Except for Song Weiyang and Zhou Zhengyu, who are from the Department of Sociology, and Ding Ming who is from the Department of Political Science, the other buddies in the dormitory are all majoring in law.

Applying what he has learned, Song Weiyang didn't bother to find a lawyer, so he asked Peng Shengli to draft the contract, and asked Wang Bo and Li Yaolin to check and fill in the gaps. After signing the investment contract at the Time Cafe, he handed over the funds and materials to Zhang Chaoyang, and Zhang Chaoyang went to the capital with the money to register the company.

When leaving, Song Weiyang said: "Don't think about making money in the first year, try to expand the influence of the website, and you will come to me again when the money runs out." ”

"I'll definitely save it!" Zhang Chaoyang said gratefully.

It's really Song Weiyang, an investor, who is too generous, unlike that group of Yankees, who are arrogant, have no one in their eyes, and are so picky.

Historically, Zhang Chaoyangla's investment of more than $100,000 was spent within a year, and he had to go to the second round of financing. Intel promised to invest $250,000 and "interrogated" Zhang Chaoyang for six months, asking an average of six questions a day, and then saying ...... We don't vote.

Another time, Jingcheng Telecom wanted to do a project similar to "AOL". Zhang Chaoyang can make a lot of money if he can win the bid, and if the bid fails, he will delay the profitable project in his hand, which was brought to the board of directors for discussion on the ocean network, and the board of directors promised to provide a loan of $100,000.

If the bid fails, the $100,000 loan can keep the company afloat for the time being, but Zhang Chaoyang must repay it with his own dividends and equity in the future.

It is a bit too harsh for entrepreneurs to bid for the future of the company, but investors want entrepreneurs to take their own risks and repay the loans themselves. Zhang Chaoyang knows the face of American investors very well, and now he meets Song Weiyang, a big Kaizi who casually throws money, and his heart is so cool.

When Zhang Chaoyang registered the company, Jinshan also completed the recruitment - the company's headquarters, Beijing branch and Xishanju game studio, a total of more than 50 employees, PS97 and "Swordsman Love" two projects are working overtime to do development.

Let's talk about Xifeng Company, summer is coming, and the battle for drinks has begun!

Sunrise showed unprecedented madness, but it only lasted for half a month. Because of the competition of Xifeng iced tea, the sales model of Sunrise is weak, and raw material suppliers around the country said that they would not do it, and they had to let Sunrise settle the payment first.

Sunrise couldn't come up with the money at all, so the supplier had to choose to file a lawsuit. Then they found that the place where the contract was signed was all a county in Ji Province, and they had to take it to the base camp of Rising Sun to sue.

That's a mess!

In any case, the production of Rising Sun Iced Tea continues to decline anyway, and the market is completely dependent on the reserves in the warehouse.

Song Weiyang doesn't need to eat three catties of in the live broadcast, Sunrise can't survive the winter at all, and even the autumn is enough to choke.

The cola market is still three-legged.

Very Coke successfully eliminated Pepsi, ranking second in market share, second only to Coca-Cola.

After taking out a sum of media public relations funds, more than 10 newspapers across the country cheered in unison: "China's industrial and commercial circles have taken another step in the War of Resistance Against Japanese Aggression, and after the phased victory in the color TV industry, domestic Coke has also won a Coke war!"

At present, the local beverage companies are the first in Jianlibao, the second in Xifeng, the third in Wahaha, and the fourth in Robust.

Wahaha pure water has been the first to be put on the market, please come to Jinggangshan to advertise. The response to the advertisement was not good, but the market response was okay, and distributors were very interested in this new beverage.

Towards the end of the period.

Chen Tao came to Shenghai again and opened a room to have a tryst with Song Weiyang.

Lying on the man's chest, Chen Tao gasped and said: "The reputation of mineral water is stinky, and the government conducted sampling surveys in the past two years, and the pass rates were 34% and 55% respectively. Although the pass rate is rising, after media reports, public opinion is becoming more and more suspicious of mineral water. Pure water is a good thing, and it can make a bloody way out of the mineral water market. ”

In fact, pure water is not reliable.

After Wahaha pure water became popular, manufacturers across the country quickly followed suit, and more than 90% of pure water products had problems. Because the production technology of pure water is very "high-tech", most manufacturers are reluctant to buy foreign equipment, and save a few machines to fool around.

