The Spring Festival file in 2014 was very lively, not only "Havoc in Heaven", which was a huge production of 300 million yuan and was called a fantasy mythological blockbuster, was scolded as a dog by the audience because of its strange plot and ghost animal aesthetics, but also Xue Xiaolu, who has always been famous for being a director of literary films, joined hands with Liu Yifei and Jin Dong to dominate the Valentine's Day schedule with "Beijing Meets Seattle", in addition, there is also a movie that is also worth mentioning.

That is the variety movie "Where Are You Going, Dad" produced and distributed by Guanglu Media.

I have to say that Guanglu Media is indeed a veteran film and television company in China.

Even though they suffered a little loss when selling the broadcast rights of TV platforms due to their lack of experience, they not only turned the lesson into an opportunity, but also quickly thought of a way to return to their original costs.

That is to turn a variety show into a movie that is released on the big screen...

…… What is even more unexpected is that the big movie "Where Are You Going, Dad" really took advantage of the popularity of variety shows to win a box office of 700 million yuan against "Havoc in Heaven......

I knew that the big movie "Where Are You Going, Dad" invested a total of 20 million, and most of it was spent on salary...

If you count the money for patch advertising, Guanglu Media is completely empty glove white wolf this time...

Even though the big movie "Where Are You Going, Dad" was unanimously scolded by industry insiders, Guanglu Media did have a real profit of more than 200 million......

In contrast, a little infamy doesn't seem to be something difficult to accept.

After all, the worst reason for the poor reputation of a movie is that the director and a group of actors who participated in the film, and a listed company like Guanglu Media has only one factor that can affect the rise and fall of its stock price, and that is the company's rate of return.

Driven by the big movie "Where Are You Going, Dad", Guanglu Media has pulled out at least several price limits......

Seeing that Guanglu Media is making a lot of money, other film and television media companies are naturally not stupid, and those who plan to follow the trend have begun to formulate relevant variety reality show shooting plans.

Driven by this trend, Molong Media held a platform promotion meeting for the company's variety show department to launch the first outdoor variety show - "Extreme Challenge" in the grand ballroom of a high-end hotel near the headquarters of the imperial capital.

A number of provincial satellite TV platforms, including Modu Satellite TV, Hailan Satellite TV, Imperial Satellite TV, etc., have received invitations.

These invited companies were selected by the marketing team of Molong Media after careful analysis.

Their common characteristics are basically aspiring to challenge the status of Shonan Satellite TV, but because the degree of marketization is not as good as Shonan Satellite TV's more than ten years of intensive cultivation, so even if they have a plan to challenge Shonan Satellite TV, there is no content enough to support it in a short period of time, resulting in a feeling that they are a little more than willing and insufficient......

…… Of course, they also have a common feature: the TV platforms that can be invited are all good money-makers.

To tell the truth, under the existing system of the Celestial Empire, the provincial satellite TV platforms, which rely on administrative establishment appropriations and advertising expenses as their main source of income, will not be able to get poor as long as the local economy has developed to a certain extent......

This is also the reason why Molong has positioned the invitation target of the promotion meeting so clearly from the beginning.

…………

As the owner of Molong Media, Li Mo is also particular about the timing of his appearance at the promotion meeting.

If you go too early, it will be understood that Molong Media is very anxious to sell this show, and it is easy to encounter price reductions;

If you go too late, it will make the buyer feel that Molong Media thinks very highly of itself, and it is easy for the other party to have a sluggish and resistant mentality;

So it wasn't until 20 minutes before the start of the promotion meeting that Li Mo, accompanied by his assistant Feng Wen, came to the promotion meeting.

Not long after entering the hotel, Li Mo met an acquaintance.

"Good afternoon, Mr. Li," this old man is indeed very familiar, "I haven't seen you for a long time, do you remember me? I am Huang Haoran of Imperial Satellite TV." ”

This old man named Huang Haoran met Li Mo when he first participated in the Imperial Capital TV Program Trade Fair after he traveled to this time and space.

