Chapter 1368: God-level PR

In the extraordinary period of SARS, CCTV presented this perfect performance to all Chinese audiences, and its positive significance and energy exceeded everyone's imagination.

Every Chinese son and daughter was inspired and motivated by this performance, Rao is foreign media tried their best to publicize the severity of the domestic epidemic and deliberately smear the country, and the people also saw the country's efforts to prevent and control SARS through this party.

Moreover, the people are also subtly relieved about the epidemic in Yanjing, foreign media and the WHO have been promoting how dangerous Yanjing is, but so many big-name stars still gathered in Yanjing to sing for the fight against SARS, and even Li Mu, who is worth tens of billions of dollars, also appeared on the stage of this party, and they used their practical actions to convey a potential message to the whole country and even the world: Yanjing is not as dangerous as they advertised.

More importantly, this party has produced a kind of national cohesion in the hearts of every Chinese son, which has broken through the barriers between regions and even broken through national borders, so that every Chinese son and daughter who accepts their descendants of Yan and Huang has the same profound experience, which is a huge value that cannot be measured by money.

After the performance, the Internet was full of netizens' praise for the performance, and the main position of netizens' discussion was Tieba!

After this performance, every celebrity post bar who participated in the performance ushered in a traffic peak, and their fans flocked to their post bar, posting posts praising the performance, praising their idols' performance in this performance, and the social responsibility embodied, even Li Mu, and the four hosts' post bar visits and posts have increased several times compared with usual, among which Li Mu post bar is the most exaggerated, increasing more than ten times.

Many netizens expressed their admiration for Li Mu in Li Mu's post bar, and a few netizens posted in the post bar, saying that Li Mu's voice was a bit like that of Internet singer Muzi, but such posts had little attention and were soon drowned out by the praise content like swiping.

In addition, CCTV's Tieba traffic has skyrocketed thousands of times, and hundreds of thousands of netizens have poured into CCTV Tieba to post, and the content is all praise and praise;

Some netizens opened a new post bar with the same name of "Fighting SARS", and as soon as the post bar was reviewed, tens of thousands of netizens poured in, which shows how significant this performance is to the audience.

Because netizens are so enthusiastic, there are even several bandwidth warnings in Tieba, but fortunately, Makino Technology has its own data processing center, and it urgently pulls out the redundant bandwidth to support Tieba, so as to ensure the smooth service of Tieba.

Not only the Internet, but also the media quickly gave this performance great attention and affirmation.

Alipay has opened a donation account for the "Anti-SARS" Charity Foundation, and pushed it to Chinese users all over the world through YY, the donation account accepts donations for ten days, and all the donation details within ten days will be completely open and transparent, and in order to ensure that the donation plays a role in a timely manner, Alipay will pay the foundation once every 12 hours, and each time all the amounts in the account will be paid to the foundation.

After watching the performance, the Chinese sons and daughters who were full of excitement and national pride simply broke out the madness of Taobao Double 11 in later generations, and rushed to log in to Alipay to donate to the foundation, and the speed of the skyrocketing amount stunned everyone.

In the first hour of the account, the excited Chinese sons and daughters donated more than 370 million yuan to this account, and the total number of donors exceeded 5 million.

In the fifth hour of the account, the total donation amount reached 600 million yuan;

In the twelfth hour of account opening, the total donation amount exceeded one billion yuan, of which 260 million donations came from Hong Kong, Macao and Taiwan users and overseas Chinese, who donated to Alipay in US dollars through PayPal, and the donation amount was initiated by PayPal and converted into RMB by the central bank according to the real-time exchange rate;

In the following hours, donations from Hong Kong, Macao, Taiwan compatriots and overseas Chinese continued to surge with the promotion of PayPal payment, and soon exceeded 500 million yuan, while the total number of individual donations in mainland China also exceeded 1 billion yuan;

In less than 20 hours, the amount of this special fund exceeded 1.5 billion yuan;

In 24 hours, the total donation amount exceeded 1.7 billion yuan!

In the past 24 hours, the donation of 1.7 billion yuan has been fully paid to the Anti-SARS Foundation through two settlements, and the foundation has immediately issued a statement on the arrival of the funds, and at the same time immediately decided to hand over all the 1.7 billion yuan to the health department for disposal, and the health department has also issued a statement that it will regularly disclose the details of the expenditure of all donations to the public and accept the supervision of the people of the whole country and overseas Chinese.

