had a hard time with Google, and no one took advantage.

However, in Xiao Ming's heart, in fact, Pangu Technology failed in the European market.

The later chips and Pangu systems entered Europe not because Pangu Technology took the initiative to establish the European market, but for European agents and users to purchase chips and install systems by themselves.

Some time ago, Tianhe's unmanned new energy vehicles also lost the opportunity to enter the European market under the manipulation of some Western companies and foundations.

In general, Pangu Technology does not have any formal organization in Europe, and has never officially entered the European market.

Learning from the lessons of the previous impact on the European market, Pangu Technology has summed up one point.

If you want to enter the European market, you must find a European partner, and finding a partner is more like looking for a tour guide.

Just as Volkswagen found a marriage between Shanghai Automobile and FAW in Xia Guo, Apple found a reason for China Mobile and Unicom to cooperate in launching a contract machine when it entered Xia Guo.

At present, it seems that Ubisoft is the best partner, and the Western technology community and public opinion can criticize Pangu Technology. At the same time, European companies like Ubisoft are also looking to work with Pangu Technology.

This time Pangu Technology and Ubisoft cooperated, and Xiao Ming set a big principle for Lin Li - on the premise of gaining a foothold in the European market, Ubisoft can make certain concessions.

Under this framework, Ubisoft will be the sole agent of Qinghe equipment and Pangu eco-games in Europe for a period of five years.

After five years, the two parties can sign another contract according to the situation, and they can continue to deepen the cooperation or terminate the cooperative relationship.

Ubisoft will sell the Qinghe I wearable device online and in physical stores, and the profits of the device will be enjoyed by Pangu Technology alone.

Ubisoft, of course, will not make a loss-making transaction, and Ubisoft will work with Pangu Technology to develop a number of virtual reality games, and the profits of the games will be divided by 55% after deducting Ubisoft's channel costs.

The games were all designed by Ubisoft, and Pangu Technology provided technical support for the design.

Ubisoft has been in the game industry for decades, both in design and development and marketing has its advantages, this time Pangu Ecology is cooperating with a learning attitude, and Pangu Ecology can also gain valuable experience in the design of games.

The launch of Qinghe equipment has made many game ideas a reality, but games are not just technical issues, but a series of comprehensive displays of art, social networking, entertainment, and world view, and the Pangu ecosystem still has a long way to go.

Pangu Technology is looking at the vast European market in the future, and Ubisoft is looking at the revival of the new era, so everyone can accept a fifty-fifty share of the game's profits.

This cooperation only involves a game-based virtual community, and there will be no European version of Luoxia City if it is not a realistic virtual community.

With Xiao Ming's final word, the cooperation between Pangu Ecology and Ubisoft quickly reached an agreement.

As if to silence the European media and silence Chen, Pangu Ecology and Ubisoft jointly held a press conference in Jiangcheng to announce the cooperation to the global media.

At the joint press conference, Ubisoft's President Gilmour announced in a high-profile manner: "Ubisoft has ushered in the cooperation with Pangu Technology, the world's greatest company, after getting rid of the crisis of asset restructuring and acquisition, after today, Ubisoft will come to the 2.0 era, and Ubisoft will tell the world that we are back on our feet." ”

Gilmour's manifesto is confident and heroic, and this sentence is to tell EA, Blizzard Entertainment, Enix and Blue Hole, and tell all the terminal and mobile game companies around the world that Ubisoft will not be defeated.

After Lin Li's position changed, he became the number two person in Pangu Technology Group, and the negotiations between him and Ubisoft are enough to show that Pangu Technology attaches great importance to the European market.

Lin Li did not have a high-profile flag like Gilmour, he said calmly: "Pangu Technology has always attached importance to the European market and European users, and this cooperation with Ubisoft is to let European users come to the future computer Internet world dominated by virtual reality and artificial intelligence." ”

Lin Li looked at the European media in the audience and said, "We are willing to help European users come to a new era." ”

Lin Li used the word "help", which is immediately superior to the European media's coverage of Pangu Technology.