Publicity, literally, publicity and distribution.

DreamWorks' propaganda was done in three days, what is DreamWorks speed? Industry insiders couldn't help but sigh a mysterious power, the ferocity of DreamWorks!

Any film company has a set publicity time, and the aroma of wine is afraid of deep alleys, and if the wine is not fragrant, it is even more afraid of deep alleys.

Starring the director of the crew, after the movie is completed, what are the various roadshows and various running pictures? Don't you hope that more people can come to cheer?

There is only DreamWorks, a unique wonder, which is not promoted in the early stage of the movie, not promoted in the middle stage, and still not promoted in the later stage. When you want to take it out, you will blast it out without any publicity foreshadowing: propaganda, foreshadowing, fermentation, three days is enough, and it is guaranteed to be in place in one step!

The publicity problem is solved, and now there is probably no one who doesn't know that there is a new movie called "My Sassy Girlfriend" to be released, and it is menacing, claiming that the box office of 3 billion is just a small goal, and those who don't like movies want to see it, what movie can be so awesome!

Now DreamWorks has one question left, distribution.

You may not believe it, but the distributor of DreamWorks has not had any connection with any screening side before.

Here's the question, oh, you said that you would release it next week, have you asked our theater?

DreamWorks must have such basic things as a film distribution license, and the dragon mark or something has long been marked. Even if it doesn't, if Su Luo is willing, he can get the movie approved in half a day, first of all, there is nothing wrong with the movie, and secondly, the connections are here, a phone call: crooked! Uncle Ying, are you free?

Others want to line up, and Su Luo can cut in line.

But DreamWorks has no film distribution channels, and it has no theaters, which is a hard injury. The cinema chain gives you a few points of the film scheduling rate, what time point, and how to divide it, all of which have to be discussed with the cinema chain.

DreamWorks has a promotional channel, and it's easy to publicize, but there is no screening. I let your film be as good as it is, I won't broadcast it, who can see it?

You said you want a box office of 3 billion? Hehe, give you 30 theaters, you can conjure up a box office of 3 billion for me to see.

Channels are king!

If the theater chain wants to support you and give you enough films, then there is nothing fans who don't have a movie to watch, they don't have to choose, go anywhere to this film, and what if they find out that it is a bad movie after watching it.

Of course, the theater chain will also consider its own interests, movies are really not good, isn't that a waste of my time and money, no one will get along with money!

At this time, it depends on who has thick arms and big fists at the issuing end and the reaction end!

DreamWorks' new movie "My Sassy Girlfriend" suddenly said that it was going to be released, but it didn't say hello to the theater in advance, and the theater didn't have a temper.

Who makes you awesome, all counting on your movie to bring us revenue, you say when it will be released, and the film scheduling rate is guaranteed to be sufficient! After all, everyone has seen this publicity effect, and the audience is all looking forward to this movie.

What's more, your position has been opened, and you have scared off two big productions that were originally highly anticipated by fans, postponed and jumped tickets, and fled in the wilderness...... For the theater chain, there are a bunch of indifferent bad movies left, and the theater chain really has no good choice.

Buyer's market and seller's market, the situation is clear at a glance! Now DreamWorks FIT: Our movie is highly anticipated, come and talk about it?

Representatives of 37 cinema lines across the country are all here!

It's okay to schedule films, give you enough face, unless the movie is really not good, and then consider other things.

It's just voting with your feet, it makes sense, pass!

So what did Su Luo invite these theater representatives to talk about?

Talk about sharing!

Lao Tzu is short of money, so I have to talk about it!

The box office of a movie is like a cake, and the film company and the theater chain are fighting wits and courage when cutting the cake, and everyone wants to maximize their own interests.

Generally speaking, there are three modes of account sharing, the first is the fixed proportion of account sharing mode currently used in China. The second is that the theater will pay a fee to the producer to buy out the film, and then the entire box office of the film will go to the theater. The third is Hollywood's most popular step-by-step account-sharing model, where 90% is given to the filmmaker in the premiere week, and 60% and 70% are us, how to talk about it ourselves.

In the earliest days of the film industry, the film company had the final say, I wanted 90% of the box office, I gave you 10%, and you could just make some money on popcorn and coke.

Because that stage was a seller's market, there were fewer goods and more buyers, and the supply exceeded demand, and the theater chain had little right to speak. It's just that after a long time, the film company is so profitable, everyone comes to play, and there are more movie works, that is, there are more goods and fewer buyers, and the supply exceeds demand. The consequence is that a large number of theaters went bankrupt and closed down at the beginning of the 21st century, and your film company will make money, no one will help you sell it, I will see how you make money!