From the people's point of view, the direct impact of this performance is that the Chinese sons and daughters have rarely been united in unprecedented unity in recent years, and people's mentality has really undergone a tremendous change! From the fear of SARS before, it has evolved into the current battle against SARS! Even if they are not able to directly fight against SARS, they must donate money and materials to support the country in this arduous war against SARS.

When the mindset changes, everything changes!

Overnight, the whole of China has entered a completely different state, although everyone still responds to the government's call to avoid appearing in public places as much as possible, but the hearts of the people who stay at home, in companies, units and schools, have already flown out of the walls and gates, and have come together on a spiritual level and become a huge joint force.

Among the many donation messages received by Alipay, you will often see such a note: In this donation, XXX yuan was donated by me on behalf of XX. Although the foundation also has a collection account, but for them, queuing up at the bank to donate will obviously waste more time and energy, and will also increase the burden of social epidemic prevention. People who do not have online banking, but want to donate a force, have contacted their relatives and friends, and if anyone has Alipay, they will ask the other party to donate a certain amount on their behalf, and then pay each other in cash.

Li Mu specially asked the employees of Alipay to count all these donation messages, and then docked the data to YY.com, and scrolled in the special page of YY.com, and there are as many as one million such donation messages, which further demonstrates the unity of Chinese children at the moment!

Unprecedented performances, unprecedented influence, unprecedented huge donations, the influence brought by this performance continues to write more legends!

The three places on both sides of the Taiwan Strait, as well as many overseas Chinese media have made a large report on this performance, and do not hesitate to praise any words, all the media related to China believe that this performance, for the children of China, is a grand event worthy of going down in history!

Interestingly, the Western media, which had previously hacked China on the SARS issue, almost without exception, remained silent, as if they did not know that such an exciting performance had taken place in China, and they invariably chose to pretend to be garlic and not report on the performance in any form.

In fact, the reason is very simple, these media have distorted the relevant situation of the SARS epidemic in China before, and there are too many places in this performance that can slap them in the face, especially Li Mu's tough remarks, which made these Western media depressed.

The most important thing is that Li Mu is standing on the highest point of humanitarianism, and those Western media who have distorted the facts have no way to refute it, so the only thing they can do is to pretend that they don't know, so that at least they can save face in front of their own people.

However, where would Li Mu let them go.

At this time, the strategic importance of YY is fully highlighted.

Western media do not want their audiences to know about this performance in Huaxia, and they can join forces to block news from the public through the channels of print media and television media, but they cannot break through the Internet position of YY, which is deeply rooted in their own backyard.

The traditional communication channel, just like the Maginot Line of France, can only prevent a small part of the national border, and can not form a comprehensive defense at all, once the enemy bypasses the defense line, it can find a breakthrough in other positions, but YY is not just bypassing the defense line, looking for a breakthrough is so simple, YY takes, is an all-round three-dimensional wrapping style of play, strong information penetration ability, like sitting on the ocean, every enemy in front of it is just an island, want to defend, it is a joke.

Subsequently, YY sent another push around the world.

This push, in addition to a detailed report on Huaxia's performance last night, also deliberately translated Li Mu's speech into multiple Chinese versions.

"Li Mu" itself is a super hot word on the Internet at the moment, as long as it is news related to him, it will attract the attention of netizens around the world, and if it is officially pushed by YY, it will be even more so.

Li Mu's views in his speech really gave the Western media a super resounding slap in the face, and at the same time, it also gained the majority of Western people who have a certain degree of independent judgment.

As a result, in Western society and the Western online world, Li Mu has gained a large number of fans, and many people openly discuss Li Mu's views and express support for his views.

This also won more goodwill for Huaxia in front of the Western public, because these people who support Li Mu agree with Li Mu's core thesis that "there are no borders in the face of disease", and they also believe that China's fight against SARS is not only for itself, but also for the world, and the Chinese government has done a very good job.

In the face of this point of view, those Western media with ulterior motives seem to have been stripped naked in an instant, and the ugliness and ugliness inside are all exposed to the eyes of the people.

When the governments and people of other countries continue to work hard to resist new diseases, these people not only do not give any support, but behind their backs, they slander other countries for their own dirty purposes, and their credibility as media people is instantly greatly reduced.

In their words, Huaxia used an unprecedented performance to destroy all the deliberate attacks provoked by the ill-intentioned media, which is simply a god-level public relations operation in the field of world public relations beyond the textbook level;

And in the face of this kind of god-level public relations, those Western media, who are usually arrogant and glamorous, are now not only ugly, but also vulnerable!