Chapter 242: The End of DK (Second Update)
DK finally tasted the cold winter in the true sense of the word.
For three consecutive days, DK stores across the country were crowded. This time, the person in charge of the Asia-Pacific region finally panicked, and he tentatively asked if he wanted to apologize or something, and avoid the limelight first.
But the person in charge of the headquarters came out disapprovingly, "It's all a trivial matter, as long as it's discounted, they will still buy it, and what kind of boycott is just a whim......"
This is simply a provocation to the dignity of Chinese consumers.
The person in charge also made up a long discussion in front of the media, and expressed his contempt and contempt for the people of this country in so-called euphemistic language.
This measure was fully supported by Eno, who looked at the people who ran to the store and the Asia-Pacific headquarters to demonstrate, and sneered: "I want to see if it is half price, you compatriots can really withstand the temptation!"
Not to mention that Ino thinks this countermeasure works, even Ye Zihan thinks that this knife has stabbed him in the heart.
I wanted to boycott a foreign supermarket chain back then, boycott it to boycott, and make trouble, but as a result, people were discounted, and people poured into other supermarkets like a honeycomb, and the lesson of that time made many people remember it vividly.
In the face of DK's temptation this time, how many people can withstand it?
On the fifth day of the global launch of the third advertisement, DK decided to sell half price for all Huaguo stores. Tens of thousands or even hundreds of thousands of things are all sold at half price, which is definitely a wonderful temptation for those who can't afford luxury jewelry or who have long coveted a high-priced luxury item but have no money to buy it for a while.
There are really a lot of people who grab goods in various stores in China, DK has already arranged a lot of media to build momentum for themselves, and hit the momentum of Huaguo's boycott of DK, but the press release of the foreign media being bought here has not yet been sent, and there is news from the other end, people who enter the store only try on and do not buy, and after a few hours, the staff of the store are tired like dogs, but the sales volume is very little.
The few sales are not from the Chinese, either from the place of residence or from neighboring countries to grab low-priced goods!
The sales that lasted for a week were almost zero, and finally made Ino pale.
"We overestimate their spending power, half price if it doesn't work, three folds, three folds. I don't know who reminded me, even if it's a fold, there are a lot of thousands of things, and a few thousand are a lot, so the person in charge was ruthless, "If you don't get a fold, you will get 0.1 off!"
What is the difference between the price of 0.1 discount and the price of ordinary manufacturers?
After the French headquarters made a decision, the news had not yet been announced, Qiao Wei got the news from her French colleagues and hurriedly found Ye Zihan, "This time, I'm afraid I can't stop it!"
As long as someone pours in to buy it, the dignity of Huaguo will really be trampled on the ground by his own people.
Ye Zihan touched his chin, "I have an idea......"
DK's big promotion is very planned, first published online for three days, so that as many people as possible know, and then implemented in China at the same time.
On that day, before the door of the store opened, many people ran to line up, which can be said to be a sea of people, and the grand occasion was unprecedented.
Ye Zihan took a break to come to Coconut Tree Street to watch the excitement, her current popularity is really not comparable to few people, as soon as she appeared, the media swarmed around her.
Ye Zihan said with a smile: "I won't accept an interview today, I'll just stop by to breathe." ”
Is the media so easy to dismiss?
No interviews, let's chat about the head office, right?
Because of the first discount to be played, Eno couldn't hold back his mood and came to the Coconut Street store today, and saw Ye Zihan who was held by the stars from a distance.
Yi Nuosheng swallowed the evil breath in his heart, raised his noble head, stepped forward, and asked with a smile, "What does Miss Ye think about today's events?"
"Are you asking if anyone will buy me?"
Ino looked at her arrogantly, and acquiesced.
"With so many people lining up so sincerely, they should have bought it. ”
"Why, you've thrown in the towel? Haven't you always boasted of your backbone?"
Ye Zihan blinked and kindly reminded: "You know that the people here are all reporters, right? You said this openly, not afraid that people would interpret it as you insulting the backbone of our Chinese people?"
Ino pursed her lips, this time it was indeed her gaffe, but the people at the headquarters can be so "gaffe", she is nothing at all, on the contrary, she can openly express her position, even if she is the enemy of the world, there is an indescribable sense of comfort.
"You can misinterpret it as you like, I came to ask you, do you remember what punishment you have to accept if you lose the bet?"
As long as Ye Zihan loses, Ye Zihan will kneel and lick her or DK, isn't that a matter of further pressing Huaguo's dignity to the ground and rubbing it?
As long as Ye Zihan loses, she will lose her ability to stand in the luxury market and even enter this circle of fame and fortune.
"How long do you think your one-off and 0.1-off promotions will last?"
Ino was stunned for a moment, and suddenly didn't come back to his senses.
