One of Li Mu's personal least favorite marketing methods is porcelain marketing.

The so-called porcelain marketing is to use stinky and shameless means to force others, rub hot spots, and attract attention.

Li Mu liked it in his last life, and often went to the bookstore to buy a lot of physical books to come back, and he could often see the promotional slogans on some books in the bookstore, such as: "Oriental version of "Harry Potter", "Chinese version of "Game of Thrones", "ancient version of "Sherlock Holmes" and other promotional slogans, which is a typical porcelain marketing;

The same thing often appears in the promotion of film and television dramas, such as "the urban version of "The Condor Heroes", the mainland version of "Infernal Affairs", and the local version of "The Lord of the Rings", all of which are without exception, all of them are porcelain marketing;

In addition, small companies jump out at every turn to say that a large company infringes, suppresses, and maliciously competes, or small authors jump out to say that big writers plagiarize and plagiarize, and small stars jump out to say that they have been bullied by big stars or big directors and unspoken rules.

Fundamentally speaking, porcelain marketing is no different from the old man and old lady who touches porcelain on the street, the old man and the old lady who touch porcelain see you driving a good car, hit your car at once, sit in front of your car with a butt, and never get up if you don't give three or five thousand;

Mars himself realized that he had missed a great opportunity, and now he regretted it, and instead of learning from the pain, he began to touch Li Mu's porcelain, which made Li Mu extremely indignant, and there was only one thought in his mind: If you don't make you out of the world's top 500 sequence, this matter will not be over!

Just when Mars was complacent about its porcelain marketing, it suddenly seemed like someone had cast a spell on the Internet, and all Mars reports, advertorials, and promotional drafts disappeared in an instant.

The topic that was boiling one second was like evaporating from the world in the next second, which is simply incredible!

Mars didn't know that Li Mu's ban on their entire network had begun.

At present, the public opinion of the global Internet is focused on Weibo Titter, because it is the first and only platform that connects the whole world, and its existence has eclipsed almost all news portals, so hot topics can only be born on Weibo Titter, and there is no other possibility.

Once Weibo Titter blocked all of Mars' keywords, Mars's popularity on the Internet was instantly wiped out.

Li Mu demanded that Mars and all its popular keywords be banned, so not only their company name, their series of product names, but even the names of their CEO and their chairman have become sensitive words on Weibo Titter, and once they appear, they will immediately restrict the spread in all directions.

The hand of restricting the spread is really too ruthless, and the things that are sent out can only be seen by themselves, which has turned the fully open Weibo Titter into a private diary, and those Mars's sailors are instantly like all their ability to act is sealed, and they can only watch the content sent out but no one can see it and do it in a hurry.

Mars itself, as well as the media and trolls they have paid off, are wondering, and those who have been brought by them are also wondering, they don't know why the topic of Mars, and all the content related to Mars, has disappeared.

At this time, Mars was surprised to find that its official Weibo Titter was officially banned!

Mars CEO Neil roared angrily within the company and scolded: "Li Mu is simply a ***! Why did he ban our official account!

After scolding, he immediately said to the person in charge of his public relations department: "Immediately express the strongest written protest to Makino Technology! At the same time, immediately publish this incident to all cooperative media, and let them collectively speak for us! Li Mu dared to ban our account without permission, and if this matter spreads, it will make him lose face! It will make Weibo Titter lose face! I want to make this matter bigger! Let them formally apologize to users all over the world!"

The head of the public relations department nodded: "I'll arrange it, and I will definitely use the harshest wording to protest to them!"

CEO Neil immediately said: "Let the cooperative media be ready, at the critical moment, we need them to speak collectively at the same time!

The head of the public relations department immediately said: "Please rest assured, I will definitely coordinate with all the media partners." ”

CEO Neil said, "I'll give you a $2 million media PR budget and let them fan the flames for me!"

Speaking of this, a cruel smile appeared on his face, and he said proudly: "Li Mu, Li Mu, what I am waiting for is that you lose your mind, and the more you declare your personal vendetta, the more you will leave me a handle! This time we must make the biggest trouble! Strive for the greatest exposure for us!"

At this moment, the assistant CEO hurriedly walked in and said, "Mr. Neil, Makino Technology has sent an official email. ”

Neil was stunned for a moment, and then asked, "What is the content sent by Makino Technology?"

