If Li Mu has any dreams in the domestic Internet industry, then I am afraid that there is only one "godfather" left.

The great success of Makino Technology has established his super leading position in the Chinese Internet industry, not to mention his great development of business, as well as Taobao and Alipay, if these two super products are also incubated, Li Mu can definitely become the unique leader of the world's Internet industry, if Mark Zuckerberg's Facebook rises again, then he can simply be a god among global entrepreneurs.

However, in fact, this so-called boss is just a ranking of size, in addition to fame, the actual influence can basically only be within its own ecology, and cannot cover the entire industry.

Tengxun's ecology is very strong, ah is the same, but the two super bosses do not have the ability to make rules in the entire industry, Tengxun can determine the development direction of QQ and WeChat, but can not determine the development direction of the entire instant messaging industry, if one day WeChat wants to sweep away the edge information in its own system, Momo such a competing product will not follow, on the contrary, it may increase its investment in the edge, to open the difference with the behemoth of WeChat.

The same is true for Ah Li, if Boss Ma had a noble character to crack down on all fakes on Taobao, other e-commerce platforms would definitely not be the only ones to follow.

In China, the Internet is an innovative industry, but also the state supervision of the looser industry, especially in the first ten years of the start of the Internet in China, the state and practitioners are feeling the stones to cross the river, no one knows how far this industry will develop, so the state has given the industry a relatively loose policy, under this premise, some practitioners in order to pursue profits, they gradually ignore their own moral constraints.

Li Mutai understands this industry, a large group of high-IQ people, every day racking their brains to think about shortcuts to success, as long as the subjective thinking is a little off, it is possible to give birth to a gray or even illegal industrial model, and then rapid scale, industrialization, many industrial models are innovating fast, the speed of legislation is simply impossible to keep up.

The time it takes for a new law to go from the germination of requirements to the final finalization to the formal implementation is probably calculated in years, but the iteration speed of Internet people's thinking is so fast that it is too slow to calculate in days.

In this case, the law can only be used as a remedy, and if you want to prevent it from happening, you need to see who can make these highly intelligent talents abide by the necessary industry norms and moral bottom lines.

The biggest problem with the Internet game in China is not that everyone does not abide by the rules of the game, but that no one really comes up with a set of game rules, and even if someone wants to come up with the rules, it depends on whether the person who comes up with the rules can push the rules to the whole industry.

People who can really come up with a set of rules and can implement the rules to the whole industry are basically recognized as the godfather of the industry, although the godfather of the industry does not have the right to enforce the law in the real sense, but he has enough influence and personality charm to make the vast majority of people in the industry willing to follow the rules of the game he formulated and work with him to isolate and sanction rule-breakers.

In this special era that requires industry autonomy, Li Mu hopes that he can become the godfather of this industry and formulate a basic game rule for this industry, a game rule that conforms to ethical norms.

If he can do this, he will be able to prevent the evil of people in this industry to the greatest extent, and at that time, he does not need to directly punish the wicked, he only needs to cut off the path of the wicked, and the wicked will naturally not do evil again.

For example, in the future, if an Internet company openly pirates intellectual property rights on the Internet, Li Mu can make all domestic search engines completely block all the information of the company, especially keyword searches, so that the website that does piracy, audio-visual and video will largely cut off the source of traffic;

At the same time, Li Mu can also get all Internet companies to unite and not buy advertisements from pirated websites, so that even if pirated websites can still retain some traffic, they will become completely chicken ribs because they cannot monetize the traffic.

Pirated websites also need costs, domain names, servers, bandwidth, labor, crawling, technology, search engine optimization, these all need to pay costs to operate, the reason why these costs are invested to do this, in order to exchange for traffic to monetize traffic, if the traffic is broken, the way to realize is broken, he has no profit space for piracy, and he will naturally give up;

If a website or search engine is making unscrupulous advertisements for counterfeit drugs or nursery hospitals in the future, Li Mu can ask the whole industry to "block" it, which is not based on any laws and regulations, but based on the rules of the game he has formulated for the industry.

The Internet itself is an industry where countless subdivisions create value, and if an Internet company cannot be linked with other companies in the same industry, then its value will be greatly discounted or even fall to the bottom, which will force him to change his ways.

On the one hand, Li Mu wants to strive for more donations and help for charity, and on the other hand, he also wants to take this opportunity to convene the whole industry to start instilling the thinking mode of taking the right path to the practitioners of this industry, and then gradually formulate the rules of the game.

