197 [Detonating Public Opinion]
"I heard that your recent situation is not good?" Fan Xinman asked in a concerned tone.
"It's a little. Ma Xiaoyun smiled and explained the situation in general.
"The appearance of the Linzhou Telecommunications Bureau is too ugly," Fan Xinman hugged Ma Xiaoyun and comforted, "Didn't I say that I was going to make a documentary for you last year? Let's run the business while making documentaries, and the business and publicity are not wrong. ”
"That's great, thank you so much!" Ma Xiaoyun felt very surprised, he didn't remember that he had such a close relationship with Fan Xinman.
In fact, the two have only known each other for a year, and they have met no more than three times before and after, just fellow villagers and ordinary friends.
This is going to talk about Fan Xinman's personality, when she sees someone with ability and potential, she can't help but want to help promote it, it seems that she is very happy when others succeed. Historically, she not only helped Ma Xiaoyun become famous in the country, but also praised Doctor Hu and Daochang Li.
The commonalities between Doctor Hu and Daochang Li are: they know martial arts, qigong, traditional Chinese medicine, and health preservation, and they are big liars packaged by traditional culture.
Fan Xinman believes in these things very much, and it just so happens that Ma Xiaoyun also believes in these things.
In 2008, Ma Xiaoyun's business had already done very well, and he was taken by Fan Xinman to meet Li Daochang. The dignified big boss of Ali turned off his mobile phone and computer, didn't read, didn't speak, and practiced on the inner wall of the Taoist temple for eight days.
Then the car overturned, because of Ma Xiaoyun's visit, Fang Zhouzi and Sima Nan set their sights on Li Daochang, and began to fight fake - Li Daochang was finished, and Fan Xinman was fired from CCTV.
"What are you reading?" asked Fan Xinman.
Ma Xiaoyun handed over the book: "A friend wrote it, it's very exciting. ”
"The Future Belongs to China"? This book is very beautifully packaged, and there is actually a waistband," Fan Xinman suddenly swept the propaganda slogan on the waist, and his eyes lit up, "Do you still know Xifeng's boss Song Weiyang?"
"I've talked twice," Ma Xiaoyun said, "although this Boss Song is young, he has a set of ideological theories, and he also has a deep study of traditional culture." Don't you like 'Lao Zhuang'? If you have a chance, you can talk to him. ”
"Since they are all of the same kind, it is time to reach out. Fan Xinman said with a smile.
Ma Xiaoyun asked, "When will you leave for the capital?"
"It's best to leave today, I'm coming to the south to shoot "People's Story", and I have to go back to the TV station to make a business. By the way, I can introduce you to the Sports Committee, there will be the Olympic Games next year, and Chinese sports should also be publicized and promoted, and see if we can pull the Sports Committee to the Yellow Pages of China," Fan Xinman took "The Future Belongs to China" and asked, "Can you lend me a look?"
"Of course. Ma Xiaoyun is very happy and looks forward to receiving the list from the National Sports Commission.
Ma Xiaoyun explained the company's affairs, and then took the train to Beijing with Fan Xinman and CCTV employees.
Fan Xinman finished reading "The Future Belongs to China" on the train, she is a believer in traditional culture, and the nationalism is exactly what she wants. She was thrilled to read this book, and exclaimed: "A unique good book, it should be widely publicized and let the people of the whole country read it! Do you have Song Weiyang's contact information?"
Ma Xiaoyun thought about it and felt that this was not a bad thing, so he wrote out Song Weiyang's phone number.
Fan Xinman did not contact Song Weiyang immediately, but wrote a reading review overnight, and copied Song Weiyang's foreword and submitted it to "China Youth Daily". With her connections, writing and opinions, as long as the article is not messed up, the probability of publication in "China Youth Daily" is very high.
Coincidentally, Song Weiyang was registered in the League because of the establishment of a college student volunteer club, and "China Youth Daily" is the organ newspaper of the Youth League.
On New Year's Day, the article was sent out.
Due to the layout relationship, most of Fan Xinman's book reviews were cut off, but Song Weiyang's "Preface: On National Spirit and Reverse Nationalism" was published in full.
The whole of China, public opinion exploded!
