Cupertino, California, in the southern district of the San Francisco Bay, is home to a large number of high-tech companies, including the famous Apple computer.

Apple Computer has been performing poorly since the mid-90s, and a few years after Steve Jobs, it has stopped the decline, but it has suffered from stock market crises and social and economic turmoil in the middle, and its development has not been very ideal, even since the beginning of last year, the Washington authorities have strongly intervened in the market economy, and Apple has also launched a new generation of music players, but the stock has only slowly recovered.

Some investors see that their investments are not profitable, and they can only choose to exit under the pressure of time costs and interest costs.

Petro Wolf is such a person, investing in Apple has not seen any returns, but the real estate market that he had done before was stimulated by various favorable policies of the authorities, and he had no patience to continue to wait, after all, time waits for no one, and Apple's stock price rising every day is not enough interest.

Abandoning Apple and switching to the real estate market was his decision.

However, when it comes to transferring the shares in hand, the buyer is not so easy to find, and the investment market is not particularly confident in Apple.

Fortunately, he heard the news that a foundation in Los Angeles was interested in buying Apple shares, and with the help of an intermediary, he quickly negotiated a deal with Scott Swift, the head of the foundation.

Today, the parties signed a formal contract in the conference room of the Ritz-Carlton, San Francisco.

"Mr. Anderson. Petro Wolf shook hands with the young billionaire from Hollywood opposite: "Our deal is done." ”

Ronan smiled and said, "It was a pleasure to work with. ”

Patero-Wolfe had long wanted to get rid of Apple and jump into the real estate business, echoing: "That's true. ”

If you don't invest in the film industry, you just want to take a trip to Apple, this young man really can't think about it.

Attorney Dinah Ampton walked over and whispered in Ronan's ear, "No problem. ”

Ronan nodded slightly: "The follow-up matters are all left to you." ”

Signing the agreement is only part of the story, and there is still a lot of work to be done, and Apple will have to say hello and redo the filing.

"Rest assured. Attorney Dinah Ampton whispered, "I need three days." ”

Ronan shook hands with Pietro Wolf again and said, "Mr. Wolf, when all the formalities are completed, I will pay the rest of the money in one go." ”

The transaction was secured by Bank of America, and Pietro Wolfe was not worried that Ronan would default on the transaction or anything like that, and said with a smile: "Mr. Anderson is young and promising, and I hope we still have a chance to work together." ”

Ronan said very politely, "There will be." ”

Pietro Wolf didn't stay long, and quickly said goodbye and left, and Ronan instructed Scott Swift a few more words to let him cooperate with Attorney Dinah to deal with various matters in the future.

In this transaction, in addition to his personal funds, Ronan also withdrew $30 million from Relativity Entertainment as dividends in a legal way, and easily raised enough funds.

According to the need to avoid risks, the shares of other companies held by Ronan's personal foundation will not directly intersect with Relativity Entertainment.

To put it bluntly, this is also Ronan's backup and retreat.

Even if there is a serious accident in the development of Relativity Entertainment, Ronan can guarantee that he will not be finished.

After several rounds of investment and acquisitions, plus this share deal, Ronan already has 1.3 percent of Apple's shares.

Time will leave the rest to you.

There is also Amazon, which the foundation has acquired close to 1.5 percent of Amazon shares, and Ronan is also investing one after another.

This went almost hand in hand with the development of relativistic entertainment.

After signing this agreement, Ronan took advantage of the opportunity to come to San Francisco and went to Netflix to have a look.

After receiving the capital injection and share expansion of Relativity Entertainment and the support of the whole platform, Netflix has developed rapidly in the past few months, and in order to adapt to the development, it has rented the entire small building of the previous bank branch, and the expansion of personnel is on the one hand, and the need for more space to accommodate DVDs of up to 20,000 films is on the other hand.

With an average of 30 DVDs per film, it would take a huge amount of storage space to accommodate those 60 DVDs alone.

And the library capacity of DVDs is constantly expanding.

Ultra-low-cost DVDs from across the Pacific are arriving in San Francisco.

Correspondingly, in addition to continuing to expand its online rental business, Netflix is also expanding the scale of online sales.

Disc sales are similar to Amazon's business, but Netflix has a rental business as a support, and customers only need to pay an additional $6 if they want to keep the rented DVDs.

Thanks to the low cost of discs, as well as the increase in the number of customers and the continuous exploration of improved warehousing and freight processes, Netflix's costs have been quickly reduced.

The average cost per shipment has dropped to $2.2, and weekly shipments have risen from less than 20,000 to more than 200,000.

