Chapter 656: Industry Bubble!(Second Update!)
"Congratulations to Liying, this time our company also occupies a place. ”
At the banquet, the four new four little flowers became the center of the venue, and Tang An also congratulated the artists of his company.
"Thank you Tang Dong, if you hadn't given me so many opportunities, I wouldn't be where I am today. Zhao Liying hurriedly took the initiative to toast Tang An.
"There are opportunities everywhere in life, you can grasp them, and the current achievements are all spelled out by yourself. ”
Tang An smiled, raised his glass and smiled at the other artists in the company around him, "Come, let's have a glass together." ”
"Congratulations, Liying. ”
"Congratulations to Sister Liying. ”
......
Yang Ying, Ni Ni, and Liu Shishi were in the same situation, and they were all happy.
Chen Chaohua also came to say hello, and by the way, in two days, there will be an interview with Nandu and Sohu.
The four little flowers, it's not over yet, they have to publicize and build momentum to make the audience remember them.
Otherwise, as soon as the heat of the past two days passes, when the four little flowers are mentioned, the first impression in other people's minds is still the four people in 09, which will be embarrassing.
After that, Zhou Shiwei talked to Tang An alone about another adaptation.
"Tang Dong, the price offered by Xiao Xiang is too outrageous, and the opening is eight figures. ”
Speaking of this, Zhou Shiwei was embarrassed.
The online film and television copyrights that no one wanted in the first two years are now millions at every turn, and the top IPs have even shouted tens of millions.
When the group won "Ghost Blowing the Lantern", it didn't spend a lot of money, and the copyright of the first two years didn't cost a lot of money.
"Mr. Zhou, the group will not interfere in the operation of Han and Tang literature, the rise in the price of online copyright is inevitable, the market is here, you should understand this. ”
Tang An frowned, and he also came to tell him about this.
Zhou Shiwei smiled bitterly, "I also know that this is the market environment, but now Xiaoxiang Academy refuses to sell even 10 million, and one company has 11 million." ”
Tang An shook his head, "Then I have no reason to let Xiaoxiang Academy sell it to you cheaply instead of expensive ones, and when the time comes, not to mention that they have opinions, the author himself has lost 500,000 shares for no reason, and he will also have grievances against the website." ”
For the same price, the website will definitely give priority to the group, but the difference of one million is not a small amount.
Zhou Shiwei did not refute, but said, "Tang Dong, I understand this, but I have checked that company, it is a leather bag company, and the other party is clearly a white wolf with empty gloves, and wants to use the fame of IP to deceive a few investors." ”
"Are you sure?" asked Tang An.
Zhou Shiwei affirmed, "This kind of thing will be clear as soon as you check it." ”
"Okay, I'll ask people to ask you when you go back, unqualified film and television companies can't waste a good IP, but you still have to pay the money. Tang An nodded.
Tang An had told Wu Wen before that film and television companies that acquire IP at all levels must have certain qualifications.
Although the emergence of "god films" cannot be eliminated, there is also a threshold.
Zhou Shiwei said, "Of course the money will be paid, but Tang Dong, there is a sentence I don't know whether to say or not." ”
"What to say. ”
"Now a top-level IP has reached eight figures, and the copyright of the TV series "Red Sorghum" that was traded before is only 10 million, and the screenwriter's salary for Zhao Dongling is also 10 million, and the price of an Internet is comparable to that of a big writer like Mo Yan, this bubble is too big, I am worried about ......"
Zhou Shiwei stopped when he said this, but Tang An knew what he meant.
Han and Tang literature is preparing to go public, and if this bubble bursts when it goes public, it will be a huge blow.
Tang An nodded to show understanding, and said with a smile, "Mr. Zhou, your vision is very long-term, I have discussed this situation with Mr. Wu, so I did not sell copyrights on a large scale, and has always maintained a degree, and top IPs need a complete and detailed development plan to control the flood of online copyrights as much as possible." ”
If you sell more, you will naturally hit the street more, and you can control a quantity.
Of course, there is no limit to the number of books with a price of about one million, this kind of book is not like "Dou Po", if you pounce on one, it will attract a lot of abuse, and if you pounce on a few copies in a row, it will even affect the audience's opinion on the adapted TV series, as well as the prospects of network IP.
In fact, not only network IP, but also the entire industry bubble has begun to appear.
is not only the high price of IP, but also the return of movie stars such as Zou Xun, Fan Binbin, and Wang Xiaoming to the small screen, which directly raised the salary by a notch.
Zou Xun and Fan Binbin are 30 million, and Wang Xiaoming announced that the salary of 50 million will be counted as an investment and take over "Jingzhong Yue Fei".
One is higher than the other, less difficult than making a movie, has more money, and has become famous.
In the final analysis, there is still too much capital flowing into the entertainment industry, and so much capital comes in with a large amount of money, which is inevitable that the salary and production costs will rise.
Hundreds of film and television companies, with countless capital behind them, cannot be contained, and it is difficult for the country.
But this is a good thing for artists, directors, behind-the-scenes staff, and even group performances at the bottom.
Not only the actor's salary, but also the director's salary.
There is more capital to pursue stars and famous directors, and there are more film and television dramas that start filming every year, and there are more behind-the-scenes professionals and group performances that are needed, and salaries have risen significantly.
The most intuitive is in the production cost.