As we said earlier, 1995's "What is Civilization" and "God Is Not in a Foreign Country" have already opened the prelude to the great debate on Chinese nationalism. But those were just two essays and essays, and after a while, the hot spot effect passed.
And Song Weiyang published the whole book, and "China Youth Daily" did publicity, which caused a sensation.
The preface alone that was published was the subject of heated discussions. A group of people stood up in support, and another group of people jumped out to oppose it, and started a pen war with each other in newspapers and magazines.
Song Weiyang was also sprayed with blood, some people said that Bai Yang is a world-famous college student, and Song Weiyang, a yellow-mouthed child, is not qualified to talk about it. Some people also say that Xifeng Canned Foods invited Sophie Marceau to be the spokesperson, why scold those merchants who invite foreigners to advertise?
Before Song Weiyang could refute, the propaganda department under Chen Tao exerted its strength. She directly held a press conference and invited a lot of media to participate, saying that Xifeng Canned Food invited Sophie Marceau to endorse in order to enter the European and American markets, and the domestic market was only incidental. At the same time, it also announced the detailed data of Xifeng canned food for the national foreign exchange earnings, and claimed that Xifeng canned food has successfully signed agency contracts with Germany, France, the United Kingdom and Austria after entering the Nordic and Russian markets.
This hot spot rubbed beautifully, and people suddenly discovered that the Xifeng canned food, which was gradually forgotten in China, had made so many dollars in Europe!
The more the truth is debated, the clearer it becomes, and it is clear at a glance who is justified and who is talking nonsense.
Those who worship foreigners only know how to pick on China's bad things and talk about things, while the nationalists throw out a lot of black material from Western countries. Look, everyone is similar, don't think about attributing the problem to the inferior roots of the Chinese and the state system.
However, the opponents are still scolding, the low-end ones are full of nonsense, and the high-end ones are clamoring for not to be worse, anyway, there is a problem in China.
Song Weiyang's supporters said that we are not worse than bad, and we have not denied China's problems, we have just found out the shining point of China and the dark side of the West. Please don't run away from diverting the topic, and don't beat China and the Chinese to death!
More and more people are joining the discussion, each with supporters. If Song Weiyang only wrote an article, it would have been popular for a month at most, but he had written a book, and people became more and more interested in the book, and then found that many bookstores in many places could not buy it.
Historically, after "China Can Say No" was hyped, several authors had this dialogue:
"Our book is on fire now, hurry up and reprint it, at least 500,000 copies can be sold, right?"
"You still need to remind you, 2 million copies have already been sold!"
Song Weiyang's book is now showing signs of a fire, while Fudan University Press is unprepared, with only 5,000 copies in the first printing. As soon as the recommended article of "China Youth Daily" came out and was sold out in half a day, booksellers from all over the country frantically called Fudan Publishing House, and many even came directly to the door and waited to pick up the goods.
The booksellers also made a request: remove the waist and change the printing paper.
That is, the printing and binding of "The Future Belongs to China" is too exquisite, which is not conducive to expanding sales, and in the end, it is similar to piracy. Readers don't dislike it, as long as it's right, the worse the packaging and the cheaper the price, the better!
Capital.
Zhang Xiaobo is also a bookseller and one of the authors of "China Can Say No". He saw that Song Weiyang's "The Future Belongs to China" was selling well, and immediately called friends everywhere to urge: "Is the manuscript ready?"
Historically, the book was created at a very fast pace, but after it was finished, it dragged on, and everyone didn't take it too seriously. Zhang Xiaobo received the manuscript for more than a month, spent time proofreading, and spent time contacting the publishing house, and tossed for more than three months before it was published.
Now stimulated by Song Weiyang's book, "China Can Say No" was completed more than four months ahead of schedule, it only took six days for proofreading and typesetting, and the book number passed by in seconds, all just to sell the book as soon as possible.
As soon as "China Can Say No" came out, public opinion exploded, and the sales of this book even surpassed Song Weiyang's "The Future Belongs to China". Because it is extreme, it is indignant, it is vulgar, and its nationalism goes to extremes, catering to the aesthetic appetite of the broad masses of the people. At the same time, there was more scolding.
Even some cultural people who support Song Weiyang have caught "China Can Say No" to spray.