At the tail end of this summer vacation, reports about Song Weiyang and "Legend" are overwhelming.

No matter how many people scold "Legend" for harming people, and no matter how many people scold Song Weiyang for making black money. When these scoldings appear in the media, they are actually helping to promote in disguise, and many people even heard of the game "Legend" for the first time because of this kind of negative coverage.

The media, which has a good relationship with Song Weiyang, focused on reporting on the content of his answers to reporters' questions that day. Touting that online games have become one of the pillars of South Korea's economy, China's online game market is growing at a rate of 200% per year, but it is full of Japanese and Korean online game products, and China should revitalize its own national online game brand. At the same time, these media also praised Song Weiyang's sense of social responsibility and called on the state to introduce stricter laws and regulations as soon as possible to effectively restrict minors from entering Internet cafes.

The first two reports are still serious news, and the last one is a proper propaganda advertorial: all kinds of newspapers and magazines have published articles about tofu blocks. That is, Song Weiyang personally presented awards to "Legend" players, and the prizes for the champion, runner-up and third runners-up were 50,000, 30,000 and 10,000 yuan respectively, and they also won a platinum ring with broken diamonds.

This platinum ring with diamonds is not expensive, and it can be bought for one or two thousand dollars on the market, but it has made countless "Legend" players blush. For example, the championship ring is engraved with the following words: 2002.

Excalibur Network deliberately does not engrave the game ID of the champion, in addition to not being able to predict who the champion is, but also encouraging transactions between players.

The first Taoist priest who is officially certified, how many local tyrants are red-eyed.

The dead fat man's "No. 1 Mage in the World" ring was privately sold to a local tyrant at a price of 300,000. The local tyrant only wears it occasionally when he pretends to be forced, and he usually keeps it in the cabinet for collection, and it can maintain and appreciate in value, even if he takes it out after 10 years, someone is willing to take it over - of course, it must not grow as fast as the house price.

At the same time, when Song Weiyang personally presented the awards, he announced that the three players were hired as the "2002-2003 Legend Image Ambassadors", and handed them 100,000 yuan each on the spot.

After this series of operations was reported, players fell over and overwhelmed, and it also caused a small heated discussion in the society. Anyway, I just don't understand this, just playing an online game, and I actually got a star treatment, an image ambassador, and an endorsement fee of 100,000 yuan per year.

Other game companies are looking at it, they will also do all kinds of activities, but they are still in the game, and the wave of planning of "Legend" has caught them by surprise.

The effect is good!

The three award-winning players quickly became "big stars", and their cosplay posters were displayed in Internet cafes in major cities across the country. They are not really handsome guys and beauties, and their appearance is far inferior to that of movie and television stars, but they are down-to-earth when they are posted in Internet cafes, which makes countless players envy and worship.

Excalibur Network's operation is not over, and then five more news were announced:

First, the Legend of the World's No. 1 Martial Arts Fair is held every year in early August. Next year's champions, runners-up and runners-up will remain the same, but the award ceremony will be upgraded to the Excalibur Annual Conference, and stars from the two sides of the Taiwan Strait will be invited to perform.

Second, Legend has partnered with Xifeng to have a special number for each bottle of Very Coke. After purchasing Coca-Cola, you can log in to the official website and enter the bottle cap number, select your game server, and you can redeem the corresponding prizes. The winning rate is 100%, the minimum reward is 100 gold coins, and the highest reward is three professional skill books: Fire Swordsmanship, Summoning Divine Beasts, and Ice Roar. In addition, there are special rewards, and in the first batch of 100,000 bottles of Very Coke, only one bottle number can be exchanged for three artifacts (random types).

Thirdly, Legends will launch official merchandise, including rings, necklaces, clothes, weapons, and more, which players can purchase at major internet cafes. Each genuine product has a unique certificate number, and next year's Legend Annual Meeting will randomly select 100 lucky players to participate in these peripheral product buyers, and all the accommodation and transportation expenses will be reimbursed.

Fourth, the Legend official website will set up a Hall of Fame, and the first batch of people to be inducted into the Hall of Fame are the three winners. The second batch of inductees into the Hall of Fame will be the first players in each district to reach level 40. The third batch of people to be inducted into the Hall of Fame will be the city lords of Shacheng in each district during the winter vacation, when official events are held.

Fifth, "Legend" will open the "Title" function, you can get different titles by doing tasks, and Hall of Fame players also have special titles. Even if you are killed by a monster 100 times in a day, you can get the title of "God of Decline", and players can explore it on their own. Each title has different attributes, and players with multiple titles can only wear one title at the same time.

Other game companies were completely speechless, and could only admit that Excalibur Network's planning was very good.

Now that many large domestic companies don't have annual meetings, do you have an online game to run out to hold an annual meeting? Do you want to invite stars from across the Taiwan Strait and three places to perform?

What makes people even more speechless is that the sales of Very Coke have begun to skyrocket, and many Internet cafes even only sell Very Coke, and there are no other Coke products for customers to choose from. Anyway, if you spend money and drink Coke, it will be regarded as a free lottery, and winning the dragon slayer knife is worth hundreds of thousands!

