038 Bi-directional selection
Andy left, and the whole conversation seemed a little incoherent, as if it had no purpose, and it was confusing. Pen % fun % Pavilion www.biquge.info
In fact, Andy had only come to the pioneer village today, and he had come here on an impromptu basis to find out what was going on, and he hadn't even done his homework, and if he hadn't met Lan Li, he wouldn't have any regrets, sitting at the bar and drinking a glass of whiskey, and then heading to the airport, and if he did, he was going to see the real person and compare the rumored image with it.
After all, the current Lan Li is just a rumored image, the "Pacific War" has not yet been broadcast, and the media reputation, audience feedback, performance strength, etc. have yet to be measured, so there is no need to jump to conclusions in a hurry. Of course, if you are shocked at the first meeting, it is not impossible to sign a brokerage contract on the spot.
In the end, the outcome of the meeting far exceeded expectations.
This young man who is only 20 years old has shown a calmness and wisdom that transcends time, not impatient, neither humble nor arrogant, with clear goals and steadfastness. On the surface, he seems to be an unrealistic idealist, but in fact he has a clear vision of future planning, even ambitious ambitions.
Andy knows that Lan Li is not the type to be at the mercy of others, and there will inevitably be a lot of stumbling when working with such a person with a distinct personality. But this is a double-edged sword, it may be a legend, or it may be a jade, the point is how much strength Lan Li has, whether he has an accurate judgment of his talent, and whether he understands the boundary between self-confidence and arrogance.
As for the definition of Lan Li, Andy believes that it is difficult to find a vague middle ground between being either a superstar or hitting the street. Therefore, he will not jump to conclusions, he needs time to judge, and at the same time, he needs more information to review. "Pacific War" is undoubtedly the best platform, not only the series itself, but also the performance of Lan Li in the promotion process of the series, which will become the basis for Andy's judgment.
Andy, of course, also thought about the possibility that other agents would get ahead of him while he waited and watched. However, Andy thinks that Lan Li is not a person who compromises easily, just like if he sends out an invitation today, Lan Li will never nod, Lan Li also needs to be investigated, if Lan Li recognizes his ability, then the invitation today and the invitation in a year will be the same, if Lan Li sentences him out, again, the time difference will not change any result.
This is the reason why Andy chose to leave, he did not further mention his agent work, nor did he mention the signing of a contract with Lan Li, or even mentioned his purpose today, he appeared inexplicably and left suddenly. Andy believes that Lan Li is a smart man who understands his intentions.
Lan Li really understood that even if he didn't say it explicitly, the clues were enough for him to deduce the real situation.
Similarly, Lan Li was not in a hurry to make a decision, just like the previous agents who were interested in him, he decided to observe and observe. It's not because Lanli is confident and wants to choose a bigger agent, but because Lanli clearly knows that while the agent is selecting the artist, the artist should also learn to choose the agent, which is a two-way choice.
Strictly speaking, the artist and the agent are in an employment relationship - the artist hires the agent, and they are the buyer's market.
In Lan Li's view, compared with ability, resources and connections, the agent's overall situation and values are more important, simply put, the career planning of the artist. An agent with a long-term vision, a big-picture perspective, and a trade-off of interests can make an artist feel like a tiger with wings, but on the contrary, the agent may become the grave of the artist.
Generally speaking, the influence of an agent on an entertainer can be divided into three parts.
The first is the trade-off of interests. The agent's remuneration comes from the artist's salary, and the five major brokerage companies in the industry are all 10%, while the other brokerage companies are 8%, which also means that the higher the artist's salary, the higher the agent's income. Therefore, many agents will continue to encourage the artists in their hands to take over commercial films, and even do not hesitate to sell artists in exchange for short-term benefits.
Edward Norton is a case in point, when he was eager to participate in Paramount's production of "The Big Deal", this production invited two big names to star, Marlon Brando and Robert De Niro, this is the first time that their careers as actors have collaborated, Edward is extremely excited. In the end, his agent reached an agreement with Paramount, and the price of Edward's successful joining the "big deal" was that he would participate in another of Paramount's productions. At the instigation of his agent, Edward agreed.
The contract was fulfilled a year later, and Edward starred in the commercial film "Stealing the Day", but he was very dissatisfied with the script, and after many unsuccessful negotiations with the director and screenwriter, he refused to appear in the work. However, Paramount demanded the contract money and forced Edward to complete the shooting.
After the finale, Edward fired his agent, and the box office of "Stealing the Day" also hit the streets.
