Chapter 233 - Joint Design Launched (1st Update)

A layer of cold sweat silently crept up his back, and Luo Zhiqiang felt the threat from Ou Yunnuo.

After being in Yuncheng for so long, what the Qin family and the Xu family have done to Ye Zihan, he has already investigated almost the same, if it weren't for Luo Jinghong is his own aunt, maybe he would also run out and scold these scum with beast hearts.

No wonder Qin Anhua's family was ruined, and he never hated Ye Zihan at all, because from beginning to end, Ye Zihan didn't take the initiative to do anything at all, on the contrary, they kept hurting her and persecuting her, and finally let herself go to a place of no return.

But Luo Jinghong is the Luo family after all, so can their Luo family really swallow this breath?

On April 8th, RG and Ye Zihan's co-branded summer clothing series was officially launched. It stands to reason that the launch of summer clothes should be at the junction of spring and winter, and the summer clothing series will be launched only when it is almost summer.

This series completely integrates the Chinese classical style into the European and American fashion style, or rather, adds today's fashion elements to the Chinese classical style, and the two complement each other, whether it is walking on the red carpet or going out on the street every day, it is very suitable.

The price ranges from 8,008 to 88,000, and there are eight models in this series, and Ye Zihan and RG have announced their purchase channels on their Weibo. In order to count the popularity value, RG separated the two channels to see whether consumers came for Ye Zihan's influence or RG.

RG has a store on Coconut Tree Street, and Ye Zihan also directly delivered the goods at the Guofeng Pavilion next to Coconut Tree Street.

It's obviously a win-win cooperation, but it's like a head-to-head showdown.

Before the appointment channel opened, Levi called Ye Zihan, "My dear Ye, let's make a bet, who has a high volume of travel, and it is convenient to make a profit, what do you think?"

Ye Zihan was stunned, "Mr. Levi, do you remember that your identity is an internationally renowned luxury brand RG?"

"In this case, if you are high, I will give you a profit, if you are low, you only need to give me a tenth of the profit, how about it?"

"Okay!" Ye Zihan agreed immediately, Levi was stunned, did he fall into someone's trap?

Alas, forget it, just play with the little guy?

Eight hundred and eight words should have a lot of people to help the little guy impulse, but eight thousand eight is beyond the tolerance of ordinary fans. What's more, the channels of the little guy are usually under 10,000 yuan, and the lowest grade of 8,008 is already considered high consumption, on the contrary, RG even has an ordinary price of 80,000, which is equivalent to the little guy asking for ten 8,000 eight to offset him with one 80,000, which is indeed a bit of a bully.

When the channel opened, as Levi expected, Ye Zihan's channel had few buyers. Of course, RG online pre-collection is not as popular as that wish bracelet.

The reason why luxury goods are luxury goods is that the high price leads to a small number of buyers.

Despite the vigorous publicity, on the first day, there were only more than 10,000 RG global reservation channels, eight models, and celebrities from all over the world. Of course, these people are mainly concentrated in the 58,000 to 80,000 range.

In the evening, Levi rarely worked overtime, and when he got off work, he met Qiao Wei, who was also working overtime.

"Vivian, you have a lot of overtime this month, why do Chinese people like to work overtime so much?"

Qiao Wei really wanted to roll his eyes, as if the labor and management wanted to work overtime, if it wasn't for the design and supervision of the factory, would I be guilty of this?

"If you give me an extra boost, I won't have to work overtime. ”

"Didn't you already add one more last month?"

"What's more, the level of your assistant, hehe, I need to understand Chinese culture, not someone who doesn't know anything to raise the bar with me!"

Levi frowned, is he just kind enough to let the designers of RG learn more about Chinese culture?

"Alas, you have to be patient with them, cultural edification is not achieved overnight, you see that now the finished product is out, who of them is not impressed?"

When the elevator came, Levi gentlemanly asked Qiao Wei to go in first, and then said in a good mood, "Are Ye ready to give me a ten-percent profit?"

Qiao Wei suddenly looked at him, her face full of doubt.

Levi told Qiao Wei about the bet he made with Ye Zihan, Qiao Wei was very surprised, Ye Zihan lost, she used the proceeds of this series to pay for the bet, naturally it was not difficult, but Levi was different.

"It's not part of the contract, Mr. Levi, you bet privately, you're responsible for it. ”

Levi waved his hand disappreciatively, "Do you really think she's going to win?"

Qiao Wei was surprised again, "Why did she lose?"

Isn't it natural for Ye Zihan to lose, whether it is the number of customer groups or the grade of customers, it is RG that has the advantage. This time, the style has a price of 8,008 in order to take special care of it, and her fans can't sell much when they come to rush 8,000.

Levi confidently told Qiao Wei about his analysis and judgment, but he didn't expect Qiao Wei to despise it even more.