The assistant to the CEO took the fax paper and said: "Mars Group, your shameless and despicable marketing methods have touched the bottom limit of Makino Technology, and our company limits you to publicly apologize for your malicious marketing within 24 hours, otherwise we will further implement necessary disciplinary measures against you!"

"Fuck!" Neil said through gritted teeth, "I haven't looked for him yet, but he's found me!

After that, he pointed to the person in charge of the public relations department and sneered: "Jim, you remember, immediately reply to Makino Technology, the content is as follows: Makino Technology, you wantonly ban our company's official Weibo Titter account, has violated the basic principles of fairness, equality and freedom of the Internet platform, if you don't lift the ban on our account in the shortest possible time, we will immediately make your company's actions public!"

When Li Mu received the reply from Mars, a sneer crossed his face, and he instructed Li Ziwei: "Ziwei, a few things, you can do it." ”

Li Ziwei immediately took out a pen and paper and said, "You say." ”

Li Mudao: "First, immediately inform Kong Lingyu that there is no need to wait for 24 hours, now clear all the published content, comments, and likes on all Mars' official Weibo, and then zero their fans!"

Li Ziwei nodded: "I wrote down Mr. Li, you continue." ”

Li Mu said: "Second, call all the media that have contributed to Mars, informing them that Mars's malicious marketing not only infringes on Weibo Titter's own rights and interests, but also touches the bottom limit of Makino Technology's operation, and all media that speak out for Mars without investigation must bear all possible consequences themselves, and clearly tell them that we are not philanthropists, nor politicians, we are entrepreneurs, and the bottom limit of entrepreneurs is not fairness, equality, Freedom is our own legitimate rights and interests, so the legitimate rights and interests of Weibo Titter and Makino Technology are sacrosanct! Anyone who infringes on our rights and interests without conclusive evidence will become our biggest enemy!"

Li Ziwei immediately said: "Okay, Mr. Li!"

Li Mu snorted, and said: "Also, give Zhao Kang a call, and ask him to immediately collect the black materials of all Mars' product lines on the Internet, and ask for those black materials with conclusive evidence and traceable sources, and then sort them all out and come up with a set of templates for me to review, and then let him be ready to lead the water army to publish on the whole network." ”

Li Ziwei nodded and reminded carefully: "Mr. Li, all of Mars's keywords have been blocked in our product system, so this kind of content can't be published, right?"

Li Mu smiled: "There is nothing that can't be published, as long as he makes the template, then the whole template is a single super-long keyword, I let the technology add a logic, as long as it conforms to the content of this super-long keyword, it will not be interfered with by the shielding logic." ”

Li Ziwei instantly understood, couldn't help laughing, and then hurriedly said: "Mr. Li, I understand, you wait a minute, I'll arrange it." ”

Li Mu has always been very ruthless in front of competitors, although his size is much larger than Mars, but he is still too lazy to fight with Mars, and he has given them the opportunity to kneel and beg for mercy, they don't cherish it, so they just hit the snake and hit him seven inches at once, and take him down at one time!

At this moment, Neil, CEO of Mars, is still waiting for Makino Technology's reply, he is complacent that he has seized Li Mu's life, Li Mu, this guy, likes to sell his reputation the most, if he is exposed by himself to use the power of the platform to deliberately suppress others, it will definitely cause strong opposition.

The Internet itself is a free virtual world, if Li Mu, as the official of Weibo Titter, uses this privilege to wantonly suppress the enterprise users in Weibo Titter, it will definitely put all the enterprises settled in Weibo Titter at risk.

However, he never dreamed of how rigid Li Mu was.

Ten minutes after the reply was sent, Jim, the head of the public relations department, ran over in horror and told him an extremely shocking news: "Mr. Neil, all the content and fans on the official Weibo Titter of our multiple sub-brands have been emptied!"

"What?!" Neil exclaimed, "Empty, what does that mean?"

Jim said: "It's just that everything is back to zero, and I instantly return to the state when I first registered, without a single piece of content, not a single fan! And the most terrifying thing is that all of our twelve official Weibo Titter accounts can no longer be followed!"

"What does it mean to not be able to follow?!"

"The fact that we can't follow means that even if a user searches our official account, they can't follow us if they want to, because our account, the follow button is gray, and users can't click on it at all!"