Chen Tao doesn't understand football, and Song Weiyang doesn't understand football either.

Two pseudo-fans had a pretentious discussion about forming a football club, which was a very common situation in the 90s, and the owners were all blind.

The next day, Song Weiyang officially put forward the idea of forming a team at the company's high-level meeting. Yang Xin, Zheng Xuehong and others actually expressed their approval, it is really football that is too popular in Xikang Province, and the strength of the Quanxing team is at most in the middle of the A, but the fans of the Quanxing team are second to none in the country.

There are two fan slogans in China that are widely circulated, Guoan is stupid, and Quanxing is rising.

At the end of last year, the Quanxing team played three relegation battles, with an average audience of more than 40,000 per game. At this time, the mountain city was not directly under the central government, and it still belonged to Xikang Province, and more than 800 mountain city fans took the train to cheer for the team.

Quanxing Daqu has already made a lot of money because of its investment in the football team, how can others not be jealous.

Half a month ago, the new Wuniu team was formed in Rongcheng, which was later known as Rongcheng Sheffield United, which was 100% stimulated by last year's "Rongcheng Defense Battle".

The senior management of Xifeng Company unanimously passed the resolution and immediately sent someone to inquire about the market, and then everyone was dumbfounded.

At this time, the Quanxing team did not belong to Quanxing Daqu, but the product of Quanxing Daqu with an annual investment of 1 million yuan and the establishment of a club in cooperation with the Xikang Provincial Football Team. said that it was an investment of 1 million, but it is increasing investment every year, selling Ma Mingyu at a high price of 420,000 last year, and spending more than 2 million to introduce 3 foreign aid from Brazil, and clamoring to invest tens of millions to build a training base.

Football is a toy for the rich, and investing 1 million yuan a year is only enough to play in the amateur league.

Due to too much investment, Yang Xin, Zheng Xuehong and Guo Xiaolan all retreated, but Chen Tao was very persistent. In order to take care of everyone's ideas, Song Weiyang decided to play the small second division league first, and invested 5 million yuan in the first year to see the effect.

The second division league is semi-professional at this time, and in addition to football clubs, government agencies, enterprises and schools can sign up to participate. The 1996 Second Division League is divided into three stages: preliminaries, semi-finals and finals.

In Rongping City alone, there are four teams participating in the competition, namely: the football team of the Municipal Sports Commission, the football team of the Institute of Light Chemical Industry, the football team of Dongfanghong Boiler Factory (Central Enterprise) and the football team of the Education Bureau.

These four teams play amateur matches in the city before the champions can participate in the provincial tryouts.

Needless to say, it must be the most powerful football team of the Municipal Sports Commission, winning the championship every year, and the other three teams are purely accompanying the prince to study.

Without saying a word, Xifeng Company signed a contract with the Rongping Municipal Sports Commission, paid a one-time payment of 100,000 yuan to sign the football team of the Municipal Sports Commission, and then participated in the name of Xifeng Football Club. At the same time, the club bought the head coach of the second team of Jinmen (a relegated team of A, disbanded directly after relegation) with a signing fee of up to 500,000 yuan.

When Song Weiyang returned to school and went to Shenghai, the amateur competition in the city had already begun, and the Xifeng football team crushed the opponent with an absolute advantage, playing 5:0, 8:1 and 4:1 respectively. At the beginning of March, the Xifeng football team went to the province to participate in the trials, and lost the first game by a large score, but fortunately the second game met a weak chicken to get back face.

As soon as the second game ended, the manager of Xifeng Football Club found his defeated opponent with money and bought the opponent's powerful goalkeeper at a high price of 30,000 yuan.

The third was more interesting, with the opponents paddling collectively. After the game, Xifeng Club immediately announced the purchase of a striker and a midfielder of the opponent - opposite is the football team of the Municipal Sports Commission next door, I didn't expect to be able to enter the semi-finals, 150,000 yuan can be easily done.

Before the start of the fourth game, Xifeng Club released news again, buying three wingers, forwards and forwards of the A-A relegation team at a price of 200,000 yuan, 230,000 yuan and 250,000 yuan respectively.

RMB players, at least the opponents of the provincial selection tournament can't afford to mess with.

