From the beginning of the pre-release promotion of "The Passion of the Christ", Mel Gibson has become the focus of the most attention of the whole film, and with the operation of Embassy Pictures and the active efforts of Mel Gibson himself, almost all media cameras are aimed at him.

With the trailer exposed, the bloody whipping of Jesus also caused a lot of controversy.

In some ways, Mel Gibson is a very responsible director and star.

Since the trailer was revealed, there has been an endless stream of negative criticism about "The Passion of the Christ", and it has also triggered protests from certain groups, but Mel Gibson is worthy of being an Australian savage, as Ronan expected, not only stood up to bear various fire attacks, but also publicly countered the criticism of the media in several promotional activities.

is very different from Spielberg's typical "good old man" director, Mel Gibson is definitely a personality director.

"If you don't like the cruelty, when the movie is released, then you don't want to see it, and if you go and you feel that you can't stand it, then you can quit halfway. ”

At a pre-screening press conference in Los Angeles, Mel Gibson continued to play his big-mouth nature and didn't mind sparking even more controversy.

"Jesus was scourged for human injustice, he was wounded for the sins we committed, and he suffered for us so that we could be forgiven. ”

"This film of mine is about faith, hope, love and forgiveness, about the sacrifice Jesus has made for us. It's not about holding anyone accountable for killing Jesus, or about anyone being held accountable for Jesus' death. ”

Working with someone like Mel Gibson can sometimes be very annoying, because no one knows what amazing remarks will pop out of Mel Gibson's big mouth.

Think of "Braveheart" that year, Mel Gibson publicly released some of the remarks about England and Scotland during the screening, which caused an uproar throughout the Kingdom of Great Britain.

And under the rough side of this man, he also has his own calculations.

Having said that, choosing a controversial figure like William Wallace who is regarded as a Scottish traitor by the historiography as the protagonist, Mel Gibson, as a veteran big name who has worked hard in Hollywood for more than ten years, could not have imagined the controversy that would be caused, but he not only did not shy away from controversy, but also further stirred up controversy, and even raised "Braveheart" to the height of "Hollywood filmmaking freedom" under the pressure of the British media......

Despite the controversy and even the uproar, Mel Gibson had the last laugh on both business and awards.

Ronan analyzes from his own perspective and feels that "The Passion of the Christ" is a copy of the successful model of "Braveheart".

Therefore, working with Mel Gibson, you never have to worry about not having a publicity topic, this guy can easily attract the attention of many media, and when he doesn't drink, his head is relatively sober, and he won't show those thoughts that he may end up in Hollywood when he sees the light.

Of course, the drunk Mel Gibson is definitely a little trick at death.

Like the studios that have worked with Mel Gibson, Relativity Entertainment has nothing to do with Mel Gibson other than purely in the film business.

After all, no one can guarantee when Mel Gibson will get drunk and what that mouth will say when he gets drunk.

"The Passion of the Christ" is an unusual movie, and the publicity and marketing promotion is also different from previous movies, normal movies strive to keep secrets to avoid spoilers, but the general plot of this film, these audiences in the West basically do not understand, and there is no spoiler problem at all.

Embassy Pictures continues to reveal new trailers, and more controversial images appear in front of the audience before the film is released.

Propaganda is also being promoted in two ways, on the one hand, it is normal hard and soft propaganda.

"Mel Gibson's amazing work, The Passion of the Christ!"

Ads like this are part of the normal operation,

On the other hand, Embassy Pictures, in the style of Mel Gibson, continues to stir up controversy.

Early screenings of the film were held in New York and Los Angeles two weeks in advance, and when the sneak peek audience left the theaters, it can be said that there was a lot of controversy.

Some people criticize the images of "The Passion of the Christ" as too violent, some people think that the film has racist tendencies, but others feel that they are very moved by watching the film.

When the image of Jesus being scourged, sobs were constantly heard in the crowd, and many people were very angry during the crucifixion.

When Jesus is born again at the end of the movie, someone shouts "Hallelujah" and the crowd erupts in applause.

Just after the test screening, as Ronan expected, the North American media launched an almost crazy "siege" of "The Passion of the Christ".

The Los Angeles Times made a rare front-page review warning that the film would "provoke audiences," while the New York Times news called it a violent film and described "The Passion of the Christ" with words like "weird, brutal, and narcissistic."