That was almost three years ago.

Compared to three years ago, the situation of both men has changed dramatically.

Li Mo has gone from a small investor in sitcoms, director, screenwriter, and actor to the president of a cutting-edge domestic film and television media company.

And Huang Haoran, who missed "Love Apartment" back then, seems to have started his own bad luck mode, not only because he missed the popular "Love Apartment" that year, but also in the next two years, basically the things he bought back did not meet the ratings expectations......

Don't look at him, it seems that he happened to meet Li Mo here now, but in fact, this guy has been waiting here for almost half an hour......

Just to be able to have a relationship with Li Molala first......

I don't ask Li Mo to take care of much, I just want to be able to think highly of Imperial Capital Satellite TV under equal conditions......

…… However, this dude's intelligence still seems to be a little less accurate.

The reason why Li Mo appeared today is simply because he is the president of Molong Media, and it is purely to save face.

As for the specifics of the negotiations?

Hehe, Li Mo will tell Huang Haoran righteously: "Actually, I am a director......"

……

Although I can't remember what he looks like, Li Mo still remembers the name Huang Haoran...

Without him, Gu Limena once said that if it weren't for this Huang Haoran running to harass her, maybe she might not have failed when she applied for the Imperial Capital Film Academy...

According to this, this man who is a bit Mediterranean should still be regarded as the matchmaker of Li Mo and Gu Limena?

Stop it(ー_ー)!!

Li Mo has decided that he must let people "take good care" of Imperial Capital Satellite TV...

The group said as they walked, and when they entered the grand ballroom one after another, there were already many people inside.

After entering the hall, Li Mo naturally couldn't be too intimate with Huang Haoran, patted the other party's arm, Li Mo went directly to Zong Shuai to understand the process steps finalized at today's promotion meeting, and Huang Haoran came to the seating area of Imperial Satellite TV with a look of pride in 'completing the task'.

"I didn't expect that so many people would come to an outdoor variety show of Molong Media?"

As soon as he sat down, Huang Haoran exclaimed in surprise.

"Lao Huang, don't you know?" The person sitting next to Huang Haoran was the person in charge of Imperial Satellite TV participating in this promotion meeting, he looked at several camps around him, and said with a wry smile: "In addition to us, Hailan Satellite TV, Magic City Satellite TV, and even Xiangnan Satellite TV have all come this time, I estimate that even if I can get it this time, the price will not be cheap......

Suddenly, the person in charge suddenly asked, "You just came in with Mr. Li of Molong, does he have anything to say?"

Huang Haoran never thought that the young man who was still in a weak position in front of him back then, and he hadn't seen him for three years, and even his top boss would have to call him Mr. Li.

With a wry smile, Huang Haoran replied stiffly: "How can it be so easy, Mr. Li and I have other people around us, and there are not many roads from the door to this side, and it is already very good to mention our Imperial Capital Satellite TV a little......"

Although he was the initiator who assigned Huang Haoran to guard the door, the person in charge is not an unreasonable person, after so many years of ups and downs in the shopping mall, he naturally knows that in business negotiations, insignificant personal feelings really have a limited impact, not to mention that Huang Haoran has been in Taiwan for many years, and he can be regarded as a backbone member under his command, so even if Huang Haoran's actions did not meet expectations, he just nodded, and then began to look through the materials distributed by Molong Media, and began to wait quietly for the start of the promotion meeting。

Seeing that most of the invited guests had arrived, under the gaze of Li Mo and the representatives of Molong Media, the host of the promotion meeting announced: "Thank you for coming to today's promotion meeting, and what you will see next is the pilot ......episode of our new outdoor variety reality show "Extreme Challenge" produced by Molong Media."

Looking around at the media personnel around, the host said: "Regarding the specific situation of this variety show, after the pilot episode is played, you can ask questions directly to Yan Min, the chief director of the show, I won't delay everyone's time, please watch the big screen......"

After two years, Molong Media's first outdoor variety reality show, "Extreme Challenge", finally appeared in front of everyone.