So this phenomenon often occurs, after a player walks into the Internet café, he pats the money on the counter: "Network manager, five hours on the machine, and give me a bottle of very Coke!"

The network manager grinned and turned on the machine and handed over a bottle of Coke.

Players immediately log in to the official website of the legend, enter the number inside the bottle cap, and the players next to them all come over to watch the draw.

"Alas, it's 100 gold again, and that's bad luck!"

But every Internet café will have a similar legend: "A certain machine and a certain month, a fool bought a bottle of very Coke, and actually issued a special ruling!"

There is also this superstitious saying in the Internet café: "The lottery must be opened on the 8th machine to ensure that good things are produced." As a result, the customers who played machine 8 were so annoyed that the boss simply stopped opening it and used it as a lucky machine to draw the lottery, and even players from a long distance came to visit.

After the summer, it is time to enter the off-season of beverages, but the monthly sales of very Coke are only two percent lower than that of the summer. A small prize sales activity directly brought hundreds of millions of yuan of profits to Xifeng, and Very Coke quickly dominated the national Internet café market.

It's a pity that game peripheral products don't sell well, and in the era when e-commerce is not popular, they can only be sold through Internet cafes.

The vast majority of Internet cafes will sell copycat products, and even make the certificate of authenticity look like it. When the lucky audience was drawn at next year's Legend Annual Meeting, more than 800 players came to a certain award-winning number, which stunned the staff - the copycat manufacturer scratched the certificate coding area and used this code to forge the certificate, and a large number of counterfeit peripheral products with the same number.

The reason for this is nothing more than ultra-high profits.

Ordinary stainless steel rings, just because they are made into game equipment, are priced from 10 yuan to 100 yuan.

……

Rongcheng, a restaurant.

Shi Yuzhu shook his red wine glass and exclaimed: "The planning of "Legend" is really good, and Excalibur Network Company has a master. ”

"Where is it, when it comes to business planning, who in the country can compare to Brain Platinum?" Song Weiyang said modestly.

Shi Yuzhu said with a smile: "If Boss Song likes brain platinum, I can package and sell it to you with the brand and factory, anyway, I have already decided to stop." ”

Song Weiyang said: "If you see it, you will accept it, and you will be smart." ”

It is no news that Shi Yuzhu plans to sell brain platinum, he sold a branch last year, and the news of the full transfer was exposed at the beginning of the year.

As for the series of planning of "Legend", more than 80% of the content is from Song Weiyang.

It's not that the planning department of Excalibur Network is too rubbish, it's that they are limited by the times, and many things don't think that way at all. Who knew that online games could also hold annual meetings? Song Weiyang not only proposed that the awards ceremony next summer be directly made into an adult meeting, but also invited many celebrities and broadcast them on Phoenix Satellite TV.

There are also the rules of the competition of "Legend" this time, which are completely different from the "Grand Legend: The First Battle in the World" in the original time and space.

Song Weiyang whimsically used the chicken mode, threw more than 20,000 contestants into the competition clothes, let them fight monsters on their own, upgrade and grab equipment, and finally divided the winners and losers through the final round melee. It's a pity that the existing technology can't do live game (online) broadcasting, otherwise with the popularity of "Legend", the live broadcast ratings will definitely explode.

Now the little guys in the Excalibur Network Company have already admired Song Weiyang so much that they can't think of these tricks when they break their heads.

Shi Yuzhu sipped the red wine and said, "Boss Song, can you change the data a little and blast the first dragon slayer knife in the whole server to me?" ”

"You didn't leave after the award was over, and invited me to dinner, just because of this?" Song Weiyang couldn't help but laugh.

Shi Yuzhu said: "Just for the sake of Doudou Woman's face, I am her master anyway." ”

Song Weiyang said: "Don't you know? Counting you, Doudou worshiped seven masters on the Internet. ”

"Seven?" Shi Yuzhu was momentarily speechless.

Song Weiyang smiled: "Yes, Doudou said that he didn't want money anyway, so he would like to worship a few more." One day, if all seven masters are present at the same time, maybe they can summon the Divine Dragon. ”

"Your niece is a little slippery head," Shi Yuzhu couldn't help but ask, ""Legend can make a lot of money, right?"

Song Weiyang said: "1.5 million. ”

"A month?" Shi Yuzhu said confusedly, "It's less than 20 million a year, it can't be only that, are you talking about net profit after tax?"

Song Weiyang corrected: "It's a day's point card income. ”

Shi Yuzhu was stunned, dumbfounded, and said, "Awesome!"

During the Spring Festival this year, it was the hottest time for brain platinum, when the daily income exceeded 3 million (gross profit). In this way, 1.5 million a day is nothing to Shi Yuzhu, but "Legend" is an online game, the profit is too high, and the number of players of "Legend" is still increasing, wouldn't it be possible to get two or three million a day if it continues like this?

In fact, after a series of previous operations, coupled with public opinion publicity, the daily point card income of "Legend" exceeded 2 million yuan in October.

Shi Yuzhu suddenly smiled: "I want to make a game." ”