Li Long glanced at the screen and connected the phone.

As soon as the phone was connected, Xiao Pang couldn't wait to ask, "Has the advertising case you made passed?"

Li Long, who had just been scolded, was congested as soon as he mentioned the advertising case, "No." ”

"Great. Xiaopang blurted out, and after saying that, he realized that something was wrong, and quickly changed his words with a smile, "I mean that I am also thinking about advertising for you, and there is still a bonus of 100,000 yuan." ”

"Yes, yes. In fact, Li Long has been busy forgetting that Xiao Pang volunteered to do the advertising case, after all, what their excellent professional team can't do, what tricks can Xiao Pang make, Li Long thought about it, "Okay, then you can do it, send me the plan when you finish it." "It's always good to have one more person, even if it doesn't work, if it inspires the team.

Hanging up the phone, Xiao Pang Xie said excitedly, "They haven't figured it out yet, my 100,000 still has a chance." ”

But the excitement only lasted for a moment, and Xiao Pang was worried about the computer again with his chubby chin in both hands.

Before Han Mo came in, he had been thinking about it for a long time, but he had no clue, others had a bonus of 100,000 yuan, but whether he had the ability to bag this 100,000 yuan into his arms was a skill, thinking of this, Xiao Pang sighed softly.

Han Mo looked at Xiao Pang's sad face, and said with a smile, "Hurry up and think about it, sigh." ”

"Brother Han, I may not have the ability to get a bonus of 100,000 yuan, the professional team of others has done a case that has not passed for a month, how can I be a layman in the eyes of other people's Muda. Xiao Pang was still full of ambition just now, but after weighing his strength, he was like a frosted eggplant.

Han Mo sneered, "I was still determined to get it just now." ”

"Hey, I overestimated my ability just now, but now I'm sober. Xiao Pang was telling the truth, he only had 100,000 yuan in his head just now, where did he want to know if he could make it, suddenly Xiao Pang turned to Han Mo, "Brother Han, you are so talented, help me." ”

"Me?" Han Mo looked at Xiao Pang in disbelief, "I can't." ”

"You can help me think about it, this is the same as writing books and poems, it is inspiration, you see that I am so pitiful, help me. Xiao Pang Xie looked at Han Mo expectantly, pretended to be pitiful again, and exhausted his skills of being coquettish and cute.

Han Mo was helpless, "Then I'll think about it." ”

"Okay, Brother Han, you are my own brother. Little Pang Xie smeared honey on his mouth.

"What are Muda's requirements?" Han Mo thought that no matter whether it was good or not, he had to know the requirements of others first.

It's okay not to ask, but when I asked, Xiaopang's face became even more twisted, "I'm worried that they didn't ask for it, but they were very picky if they didn't ask for it." ”

Han Mo nodded thoughtfully.

However, Li Long said that every time he was vetoed, the other party would find a bunch of faults, and their team later summed up the effect that Muda wanted to achieve. He took two sips of water and continued, "Advertising slogans that are not unconventional, can't be rotten on the street, must have a plot, and be easy to remember." ”

This request is simple, but it is actually very difficult, Li Long and they still can't pass it for so long after they have figured out Muda's hidden request, and they will start filming tomorrow, and they will be rejected again temporarily, and they are as anxious as ants on a hot pot.

Time passed minute by minute, and Han Mo sat in his chair and was silent.

Xiao Pang Xie was worried about the computer, and his initial passion was worn out little by little.

Xiao Pang Xie raised his head violently, sighed and shook his head vigorously.

"Hey, Brother Han, let's not think about it, let's leave so late, you have to send your child to kindergarten tomorrow." Xiao Pang Xie really gave up, although he wanted money, he knew how many catties and taels he had, and he didn't want to drag Han Mo to stay up.

After speaking, Xiao Pang Xie was about to turn off the computer and go back.

"Wait. Han Mo said suddenly.

Han Mo said suddenly, Xiao Pang was startled, his movements were still in the air, and he turned his head to look at Han Mo, just about to ask what was wrong.

Han Mo thought for a while and said, "I have an idea. ”

"Brother Han, did you think of an advertising case?" Xiao Pang Xie was a little excited, and his fat face was rounded by a smile.

"It's an idea, and I don't know if it can meet their requirements. "Han Mo has been thinking about the classic advertisement of his own world for so long, and the advertisement that is suitable for Muda chocolate.

Han Mo linked several keywords together, chocolate, there is a plot, and the advertising words are creative.

Immediately I thought of an advertisement in the original world, and as soon as the advertisement came out, people remembered the product expressed in the advertisement, and the line was a short dialogue of two sentences, which not only contained the name of the product, but also was very easy to remember, and it was very recognizable.

Later, this product filmed a series of advertisements with plots, but he didn't think it was the first classic.

So the first picture that flashed in Han Mo's mind was this advertisement.

A girl who came home late from overtime was shopping at a convenience store that she passed by every day, and there was only one young male salesperson in the store.

The girl did not take the goods after paying, and the boy noticed that the girl had left something, and at this time the first classic line of the advertisement appeared, and then the girl looked back and smiled and said the second sentence.

All the plots come naturally, not deliberately, not pretentiously, just express the product, and these two lines are deeply rooted in the hearts of the people.

A pair of young men and women who have a good impression of each other, the beginning of a young and pure love story, in fact, there can be a lot of plot play later, and it is also possible to do a series.

Unconventional, creative advertising words, both of which are in line with each other.

Xiao Pang Xie was stunned after hearing this, he didn't expect that Han Mo would not come up with the advertising slogan in such a short time, and he also conceived the entire plot, the key is that the story has a very strong sense of picture.

Xiao Pang Xie didn't dare to use his own ears, and it took a long time to react before he came to his senses from the advertisement described by Han Mo.

Suddenly stood up, "Brother Han, I used to say that you were a genius, you are too talented. Xiao Pang Xie suddenly grabbed Han Mo's arm and said.

Then he pondered two advertising lines to himself, "Hey, your Muda." ”

"It's your Muda. ”

He quickly typed these two sentences into the computer, muttering as he typed, "Wonderful, wonderful." ”

"Brother Han, your creativity is so good, I'll make an advertising plan and send it to them immediately. ”

"I'm leaving, you can do it yourself. After the help was over, Xiao Pang Xie wanted to turn the idea into a draft and send it to Li Long, Han Mo looked at the time, said to Xiao Pang, and left without taking it too seriously.

Half an hour later, Feiteng advertising agency.

"Li Long, who made this plan?" Xia Zili's eyes widened in disbelief and turned to the last page.

He knew that this could not be done by Li Long, and their team's thinking had been limited, in other words, the inspiration was exhausted, and it was impossible to create such a thing.

Li Long also felt good when he saw this plan at the time, but he was still not sure if he could pass the level of Xia Zili, and he had been hanging his heart.

After hearing Xia Zili's question, Hehe smiled and touched the back of his head, "A friend did it." ”