Chapter 357: Successful Training
"George, if you have any plans to play commercial games in the future, please remember to call a few of us!" David Gill said to George in a very eager tone in the VIP lounge at Los Angeles International Airport, while Kenyon and Baldano nodded their heads repeatedly. Apparently, the two of them couldn't agree more with the Manchester United CEO's words!
This time to the United States group training, Manchester United can be said to be the biggest winner. After all, the Red Devils, who have always focused on commercial development and entered into a strategic partnership with the New York Yankees early on, have a much larger fan base in the United States than the other three clubs. And this has been fully reflected in this trip to the United States!
Relying on stars such as Beckham and Donovan, who have a lot of popularity in the United States, Tottenham and other teams can still ensure that they will not be left behind in off-field commercial promotion activities, but when it comes to the game between the two sides, there are far more people in the stands who choose to support Manchester United than fans of the other three clubs!
$10 million, that's the net profit Manchester United made during this week's training in the United States. And that's not even counting the sheer number of commercial sponsorship deals United have received from American companies interested in using the Red Devils' influence to enter the European market!
High tournament revenues and large commercial sponsorship contracts are the main reasons why European clubs have always been so interested in playing commercial games in the United States, which is a soccer desert. Because in this mature and huge market, as long as their plans are reasonable and sound enough, then it will definitely not be so difficult to make money!
Benefiting from the vigorous promotion of media companies such as Facebook and News Corp., although Tottenham's overall income is a little worse than Manchester United, in this commercial training, Tottenham's sponsorship contracts and match income still managed to rank second among the four clubs!
Adidas, for example. After being severely lectured by George, Dreyfus, who learned that Tottenham Hotspur had gone to the United States to pan for gold, immediately sent someone to send a five-year, 60 million pound shirt sponsorship contract as an apology for the disrespect to George at the previous G14 meeting. In addition, American companies that have been following the developments in Europe closely and realised that Tottenham Hotspur is now one of the most powerful football clubs in England and that it is likely to dominate European football for years to come have also come to the door in the meantime to express their desire to join the Tottenham sponsor army!
In the face of enthusiastic American companies, Adele and Elizabeth, who are in charge of this work, are naturally very busy during this time. Eventually, after some careful selection and negotiation, Tottenham signed sponsorship contracts with more than a dozen American companies, and the commercial income also increased significantly!
By the way, at George's request, most of these sponsorship contracts were limited to three years by Adele. Because he knows very well in his heart that Tottenham's fame and commercial appeal will only increase over time, and English football will soon enter an era of skyrocketing revenues, so if you sign a long-term contract with these companies now, then it will definitely be Tottenham's side that will suffer at that time!
Look at Real Madrid again. Although Beckham has gathered a lot of popularity by relying on the golden signboard, it is a pity that the Spanish giant has an inherent disadvantage in English-speaking countries like the United States, so it is not as profitable as Manchester United and Tottenham. However, even so, Real Madrid also got a full $6 million profit share and a sponsorship contract worth more than $10 million in this week, which made Galeries Lafayette and Valdano smile from ear to ear!
Chelsea, which is not as well-known as the other three, has an unpleasant style of play, does not have the same large network and media resources as George, and lags behind clubs such as Manchester United and Real Madrid in terms of commercial development, is undoubtedly the least profitable. However, Kenyon is not dissatisfied with George, who has benefited more than others, because he knows that Chelsea are already lagging behind the others in this regard, and it will take time to slowly develop and develop the market, so it is inevitable that the profits will be lower than Tottenham and Manchester United. Moreover, the low income mentioned here is only relative, if Kenyon dares to take out Chelsea's gains during this period of time now, it is guaranteed that a large group of people will express envy and hatred for the Blues!
To sum up, this time in the United States, the four clubs can be said to have made a lot of money. And this result naturally strengthened the idea and confidence of other people to "follow George to eat meat". That's why David Gill said what he said before, and Kenyon and Baldano didn't express any objections.
"George, how are you going to split the playing time between Klose and Drogba in the new season?" Mourinho, who didn't know when he came over, also joined in the chat, pretending to inadvertently ask a question that he was very concerned about, and at the same time pricked up his ears, hoping to get some useful information!
Although Arsenal and Manchester United are also very strong, in the eyes of Mourinho, George's Tottenham Hotspur is Chelsea's biggest enemy on the way!
"Haha, what else can I do? It's just a Community Shield, and I don't want players to fight hard in this kind of game when they haven't adjusted their form. In response to this sharp question, George immediately became alert and casually responded, "Jose, instead of caring about the situation on my side, it is better to think about how to appease Crespo in your team." Don't forget, this is the central striker of the Argentine national team, and he also had a good performance at AC Milan last season, so he will definitely not be willing to play as a substitute for Ibrahimovic!"
The reason why George chose to avoid Mourinho's question is that after returning to London, Tottenham, who won the FA Cup last season, are about to face the Community Shield final against Premier League champions Chelsea!
So, at this extremely sensitive moment, George has no intention of talking about anything related to the team in front of Mourinho!
Too much talk can make you lose it all. If George doesn't want to be tricked by Mourinho for more information, then keeping his mouth shut and remaining silent is obviously the most appropriate option.
One might think that George was a little preoccupied, and that Mourinho would not have come to Tottenham for a warm-up game like the Community Shield. But George would love to tell these people that Mourinho is so careful. With the arrogant and arrogant character of the Portuguese man, he will definitely try to increase Chelsea's chances of winning by all means, so as to prove that he is better than George!
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