The number of film companies has skyrocketed, the number of film works has skyrocketed, and a large number of theaters have gone bankrupt and closed, and this is the time for a buyer's market. The cinema chain began to occupy the right to speak, 90%? Deals! Our cinema chain is 90%, you are 10%, and it is such a happy decision! What? You don't want to? Then you can find a second one, we will talk to other film companies, not only you have the goods.

In the end, the two sides will eventually reach a balance, which is called Nash equilibrium in game theory, and both sides maximize their interests and are perfect.

At this stage, the domestic situation is that the General Administration stipulates that the producer shall not be less than 43% in principle, and the theater shall generally not exceed 50%. For domestic buyout films, the proportion of account sharing between the film company and the theater can be determined through negotiation according to the actual situation.

Note that it is in principle.

The State Administration also added that the profit level of the film and theater industry is closely related to the level of box office accounting, and the determination of the specific account sharing ratio between each link mainly depends on market factors such as supply and demand, film quality, schedule and type.

That's where you can take the initiative.

What's going on now?

Seller's Market!

In this case, can Su Luo have a good chat with them? Otherwise, why do I spend so much effort on publicity, all departments of DreamWorks are collectively dispatched, and all the connections are used, don't you just want to make more money.

"I want to bubble, and I want to make money! DreamWorks wants 70% of the box office, and I give you 30%, isn't it too much?"

Su Luo slapped the table and shouted.

I can come here just to make money, but it's just ......

"Uh... What kind of girl wants to soak?"

"Ahem, don't worry about it, anyway, I mean three seven, we seven!"

"Impossible! Five-five is the most reasonable! We guarantee that the amount of film scheduling is sufficient!"

"Pull down, you don't want a lot of people, you don't have anything to do, go back first, is there anyone who doesn't want to, go with him."

Hmph, I'm conservative, according to our publicity, at least 100 million viewers in China are looking forward to this movie, and now the average ticket price in the market is 30, do you think my 3 billion box office is bragging?

If the audience can't wait, you go halfway, and the rest of the ticket price is doubled and sold for 60, and you can earn more, I'm not afraid of no market at all, I'm just afraid that someone will fry scalpers now!"

"It's... This. Falling down, you're too ruthless, the rules are generally five or five, and it's a few points up and down to talk about it, and it's hard for us to take 20% of us at once. Besides, you watched your movie tightly before, and now the screening has not been carried out, and the publicity momentum is very strong, but no one can say for sure, this is ......"

There is an unwritten saying in the industry that those who dare to screen are definitely awesome works, and the purpose of screening is to submit the papers in advance.

On the contrary, most of the ones that are tightly covered are bad movies that dare not meet people and cannot stand the test, and the hype is flickering and running away after a few days of release.

"If you want to divide it like this, then you have to screen it first, let's see how the market reacts, in case it doesn't work, aren't we losing a lot?"

"Don't order the screening, hurry up! I don't care, anyway, it's just 37, I guarantee that you will get 30% more than your other films!"

Su Luo looked at the time impatiently, and then threw out another idea,

"Otherwise, I will sign a bet, and the box office of this movie will be at least 3 billion, and I will already blow it out. If it doesn't happen, I only need 10%, 90% to you, if it arrives, then I'm sorry, 90% we want, 10% for you, how about a bet? Anyway, everyone outside is calling me Su Cannon now, and you have a big chance of winning!"

Either give me someone Su a face three or seven points, or bet, don't choose either, go out and turn left without sending, I don't ask for someone today. ”

"This ......"

A group of negotiators from theaters of all sizes looked at each other.

"Actually, I'm not afraid if you all run away, I'm not different if I don't put it on the big screen and I release a DVD, you know the pre-sale of the DVD of "Chinese Choir". At most, I was scolded by fans, and I got used to being scolded every day.

Besides, it's just an investment of 10 million yuan, and I can't afford to lose this little money? However, if I make it at that time, I will earn it alone, and you won't have a penny! This schedule, just a few films, you see if it's worth it. ”

Su Luo's breath was slightly relaxed, and then he looked at the time impatiently and continued to press.

"Time is pressing, hurry up, if you make a decision early, you can also play the pre-sale event or something, it's past four o'clock now, and I'm going to pick up my baby apprentice from school in a while." ”

“......”