Propaganda, this is a huge system, how much impact can a "tonight show" have? What about an "Allen show"? Why is it that sometimes the propaganda effect of the same program is extremely good, and sometimes it has no effect? What is the relationship between the propaganda effect and the quality of the work, and will the propaganda personnel have a direct impact on the propaganda effect? What will be the chain reaction of the audience's psychology and the trend of public opinion?

It's a discipline. Universities are subjects that need to be constantly studied, studied, and deepened, but in real life, one can only see one result: the box office of "Love Crazy" has once again written a miracle, following the hot ratings of "The Tonight Show" and the "Convinced" Billboard rankings.

Even if it was expanded for the third consecutive week, the weekend box office performance of "Love Crazy" was still strong, and the decline was successfully controlled at an incredible 19%, which is also the only work in the top 30 on the list with a decline of less than 20%, and finally earned $15.4 million in three days over the weekend, and the box office of a single theater was still as high as $6,000.

Two weeks ago, Focus Pictures suddenly launched a blockbuster and was criticized by countless people, but now it has become a stroke of genius, amplifying the topic effect, word-of-mouth effect and focus effect of "Love is crazy" to the extreme.

The so-called big gamble also means that it is either a defeat or a soaring skyrocket. A little deviation, maybe "Love Crazy" will lose everything, but now it seems that Focus Pictures' gamble has succeeded, and "Love Crazy" belongs to the latter, and it is ushering in its biggest victory at this moment.

By the end of the three-week screening, "Love Crazy" had grossed more than $40 million and reached 45 million. For an independent work with an investment cost of only 250,000 yuan, and for a film work that sold 5.5 million yuan for the distribution rights, this achievement is enough to make Focus Pictures start to cheer and celebrate.

At this time, the industry is keenly aware of the change in the air current: what does 45 million box office revenue mean? Does it mean profit and dividends? Of course, this is part of it, and more importantly, it means that the film gets more attention, and at the same time, it also means that Focus Pictures gets more money, and the academy's public relations can show its talents, which means that in the 2011 awards season, the combat effectiveness of "Love Crazy" is officially at the forefront.

Whether this is "love crazy" to help "firmly believe", or "firmly believe" to help "love crazy", it is really difficult to express clearly, but it is certain that Lan Li is the biggest winner.

In the third week of October, in the North American weekend box office charts, "Love Crazy" handed over the championship and retreated to the runner-up, but it is still one of the most watched and beautiful works in this year's Halloween schedule.

The desertion and loneliness of the autumn file, this year is no exception, the highest-grossing work so far is actually the 3D re-release of "The Lion King", which has received a cumulative box office of 92 million US dollars since its release, which is the best performance after two-thirds of this year's autumn file, and it has not even been able to break 100 million.

In such a downturn and dreary, "Love Crazy" has sprung up, earning a total of 45 million in the first three weeks of its release, and winning the weekend box office championship for a week, with an astonishing performance, and the decline in the second week has created the best data for this year's autumn season. Even compared to "Moneyball", it is not inferior.

"Moneyball", which is also an Oscar-based art film, is fierce this year.

The director is Bennett Miller, who once directed "Capote", the screenwriter is Alan Sorkin, who won the Oscar for "The Social Network", and Steven Zailian, who won the Oscar for "Schindler's List", and the starring cast brings together Brad Pitt, Jonah Hill, Philip Seymour-Hoffman, Robin-right.

The all-star lineup is talking about works like "Penalty Money", even if it is not inferior to the sensational "Ocean's Eleven" back then. Since its debut, the Toronto Film Festival has attracted much attention and critical acclaim, and is widely regarded as a strong contender for the best picture at this year's Oscars.

The distributor, Sony Columbia, is ambitious, focusing on both art and commerce, skipping the screening link directly, and officially releasing it in 3,000 theaters according to the distribution scale of commercial films, and the publicity and distribution are going all out, which shows their confidence in the film. Unfortunately, the market feedback has been unsatisfactory, and the cumulative box office has reached $63 million in five weeks of release.

Compared with the investment of 50 million, compared with the star-studded lineup, and compared with the publicity and distribution costs of more than 30 million, this achievement can only be said to be mediocre.

There is no comparison, there is no gap, the shining debut of "Love Crazy" has stolen a lot of the limelight of "Penalty Ball", the three newcomer starring, screenwriters and directors are all unknown rookies, even the investment cost is only 250,000, but in just three weeks it grabbed 45 million US dollars at the box office, such a rising momentum makes people's expectations can't help but begin to rise, is it that "Love Crazy" can really become the "Juno" or "Little Sunshine Beauty" in 2011?