After four games, the strength of the Xifeng football team has soared. A head coach of a relegated team, three professional players from a relegated team, plus several players who have performed well in the second division, this squad can be dragged to play in the first division and the second division, and the semi-professional second division is purely beating children.

However, the buying journey of Joy Fung Football Club has only just begun.

Before officially participating in the resumption of the second division, the Xifeng football team had spent another 900,000 yuan to buy four professional players at the suggestion of the head coach.

The professional league of Chinese football began in 1994, and it has only been two years since it was full. Due to the fact that last year's football clubs made a lot of money, in 1996, there were suddenly countless companies entering the market, and Xifeng Company was just one of them.

The most striking feature of these corporate football teams is that they play the second division with money, buy people while playing, and rush into the first and second divisions in one to two years.

For example, the Shencheng Jinpeng football team, which was established a month earlier than the Xifeng football team, is the first team formed by a private enterprise in China, and the Xifeng football team is the second. Shencheng Jinpeng also has a lot of money, the first year into the first B, the second year almost into the first A - in fact, it can get into the first A, but at the critical moment it encountered black whistles and paddling, and the success fell short, so angry that the boss sold the team to Hongtashan.

Coincidentally, Vanke's Wang Shishi also started playing football this year, also waving banknotes and throwing money around.

Historically, the top three in this year's second division league are all newly formed "giants", the champion is Jinmen Vanke, the runner-up is Shencheng Jinpeng, and the third place is Rongcheng Wuniu, with an average team building time of no more than one year.

Haha, Wang Shishi's team is the second team of Jinmen, but the head coach Zhang Guilai was poached by Xifeng Club in advance.

At the same time, Xifeng Company sent people to Chen Tao's hometown to discuss with the local town government about building a medicinal material base.

Originally, I didn't want to make much of it, and the initial investment was only 500,000 yuan, and I could just sign a forest contract with the town government. As a result, the local county government heard the wind and contracted the entire mountain to Xifeng Company half-sold and half-delivered, and the expected size of the material base more than tripled.

Chen Tao took the time to run back to have a meal with the leaders of the county government, and within a few days, the town leaders went into the village to do ideological work for the old village chief, and Chen Shi soon served as the village director, and was fully responsible for the connection between the village and Xifeng Company.

……

When Song Weiyang just returned to school, Mr. Ni of Changhong finally went crazy.

Due to the sharp drop in stocks, inventory backlog, and the government's announcement to reduce tariffs on imported color TVs, Mr. Ni finally gritted his teeth and sold at a loss.

In the 90s, the TV industry was already profitable, and Changhong was still a local enterprise, with lower production, transportation and sales costs. But Mr. Ni's price reduction has dropped to the point where he can't make a profit, where can imported color TVs hold up? The price disparity is nearly doubled!

TCL, Skyworth and Konka and other domestic brands immediately followed up, these three are always classmates, they have discussed privately, how much Changhong drops, how much they drop.

In the face of the murderous price war, not only did the imported color TV brands die across the board, but also a lot of small domestic brands died.

After this battle,Changhong's market share in China's TV market reached 35%,TCL、Konka、Skyworth、Panda and other brands have carved up 36%,China's business community won a big victory in the field of television。

Taking advantage of this patriotic nationalist east wind, the domestic brand Meijiajing, which was bought and thrown away by foreign capital, was also redeemed by the chairman of Shenghai Jiahua with a huge amount of money. In only two years, the annual sales of 300 million yuan were tossed by foreign capital to only 6 million, and the CEO of Shenghai Jiahua announced bitterly: "Adhere to the development of Meijiajing for 15-20 years!"

At the beginning of 1996, the patriotic public opinion in Chinese society reached a new height, and even inviting foreign devils to advertise would be criticized by newspapers.

Very Coke became popular during the Spring Festival with large bottles, and although sales fell after the Spring Festival, it far exceeded Song Weiyang's expectations. On the one hand, it is due to patriotic public opinion, on the other hand, it is the large bottle that has made many consumers accept Xifeng products, and the market share of Very Coke in March still maintains 26%!

The era of true three-legged Coke has arrived!

(A few days ago, I checked the information and found a very embarrassing thing.) In 1995, Coca-Cola and Pepsi did not have plastic bottles in China, and they would not be launched until the end of 1996. If I knew this, it would be easier for the rise of very Coke, but I have already written, so I can only make mistakes. ）