Chapter 1658 Nodding when being scolded and standing up when beaten
As the chairman of the board of directors of the world's top 500 companies and the chairman of the board of directors of the top five private companies in the United States, Roland Maas has always been extremely arrogant, and in his eyes, even the president of the United States may not be worthy of his apologies, let alone a hairy boy in his early 20s.
Mars led by Roland Maas, unlike the IT industry, the financial industry, and the energy and military industries, the Silicon Valley gang often touches various antitrust bills, and is overwhelmed by the U.S. government every day, and invests a lot of energy in government relations, forever bowing to Washington, and the same is true for the financial industry, not to mention the energy and military industries.
The food industry is an industry that will never touch antitrust laws, so they will never have to worry about the sanctions of the U.S. government, and as long as the quality of the products is good, the FDA of the United States, that is, the Food and Drug Administration, will not get along with them;
And Mars is almost the private property of the Maas family, in order to ensure the independent management and absolute control of the enterprise, they only sacrifice a small part of the shares to shareholders outside the family, but have never considered going public, so that the powerful Wall Street has no way to take them, and it does not exist to use capital means to fight against Mars, and everyone is not in the same dimension at all;
Coupled with Mars' rich product line, strong branding, global sales network and amazing profit margins, such a company has been the most stable among the top 500, although not the most powerful of the top 500.
The dot-com bubble will collapse IT companies, but it will not collapse Mars' FMCG market;
A financial crisis can bring down financial firms and a large number of brick-and-mortar businesses, but for food giants like Mars, the impact will be much smaller than for other companies;
If the world's top 500 companies are compared to different countries during the lord period, Mars is not the strongest in these countries, nor is it the largest in these countries and the most financial, but it
Definitely the strongest defense, like a Maginot line built on all sides, so that no opponent can find a chance to attack.
However, Mars did not expect that a company like itself actually has an Achilles' heel, and this Achilles' heel lies not in the government's attitude, nor in the economic situation, but in public opinion.
Mars, like a company like Coca-Cola, invests a lot of money in advertising every year, and is a big funder in the eyes of the media around the world, so Mars has always felt that its publicity resources are very strong, and the market public relations ability is also very strong.
However, what they never expected was that they had such a powerful media resource, and there was a hidden precondition, and the reason why Mars's media resources could be effective before was because this precondition was not triggered, and this condition was: don't anger Li Mu.
If Li Mu is not provoked, Mars's PR skills are indeed enough to support their powerful fortifications, so that their opponents cannot find a breakthrough in the attack.
However, when Li Mu is enraged and takes the initiative to attack Mars, he will bring a powerful buff that will make all the opponent's defenses useless.
Makino Technology itself is the world's largest coverage at this stage, the most influential portal media, and it also covers the daily contact with the Internet class, in this era of society, the people who can contact the Internet every day are the youngest and most disseminated groups in this society, in this case, Li Mu has almost become the existence of the global media are in awe of.
Mars himself took the initiative to work against Makino Technology, and also used the stinky and shameless marketing method of touching porcelain, when Li Mu was in full swing, all the media began to protect themselves, and their attitude towards Mars was no longer as ambiguous as before, the attitude of these media to Mars was: as long as you advertise, you can do anything, and now, the attitude of these media towards Mars has become: You can advertise, and the rest is forgotten.
Without the help of these media resources, Mars suddenly found that in the face of Makino Technology, he was like a defenseless child with a net worth of tens of billions of dollars, and Li Mu was a heavily armed Rambo, not only able to fight, but the key was that he had more money than him.
Now, Mars has been beaten by Li Mu in front of global public opinion, and Roland Maas, who has always been extremely proud, is also on the verge of collapse.
When the board of directors made the decision to let him immediately come to the door to apologize and take the guilt, he applied for the suspension of the meeting, and he hid in the office and smoked more than half a bag of Marlboro in a row, and then returned to the conference room, in front of everyone, and said stupidly: "I respect the decision of the board of directors, and next, I will ask my assistant to get in touch with Makino Technology immediately, and it is best to get in touch with Li Mu directly and go to Huaxia as soon as possible." ”
Jimmy Maas, the vice president of the board of directors, suddenly spoke: "Roland, I think it's best for you not to try to contact Makino Technology or Li Mu himself. ”
"Why?!" Roland Maas frowned as he looked at Jimmy Maas, who was smiling without smiling.