Jamie Borna, a professional film critic with considerable fame, even described the film as "disgusting" and "cruel".

Mel Gibson has never been the kind of person who has been scolded and pretended to be an ostrich, and as one of Hollywood's most famous savages and big mouths, he certainly won't let people insult his films.

Even if Embassy Pictures has always remained silent, Mel Gibson himself can't help but jump out and confront the media.

Mel Gibson expressed his resentment towards Jamie Borna on his Netflix share: "I wanted to slaughter him, pick out his intestines, and slaughter his dog as well. ”

When the reporter was interviewed, he did not hesitate to say: "If someone punches you in the eye, your natural reaction is to fight back immediately, an eye for an eye." ”

Because Mel Gibson is by no means low-key in his response, the controversy caused by "The Passion of the Christ" has been further expanded.

If the most controversial thing in the pop music world since the New Year is the "bare chest" incident of Jenny Jackson and Justin Timberlake at the Super Bowl, then in the film market, the "Passion of the Christ" directed by Mel Gibson has attracted much attention during this time.

The film not only provoked protests from Jews, but also from countless Christians because of its religious implications.

Mel Gibson is arguably the quintessential two-pronged one.

But in response to the protests, the film's market response has shown a hot trend.

With a week to go before the North American premiere of "The Passion of the Christ," the North American pre-sale sold $12 million in the opening weekend, which also gave the distributor Embassy Pictures more confidence.

As Embassy Pictures ramps up its behind-the-scenes push force, the argument grows louder.

Although the film has not yet been released, it has gradually aroused discussion in the whole society of the United States, and many people say that the film is a blasphemy against religion.

Mel Gibson was also a little frightened when such a big hat was pressed down, and hurriedly publicly stated that he did not disrespect anyone of faith.

The controversy sparked by the "Passion of the Christ" was even noticed by the authorities in Washington.

The topic of "The Passion of the Christ" is no longer limited to the field of entertainment news, and has instantly become the focus of attention of everyone in American society, and even the one in the White House said in an interview that he has been paying attention to this film and will take time to watch it after the film is released.

For a time, even the limelight of the upcoming Oscars was completely overshadowed by "The Passion of the Christ".

Embassy Pictures also hid in the shadows, such as equipping the main creative staff of the crew, including Mel Gibson, with ultra-high-standard security discharge.

"There are always some crazy people in this world. An obscure deputy director of the Embassy's film publicity department declared: "We must do everything we can to protect Mel Gibson and the actor Jim Caviezer from physical attacks." ”

If you want a film to be a big hit, you have to make it noticeable.

Embassy Pictures didn't need to be elaborate at all, because of Mel Gibson's big mouth and the sensitivity of the film's subject matter, eye-popping news times began to appear one after another.

When Mel Gibson was promoting in London, the recent remarks and the controversy caused by "Braveheart" back then, the British probably wanted to settle the old and new hatreds together, and a group of fanatics publicly announced that they would assassinate Mel Gibson and the main creative team of the crew.

Back in North America, a group of demonstrators shouted slogans and threw a bucket of sheep blood on Mel Gibson on the streets of New York City at a propaganda campaign in New York.

"The Passion of the Christ" is about to explode before it is released.

Before the film was released, Mel Gibson and The Passion of the Christ appeared on the cover of Time magazine together.

"Will Mel Gibson's future be ruined because of The Passion of the Christ?"

This is the title that comes with the cover.

At the same time, Entertainment Weekly, one of the largest entertainment newspapers in North America, also made the controversy caused by The Passion of the Christ a cover story.

It can be seen from this that "The Passion of the Christ" has caused such a shock in North America even if it has not yet been released.

A number of authoritative forecasters have released forecasts that the North American box office of "The Passion of the Christ" will be above $50 million in its opening weekend.

Although industry insiders are optimistic that the film will achieve box office success, many people also believe that this film may let Mel Gibson's career be over.

Mel Gibson, as the director and producer of the film, is bound to be influenced to a certain extent.

But it must be false to say that the career is over.

Hollywood studios have always believed in reality and only believe in God, so as long as "The Passion of the Christ" achieves good box office results, some studios will continue to work with Mel Gibson to make films in the future.

A week before the Oscars, "The Passion of the Christ" was officially released in North America, and the premiere held by Embassy Pictures was completely enveloped in protests.