This directly brings a benefit, FedEx through the analysis of Netflix's freight data, the business volume of Netflix will increase sharply every month, specifically for Netflix to open a freight channel, the previous problem of cargo sorting that plagued Netflix has also been solved.

FedEx has reached a long-term cooperation agreement with Netflix, and when Netflix reaches 300,000 shipments per week, the cost will inevitably be reduced to less than $2.

Relativity Entertainment has promoted various publicity methods for Netflix, allowing Netflix to appear in front of a wider audience, and the most direct effect is the surge in the number of registered users, although not every registered user can evolve into a paying user, but Netflix's rental sales model can undoubtedly cater to the needs of a group of people.

And the bloated Pescard and conservative Hollywood videos have always left a bad impression on customers.

Netflix even shouted the slogan in the advertisement: "Everyone doesn't like lease late fees, and Netflix never charges lease late fees." ”

Ronan also got another statistic that was extremely powerful for Netflix: the number of households with DVD players in the United States had skyrocketed to 25 million in April 2002!

At the same time, the selling price of DVD players fell below $200.

Far lower than the price of video cassette players, DVD players are becoming popular at an incredible rate.

At a time when optical drives are not yet standard on computers, Netflix cannot expect users to use computers to watch movies, and DVD players are the foundation of Netflix's business growth.

Felipe McNeely, a senior analyst at Canard Consulting, highlighted Netflix in his latest industry analysis report, arguing that Netflix is a niche company that is growing rapidly.

Netflix is being recognized.

In view of the good development, Netflix also quietly adjusted its target for 2002, changing the already completed development of 1 million registered users to 1 million paying users.

Everyone, including Ronan and Mark Randolph, is confident that Netflix will accomplish this.

The Internet is far from what it can withstand and manifest.

No one knows better than Ronan how crazy the Internet will be in the future.

Netflix is just the first step into the Internet, and it is the basis for subsequent plans.

Ronan also needs Netflix to turn a profit and get out of the unfavorable situation of relying on blood transfusions from the head office.

Based on the current data, Mark Randolph has made a certain outlook for the future, believing that as long as Relativity Entertainment can develop at the current speed, so as to provide Netflix with certain group platform support, based on the development of the Internet industry and DVD industry, Netflix will be able to achieve an annual profit of 50 million US dollars by 2005.

Of course, this is just a prospect, and in the process of development, a company may not always develop according to plan, and may encounter such and such unexpected situations.

However, the promotion of Relativity Entertainment's movie platform has made Netflix benefit a lot.

Other aspects of promotion are the same as universal advertising, and it is good to have an effective rate of more than 10 percent, but Relativity Entertainment is based on the promotion of movies, and the recipients are precisely fans all over North America, who are the largest consumer groups of movies online and offline, and the effective promotion rate is extremely high.

The DVD of "Resident Evil" has been released, and the Netflix advertisement implanted on the DVD set has attracted many fans to become registered Netflix users.

Although most people don't pay to rent a film, if you take the first step, you may take the second step.

Films suitable for product placement, such as "Death is Coming 2" and "Spy Shadows" released in the summer, will directly appear in Netflix's product placement.

As for the Internet trolls spreading all kinds of news about Netflix on major film and television forums, it has not stopped since January.

In addition, Netflix is constantly optimizing its website and shipping process so that customers can enjoy the best quality treatment.

In the mouths of Reid Hastings and Mark Randolph, they had the idea to create Netflix precisely because they couldn't stand Pepsi's terrible service, and they must not make the same mistake as Pepsi again.

Having said that, Pestech was also raised by his mother in Viacom, and Summer-Lei Shidong bought Pestech that year because of Pestech's stable cash flow.

Viacom didn't care much about Pestech's business and transformation.

After a few days at Netflix, attorney Dinah Ampton informed Ronan that various procedures had been completed, but Ronan needed to go to Apple in person to complete some procedures for the change of ownership within Apple.

Ronan chose a Monday and traveled to Cupertino in the South Quarter of San Francisco Bay, when Apple's spaceship headquarters and Jobs Theater were gone.

In Apple's old office building, Ronan has completed all kinds of formalities and is about to leave when someone suddenly comes to look for him.

"Excuse me, are you Mr. Anderson?" came a woman in her thirties, "Mr. Jobs wants to talk to you." ”

Ronan was a little surprised, he planned to wait for Disney to start attacking Joe Gang Leader after the complete civil strife, but he didn't expect Joe Gang Leader to take the initiative to find him.