479 [Water Beverage Association]
After Sohu officially acquired Chinaren, it changed to "Renren" according to Song Weiyang's suggestion and invested 10 million yuan to start the project operation.
Historically, Zhang Chaoyang had high hopes for Chinaren and spent money on advertising, attracting many students across the country to add alumni records. But that's all, Sohu was forced by shareholders to switch to e-commerce business, except for the money-making network text messages, other projects tend to come to a standstill. Due to the lack of new content for a long time, the alumni directory is not sticky enough and is gradually forgotten by students.
The current "Renren" is not advertising, but is doing two things:
First, contact major universities (including junior colleges) and many excellent high schools across the country to try to obtain test results from each school. In the future, students can find the mid-term and final results online, and even the results of CET-4 and CET-6 and the results of the postgraduate entrance examination.
Second, the technical team conducts content development to expand the basic functions of Renren. In the future, each user will have their own homepage, and even after passing the complicated application process, ordinary elementary and junior high schools will be able to create their own communities. Individual users can add friends to each other and communicate in a similar way to on-site email. There is also a friend recommendation function, that is, your friend's friend, classmate's classmates, the website will recommend a few for you to add.
Third, companies can also apply for the community on their own, and this function will not be opened for the time being, until the school community network is completed.
To put it bluntly, it's the primary version of Facebook.
In order to attract users, Song Weiyang even asked "Renren" to develop small games, such as stealing vegetables on the farm.
The goal of Renren is to enrich the content and function before this semester, and more schools will join it.
Fortunately, Song Weiyang had already reminded that Sohu did not spend a lot of money after it went public, and the financing range was also larger, far more spare money than Sohu in history, and he still holds more than 90 million US dollars - in another time and space, Sohu has less than 50 million US dollars left in his hand at this time.
At the same time as the launch of Sohu's Renren project, a large-scale press conference will be held in Shenghai.
Including 70 pure water producers such as Xifeng, Wahaha, Zhengguanghe, and Cestbon, the CEOs or department heads of these enterprises were all present at the scene, announcing the establishment of the "China Water and Beverage Health Association", and planning to harden Nongfu Spring and New X Society.
The cause of the incident is this: in April this year, Nongfu Spring suddenly announced that it would no longer produce pure water, and would only produce natural water in the future, and only be a porter of nature. In addition, Nongfu Spring also published three experiments on animals, plants and cells, proving that pure water is harmful and Nongfu Spring is beneficial.
In June, Xifeng and Wahaha formed a life-and-death alliance of 70 pure water companies through private tandem. Boss Zong even went down in person, scolded Nongfu Spring, and immediately filed a complaint with five departments including the Industrial and Commercial Bureau.
Nongfu Spring did not show weakness, continued to advertise frantically, and emphasized that it only sells healthy natural water.
In mid-July, before the relevant state departments had made a decision, Xinxshe suddenly issued a telegram without authorization, and gave the so-called "expert reminder": "Pure water should not be drunk in large quantities for a long time!"
As soon as this news came out, the sales of pure water in Xifeng and Wahaha plummeted instantly, and even the share price of Xifeng fell for the first time since its listing.
Historically, Wahaha gave up its appeal, Robust's pure water went into decline, and nature's porters rose strongly. But now Song Weiyang refuses to admit defeat, he asked Xifeng to come up with $3 million, Wahaha also promised to come up with $1 million, and the remaining 68 pure water manufacturers collectively made up $4 million, a total of $8 million to sponsor a laboratory in Europe.
$8 million, just let this laboratory do a few sets of simple experiments, and the other party was very happy to agree, because this kind of experiment only needs a few ordinary researchers to complete. But as a side requirement, Mr. Erwin Nel, a well-known biophysicist and Nobel laureate, must appear in China to help set the record straight.
Under normal circumstances, Nobel laureates are super-bulls and don't look down on these millions of dollars at all. However, Song Weiyang mobilized his relationship with the Chinese Academy of Sciences and personally sponsored the Chinese Academy of Sciences with 3 million US dollars, and the Chinese Academy of Sciences invited Ervin Nel to China for academic exchanges.
Elvin Nel wasn't a high-minded scholar, nor was he a solitary scientist. In fact, he often participates in commercial projects and international events, and now that his lab has received an $8 million sponsorship and an invitation from the Chinese Academy of Sciences for academic exchanges, he is more than happy to make such a trip.
As soon as Song Weiyang walked into the venue, Boss Zong came over and took the initiative to say hello: "Boss Song, I have been admiring it for a long time, and we finally met today, I am fortunate to meet, I am fortunate to meet!"
"Each other!" Song Weiyang said with a smile and shook hands.
Representatives of Cestbon, Zhengguanghe, Guoxin, Xinli and other manufacturers also came to shake hands and greet each other, and everyone exchanged business cards with each other.
The representative of Guoxin asked, "Mr. Song, is there really no problem with pure water?"
"yes, I never had a score in my mind. Xinli's representative also said.
It can be seen that Nongfu Spring not only fooled consumers, but also frightened pure water manufacturers, who really thought that their own pure water was harmful to health.
Song Weiyang said: "$8 million is not spent in vain, I also personally sponsored $3 million from the Chinese Academy of Sciences, which invited the Nobel Prize winner to refute the rumors." Rest assured, pure water is not harmful, and the 'expert reminder' of the new X Society does not meet the scientific basis. What I'm thinking about now is not whether I can win back public opinion, but whether to sue Xinxshe for publishing false remarks!"
"Sue the new X Society?" Boss Zong was taken aback, shook his head again and again and said, "Forget it, you can't offend the media." ”
Song Weiyang smiled: "Then let the new X Club go!"