The second is the eye for the selection of works. Generally speaking, the selection of artists' works comes from the recommendation of their agents, after all, the sources of artists are very limited. This also means that the agent's taste will determine the quality of the artist's work.
Some people once wondered how Nicolas Cage (Nicolas-Cage) became the king of bad movies, the origin was that Nicholas frantically took on the film in order to pay off his gambling debts, but the fuse was the agent's misjudgment of the script, which brewed the tragedy.
In addition, there is another situation, that is, the artist proposes a project that he wants to participate in, but the agent thinks that it may hit the street, so he steals the beam and recommends other works.
The most famous is Sean-Connery, who at the turn of the century was very interested in fantasy stories, "The Lord of the Rings" and "The Matrix" came into his sights, but his agent thought that both works were too difficult to understand and were likely to hit the streets, so he persuaded Sean to abandon these two works and choose "Fallen from the Sky" by Twentieth Century Fox instead. The final outcome couldn't be clearer.
The last one is the handling of the crisis, the cooperation of the agent and the public relations team, which will become an indispensable part of the artist image project.
Kristen-Stewart is a prime case.
Born in a small-budget independent film, her good acting skills make people optimistic about her future, and she is popular all over the world with the "Twilight" series. But in fact, Hollywood's academics don't like actors from idol movies, and the industry often says that if you star in an idol movie, you will not be able to win the Oscar for the next ten years, which is also one of the roots of the narrower and narrower development path of idol actors, and it is very easy to be replaced by rising stars. The popularity of "Twilight" brought Christine exposure, but it also made her repeatedly hindered in the independent film industry, and her facial paralysis acting skills were even more criticized.
Later, while filming "Snow White and the Huntsman", Christine clashed director Rupert-Sanders (Rupert-Sanders), not only betraying her fiancé Robert Pattinson, but Rupert also has a happy family. This negative news almost completely ruined her career, and she fell to the bottom in the accusations of thousands of people, like a rat crossing the street, everyone shouted and beat her.
She then changed agents, and less than a year later, she successfully starred in "Still Alice", "Sils Maria", "Scrapwood Agent", "Private Buyer", "Coffee Commune", "Billy Lynn's Halftime Fight" and many other productions, including Lee/Ann, Woody Allen, Julianne-Moore and many other big names.
Not only did the career not decline, but it was thriving and blossoming in an all-round way. In contrast, Rupert, the other protagonist of the cheating scandal, has not received any new works for three years, and the contrast difference can be seen. Especially considering that people are always more harsh on women and more tolerant of men when facing the news, but this time it seems to be reversed, which shows the ability of agents even more.
Of course, in addition to the agent, a good PR team also contributed to Christine's turnaround, which is another matter.
Just as when an agent chooses an artist, he or she will consider their own talent, market value, image packaging, and development possibilities, and when choosing an agent, an artist must also consider their business ability, long-term vision, communication skills, and potential value.
Leonardo DiCaprio changed five agents in just two years in order to work with Martin-Scorsese. But if you can, no one wants to change brokers frequently.
Of course, all of this is based on the premise of having a choice, and most newcomers have no choice, they can only passively wait for the agent's excavation, and then climb up step by step, there is no other way. It's the same with Lan Li.
However, Lan Li has an advantage that no one else can achieve - rebirth, he knows which works can be successful, and he also understands which works will hit the streets, even without the guidance of his agent, he can rely on his own hard work and drills to create a world. Although under the grand framework of Hollywood, without the help of an agent, it will be difficult for an independent individual, at least Lan Li has other possibilities, which is why he is not in a hurry to decide on an agent.
It is better to have a shortage than an abundance, and the advantage of rebirth allows Lanli to have such capital.
In the short confrontation with Andy just now, Lan Li had a preliminary impression of him, from beginning to end with a smile on his face he looked like a very easy agent to get along with, but he could feel his calmness and wisdom in his words, but it was only the tip of the iceberg, not enough to get a glimpse of the whole picture. What's more, being able to become a senior agent in an innovative artist agency is not to be underestimated.
He was looking at the other party, so why wasn't the other party looking at him? Lan Li believed that their next meeting should not be too long.
"Who was that just now?" After seeing Andy off, Lan Li turned and walked towards the party, and Neil asked casually.
"Old friend. Lan Li replied with a smile, then took Neil by the shoulder, walked to the table, and said cheerfully, "It's party time!" Everyone raised their voices to welcome Lan Li into the first wave of St. Patrick's Day.