In the third week of October, "Smart: Ghost Record 3" held a grand premiere, aiming at the upcoming Halloween next week, following the confrontation between "Buried Alive" and "Smart: Ghost Record 2" last year, this year's "Love Crazy" and "Smart: Ghost Record 3" collided together, and Lan Li and the series really have an indissoluble bond. But this year's box office battle has taken on a very different stance.

"Smart: Ghost Movie 3" was enthusiastically pursued by the audience, and the box office data exploded in the opening weekend of 52 million US dollars, easily refreshing the highest debut box office score in this year's autumn file, and undoubtedly won the top spot in the North American weekend box office chart this week;

The runner-up on the list was followed by "Love is crazy".

At that time, "Buried Alive" was still on the long and arduous road of expansion, step by step, and did not have much competitiveness at the weekend box office, and now, "Love Crazy" has shown strong potential to shake the market, easily beating other competitors and ranking second on the list.

In just one year, such earth-shaking changes have become the best witness to the rise of Lanli.

After "Love Crazy", the decline of "Iron Fist" has slowed down, with a decline of 34 percent, and a three-day weekend of $10 million, which is also a corresponding drop of one position this week, occupying the third place.

"Iron Fist" and "Love Crazy" were also released for three weeks, except for the first week "Love Crazy" also lost to "Iron Fist" during the screening, and then for two consecutive weeks, "Love Crazy" had the last laugh. In the three weeks of cumulative box office, "Iron Fist" reached 66 million, while "Love Crazy" received 45 million, and the gap between the two is far weaker than imagined.

Compared with art films, "Love Crazy" is comparable to "Penalty Money"; compared with commercial films, "Iron Fist" cannot occupy an advantage in front of "Love Crazy". As a result, the media marveled at the excellent box office performance of "Smart: Ghost Record 3", and praised the dark horse journey of "Love Crazy", an incredible journey.

In the outpost of the awards season, "Help", "Moneyball", "A Farewell", "Midnight in Paris", "Presidential Killing", "Dead Driving" and other works have emerged one after another, and now, "Love Crazy" has officially announced that it has joined the ranks!

After that, the North American film market first ushered in Halloween, and then Thanksgiving, which also officially announced the arrival of the holiday file, and then Christmas, New Year's Day, the market recovered

"Puss in Boots", "Twilight: Breaking Dawn (Part I)", "Sherlock Holmes 2: Shadow Game", "Mission Impossible 4", "Hugo", "New Year's Eve", "The Girl with the Dragon Tattoo" and other commercial works have appeared, not to mention the art films that strive to occupy a place in the awards season, the competitiveness of each work should not be underestimated, and after surviving the downturn in the autumn file, the film market has finally ushered in the dawn of anticipation again.

In this bombardment, the competitiveness of "Love Crazy" is not strong enough to complete the counterattack, but it still firmly occupies a place in the weekly list with its excellent reputation and solid quality.

In the fourth week of October, "Puss in Boots" won the championship, and the box office of "Love Crazy" fell by 33 percent, and the weekend box office was 10.3 million, ranking fourth on the list.

In the first week of November, "Puss in Boots" won the championship with a 3% drop against the sky, and the box office of "Love Crazy" fell another 30%, earning 7.21 million over the weekend, ranking fifth on the list.

In the second week of November, the performance of the two new films "God of War" and "Jack and Jill" was far worse than expected, and it was inseparable from the "Puss in Boots" who once again handed over an astonishing decline, and "Love Crazy" once again controlled the decline to 22%, adding another 5.62 million to the weekend box office, ranking seventh over the weekend.

It's amazing.

Before the release of "Love Crazy", no one predicted its box office performance at all, not to look down on its prospects, but there was no need to predict at all, this is an art film, box office prediction is meaningless, in the final analysis, it still depends on the effect of screening and expansion, and then looks at the impact of critics' word-of-mouth, audience's word-of-mouth, and finally the trend of the awards season. In other words, the focus is no longer on the box office at all.

However, four weeks after the release of "Love Crazy", "American Weekly" was sure that the North American box office of this film could exceed 100 million, and in this regard, the official magazine of the participating relations also expressed the same opinion, continuously handing over a box office decline of less than 40%, and the growth rate of the box office in the middle of the week is steady and fierce, and the trend curve of the cumulative box office is really gratifying, all signs indicate that this will be another literary masterpiece that breaks 100 million.

"Love is crazy", can it really break 100 million in North America?