Tang An looked at the TV series projects that were being prepared or had been prepared but not finished in the company the next day.
Three years ago, the production cost of a single episode of a costume drama of one million could already be regarded as excellent, and even if the salary of a star is high in a modern drama, six or seven hundred thousand yuan is a conscience drama, and it can do very well in all aspects.
The project was established at the beginning of this year is not obvious, and the projects finalized in the past two months, in some projects jointly owned by the group itself, as well as Hantang Pictures and its four subsidiaries, the price of a single episode of costume dramas has soared to 2 million per episode, and the cost of a TV series has casually exceeded 100 million.
The salary of the actor alone can't rise so much, the IP, behind-the-scenes personnel, directors, and group actors, each position has been raised, and it has become the current price when added up one by one.
More and more capital is flowing into the film and television industry, and it is normal to increase prices in all directions, and the demand is large.
It's normal now, but then it's getting more and more outrageous, forcing the optoelectronic joint ministries and commissions to issue salary limit orders.
In fact, next year, the photoelectric will take action, and after several meetings, it was all over in the end, but only the requirements of one drama and two stars were introduced.
A TV series cannot be sold to four satellite TV stations at a time as in the past, and at most to two satellite TVs.
The pressure on TV stations has doubled in an instant, and they have to spend twice the price to buy dramas than before, which directly leads to a large number of high-cost TV dramas running aground and recalculating budgets.
It wasn't until 17 years that the proportion of actors' remuneration in the cost was clearly restricted, with a maximum of 40% and the leading actor only accounting for 70% of the 40%.
If it is exceeded, it must be filed with the TV Drama Industry Association and the Actors Committee of the China Broadcasting Federation and explain the situation.
But this is not difficult for the stars, if they can't get cash, they will be converted into investment and equity, and they will become producers and producers.
can not only avoid the target of "too high salary", but once the TV series is a big hit, the actual income is higher than the previous salary, but there is a little risk.
If you brush the data, the risk will be infinitely close to zero.
Looking at the development and changes in the next few years, it is beyond the control of a single group of producers and actors.
Someone else takes 30 million, don't you blush?
I'm not that famous myself, if 30 million can't work, then how can I get that seventeen or eight hundred.
The salary also represents the status of the actor, and no one will reduce the salary for no reason.
For the producer, the cost is getting higher and higher, but there is also more and more capital entering the film and television industry, and these capitals are not bad for money, anyway, most of them come out of these capitals.
Even if the producer doesn't want to spend a high price, but the market is like this, either you spend a lot of money, or you go to find a few cheap actors.
The high remuneration of the actors passed on the pressure on the producer, and the producer could only pass on the pressure to the TV station.
The TV station can only pass on the pressure to advertisers and viewers, buying a 40-minute episode, cutting it to make it 30 minutes, reviewing the first episode at the beginning and the next episode at the end of the film to make it longer, and inserting an advertisement in the middle.
The source of the problem seems to be in the actor's salary, but this salary has not risen for no reason.
In the final analysis, there is still a lot of capital, everyone wants to find a big star, and the price quoted is higher than the other, but it is not so easy to come down if the price goes up.
It's not time to worry about these things now, and it's still a trivial matter.
After the introduction of one drama and two stars, the competition for big dramas and drama kings has become more intense, coupled with the more mature video websites and a new round of capital re-entering the battlefield, it is particularly scary.
Three or four years later, a drama with a cost of two million per episode is nothing, and no episode of four million is embarrassed to say that it is a big production.
As for restricting the salary, how can there be such a high cost?
It's not a thing, I have good props, and a costume is hundreds of thousands.
The set is real and gorgeous, and it cost tens of millions to build a live studio.
The crew had a good meal and stayed in the hotel.
The salary was given to the actors, but not on the surface, on the surface, the money was spent by the crew.
There are too many similar ways, only what you can't do, nothing you can't think of.
The inevitable direction of development, capital wants to come to the film and television industry to make money, why don't major companies focus on the pockets of capital, and under some operation, large sums of money quietly fall into their pockets.
The tactics of those actors and companies wandering on the edge of the law cannot be stopped, unless two typical examples are arrested, an example is made, and they are arrested and imprisoned for two years, and they are guaranteed to be honest.
No, it's not that there is such a saying, when the profit is higher than the amount, it can make people ignore the law.
Tang An can only restrain his own people, and don't be implicated when the Qing Dynasty investigates, and the others can only watch.
Shaking his head and ignoring this, he put the documents aside and looked at the time before it was too early.
After a short break, a vice president of IDG Capital and Tengxun came and negotiated the financing of Nuomi.com.
Nuomi.com received 520 million yuan in Series B financing from the two companies at a valuation of 3.1 billion, with each of them contributing half and accounting for 7.182% of the shares, while Hantang Media also holds 85.636% of the shares.
After the financing, Nuomi.com has been supplemented by 520 million yuan, and has sufficient financial support in various businesses including eating, drinking and entertainment such as hotel tourism and takeaway!
......
There are only two days left in the summer, and on August 31, the National Film Administration and China Film Group jointly held a film industry conference, and major companies were invited to attend.
This time, it was presided over by Kang Pei, deputy director of the Film Bureau, and Han Sanping, chairman of China Film, which was an informal handover of the new and old helmsmen of the Chinese film industry.