The representatives of the purified water manufacturers laughed, and the solemn atmosphere instantly became cheerful.
In fact, even after more than 10 years, the "theory of the harm of pure water" still has an advertising market, and even CCTV has come out to report and interviewed many senior professors. In fact, these senior professors did not make direct negative judgments, only one professor was unwavering, but this professor did not have any cutting-edge scientific achievements, but made a lot of achievements in the fields of health preservation, tai chi, health care, etc., and often helped promote certain brands of water drinks.
If you take a look at the dangers of pure water, you can search for a lot of results, and you can say it right.
Approaching the time, a professor from the Chinese Academy of Sciences and Ervin Nel arrived, and hundreds of reporters in the audience were whispering.
Song Weiyang personally served as the host, and said straight to the point: "Okay, there are two things today." The first is to refute the rumors of the "harmful theory of pure water", and the second is to formally establish the "China Water and Beverage Health Association". Today, we are fortunate to invite Nobel laureate Mr. Erwin Nel, Mr. Nel's laboratory has done a series of related experiments on pure water such as Xifeng and Wahaha...... Now I would like to invite Mr. Nell to read out his laboratory results. ”
Erwin Nel stood up with the materials and announced the content and results of the experiment in German, and Song Weiyang even invited a simultaneous translator.
Soon came the free question session, and a reporter asked: "Since drinking pure water for a long time is harmless, why should the Shenghai government, including the Shenghai government, remind primary and secondary school students not to drink pure water?"
Boss Zong said, "I can answer this question." In recent years, local governments have issued decrees prohibiting primary school students from drinking purified water, because in the past few years, due to the high profits of purified water, a large number of purified water brands have appeared across the country. After years of industry rectification, at least the 70 pure water brands on our site have no problems and are in line with national health standards. ”
The reporter asked again: "Then why do developed countries in Europe and the United States ban drinking pure water?"
Song Weiyang said with a smile: "This news is that the media is secretly changing the concept and confusing 'pure water' and 'pure water'. For example, the purified water in the United States is industrial-grade high-purity water, which requires an industrial license to produce, and this kind of pure water cannot be directly drunk. And our pure water, which only removes the impurities and germs in the water, is drinkable. ”
Another reporter said: "According to the results of scientific experiments, pure water not only does not contain trace elements required by the human body, but also takes away the trace elements required by the human body because of its ultra-high solubility, resulting in osteoporosis and other symptoms." In addition, drinking purified water for a long time will lead to acidic constitution, which is not conducive to human health. ”
Song Weiyang said: "Let's ask an expert to explain." ”
Erwin Nel immediately replied: "An adult has about 40 kilograms of body fluids, and drinking 2 liters of water a day will not change the concentration of calcium ions. As for the pH of body fluids, both the lungs and kidneys can be regulated, and purified water is neutral and weakly acidic, and this regulation will not put any burden on the lungs and kidneys. ”
As soon as the old gentleman finished speaking, Song Weiyang added: "The human body is not a sieve, drinking water can wash away trace elements?"
"Hahahaha!" the CEOs and representatives of the purified water manufacturers burst into laughter.
There are still reporters who bite the bullet: "Even so, pure water does lack trace elements needed by the human body, is this true?"
Song Weiyang said: "Yes. Purified water is not only lacking in trace elements, but also lacking in protein and vitamins, drinking only pure water will cause malnutrition in the human body, and eventually lead to a person starving to death. ”
Boss Zong said directly: "Trace elements are everywhere, don't you know how to supplement them with meals and fruits and vegetables?"
"Hahahaha!" The CEOs and representatives of the purified water manufacturers burst into laughter again.
Song Weiyang said: "I specifically consulted Mr. Nell, and he said that drinking a lot of pure water will indeed change the pH of body fluids. But before that, the human body is first killed by water, because you need to drink a lot of it at once. And drink only one or two liters a day, which is completely within the adjustable range of body fluids and internal organs. ”
Boss Zong said: "Individual businessmen are unpredictable, and they have caused huge losses to various pure water brands, and we will choose to investigate them to the end!"
Song Weiyang also said: "Not only the brand is damaged, but also my personal reputation is damaged. Xifeng has always been a socially responsible enterprise, but because of the rumors of a certain business some time ago, the reputation of Xifeng and me has been greatly hit. A consumer in Jiangcheng wrote to him saying that he was grateful for Xifeng's selfless assistance during the flood, but he was very disappointed in me and Xifeng, because Xifeng was selling him unhealthy water, putting him and his family in danger! I, Song Weiyang, have become a big liar because of this! Therefore, I must be there in person today and I must make this matter clear!"
"Boss Song and I have always stood aside!" Boss Zong said in a tough tone.
The reporter asked a few more questions, and finally entered the establishment of the "China Water and Beverage Health Association". Boss Zong served as the president, Song Weiyang served as the vice president (took the initiative to let Xian), the professor of the Chinese Academy of Sciences served as the honorary advisor, and an official was invited to serve as the honorary president, and the bosses of other brands of mineral water served as the executive director and director.
Water and beverage manufacturers across the country are grouped, clearly squeezing out Nongfu Spring.
Historically, Nongfu Spring later experienced the "Standard Gate" incident, why didn't the relevant associations stand up to help speak? It is because from the very beginning, it has offended its peers.
The next day, more than 100 media collectively reported that Xifeng's share price rebounded rapidly, but the sales of pure water could only grow slowly, and the losses caused by it could not be recovered.
However, Nongfu Spring's sales are rising, and it doesn't matter if you lose the lawsuit, it's just a big deal to change the promotional content and lose some money.