Song Weiyang asked, "When will our pure water be on the market?"

"The production line has just been commissioned," Chen Tao said, "Wahaha pure water please Jinggangshan advertise, or our pure water please Mao Ning?"

Historically, the first endorsement of Wahaha pure water was Jinggang Mountain, which did not work well, and it was replaced by Mao Ning in the second year. As a result, Mao Ning was continuously exposed to negative news, and Wahaha was replaced by Wang Leehom again - Dragon, Dragon, you are two years away...... Ahem, wrong, do it all over again...... Love is you, Wahaha pure water.

Wang Leehom's version of Wahaha pure water, the first generation heroine is Yuan Quan, and the second generation heroine is Liu Tao.

At that time, the three of them were not very famous, and this advertisement can be seen to be very successful, and it also has the effect of becoming a popular star.

is really a popular star, Wang Leehom had just debuted at that time, and he quickly became well-known to mainland audiences through advertising. Therefore, Wang Leehom has been endorsing Wahaha pure water for 20 years, and has never taken the initiative to increase the endorsement fee.

So......

Song Weiyang smiled: "Don't invite Mao Ning, let's invite Wang Leehom." ”

"Who is Leehom Wang?" asked Chen Tao.

"A little singer who I saw on the market not long ago. Song Weiyang said.

Wang Leehom debuted last year, and his second album successfully entered the mainland market at the beginning of the year. The theme song became a little popular, but the singer was not popular, and he himself did not leave any impression on mainland fans.

The record company obviously had the illusion that Wang Leehom was popular in the mainland. didn't wait for Wang Leehom to write his own songs, and immediately released his third album, which was so unaware of his mother in the mainland that he didn't even splash a splash.

Wang Leehom should have been given up by the record company at this time, and he was at the lowest point in his life, and it was estimated that he could be done for 20,000 or 30,000 yuan.

Historically, Leehom Wang was cold-treated by the record company for two years, and it was not until he switched to Sony Music that he became popular.

Chen Tao was very puzzled: "A crooked little singer, what's the use of asking him to be an endorsement?"

Song Weiyang said with a smile: "The family is handsome, handsome and pure, which is very in line with the image of pure water." ”

"If you look handsome, you can advertise, why don't you do it yourself?" Chen Tao smiled and pulled Song Weiyang's ears to play.

"I'm too handsome to overkill. Song Weiyang said triumphantly.

"Your shameless look is so cute. Chen Tao bit him.

Song Weiyang wants to find Wang Leehom to endorse, mainly because this person has no scandal, and he has been popular for a long time, and he doesn't need to change the spokesperson for 20 years.

Chen Tao sat up and got dressed, and said, "The new product launched this year is pure water, what should I push next year?"

"What do you think?" asked Song Weiyang.

"After internal discussions within the company, they all believe that it is time to enter the fruit juice beverage market," Chen Tao said, "The state is restricting and regulating mineral water, but it is also vigorously promoting fruit juice drinks, and making fruit juice drinks can get a lot of policy preferences." ”

National policies are all comprehensive, and mineral water and purified water are products that the government restricts and suppresses. Fruit juice, on the other hand, is supported by various policies, which can only solve the problem of selling agricultural and sideline products, and also has a better chance of earning foreign exchange through exports, which was the case in the mid-90s.

It's a pity that in order to make profits, enterprises take advantage of all kinds of loopholes. Most fruit juice drinks are not made of fresh fruits, but are mixed with semi-finished products, and then happily enjoy the preferential policies.

Song Weiyang said: "Since the policy supports, then we will make juice next year." ”

Chen Tao said: "The question is what to do? orange juice, apple juice, mango juice, tomato juice?"

"Orange juice," Song Weiyang admonished, "you must press the fresh fruit and make it tasteful, so that you can stand out." Preferably, it is possible to keep the fruit of the orange and taste it better. ”

Speaking of fresh fruit pressing, Song Weiyang remembered the big naizi of coconut palm coconut water.

Chen Tao said: "Then I will follow your request and let the laboratory speed up research and development." ”

Song Weiyang thought to himself: Should it be called a fruit orange? Or should it be called a fresh orange?