"I'll help you calculate, a discount is enough for your manufacturing and operating costs, but 0.1% off, this is really not enough to support so many employees and designers, of course, I mean the Asia-Pacific market. ”
A pair of chopsticks has almost offended all the countries with purchasing power in Asia, so now not only China is boycotting, but the entire Asia-Pacific region is boycotting, but can the losses here be replenished from other countries and regions?
Short-term possibility, long-term is absolutely impossible!
As long as this situation lasts for three months, DK will be finished in China!
Ye Zihan could think of this, how could Ino and DK's senior management not think of it, they just firmly believed that this was just a temporary problem, and it could be revived after the limelight passed.
And the purpose of making such a low discount is to divide the Chinese people, so that they are driven by the current interests, and the camp of the national boycott of DK will fall apart, so that they can get out of the predicament.
Thinking of this, Ino was full of arrogance, "Probably after today, everything will be back on track, DK's sincerity to Huaguo is obvious to all! At least, they have already felt DK's sincerity!"
Ino's gaze drifted to the people in line outside the store.
Ye Zihan smiled: "Then let's wait and see." ”
At nine o'clock in the morning, the summer sun was high and the heat soaked the earth, and the crowd in front of the DK store was even hotter than the sun.
At nine o'clock, the door of the store opened, and the original queue was suddenly messy, everyone squeezed inside, and the staff and security were useless.
There are many caring people who come to see the excitement together.
"What a shame! I want to get these people back!"
The more crowded it was, the louder the boycotting crowd shouted.
Fearing conflicts and adverse incidents, Coconut Tree Street mobilized a lot of city, management and security to maintain order.
"What do you think?" said Eno with a smile.
Ye Zihan didn't answer, looking a little distressed, which made Ino smile even more happily, "We will update the inventory and sales on the official website in a timely manner, do you want to take a look?"
Ye Zihan took out his mobile phone, opened the page, and said euphemistically: "I've been paying attention to it." ”
One of the things that makes DK very user-friendly is that the data is transparent, and all products are planned by region and store by category.
Huaguo Market, the store on Coconut Tree Street in Yuncheng is the place with the most inventory in the country, because this is the frontal battlefield between DK and Ye Zihan.
Seeing that sales continue to increase, and several styles of inventory have been cleared one after another, the smile on Ino's face is getting brighter and brighter.
"This is the backbone of you Chinese people, hahaha. She really couldn't control it, laughed so loudly, and for the first time lost her ladylike demeanor.
Ye Zihan also paid attention to these data, nodded with satisfaction, and did not put away her mobile phone until almost all products with a 0.1 discount were cleared nationwide.
"It took less than half an hour before and after, which was quite efficient. ”
Ye Zihan suddenly commented, and Ino turned his head, "Why, I was also shocked by your Chinese people's greed for cheap and disregard for national shame?"
"What are you talking about?" Ye Zihan smiled, "Is this kind of cheap not picked up by others by others? You DK have earned us so much money, you should make some returns!"
Ino's eyes widened, "So, you're looking for yourself to go down the stairs now?"
"You can think whatever you want, just be happy. ”
Eno was almost so angry by Ye Zihan's disapproving tone that he vomited blood.
An hour later, the number of people in the DK store on Coconut Tree Street decreased rapidly, and many people even dragged the trailer out, and Eno looked at the results with satisfaction again, and just wanted to taunt Ye Zihan to turn it over, but suddenly found a problem.
The whole site is discounted, it is normal to sell out at 0.1 discount, and some are sold at a discount, which is normal, but almost no one is sold at a discount?
Do you really want them to get a discount or 0.1% off the whole site?
In fact, the value of three folds can not support so many people, let alone one fold?
If it's just that the price is high, which affects sales, it's not surprising, and Ino is strange about bags, lipsticks, perfumes and so on.
These things are also very well discounted, and as a result, even the sales volume of 0.1% off are only a handful.
"What's going on?"
Ye Zihan looked back and smiled and didn't speak, and had already walked towards those who dragged the trailer out of the DK store.
Now consumers across the country are staring at DK's discounts, and entering DK stores to consume is simply a heinous crime, which is tantamount to standing on the opposite side of national morality. These people who dragged the cart out were not only despised by the boycotters, but even those who did not grab it with them were angry to death.
"Is it appropriate for you people to grab so many? I only need one piece!"
"Under the guise of boycotting, while grabbing more fiercely than anyone else, despicable and shameless, there is no lower limit!"
These abuses came from the people who really grabbed the cheap, and the people who dragged the car were very disdainful, they were just red-faced by those who really resisted, and when they saw Ye Zihan, they also rushed over.
"Miss Ye, you have to make decisions for us, and we will all act according to your arrangement. ”
"What, what?" Ino was stunned, the reporters were stunned, the boycotters were stunned, and even Ye Zihan's fans were stunned.
Ye Zihan, who openly stood on the opposite side of DK and maintained the dignity of China, actually hired someone to take the lead in grabbing DK's discounted products?
Is it the depravity of human nature or the depravity of morality?
At this moment, how many people feel that their feelings and support have been insulted?