"That, have you forgotten the price of Ye Zihan's Hanfu, 8,008 limited editions, limited to 800 pieces each time, every time it is snatched up, the original version of 880,000 yuan has been asked, but she refuses to sell it. ”

"But that's only a limited edition of 800 pieces?" is still the price of 8,000 pieces, where can it be compared to his price of 10,000 pieces, 58,000 to 80,000 pieces.

"That's Hanfu!" Qiao Wei said.

Levi still didn't know, "What's wrong with Hanfu?"

"Can the audience of Hanfu be compared to the T-shirts on the street?"

"Uh......"

"I've seen the online appointment, her channel is less than 1,000 sets, and they are all concentrated in the consumption segment of 8,080 to 10,000, but the eight styles of the National Wind Pavilion, at the beginning, only ten sets of each style were prepared, but in the end, the factory transferred thousands of sets of goods, compared to the store of Coconut Tree Street RG, the total of eight models is not less than 100 sets, you calculate this ratio. ”

"One more thing, I think you have to be clear. Qiao Wei handed over a list, "This is a requirement for this series of high-end, the same style, different styles, the reason why I got off work so late today is to check the cost with Ye Zihan and set a high-end price." ”

When Levi saw it, his hands trembled with fright, "Why are there so many high-end demanders?"

Qiao Wei was also very depressed, "It's just because there are too many that I can't do it at all." Haute Couture is still all handmade, and this list is enough for two years in a studio to rotate, but they will also have various celebrations at the end of this year at the latest, and the clothing week of next month will be as early as the next month!"

Levi looked at the quotation again, the lowest price was 380,000, the highest price was 3.88 million, and the list was more than 100.

"This is still today, I'm afraid there will be more tomorrow, these lists can't be done at all!"

Qiao Wei looked at Levi meaningfully.

Levi let out a big sigh, "How many more do you need?"

"One is responsible for contract orders, one is responsible for raw material procurement, and five have design and production skills. Also, don't expect Ye Zihan to do much with her own hands, she agrees, and her family doesn't agree!"

Qiao Wei looked for Ye Zihan a few more times during this time, and met the Pei family, and was stared at by the Yin and Yang I don't know how many times, not to mention, last time I even asked her directly how much liquidated damages she had to pay for canceling the contract with RG, which scared her to walk quickly, and try to contact her by phone and video if she had something to do. Just tonight, the video was hung up directly by that man, otherwise, she would still be working overtime.

"Okay, I've agreed to your request!

Designers will have their own team to a certain status, Qiao Wei graduated from a prestigious school to work as an assistant to others, to various ideas that were suppressed and disliked, to become a recognized independent designer for eight years.

RG is most lacking in talented designers, ordinary independent designers need five to ten years to move up to the next level, with an independent team, and Ye Zihan let her have such a team in half a year after returning to Huaguo, Qiao Wei doesn't know whether to be happy or unhappy.

Independent Gaoding, this is the stage for senior designers!

It's just that now her independence is based on binding Ye Zihan, and she has to work hard!

"Uh, well, do you think she can beat me?" Levi asked again as the elevator descended to the garage.

Qiao Wei glanced at him, "The first day doesn't have much reference value, three days is only a fermentation period, and a week later, whether you win or lose is basically decided." ”

Levi is very clear that the global channels he has opened today are all aimed at the RG brand, which is determined by the brand's consumption level rather than independent product preferences.

But Ye Zihan is different, she started from her preferences from the beginning, only because of the high price and blocked many people's purchase channels, but word of mouth can stimulate high-end consumption, and the sales volume carried by the Guofeng Pavilion is the best example.

Others go to Coconut Tree Street to find identity and brand, but to go to Guofeng Museum is to find true love.

True love is priceless!

Sure enough, the next day, the sales of the 8008 model exploded directly in the Guofeng Pavilion, but this still didn't threaten him. However, on the third and fourth days, the wind direction was completely different.

There are indeed few people who buy high-end online, but that is only to say that the proportion is small, there are many people in Huaguo who are not short of money, if you really like it, let alone 88,000, even if it is 880,000, it is just the cost of a shopping and a dinner.

Instead of buying a bag or jewelry that has no Chinese people participating in it, it is better to buy a set of clothes designed by Chinese people, not to mention that it is Chinese style.

In a week, the gap between Ye Zihan's purchase channel and RG's global channel was completely widened. Levi planned two rounds of publicity, and global purchases did rise significantly, but they failed to catch up with Ye Zihan, and then went back to calculate sales and profits, and then calculated the profits, Levi was completely messy.

"Ye, are you free? Levi personally went to the crew.

"Levi, can't you afford to pay the bet?" Ye Zihan went straight to the point.

Levi's face darkened, Nima, do you need to be so straightforward? Doesn't it mean that Chinese people talk about etiquette, and they are quite tactful and subtle?

"I'll show you the way, are you interested?"

The little fox smiled so beautifully that at that moment, Levi had the illusion that he had been calculated.