……

The reporters who squatted at the airport saw almost all the well-known people in the Chinese Internet industry, and of course, there were no Boss Ma and his subordinates who had been criminally detained and were awaiting trial.

After getting off the plane, these Internet entrepreneurs take the bus arranged by the staff, and every half an hour, there is a special bus to carry these industry insiders from the airport to the hotel.

Although the charity night only started in the evening, many people in the industry arrived at the scene in advance in order to meet Li Mu in advance, including Baidu's President Li.

Since the rise of Makino technology, the development speed of the entire Huaxia Internet industry has increased significantly, and the number of netizens is also increasing rapidly, and after Makino Technology shines in the world, the American capital is also a lot more interested in Huaxia Internet companies, and the future of Huaxia Internet companies is also a lot more optimistic, although Baidu's business is only developing steadily, but the American capital behind it has been eager to urge Baidu to speed up its development, and strive to be able to go public in the United States next year.

Mr. Li naturally hopes to go public as soon as possible, before the listing, the valuation and value are just a number, once listed, it really has market value, and has the best way to cash out, the ultimate goal of most entrepreneurs is to be able to list their own enterprises.

After listing, the company obtains the corresponding price-earnings ratio, the valuation becomes the market value, the entrepreneur can choose to let the market take over, and then cash out by himself, of course, the more far-sighted entrepreneur will choose to continue to work hard to make the enterprise bigger, but no matter how he chooses, he must first do everything possible to get the company listed, if the entrepreneurial stage is unprotected rock climbing, listing is equivalent to adding an insurance rope to himself.

If Baidu wants to go public, it is still a little weak to rely solely on the search engine business, and such a business model is not enough to support it to complete the IPO, so in the business model, there must be new expansion, and Li Mu's easy-to-listen network and star post bar are the products that Baidu hopes to get the most.

Mr. Li has always wanted to get the easy listening network, but although Li Mu said that he was willing to sell the easy listening network, but there was no follow-up, now, the easy listening network has basically realized the monopoly of online music and music downloads in the mainland, a large number of music users no longer search for music through the search engine, but directly choose to open the easy listening network to complete the operation, which is a huge loss of Baidu's traffic.

For search engines, the last thing you want to see is the rise of large vertical websites, the rise of portal sites will largely cut off the traffic of search engines, users originally liked to search for videos in Baidu, but then they learned to open Youku or iQiyi directly, this part of the traffic will be lost from Baidu; users originally liked to search for hot news in Baidu, but then there was Weibo, a considerable number of users will directly enter Weibo to search; users who like IT products gradually learned to open Zhongguancun online, and users who like cars learned to enter Autohome directly, the more vertical portals like this, the more Baidu traffic will be affected。

Now, compared with vertical categories such as automobiles and IT products, the audience for music is the largest and the largest, so Yiting.com has become a product that Mr. Li dreams of.

As for the post bar, Mr. Li didn't report much hope, because the current traffic of the post bar is huge, and the potential value is also very high, so high that Baidu's volume is no longer possible, if you want to take down the easy listening network and the post bar together, Baidu must find the capital behind it to get enough leverage, and then try to swallow the sticker.

In fact, in addition to these two products, Mr. Li is still coveting Li Mu's YY123.

The traffic of YY123 has exceeded everyone's expectations, and in terms of impact, this thing has the most direct impact on Baidu's search engine.

Baidu has a considerable part of the traffic, from the user's directional search for the specified website, for example, the user just can't remember the domain name of the starting point Chinese network, so every time you open the starting point, you must first search for the keyword "starting point" or "starting point Chinese network" in Baidu, and then open the home page of the starting point through the results fed back by the search engine.

However, with the large-scale popularity of YY123, this part of the website home, this part of the user no longer needs to do directional search through Baidu, they only need to open YY123, and then click on the "starting point" in the YY123 category, and they can go to most of the well-known websites in the country and even the world through YY123.

Therefore, most of Baidu's directional search traffic has been hijacked by YY123, and in the last life, Baidu was able to get back this part of the traffic in disguise by acquiring Hao123, but in this life, Hao123 has been played to death by Li Mu, and Baidu has no other choice.

YY123 seems to be just a web home, but it has gradually become the primary entrance for Chinese netizens to browse the web, the hijacking of Baidu traffic is very fierce, and the strategic position of Makino Technology itself is also very important, Mr. Li knows very well that it is impossible for Li Mu to sell YY123, the only possibility is to cooperate with him, let him hijack the traffic of YY123 from Baidu, and then release it to Baidu through cooperation.