Jimmy Maas, who has been pressed and beaten by Roland Maas, is the number two person on the entire Mars board.
He and Roland Maas are cousins, and their fathers are brothers, but there is no family affection between the two, because in the face of a business empire of tens of billions of dollars, family affection has long been worthless, and brothers may not be reliable, not to mention cousins, not to mention, a family that has flourished for decades has long been scattered, and everyone surnamed Mas has a large number of three generations of blood relatives, and today's young generation is really uncountable.
It's really strange that so many people grab a pot of rice, and the relationship between them can be good.
Roland Maas has always felt that the person in the world who is most looking forward to his early death is probably his cousin Jimmy Maas, so he has always been very unhappy with him and always on guard.
Jimmy Maas said with a serious face at this time: "Roland, Li Mu's original words are to let you 'bear the guilt of Jing', unfortunately I have carefully studied this little story in Chinese history, before Lian Po came to apologize to Lin Xiangru wearing thorns, he didn't let his housekeeper go to Lin Xiangru's house to say hello first! ”
Roland Maas was angry by Jimmy Maas's words, and he shouted angrily in front of the crowd: "Jimmy, it's not my fault that this matter has come to this day, and I decided to sacrifice my personal dignity for the benefit of everyone, don't you have any gratitude at all?"
Jimmy Maas pursed his lips and said, "What kind of gratitude do I have to you? The previous stupid CEO was also signed and appointed by you, and you shouldn't be responsible for him poking the basket? Besides, when Li Mu publicly accused us, you decided not to apologize, and you wanted to do it against him, and now you find that you can't do it, so you say that it is for the benefit of all of us to sacrifice your personal dignity? You, the chairman of the board of directors, are too good at reversing right and wrong, right?"
After that, Jimmy Maas looked at the people around him and incited: "Everyone, do I say right?"
The crowd agreed.
Someone even spoke: "Roland, don't feel that we owe you anything in this matter, even if you really take the blame this time and get Li Mu's forgiveness, it is impossible to completely make up for the harm you have caused us!"
"Yes, Roland, obediently do what Li Mu said, go to Huaxia to ask him for the guilt, otherwise we will immediately ask for the initiation of extraordinary procedures and impeach you first!"
"Hey, if Roland is impeached, I will volunteer to be the next chairman of the board of directors, and then I am willing to go to Huaxia to apologize to Li Mu with my bare butt!"
Roland Maas looked at the gossiping crowd and realized how bad his popularity on the board was.
Roland Maas's series of actions that angered Li Mu this time and brought a huge crisis to Mars really angered most of the board members, everyone ate in a pot, and the person in charge of cooking made a mistake that caused a hole in the pot to leak, and the rice in the pot is still decreasing, so it would be strange if everyone didn't hold a grudge.
At this time, Jimmy Maas saw that most people were very supportive, so he smiled and said: "Roland, I also have a good intention, I hope you have a correct attitude, apologize to Li Mu, nod when you are scolded, and stand up when you are beaten, only in this way can you win his forgiveness, avoid losses for our Mars as much as possible, and only in this way can you stabilize your position as chairman of the board of directors." ”
Roland Maas was angry in his heart, but he still smiled slightly, nodded and said: "Please rest assured, I will definitely use twelve points of sincerity in exchange for Li Mu's forgiveness, and I will definitely find a way to reach a consensus with him that is most beneficial to us, at the same time, I also ask everyone not to worry, this matter is not necessarily a bad thing for us, if I can represent Mars and Li Mubing to release their suspicions, maybe for us, this will be a new opportunity for development." ”
Roland Maas said this without confidence, he didn't dare to expect Li Mu to really settle his past suspicions with him, and reach some kind of cooperation with Mars, the reason why he said this is just to divert everyone's attention, so as not to let these people continue to criticize the mistakes they made in this matter under the inducement of Jimmy Maas.
Jimmy Maas naturally heard the meaning of Roland's words, he snorted disdainfully, and said: "Roland, don't draw cakes for us here, with Li Mu's ability, status and temperament, I'm really afraid that you won't even have a chance to see him, even if you do have a chance to meet him, I don't think this matter will develop in a good direction." ”
Roland Maas said angrily, "Jimmy, what do you mean by that?"
Jimmy Maas shrugged his shoulders and said indifferently: "It's not interesting, since you can be optimistic, why can't I be pessimistic? As for whether the final result is good or bad, it depends on your ability, there is no point in just talking with your mouth, we are here to wait for your news." ”