Chapter 0541 Platform Strategy

Strictly speaking, entering the Southeast Asian market, in fact, is also part of the development project of Xiaofuwa car, now whether it is the domestic market, or the Southeast Asian market, Xiaofuwa car has been unanimously recognized by consumers, so this project, up to now, has been able to come to an end, and so on to the "500,000 plan" after the full implementation, the project of Xiaofuwa car has been successfully completed.

In this context, Tianming Automobile Company really needs a new model to keep consumers fresh about Tianming Company.

After all, Tianming Automobile Company currently has only three models, which is too few compared to any car manufacturer.

And the model that Zhou Jingming is going to develop this time is the SUV model that will sell very hot in the future. SUV refers to a sporty utility car, which is somewhat similar to the ORV off-road vehicle, but different from the off-road vehicle, it is a kind of space function like a station wagon, with the off-road ability of a cargo truck A new model, which can be regarded as a hybrid descendant of a sedan and an off-road vehicle.

The biggest feature of off-road vehicles is that they are passable, but the sportiness and comfort are not outstanding.

Because the SUV has a very good ride space, whether it is the front row or the rear row, you can sit in the car very spaciously, and the wrapping and support of the front seats are also designed very well, and there are many storage compartments in the car, which is very convenient for daily use, so it can be favored by more and more consumers.

Like the familiar Audi Q series, BMW X series, Mercedes-Benz G series and Range Rover, they are all high-quality SUVs, and these top-of-the-line SUVs have become one of the symbols of the wealthy class.

"When you say SUV, you should mean models similar to the Toyota Land Cruiser and Lexus series, right?" Zhao Ke asked with some uncertainty.

In the early nineties, SUVs were not yet popular all over the world, and the concept of this model was naturally not very clear.

"Well, it's a car series like the Land Cruiser, and our goal is to create an SUV that is comparable to or even surpasses the Land Cruiser!" Zhou Jingming nodded with a smile.

Compared with the Chinese translation of the later car "Land Cruiser", Zhou Jingming still felt that the original "Land Cruiser" was more domineering, just like the later "Camry", Zhou Jingming also felt that the name "Jiamei" was not as good as the original "Jiamei".

"As far as I know, SUV models like the ones you mentioned don't seem to be particularly popular in the international market, and the fuel consumption is too high.

"Just because you're not popular now doesn't mean you're not popular in the future. Zhou Jingming smiled, SUV is the most popular model among consumers in the future, especially in the 21st century, the international automobile market is relying on the sudden rise of SUV, which has driven the entire automobile industry to continue to develop.

"What about the positioning of this car, which market is it mainly for?" He Yingxun, who had not spoken, also asked.

"Mainly for the European and American markets. On the domestic side, it is mainly based on the two relatively low-end models of Xiaofuwa sedan and Phoenix brand sedan, which are too high-end models to eat in the domestic market, and in the European and American markets, the current main model is only a Kirin sedan, and a new trick is definitely not good, and we also need to develop a new model to meet the needs of the European and American markets. Zhou Jingming replied with a smile.

Tianming Automobile Company is currently the main three markets, Southeast Asian market and the domestic market is still in a state of continuous development, compared with these two markets, the European and American markets are the main sales market of Tianming Automobile Company, at this stage the company has more than half of the sales, is completed in the European and American markets.

Although the competition in the European and American markets is also the most fierce, but because of the early entry time, the effort is also the most, so Tianming Automobile Company has the most solid control over the European and American markets, and this time the SUV models to be developed are also prepared to further occupy the European and American markets.

In other words, the SUV model developed this time is for consumers in the European and American markets. Zhao Ke continued to ask.

Zhou Jingming shook his head, "It's not all, for this SUV development project, I plan to develop two SUVs at the same time, a low-end SUV, a high-end SUV, for people with different consumption capabilities, high-end SUVs are mainly sold in the European and American markets, and low-end SUVs can be sold in the European and American markets, domestic markets and Southeast Asian markets at the same time." ”

"So, you asked our Transmission Research Institute to develop a time-sharing four-wheel drive system, the purpose is to use it on this low-end SUV, right?" He Yingxun only figured out Zhou Jingming's intentions at this time.

At the same time as the introduction of Audi's Quattro full-time four-wheel drive system, Zhou Jingming also asked the transmission research institute to develop Tianming's own four-wheel drive system according to the Quattro system.

Zhao Ke and Wang Yuanchao heard this, and they couldn't help but look at Zhou Jingming with surprised eyes, when they were exchanging Quattro system technology with Audi, Tianming's Xiaofuwa sedan had not even entered the development stage, but at that time, Zhou Jingming was already preparing for the SUV project, what kind of vision was needed?

"Hmm. Zhou Jingming smiled and nodded, "As a high-end brand of Audi, the Quattro full-time four-wheel drive system is used in high-end SUVs, which can just meet the positioning of this car, and it can also add European luxury car pedigree to this car, and it is easier to gain consumer recognition when it is sold in the European and American markets." As for the low-end SUV, using our own time-sharing four-wheel drive can save costs to a large extent, whether it is the domestic market or the Southeast Asian market, it can be eaten. ”

"What are the specific requirements for the development of engines and gearboxes, and do you have a preliminary technical plan here?" Wang Yuanchao nodded, and then asked.

Every time a new car is developed, Tianming company will equip each car with a different power plant, this time the SUV project, since the sword is aimed at the European and American markets, then Zhou Jingming must have had a preliminary idea.

"For the development of engines and gearboxes, I will make specific arrangements when I have a meeting in the afternoon. But before I do that, there's one more thing I want to tell you. ”

Zhou Jingming paused, and then continued, "In order to reduce the cycle of vehicle development and improve the versatility of the production line, I am ready to adopt the idea of platform strategy for the development of SUVs this time. ”

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